Acuiti.io

What Acuiti.io does

Acuiti.io, legally Mzuzu Limited and headquartered in London, is a management intelligence platform serving senior executives across global derivatives, ETF, digital assets, and fixed income markets. Founded in 2019, the company operates four curated expert networks (Derivatives, Digital Assets, ETF, Fixed Income) and an exclusive community of more than 5,500 senior executives worldwide, supported by sub-networks of 800+ sell-side execution executives, 100+ buy-side firms, and 100+ proprietary trading firms. Members participate in quarterly anonymous surveys distributed through Qualtrics, attend invite-only in-person forums, and receive themed quarterly insight reports; Acuiti also publishes more than 40 reports per year and runs 25+ events annually.

The underlying technology is a lightweight community-and-survey stack rather than a software platform: anonymous data capture on Qualtrics, customer and sponsor management in Salesforce, and content delivery through the acuiti.io web property and email. There is no public API, SDK, mobile app, or disclosed proprietary data model. The commercial model is two-sided. Senior executives from buy-side, sell-side, and proprietary trading firms join free of charge (freemium), while vendors, exchanges, technology providers, and service providers pay for four paid service lines: Bespoke Research (custom surveys and whitepapers), Content Agency (white-labelled thought leadership), Event Sponsorship (curated invite-only forums), and Quarterly Reports subscriptions. Commercial partnerships with venues such as SGX, CME, Nasdaq, Euronext, LCH CDSClear, S&P Global, FIS, Exegy, Avelacom, and Binance anchor the revenue side.

The company is privately held, founder-controlled, and uncapitalised by external institutional investors based on available records. It is small (approximately 9 employees), operationally lean, and distributed across London, Singapore, New York, Stockholm, Zurich, Dubai, and Saudi Arabia via its event and sponsorship activities. Revenue, ownership percentages, and headcount trends are not publicly disclosed.

Name

Acuiti.io

Legal name

Mzuzu Limited

Website

https://acuiti.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Acuiti.io is a London-based management intelligence platform operating curated expert networks of 5,500+ senior derivatives, ETF, fixed income, and digital assets executives, monetising through bespoke research, content agency services, event sponsorship, and quarterly report subscriptions sold to exchanges and technology vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Expert Network Membership (Free): Free membership for qualifying senior executives at asset management firms, sell-side, buy-side, and proprietary trading firms. Members receive quarterly reports, access to events, and industry research at no cost.
2. Bespoke Research: Custom research and whitepapers tailored to clients' strategic needs, including custom surveys and interviews with targeted senior executives. Revenue from product development, competitive intelligence, and content marketing engagements.
3. Content Agency: White-labelled content creation services including blogs, thought leadership articles, whitepapers, event scripts, and content strategy. Revenue from firms engaging with global derivatives markets.
4. Event Sponsorship: Sponsorship opportunities at invite-only senior executive events with embedded panel formats. Sponsors receive curated guest lists, targeted conversations, and sponsor-led dialogue.
5. Quarterly Reports (Subscription): Quarterly reports highlighting key trends across six verticals within global derivatives market, offering insights and benchmarks. Available on a subscription basis to non-member company types.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Acuiti operates a management intelligence platform that provides operational analytics and peer benchmarking to senior executives in global derivatives, ETFs, digital assets, and fixed income markets through four exclusive expert networks. It aggregates insights from over 5,500 senior executives via anonymous quarterly surveys, publishes 40+ themed reports per year, and hosts 25+ invite-only forums, while monetizing commercial access through bespoke research, content agency, event sponsorship, and report subscriptions sold to exchanges, technology vendors, and service providers.

Product overview

Acuiti is a management intelligence platform serving senior executives across global derivatives, ETFs, and fixed income markets. The platform operates through four core expert networks: Derivatives, Digital Assets, ETF, and Fixed Income, each providing exclusive quarterly reports, anonymized surveys, and networking opportunities. The company also offers marketing services including Bespoke Research, Content Agency, Event Sponsorship, and Quarterly Reports subscriptions. Founded in 2019 and headquartered in London, the platform connects over 5,500 senior executives worldwide and hosts more than 25 events annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Derivatives Expert Network An exclusive community of senior derivatives executives from sell-side, buy-side, and proprietary trading firms worldwide, providing quarterly reports, surveys, and networking opportunities across management, operations, trading, compliance, and technology functions.
• Digital Assets Expert Network An exclusive community of senior crypto derivatives executives from sell-side, buy-side, and proprietary trading firms, providing quarterly reports and networking access focused on digital asset market structure and institutional adoption.
• ETF Expert Network An exclusive community of 300+ senior executives in ETF management, operations, trading, compliance, and technology from buy-side, sell-side, and prop firms worldwide, offering quarterly reports and networking opportunities.
• Fixed Income Expert Network An exclusive community of senior fixed income executives from sell-side and buy-side firms worldwide, providing quarterly insight reports published in association with valantic FSA.
• Bespoke Research Custom research and whitepaper services tailored to strategic client needs, including custom surveys, interviews with senior executives, data analysis, and strategic intelligence for product development and competitive intelligence.
• Content Agency White-labelled content creation services for the global derivatives market, producing blogs, whitepapers, event scripts, and thought leadership content crafted by industry experts.
• Event Sponsorship Curated invite-only event sponsorship opportunities featuring senior-level attendees, embedded panel formats, and targeted conversations focused on specific market segments.
• Quarterly Reports Quarterly insight reports covering six verticals within global derivatives markets, offering benchmarks and sponsored content sections, distributed through expert networks and available on subscription to non-member company types.
• Acuiti Events Closed-door, invite-only networking and business intelligence forums (50-80 senior executives) featuring embedded panel formats for interactive discussions across global locations including London, New York, Singapore, Stockholm, Dubai, Zurich, and Saudi Arabia.

Quantifiable outcome

• 5,500+ senior executives in network
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

32 partnerships are on record, tiered core and minor.

• SGX Group (Singapore Exchange)coreStrategic or Co-development PartnerSGX Group partners with Acuiti on the quarterly SGX Global Market Sentiment Index, a barometer for the global derivatives industry. The report is based on Acuiti's quarterly poll of senior derivatives executives.
• TS ImaginecoreStrategic or Co-development PartnerTS Imagine partnered with Acuiti on 'The future of Prime Brokerage' report, exploring buy-side demand for prime brokerage offerings.
• EuronextcoreStrategic or Co-development PartnerEuronext partnered with Acuiti on 'Building on Momentum: The Next Phase of European Cleared Repo' report, examining European cleared repo market developments.
• NasdaqcoreStrategic or Co-development PartnerNasdaq partnered with Acuiti on 'Future Proofing Clearing: Investment Priorities for the Modern FCM' whitepaper, examining post-trade infrastructure in the futures market.
• valantic FSAcoreStrategic or Co-development Partnervalantic FSA partners with Acuiti on the Fixed Income Expert Network and quarterly Fixed Income Insight Report, providing insights from both buy-side and sell-side respondents.
• AvelacomcoreStrategic or Co-development PartnerAvelacom partnered with Acuiti on the Proprietary Trading Management Insight Report, examining infrastructure, connectivity and market access for proprietary trading firms.
• EP3 by Connamara TechnologiesminorStrategic or Co-development PartnerEP3 by Connamara Technologies partnered with Acuiti on 'The Race to Build Prediction Markets' report, examining prediction market technology strategies.
• CME GroupcoreStrategic or Co-development PartnerCME Group partnered with Acuiti on 'The Transition From CFDs to Listed Derivatives' whitepaper, examining retail broker adoption of listed derivatives in Europe.
• LCH CDSClearcoreStrategic or Co-development PartnerLCH CDSClear partnered with Acuiti on 'Credit Markets in Transition' whitepaper, examining credit market trends and clearing resilience.
• S&P GlobalcoreStrategic or Co-development PartnerS&P Global partnered with Acuiti on credit markets research, providing market data and analysis alongside Acuiti's network insights.
• Sernova FinancialcoreStrategic or Co-development PartnerSernova Financial partnered with Acuiti on 'EMIR 3.0: Intentions and Preparations' report, examining firm readiness for EMIR 3.0 compliance.
• FIScoreStrategic or Co-development PartnerFIS partnered with Acuiti on research examining self-clearing adoption and margin management trends in the context of the SEC repo mandate.
• ExegycoreStrategic or Co-development PartnerExegy partnered with Acuiti on '2026 State of Trading Infrastructure' report, examining market data and trading challenges at quantitative firms.
• AvelacomcoreStrategic or Co-development PartnerAvelacom partnered with Acuiti on 'FX Trading in 2025' report, examining institutional FX market trends and connectivity.
• KRM22coreStrategic or Co-development PartnerKRM22 partnered with Acuiti on the Sell-Side Execution Management Insight Report, examining pre-trade risk and limit management.
• Trading Technologies (TT)minorGTM or Marketing PartnerTrading Technologies sponsors Acuiti's Energy Derivatives Trading Managers' Meeting in London, gaining visibility among senior derivatives executives.
• MarexminorGTM or Marketing PartnerMarex sponsors Acuiti's ETF Trading Managers' Meeting in London.
• EuronextminorGTM or Marketing PartnerEuronext sponsors Acuiti's ETF Trading Managers' Meeting in London.
• CboeminorGTM or Marketing PartnerCboe sponsors Acuiti's Trading Managers' Meeting in Stockholm.
• HKEXminorGTM or Marketing PartnerHKEX sponsors Acuiti's Trading Managers' Meeting in Stockholm.
• BinancecoreGTM or Marketing PartnerBinance partners with Acuiti for the 'Optimising Capital Efficiency and Minimising Counterparty Risk in Crypto Markets' forum in Zurich, bringing together institutional crypto derivatives participants.
• Sygnum BankcoreGTM or Marketing PartnerSygnum Bank partners with Acuiti and Binance for the institutional crypto forum in Zurich, providing digital asset banking perspective.
• PrometheumminorGTM or Marketing PartnerPrometheum sponsors Acuiti's Sell-Side Managers' Meeting in New York.
• NasdaqminorGTM or Marketing PartnerNasdaq sponsors Acuiti's Sell-Side Managers' Meeting in New York.
• AdaptiveminorGTM or Marketing PartnerAdaptive sponsors Acuiti's Sell-Side Managers' Meeting in New York.
• ABN AMROminorGTM or Marketing PartnerABN AMRO Clearing sponsors Acuiti's Proprietary Trading Managers' Meeting in London.
• LMAX DigitalminorGTM or Marketing PartnerLMAX Digital sponsors Acuiti's Proprietary Trading Managers' Meeting in London.
• KRM22minorGTM or Marketing PartnerKRM22 sponsors Acuiti's Sell-Side Managers' Meeting in London.
• MarexminorGTM or Marketing PartnerMarex sponsors Acuiti's Trading Managers' Meeting in Saudi Arabia.
• CboeminorGTM or Marketing PartnerCboe sponsors Acuiti's Trading Managers' Meeting in Dubai.
• GH FinancialsminorGTM or Marketing PartnerGH Financials sponsors Acuiti's Trading Managers' Meeting in Dubai.
• Orbis FinancialminorGTM or Marketing PartnerOrbis Financial sponsors Acuiti's Trading Managers' Meeting in Dubai.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Opalesque: Research and media firm covering hedge funds and alternative investments. Comparable to Acuiti in offering subscription research and an exclusive executive audience to asset managers and trading firms.
• Markets Media: Capital markets media and events organization covering trading, technology, and regulation. Comparable to Acuiti in producing research, events, and editorial content for trading and exchange executives.
• EFMA: European membership-based association for retail financial services. Comparable to Acuiti in operating an executive membership network that produces research and events, though focused more on retail banking than derivatives.

Direct peers

• Hedge Fund Research (HFR): Research and index provider for the hedge fund industry. Comparable to Acuiti in producing peer benchmarking indices, insight reports, and intelligence for senior alternative investment executives.
• Celent (Oliver Wyman): Research and advisory firm focused on technology adoption in financial services. Comparable to Acuiti in providing thematic research and executive-level insights for capital markets and wealth management leaders.
• Tabb Group: Capital markets research and advisory firm focused on buy-side, sell-side, and trading infrastructure. Closely comparable to Acuiti in serving senior trading and operations executives with benchmarking and thought-leadership research.
• Coalition Greenwich (formerly Greenwich Associates): Research and benchmarking firm serving capital markets and institutional investors with proprietary data and peer insights. Highly comparable to Acuiti in offering benchmarking and C-level intelligence across trading and asset management.
• The TRADE: Capital markets media and events brand covering buy-side trading, execution, and market structure. Comparable to Acuiti in serving derivatives and trading executives with research, content, and conferences.
• Burton-Taylor International: Research and advisory firm providing data and intelligence on the financial services and market data industry. Comparable to Acuiti in producing sponsored research and advisory for vendor and exchange clients.
• Aite-Novarica Group: Research and advisory firm covering banking, payments, capital markets, and insurance technology. Comparable to Acuiti in producing subscription research and bespoke advisory for senior financial services executives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acuiti-io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acuiti.io