Acura of Libertyville

What Acura of Libertyville does

Acura of Libertyville, operating under the legal name McGrath Acura of Libertyville, is a privately held, single-location authorized Acura franchised dealership established in 1995 and headquartered at 1620 S Milwaukee Ave, Libertyville, Illinois. The dealership sells new Acura vehicles (ADX, Integra, MDX, RDX, TLX, and ZDX), certified pre-owned Acuras, and pre-owned vehicles from multiple non-Acura manufacturers. It also operates an authorized service and parts department staffed with factory-trained technicians using genuine OEM parts, and an in-house finance department that arranges loans through lending partners and sells extended warranty products.

The business runs a direct-to-consumer retail model with a physical showroom and a complementary website used for inventory browsing, service scheduling, and promotional campaigns. Revenue is generated from three streams: (1) one-time vehicle sales margins on new and used inventory, (2) recurring service labor and parts markup from maintenance and repairs, and (3) dealer reserve and warranty-product commissions from the finance department. Customer segments are exclusively individual consumers and existing Acura owners in the greater Chicagoland / Lake County market, with no commercial fleet or enterprise exposure.

The company employs between 11 and 50 staff including a General Manager (Mark Foster), sales managers, finance personnel (Victor, Finance Manager; Ryan), and a service manager (Juan). No proprietary technology, AI systems, or third-party platform integrations are disclosed. The dealership positions itself on customer experience transparency, an active service specials program (e.g., $89.95 full synthetic oil change), and an "Accelerated Service" expedited-maintenance offering. Its brand reputation is supported by a 4.5/5-star Google rating across 2,240 reviews and a self-claimed "#1 New Acura Dealer in IL" positioning, though no revenue figures, ownership disclosures, or corporate parent details are publicly available beyond association with the McGrath Auto Group brand.

Name

Acura of Libertyville

Legal name

McGrath Acura of Libertyville

Website

https://acuralibertyville.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Acura of Libertyville (McGrath Acura of Libertyville) is a privately held, single-location authorized Acura dealership in Libertyville, Illinois, selling new and pre-owned vehicles, offering authorized service and parts, and arranging financing for individual consumers in the Chicagoland market.

Ownership category

akta.pro rank

Headquarters

HQ city

Libertyville, Illinois

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Acura vehicles, certified pre-owned vehicles, and general pre-owned inventory. Revenue generated from the margin between wholesale acquisition cost and retail sale price.
2. Service and Parts: Vehicle maintenance, repairs, and parts sales including oil changes, engine diagnostics, tire rotation, and other maintenance services. Revenue generated from service labor and parts markup.
3. Financing and Extended Warranties: Finance department arranges vehicle financing through lending partners and sells extended warranty products. Revenue generated from dealer reserve and warranty product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Acura of Libertyville (also known as McGrath Acura of Libertyville) is an authorized Acura car dealership located at 1620 S Milwaukee Ave, Libertyville, Illinois. It sells new Acura vehicles (ADX, Integra, MDX, RDX, TLX, ZDX), pre-owned vehicles from various manufacturers, and certified pre-owned Acura vehicles. The dealership also operates a full-service department providing maintenance, repairs, parts, and vehicle financing through lending partners.

Product overview

McGrath Acura of Libertyville is a single-location car dealership offering a unified portfolio of automotive sales and service products. The core offerings include new Acura vehicle sales (ADX, Integra, MDX, RDX, TLX, ZDX models), pre-owned vehicles across multiple brands, and certified pre-owned (CPO) vehicles. Supporting services include vehicle financing, trade-in evaluation, and accelerated service options. The service department provides maintenance and repair including oil changes, engine diagnostics, tire rotation, and battery services, with various service specials and promotional pricing available.

Differentiator

Problem solved

Functional benefit

Products and services

• New Acura Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. auto dealer group with multi-brand new and used operations across Chicagoland. Comparable as a broader incumbent that competes for the same buyers while also benefiting from scale advantages in floor financing, marketing, and inventory sourcing.
• Penske Automotive Group: Publicly traded luxury-leaning dealer group with significant U.S. retail operations. Comparable as a scaled multi-brand incumbent competing for premium-brand sales and service in the same metropolitan markets, with substantially greater capital and digital retailing capabilities.

Emerging players

• Carvana: Online-first used-vehicle retailer with used-car vending / delivery operations. Comparable as an emerging channel competitor that pressures traditional dealers on price transparency and digital retailing UX, particularly relevant to the dealer's pre-owned business line.

Direct peers

• CarMax: National used-vehicle retailer with a strong Chicagoland presence. Directly comparable for the dealer's pre-owned vehicle business line and competing for trade-in acquisition and used-car gross profit per unit.
• Pauly Acura: Authorized Acura dealer on the North Shore. Directly comparable as a same-brand franchise operating in an adjacent affluent Chicago suburb, competing on showroom experience, CPO inventory, and service retention.
• Ed Napleton Acura: Authorized Acura dealer in the Chicago suburbs operating within the larger Napleton dealer group. Directly comparable as a same-brand franchise serving an overlapping regional buyer pool with similar sales, service, and financing revenue mix.
• McGrath Acura of Westmont: Another Acura franchise within the McGrath Auto Group operating in the western Chicago suburbs. Most directly comparable because it shares the same parent group, same brand franchise, and overlapping Chicagoland customer base with differentiated geographic coverage.
• Continental Acura of Naperville: Authorized Acura dealer in the western Chicago suburb of Naperville. Directly comparable franchise peer serving an overlapping Chicagoland buyer base with the same manufacturer-mandated sales, service, and CPO programs.
• Muller's Woodfield Acura: Authorized Acura dealer in the northwest Chicago suburbs. Comparable as a same-brand franchised store in the same metropolitan area competing for the same household buyers across new, CPO, and service revenue lines.
• Lexus of Highland Park: Competing luxury franchised dealer on Chicago's North Shore. Comparable as a single-location luxury store competing for the same affluent North Shore buyers on new-vehicle sales, certified pre-owned, and manufacturer-certified service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acura-of-libertyville

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acura of Libertyville