Adams Foodservice Trading Ltd

What Adams Foodservice Trading Ltd does

Adams Foodservice Trading Ltd is a UK-based, Bradford-headquartered food service trading company operating at the intersection of B2B wholesale distribution and B2C retail, with 43 employees. The company curates and distributes a diversified specialty food product portfolio — including fish and chips packaging, sauces and dressings, the Dolza cake range and gelato line, Meadow Vale products, Carmen's branded items, and the Nawhal's range — alongside bespoke private-label offerings through its Custom Label Packaging service. Its commercial infrastructure spans an e-commerce storefront, native iOS and Android mobile applications, a click-and-collect service, physical retail stores, a dedicated wholesale division for QSRs and takeaways, a franchise program, and the Adams Wallet in-app digital payment tool.

Underlying technology is a standard commerce stack: a Sanity-based content-managed website with shopping cart, authentication-gated membership login, and connected native mobile apps. Revenue mechanics combine transactional product sales (direct-to-consumer, wholesale, and retail) with a subscription-style membership model that delivers personalized pricing, promotional communications, and shopping-list functionality. The company distributes UK-domestic only, co-brands with Bestway Wholesale on its site, and operates as a private company with no disclosed funding, M&A, or leadership-team data.

Name

Adams Foodservice Trading Ltd

Legal name

Adams Food Service

Website

https://adamsfastfoods.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adams Foodservice Trading Ltd is a UK-based foodservice wholesaler and retailer (Bradford, 43 employees) supplying specialty food products — fish-and-chips packaging, sauces, Dolza gelato and cakes, Meadow Vale and Nawhal's ranges — to QSRs, takeaways, retailers, and consumers via e-commerce, mobile apps, wholesale, and franchise channels.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Special Food Services (7223), Food and Beverage Retailers (445)

SIC

Wholesale-Groceries & Related Products (5140), Retail-Food Stores (5400), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Foodservice Cash-and-Carry (Restaurants/Caterers) (CRAHACAC)

akta.pro secondary industries

Restaurant & Foodservice Supply Cash-and-Carry (Chef Stores) (CRAHAMAD), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Foodservice distribution
• Wholesale food supplies
• Quick service restaurant supplies
• Specialty food products
• Frozen food wholesale

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of food service products through their e-commerce platform, including items such as fish and chips boxes, sauces, dressings, gelato, and specialty food products.
2. Membership Services: Subscription-based membership model providing customers with exclusive benefits, promotions, and services including personalized shopping lists and member-only pricing.
3. Wholesale Distribution: B2B wholesale sales to QSR operators, takeaways, and other food service businesses through dedicated wholesale channels.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Adams Foodservice Trading Ltd is a UK-based foodservice trader that distributes and retails specialty food products — including fish and chips boxes, sauces and dressings, gelato, cakes, and own-label ranges (Carmen's, Dolza, Meadow Vale, Nawhal's) — through an integrated e-commerce platform, iOS and Android mobile apps, physical retail stores, click & collect, wholesale supply to QSRs and takeaways, franchise operations, and a membership program with an in-app Adams Wallet.

Product overview

Adams Foodservice Trading Ltd operates a B2B and B2C food service wholesale and retail platform accessible via web and mobile applications (iOS and Android). The company offers a diversified portfolio spanning multiple product categories including Fish and Chips Boxes, Carmen's branded products, Dolza Cake Range, Dolza Gelato, Meadow Vale Range, Nawhal's products, and Sauces and Dressings. Beyond product sales, the platform provides membership services, an in-app digital wallet (Adams Wallet), click & collect functionality, custom label packaging for businesses, and multiple purchasing channels including wholesale, QSR & takeaways, retail, and franchise opportunities. The offering combines an e-commerce platform with wholesale distribution services and membership-based pricing structures.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bestway WholesalecoreChannel Partner/ Reseller/ DistributorAdams Food Service appears in association with Bestway Wholesale, a major UK wholesale distributor. The Bestway Wholesale logo is displayed alongside the Adams Foodservice logo on their website, suggesting a distribution or supply partnership relationship where Adams Food Service products are distributed through Bestway Wholesale channels.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parfetts: UK delivered wholesale and cash-and-carry operator serving independent retailers and foodservice. Comparable on hybrid wholesale/retail model and independent c-store customer segment.
• Bestway Wholesale: One of the UK's largest foodservice and cash-and-carry wholesalers. Directly comparable as Adams' distribution partner and competitor across wholesale, retail, and QSR supply; both serve independent retailers and food service operators.
• Booker Group: UK's leading foodservice wholesaler (Tesco-owned). Directly comparable broadline foodservice distribution plus cash-and-carry (Makro) operations serving caterers, QSR operators, and independent retailers — the same customer base Adams targets.
• JJ Foodservice: UK foodservice wholesaler with strong digital ordering platform serving takeaways and QSRs. Highly comparable given overlapping digital commerce emphasis and takeaway/QSR customer focus.
• Brakes Group: Major UK foodservice distributor serving restaurants, QSRs, and takeaways. Comparable broadline foodservice distribution with overlapping product categories including sauces, frozen, and bakery items sold to similar operators.
• Dhamecha Cash & Carry: UK cash-and-carry wholesaler supplying independent retailers and food service operators. Directly comparable foodservice/retail supply model targeting similar SME buyer segments.
• Bidfood: UK foodservice distributor supplying restaurants, pubs, schools, and QSR operators. Directly comparable on B2B foodservice distribution model, product breadth, and customer segments.

Broad incumbents

• Makro UK: Cash-and-carry warehouse club part of Booker/Tesco. Operates broadly in the same foodservice and bulk retail space as Adams but at significantly larger scale and with a wider assortment.
• Costco UK: Global warehouse club with UK operations offering bulk foodservice-style products to both trade and consumer members. Comparable on cash-and-carry and membership-based GTM, though at much larger scale.

Regional players

• Nisa Retail: UK symbol group supplying independent retailers via wholesale distribution. Comparable wholesale-to-retail model within the same UK market but focused on convenience grocery rather than foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/adams-fast-food-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams Foodservice Trading Ltd