What Addict Agency does

Addict Agency s.r.o. is a privately held, founder-led Czech full-service creative communications agency headquartered in Prague (Korunní 810/104, Praha 10). Founded around 2010 and operating with 11 employees, the firm has evolved from a boutique creative studio into an integrated agency under CEO Cyril Boor, and currently serves approximately 15 enterprise clients including Audi, O2, Plzeňský Prazdroj, Gambrinus, Invia, Bonami, Germany Travel, and Neocity. Its core service portfolio covers six interconnected disciplines — Strategy, Creative Campaigns, Brand Development, Social Media, Influencer Marketing, and long-term Creative Partnership ('Kreativní servis') — supported by a proprietary customer-insight methodology branded as SmartSolution™. The agency differentiates through research-driven creative work, a stated refusal of 'random ideas,' and demonstrable experience executing high-production campaigns featuring celebrity ambassadors and influencer networks. The single disclosed AI application is AI text-to-speech voiceover generation, used tactically in the Invia 'Flip & Flop' campaign to produce near-indistinguishable voiceovers without additional studio sessions.

The business model is project-based professional services with an emphasis on retainer-style long-term partnerships: a bilingual Czech/English website indicates capability to serve international clients, though primary operations remain in the Czech Republic. Go-to-market is sales-led via direct client engagement, portfolio/case-study showcase, and referrals, with channel emphasis on organic social (Instagram, LinkedIn), website portfolio, and client referrals. Revenue streams derive from campaign development, brand identity creation, social media management, and influencer marketing execution; pricing is quote-based and not publicly disclosed.

Customer concentration is moderate: the agency serves a diversified mix of enterprise brands across six verticals (automotive, telecom, beverage/brewery, travel/tourism, e-commerce, real estate), with multiple anchor relationships running 5–10+ years. Operational risk centers on a small 11-person team supporting enterprise-scale accounts, with revenue predictability supported by long-tenured retainers but sensitivity to any major client churn. There is no disclosed external funding, parent company, M&A activity, or geographic office expansion beyond the Prague headquarters.

Name

Addict Agency

Legal name

Addict Agency s.r.o.

Website

https://addict.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Addict Agency is a Prague-based, founder-led Czech creative communications agency offering strategy, campaign, brand, social, and influencer marketing services to roughly 15 enterprise clients including Audi, O2, and Plzeňský Prazdroj.

Ownership category

akta.pro rank

Product category

Creative Communications Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Creative communications agency
• Brand strategy services
• Advertising campaign development
• Influencer marketing services
• Social media management

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including campaign development, brand strategy, social media management, and influencer marketing. The agency emphasizes long-term partnerships with clients ('Kreativní servis' - Creative Partnership) suggesting retainer-based arrangements for ongoing work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Addict Agency is a Prague-based full-service creative communications agency that develops brand strategy, creative campaigns, brand identity, social media content, and influencer marketing for enterprise clients. The agency sells six interconnected service lines — Strategy, Creative Campaigns, Brand Development, Social Media, Influencer Marketing, and Creative Partnership — and uses a proprietary SmartSolution™ customer insight methodology to convert research into cohesive, brand-advancing campaigns. It primarily serves major Czech and international brands such as Audi, O2, Plzeňský Prazdroj, Invia, Bonami, and Gambrinus through project-based and long-term retainer engagements.

Product overview

Addict Agency is a full-service communications agency offering a unified portfolio of creative services. The core offering consists of six interconnected service areas: Strategy, Creative Campaigns, Brand Development, Social Media, Influencer Marketing, and Creative Partnership. The agency employs a SmartSolution™ methodology that places them in the customer's position to discover authentic insights. Their approach emphasizes connecting these services intelligently to deliver customized solutions for clients. Addict Agency serves prominent Czech and international brands including Audi, O2, Plzeňský Prazdroj, Invia, Bonami, Gambrinus, Germany Travel, and Neocity, focusing on campaigns that work as cohesive wholes rather than random ideas.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Brand strategy development that connects brands with customers by exploring customer needs, preferences, and identifying how brands can deliver real value. Includes strategic roadmap design with purpose and clarity. Sold to enterprise brands seeking research-driven creative direction.
• Creative Campaigns Campaign development built around a strong central idea that holds everything together and anchors the brand in the customer's mind. Campaigns are bold, playful, or thought-provoking and always brand-aligned to deliver a lasting impression. Sold to enterprise brands executing major marketing campaigns.
• Brand Development Comprehensive brand creation and rebranding service including naming, logo design, color systems, tone of voice, and visual identity development that creates distinctive, lasting brands. Sold to enterprise clients launching new brands or undergoing rebranding.
• Social Media Services Social media content strategy and creation that defines brand tone and visual language, identifies relevant themes for target audiences, and produces engaging content that drives audience connection. Sold to enterprise brands seeking ongoing social media presence.
• Influencer Marketing Influencer partnership service including strategy development, creator selection, contract negotiation, and content oversight to ensure authentic messaging that drives real engagement. Sold to enterprise brands seeking influencer-driven campaigns.
• Creative Partnership (Kreativní servis) Long-term creative collaboration model where the agency develops deep understanding of client brands and proactively delivers smarter, sharper ideas on an ongoing basis. Sold to enterprise clients seeking an ongoing retainer-style creative engagement rather than one-off projects.
• SmartSolution™ Methodology Proprietary customer insight methodology that places the agency in the customer's position to discover genuine insights through competitor analysis and preference exploration, informing creative campaign development. Sold as a value-added approach embedded within the agency's campaign engagements.

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• FC Viktoria PlzeňminorStrategic or Co-development PartnerCollaboration on Gambrinus 'Plzeň září pro legendy' campaign where football players wore jerseys featuring local personalities' names instead of their own. Addict served as creative partner developing the campaign concept.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Hero & Outlaw: Prague-based independent creative and brand agency operating in the same mid-market segment as Addict, focused on integrated creative campaigns for Czech and regional brands.

Direct peers

• Kaspen: Prague-based independent creative agency offering strategy, branding, and integrated campaigns to Czech enterprise brands — a similarly sized indie competitor in the same local market.
• Publicis Prague: Publicis Groupe's Czech creative operation delivering full-service campaign work, brand strategy, and digital execution for the same tier of Czech and regional enterprise advertisers.
• McCann Prague: IPG-owned creative network in the Czech market offering integrated advertising, brand, and digital services to enterprise clients, directly competing for the same Central European brand budgets.
• WMC/Grey Prague: Grey's Czech creative agency (WMC/Grey), offering full-service strategy, creative, and integrated communications to enterprise brands in the Czech market.
• Ogilvy Czech Republic: WPP-owned full-service creative agency operating in Prague with the same integrated offering (strategy, creative campaigns, brand, social, influencer) aimed at enterprise brands like the ones Addict serves (Audi, O2, Prazdroj-class accounts).
• DDB Prague: Omnicom-affiliated creative network with Czech operations, providing integrated advertising, brand development, and campaign execution comparable to Addict's core offering.
• Havas Prague: Havas network's Czech operation providing creative, media, and integrated communications services to enterprise clients in the same competitive set as Addict.
• Saatchi & Saatchi Czech Republic: Publicis-owned creative brand with Czech operations competing for the same enterprise brand assignments and celebrity-driven campaign work that Addict delivers for clients like Audi and O2.

Broad incumbents

• VMLY&R (VML): WPP-owned global agency offering integrated creative, digital transformation, and commerce services — a broader incumbent that overlaps Addict's strategy and creative campaign work but operates at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/addictagencyprague
• Instagraminstagram.com/addict_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addict Agency