What AddMe Global Private Limited does

AddMe Global Private Limited is an India-based, founder-owned private limited company operating primarily from Howrah, West Bengal, with a support and development office in Rahara, Kolkata. The company positions itself as a software marketing and digital services provider targeting small and medium businesses, GST-registered businesses, e-commerce operators, and restaurants. Its service portfolio spans digital marketing and business listing (via a partnership with TradeSights), GST compliance software (resold from SaleMatrix), e-commerce website design, professional website development, custom software (including Menu QR and loyalty software), and a restaurant software sub-brand called EasyBhojan. Distribution is hybrid: direct sales and inbound website inquiries are supplemented by self-serve mobile applications (RM App v2.0.3 and Customer App v3.0.2) on the Google Play Store, plus a Tawk.to live-chat widget for lead capture.

The company's underlying technology stack is described as a cloud-based platform accessible via web and mobile, with the proprietary SaleMatrix GST Software providing automated data validation, integrated GST filing and e-invoicing workflows, e-way bill generation, invoice management, production modules, MIS reporting, and credit lock functionality. AddMe Global itself appears to function more as a marketing, distribution, and integration layer than as an original software developer for its flagship GST offering, with SaleMatrix (mysm.in) serving as the underlying technology partner. Mobile applications are distributed as Android-only on Google Play Store; no public API, SDK, or developer portal is documented.

Revenue mechanics are anchored on annual software subscriptions starting at ₹12,000 per year for digital marketing and GST software, supplemented by quote-based custom software, e-commerce website development, and bespoke projects. Reported scale indicators — 5,000+ active users, 3,000+ websites, 5,000+ happy customers, 6,000+ completed projects, and 30% customer growth — are self-asserted on the company website and not independently verified. The company is bootstrapped with no disclosed funding rounds, no parent company, and a lean team of approximately six employees, indicating an early-stage, capital-light operating model dependent on SMB volume rather than enterprise anchor contracts.

Name

AddMe Global Private Limited

Legal name

AddMe Global Private Limited

Website

https://addmeglobal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AddMe Global Private Limited is a bootstrapped Indian SMB services company providing digital marketing, business listing, GST compliance software (via partner SaleMatrix), e-commerce websites, custom software, and mobile apps to small businesses and GST-registered firms across India.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ)

Keywords

• Digital marketing services
• GST compliance software
• E-commerce website development
• Business listing platform
• Custom software development

Headquarters

HQ city

Howrah

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Software Subscriptions and Licensing: The company generates revenue primarily through annual software subscriptions for GST software, e-commerce platforms, and custom software solutions. Customers pay recurring fees for access to cloud-based platforms, with pricing tiers based on the software package selected.
2. Digital Marketing Services: Revenue from providing digital marketing and business listing services to businesses, charged on an annual subscription or project basis.
3. E-Commerce and Custom Software Development: One-time or custom-priced revenue from professional e-commerce website design and custom software development services tailored to client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AddMe Global Private Limited provides digital marketing services, custom software development, e-commerce website solutions, professional website design, and business listing services for small and medium-sized businesses in India. The company also distributes GST compliance software in partnership with SaleMatrix and offers mobile applications such as RM App, Customer App, and EasyBhojan.

Product overview

AddMe Global Private Limited is a software marketing company offering a portfolio of interconnected digital services and software solutions for businesses in India. The core offerings include Digital Marketing services (brand visibility and business listing), GST Software (compliance and invoicing), E-Commerce Solutions, Professional Website development, and Custom Software development. The company also provides mobile applications (RM App and Customer App) and specialized software like restaurant management tool EasyBhojan. These products work together to help small and medium businesses establish their online presence, manage GST compliance, and conduct e-commerce operations, with pricing starting at ₹12000 per year for business listing services.

Differentiator

Problem solved

Functional benefit

Brands

• SaleMatrix: GST Software solution offered by AddMe Global for billing, invoicing, and GST compliance management.
• EasyBhojan

Products and services

• Digital Marketing Services

Quantifiable outcome

• Increase ROI by up to 3% for clients using strategic solutions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TradeSightscoreStrategic or Co-development PartnerTradeSights is listed as a trusted partner for business listing services. AddMe Global partners with TradeSights to provide verified business listings for their clients, enhancing local SEO and online credibility for SMBs.
• SaleMatrixcoreTechnology or IntegrationSaleMatrix is a key technology partner providing the GST Software platform (SaleMatrix GST Software) that AddMe Global resells and integrates into its service offerings. The software is accessible via mysm.in and handles GST invoicing, e-invoicing, and e-way bill generation.
• DSPLminorStrategic or Co-development PartnerDSPL (Digital Solutions Pvt Ltd) is listed among AddMe Global's trusted software partners in India, contributing to the company's ecosystem of software solutions for SMBs.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tally Solutions: Dominant Indian accounting and GST software provider with deep SMB penetration. Competes with AddMe's GST software across invoicing, return filing, and compliance reporting.
• Zoho Books: Cloud accounting and GST compliance platform from Zoho serving Indian SMBs and global businesses. Overlaps with AddMe on GST invoicing, e-way bill, and financial reporting but offers a much broader suite.
• JustDial: India's leading local search and business listing directory. Comparable to AddMe's business listing and brand visibility offerings for SMBs seeking customer discovery.
• IndiaMART: Largest Indian B2B marketplace and business listing platform. Comparable to AddMe's digital marketing and business listing services for SMBs seeking online visibility.

Direct peers

• ClearTax: India's leading GST filing and tax compliance platform serving SMBs and enterprises. Directly comparable to AddMe Global's SaleMatrix GST software offering with overlapping e-invoicing, e-way bill, and return filing capabilities.
• TradeIndia: Indian B2B marketplace and business listing platform serving SMBs. Directly comparable to AddMe's business listing and digital marketing services for Indian SMBs.
• Khatabook: Mobile-first digital ledger and business management app for Indian micro-businesses. Comparable to AddMe's RM App in targeting SMBs with affordable, mobile-first business tools.
• Vyapar: GST invoicing and accounting app targeting Indian micro and small businesses. Competes head-on with AddMe's GST software on pricing, ease of use, and mobile-first delivery for SMBs.

Emerging players

• Refrens: Cloud-based invoicing, accounting, and business management platform for Indian freelancers and SMBs. Overlaps with AddMe on GST invoicing and business software for small businesses.
• myBillBook (by FloBiz): Mobile GST billing and accounting app for Indian SMBs and retailers. Direct overlap with AddMe's GST software on invoicing, e-way bill, and compliance for micro-businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addme-global-private-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddMe Global Private Limited