Addo Elephant National Park - Mathyolweni Gate

What Addo Elephant National Park - Mathyolweni Gate does

Addo Elephant National Park - Mathyolweni Gate is a German-language tourism information portal (addoelephantpark.de) operated by Golden Hill Guest House & Tours CC (South Africa, Company Reg No 1990/023941/23), with Dr. Wilfried Franke as the responsible party. The site is explicitly positioned as an unofficial informational resource for German-speaking visitors to the Addo Elephant National Park in South Africa's Eastern Cape, and does not sell park entry or accommodation directly. Its core products are three referral-only guided day tours — the Addo Day Tour (R 2,900–3,100 per person), the Big 7 marine-and-land tour (R 5,200 per person), and the 4x4 Kabouga off-road tour (R 4,400 per person) — each fulfilled by Alan Tours in Port Elizabeth, with inquiries routed through the site's contact form. The site also cross-links to Garden Route multi-day tours offered through the sister property garden-route.de.

The underlying asset, Addo Elephant National Park, is South Africa's third-largest national park at approximately 200,000 hectares, expanded from its original 4,000 hectares since its 1931 founding, and houses roughly 700 elephants, ~400 bird species across five biomes, and the world's only 'Big Seven' offering (Big 5 plus whale and great white shark via the Algoa Bay marine protected area). The park is government-managed by SANParks and is malaria-free — a positioning the site exploits for European, especially German-speaking, family and self-drive travelers. The business model is therefore a content-and-referral hub rather than a direct tour operator: revenue is plausibly generated through commission / referral fees from Alan Tours and Golden Hill multi-day bookings, with no disclosed financial figures. Technology stack is minimal — a hosted website (STRATO AG, Berlin) under GDPR Art. 28 — with no proprietary platform, app, API, or AI components.

Name

Addo Elephant National Park - Mathyolweni Gate

Legal name

Golden Hill Guest House & Tours CC

Website

https://addoelephantpark.de

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

German-language tourism information portal (addoelephantpark.de) operated by Golden Hill Guest House & Tours CC, providing German-speaking visitors with guides, visitor info, and referral bookings for guided day tours and multi-day Garden Route trips to South Africa's Addo Elephant National Park.

Ownership category

akta.pro rank

Product category

Safari and Wildlife Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Safari & Wildlife Travel Agencies (THAKAFAG), Safari & Game Drives (Land-Based) (THAAAEAC)

Keywords

• Guided safari tours
• National park day tours
• Wildlife safari experiences
• Garden Route tours
• German-language tourism

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

A German-language tourism information and tour-referral portal for the Addo Elephant National Park in South Africa's Eastern Cape. It provides visitors with park information and brokers three distinct guided day tours operated by Alan Tours: the standard Addo Elephant Park game drive, the Big Seven combined marine-and-land safari, and a 4x4 off-road tour of the Kabouga section. Bookings are taken through a website contact form and forwarded to partner operators.

Product overview

Addo Elephant National Park - Mathyolweni Gate is a German-language tourism information portal operated by Golden Hill Guest House & Tours, offering guided tour services in and around the Addo Elephant National Park in South Africa's Eastern Cape. The primary offering consists of three distinct guided day tours: the Tagestour Addo Elephant Park (standard game drive), the Tagestour Big 7 (combined marine and land safari), and the Tagestour 4×4 Kabouga Bereich (off-road adventure). The portal also provides informational content about the park's history, flora, fauna, elephants, private reserves, and practical visitor information (directions, accommodations, opening hours, weather). German-language guided multi-day Garden Route tours are offered through the affiliated Golden Hill Guest House & Tours based in Somerset West.

Differentiator

Problem solved

Functional benefit

Products and services

• Tagestour Addo Elephant Park (Day Tour) Guided day tour of the Addo Elephant National Park departing from Port Elizabeth, with game drives for wildlife viewing of elephants, buffalo, rhinos, lions, zebras and antelopes. Includes park entry fees, coffee break and mineral water; lunch and tips excluded. Conducted in English with German-language tour options available through affiliated Garden Route partners.
• Tagestour Big 7 (Big Seven Day Tour) Full-day combined marine and land safari that pairs a 3-hour boat trip in the Algoa Bay marine protected area (with opportunities to see dolphins, seals, sharks and seasonal whales) with a land game drive inside Addo Elephant National Park. Includes refreshments on the boat; lunch excluded.
• Tagestour 4x4 Kabouga Bereich (4x4 Offroad Day Tour) Off-road day tour in the northern Kabouga section of Addo Elephant National Park, departing from Port Elizabeth via Kirkwood. Traverses rugged terrain in a 4x4 Landcruiser, offering wildlife viewing (zebras, klipspringer, warthogs, hartebeest, eland, kudu) and a picnic stop. Includes coffee stop, picnic, and all transport.

Quantifiable outcome

• ~700 elephants in the park as of 2025
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Alan TourscoreStrategic or Co-development PartnerAlan Tours is a Port Elizabeth-based tour operator that provides individual guided day tours in the Addo Elephant Park, including the Addo Day Tour (R 2900–3100), Big 7 Tour (R 5200), and 4×4 Kabouga Tour (R 4400). The addoelephantpark.de website contact form forwards visitor inquiries directly to Alan Tours for processing and booking. Alan Tours operates in English only.
• Golden Hill Guest House & Tours CCcoreStrategic or Co-development PartnerGolden Hill Guest House & Tours CC (Company Reg No: 1990/023941/23; VAT-No: 4050221839), based at 10 Upper Mountain Rd, Somerset West 7130, South Africa, is the operator of the addoelephantpark.de website and offers German-language multi-day Garden Route tours including Addo Elephant Park visits and private game reserve safaris. The company has over 20 years of experience in the Garden Route tourism market.
• South African National Parks (SANParks)coreChannel Partner/ Reseller/ DistributorSANParks is the official management authority of the Addo Elephant National Park. The addoelephantpark.de website explicitly directs visitors to the official SANParks website (sanparks.org/parks/addo/) for park entry bookings, accommodation reservations, and official park activities. SANParks PO Box 787, Pretoria 0001; Tel: +27 12 428 9111; Email: [email protected].
• Garden Route Touren (garden-route.de)coreChannel Partner/ Reseller/ Distributorgarden-route.de is the German-language Garden Route tour platform also operated by Golden Hill Guest House & Tours. It offers multi-day Garden Route tours that include Addo Elephant Park and neighboring private game reserves, with German-speaking guides. The addoelephantpark.de website links directly to garden-route.de for tour bookings.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• GetYourGuide: Global experiences marketplace with Addo tours listed from multiple operators, including real-time booking in multiple languages including German. Structural threat to the entity's referral-only model via better SEO and direct checkout.
• Wilderness Safaris: Large multi-country African safari operator with extensive lodge network and strong European market presence. Overlaps with the entity's customer segment and competes for premium safari bookings that might otherwise include Addo.
• Viator (Tripadvisor): Global experiences marketplace with Addo day tours bookable online, including the same Alan Tours product. Aggregates the same supply and competes for the same top-of-funnel search traffic with superior booking UX.
• &Beyond: Established luxury safari and travel operator with a large African lodge portfolio and significant European (including German) clientele. Competes for the upper end of the same safari-booking demand with a much broader product set.

Direct peers

• SafariBookings.com: Global OTA specializing in African safaris with deep inventory, real-time booking, and multilingual content. Direct competitive threat to the entity's referral model for the same German-speaking safari audience considering Addo.
• Golden Hill Guest House & Tours: Operates the affiliated garden-route.de platform and is the parent of addoelephantpark.de; offers the multi-day Garden Route tours that include Addo visits. Operates in the same German-language safari market with an overlapping product set.
• African Safari Club: German-speaking safari specialist selling multi-country African safaris including South Africa. Closest comparable in terms of language focus (German), safari product, and customer profile, and competes for the same booking intent.
• Alan Tours: Port Elizabeth-based guided day-tour operator that actually executes the Addo day tours marketed on the entity's website. Same product, same park, same end-customer — the entity is a referral/lead-gen layer sitting on top of Alan Tours' operations.

Regional players

• Sanbona Wildlife Reserve: Private malaria-free Big 5 reserve in the Western Cape near the Garden Route. A substitute destination for German-speaking safari tourists pairing a Garden Route trip with a wildlife experience, particularly via Golden Hill-type multi-day packages.
• Shamwari Private Game Reserve: Private Big 5 reserve in South Africa's Eastern Cape, malaria-free, catering heavily to European visitors. Competes for the same malaria-free safari itinerary in the same region, particularly when combined with Garden Route packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addo-elephant-national-park---mathyolweni-gate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addo Elephant National Park - Mathyolweni Gate