African Safaris

What African Safaris does

Africa Odyssey (commercially branded as "African Safaris" / "Luxury African Safaris") is a UK-based, privately held luxury travel agency founded in 1998 and headquartered in Putney, London. The company specializes in fully-managed African safari holidays, selling end-to-end packages that bundle accommodation, ground transportation, game drives, activities, and often flights across 16+ African countries (Tanzania, Botswana, Zambia, Kenya, Zimbabwe, Mozambique, Namibia, South Africa, Rwanda, Uganda, Malawi, Ethiopia, Sao Tome and Principe, Egypt, Madagascar, and Congo) plus Indian Ocean beach extensions (Zanzibar, Mauritius, Seychelles, Maldives). The firm operates with 47 employees and an ATOL-certified business model, with pricing ranging from approximately $400 per person per night (entry-level tented camps) to $3,800 per person per night (ultra-luxury private reserves).

The company's go-to-market is sales-led: expert consultants who have personally traveled across Africa provide bespoke itinerary planning via phone (UK and US lines), email, and web inquiries. A proprietary web application called Odyssey Explorer enables customers to self-serve template itineraries, customize routes and accommodations, and receive instant pricing before finalizing with a tourist-expert. Marketing relies on a content-rich website and blog, press coverage in The Independent, The Daily Telegraph, National Geographic, and HuffPost, and word-of-mouth referrals supported by 20+ years of continuous positive Trustpilot reviews plus recognition from the British Travel Awards. Primary customer segments are high-net-worth individuals, with focused sub-segments in honeymooners/couples, families, and adventure/wildlife enthusiasts (gorilla trekking, Great Migration, photographic safaris). The company is independently owned with no disclosed funding, parent company, or M&A activity.

Name

African Safaris

Legal name

Africa Odyssey

Website

https://africansafariclub.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

African Safaris (Africa Odyssey) is a UK-based luxury travel agency founded in 1998 that sells fully-managed African safari packages across 16+ African countries and Indian Ocean destinations, serving high-net-worth individual travelers through expert-led consultation and a proprietary online itinerary tool.

Ownership category

akta.pro rank

Product category

Luxury Safari Travel

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Luxury safari tours
• African travel packages
• Bespoke safari holidays
• Safari itinerary planning
• Honeymoon safaris

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Safari Tour Package Sales: Africa Odyssey sells complete, fully-managed safari tour packages that include accommodation, transportation, game drives, activities, and often meals. The company bundles everything from lodges/camps and airlines, charging a comprehensive package price. They have formed extremely good relationships with lodges and camps over approximately 20 years, enabling them to negotiate favorable rates for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Africa Odyssey, operating as African Safaris / Luxury African Safaris, designs and sells customized African safari holidays for individual travelers, couples, families, and small groups. Its portfolio spans multiple African destinations and is organized into distinct trip categories — general safaris, honeymoons, beach holidays, family safaris, and activity-based holidays — priced per person per night across tiers. The Odyssey Explorer web tool supports itinerary drafting and pricing before booking.

Product overview

Africa Odyssey is a travel agency specializing in African safari tours and packages. The core offering is African Safari Tours, with supplementary services including Africa Honeymoons, Africa Beach Holidays, Africa Family Safari Holidays, Africa Activity Holidays, Luxury African Safaris, and a Lodge Index. The company also offers Odyssey Explorer, a proprietary itinerary-building application that enables customers to browse and customize trip templates with instant pricing before finalizing with an expert.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury African Safaris: Luxury African Safaris

Products and services

• Africa Safari Tours Core customized African safari itineraries for individual travelers, couples, and small groups, priced per person per night across tiers.
• Africa Honeymoons Curated honeymoon and romantic-celebration safaris, typically combining safari and beach segments, targeted at couples.
• Africa Beach Holidays Beach-focused African holiday itineraries, often used as a safari-and-beach extension, for travelers seeking coastal relaxation.
• Africa Family Safari Holidays Safari holidays designed for families and multigenerational groups, using child-friendly camps and pacing suitable for mixed-age travelers.
• Africa Activity Holidays Activity-led African holidays (such as walking, trekking, and other adventure pursuits) for more experienced, interest-driven travelers.
• Luxury African Safaris Premium-tier branded safari offering positioning the company at the top end of the market, with the highest per-person-per-night pricing band.

Quantifiable outcome

• 100% positive review basis (9 reviews)

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• &Beyond: &Beyond is a leading luxury safari and experiential travel operator with owned lodges and camps across Africa and beyond. It directly competes with Africa Odyssey for HNW safari customers and offers similar high-end, fully-bespoke itineraries.
• Asilia Africa: Asilia Africa runs a portfolio of safari camps across East and Southern Africa and sells through specialist agents — a comparable niche operator competing for similar luxury safari bookings.
• Sanctuary Retreats: Sanctuary Retreats operates luxury safari lodges and river cruises across Africa, offering comparable luxury itineraries (often including Victoria Falls and Indian Ocean extensions) to Africa Odyssey's portfolio.
• Wilderness Safaris: Wilderness Safaris operates a portfolio of luxury camps and safaris across Southern and East Africa, directly overlapping with Africa Odyssey's destination footprint and luxury customer segment.
• Singita: Singita operates ultra-luxury private reserves and lodges across Africa with an owner-operator model; it competes directly in the highest tier of pricing ($1,300+/night) that Africa Odyssey serves.
• Micato Safaris: Micato Safaris is a US-based luxury African safari specialist with high-touch service for HNW clients; it competes directly for the same discretionary luxury safari customer.
• Audley Travel: Audley Travel is a UK-based bespoke travel specialist with country experts covering Africa, structurally similar to Africa Odyssey's expert-consultant GTM and pricing tiers.
• Scott Dunn: Scott Dunn is a UK-based luxury tour operator offering bespoke African safaris alongside beach and family holidays — a comparable boutique model with overlapping customer base in the UK.
• Abercrombie & Kent: A&K is a global luxury tour operator with a substantial African safari program, offering comparable bespoke itineraries for HNW travelers across the same destinations Africa Odyssey covers.

Emerging players

• Roar Africa: Roar Africa is a boutique luxury safari operator focused on ultra-HNW experiential African travel; smaller and more curated than Africa Odyssey but targeting an overlapping customer segment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/african-safaris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Safaris