What Adéquat does

Adéquat is a French privately held SAS founded in 1999 and headquartered in Paris at 13 rue Rubens, 75013. The company operates a connected vending machine platform under the Shopifast brand, deploying intelligent touchscreen-enabled machines with real-time inventory tracking across airports, hotels, hospitals, gas stations, universities, and other high-traffic venues. Adéquat reports more than 2,000 installed machines in France and internationally, a catalog of 900+ SKUs spanning hygiene, food and beverages, technology accessories, concierge products, and souvenirs, partnerships with 250+ consumer brands (Kleenex, Nivea, Dove, Durex, Gillette, Evian, among others), and a cumulative user base of approximately 50 million clients served across more than 6,000 points of sale.

The Shopifast product line includes the standard floor-standing connected vending machine and the Shopifast Mini wall-mounted variant, priced publicly at €800 to €6,760. Beyond hardware, Adéquat monetizes through product sales inside the machines and through professional services in sourcing, development, logistics, and distribution — the latter for travel-size product lines compliant with airport regulations (less than 100ml). Distribution is primarily direct-installation at enterprise client sites, supplemented by a proprietary e-commerce storefront and a network of partner points of sale.

Revenue mechanics are diversified across hardware sales, transactional product sales inside deployed machines, and B2B sourcing/distribution services for partner brands. The company maintains named enterprise relationships with blue-chip French accounts including Paris Airport, Vinci Airports, Accor Group, Ritz Paris, The Peninsula, AP-HP, TotalEnergies, Shell, Esso, Aelia Dutyfree, Relay, Dauphine PSL University, and NEOMA Business School. Headcount is approximately 104 employees, and the company discloses no funding rounds, parent entity, or institutional ownership in the available data, making ownership a material information gap.

Name

Adéquat

Legal name

ADEQUAT

Website

https://adequatfrance.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Adéquat is a French connected-vending-machine operator, founded in 1999 and headquartered in Paris, that deploys Shopifast touchscreen machines in airports, hotels, hospitals, gas stations, and universities to sell travel-size hygiene, food, tech, and concierge products from 250+ partner brands across 2,000+ machines.

Ownership category

akta.pro rank

Product category

Automated Vending Distribution

NAICS

Vending Machine Operators (445132)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Connected vending machines
• Automated retail distribution
• Travel retail solutions
• Hygiene product vending
• Self-service kiosks

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vending Machine Sales: Sale of Shopifast and Shopifast Mini connected vending machines to businesses and facilities
2. Product Sales Through Vending: Revenue generated from the sale of hygiene, food, technology, concierge, and souvenir products through their network of vending machines
3. Sourcing and Distribution Services: Providing services such as sourcing, development, logistics and distribution for travel size products, with partnerships with more than 250 brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adéquat operates a connected vending machine ecosystem (Shopifast and Shopifast Mini) deployed at airports, hotels, hospitals, gas stations, universities, and corporate offices, dispensing travel-size hygiene, food, technology, concierge, and souvenir products sourced from 250+ brand partnerships. The company provides a turnkey solution including equipment installation, regular supply, technical maintenance, and real-time performance tracking. It also sells its vending machines directly and distributes its product catalog through an e-commerce storefront and 6,000+ points of sale.

Product overview

Adéquat operates a connected vending machine ecosystem centered on the Shopifast and Shopifast Mini platforms, which provide intelligent, touchscreen-enabled automated dispensing in strategic locations. The company specializes in travel-size essential products including hygiene and personal care items, food and beverages, technology accessories, concierge products, and souvenirs. With partnerships spanning over 250 brands and installations in airports, hotels, hospitals, gas stations, and universities, Adéquat's offering combines hardware (vending machines) with a curated product catalog tailored for travelers and high-traffic public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopifast Connected Vending Machine Floor-standing connected vending machine with dynamic touchscreen, real-time inventory tracking, accurate reporting, intelligent assistance, robust locking, and modular product capacity for airports, hotels, hospitals, gas stations, universities, and other high-traffic locations.
• Shopifast Mini Connected Vending Machine Wall-mounted compact version of the Shopifast connected vending machine designed to fit space-constrained environments while retaining the touchscreen, real-time tracking, and intelligent dispensing features of the floor model.
• Hygiene and Personal Care Products Essential personal care items including toothbrushes, hydroalcoholic gel, wipes, deodorant, menstrual products, and other everyday essentials in compact, travel-friendly formats from brands such as Kleenex, Nivea, Always, Dove, Gillette, and Durex.
• Food and Beverages Selection of sweet and savory snacks, cold and hot beverages, and gourmet treats in practical to-go formats for travelers and commuters available through Shopifast machines and the e-commerce store.
• Technology Accessories Digital accessories including charging cables, adapters, external batteries, earphones, and other gadgets compatible with most devices on the market for travelers and last-minute needs.
• Concierge Products Practical comfort solutions including umbrellas, sleep masks, smoker products, disinfectant wipes, and other essentials for daily needs and travel emergencies available through vending and e-commerce.
• Souvenirs Local souvenirs and specialties including magnets, keychains, mini regional products, and gift ideas for travelers seeking quick mementos.
• Sourcing and Distribution Services for Travel Size Products Professional services including sourcing, product development, logistics, and distribution for travel-size products in partnership with more than 250 brands, commercializing them through 6,000+ points of sale internationally.

Quantifiable outcome

• 50 million clients have used their products
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KleenexcoreOthersBrand partnership for facial tissue and hygiene products available through Adéquat vending machines
• NiveacoreOthersSkincare brand partnership for personal care products in vending machines
• AlwayscoreOthersFeminine care brand partnership for hygiene products through vending distribution
• DovecoreOthersPersonal care brand partnership for soaps, deodorants, and body care products
• DurexcoreOthersIntimate health brand partnership for personal care products in vending machines
• GillettecoreOthersGrooming brand partnership for shaving and personal care products
• EviancoreOthersWater brand partnership for beverages and facial misting sprays
• AnioscoreOthersProfessional hygiene brand partnership for healthcare and professional settings
• HappytalminorChannel Partner/ Reseller/ DistributorHealthcare concierge service partner providing distribution solutions in hospital environments
• ESAT (Établissements et Services d'Aide par le Travail)minorOthersSocial partner for over 20 years, handling product packaging to support insertion of people with disabilities

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Vendon: Vendon provides vending management software and telemetry solutions that operators integrate into their machine fleets. Comparable as an enabling technology layer to Adéquat's in-house Shopifast connectivity stack.

Direct peers

• Selecta Group: Selecta Group is one of Europe's largest unattended self-service coffee and snack vending operators, deploying connected machines across airports, workplaces, and transport hubs. Directly comparable to Adéquat in business model (vending machine operator) and target venue types (airports, hotels, public spaces).
• Azkoyen Group: Azkoyen is a Spanish-based vending machine manufacturer specializing in payment systems, coffee machines, and connected vending for public spaces. Direct comparable on vending hardware product offering to Shopifast.
• Jofemar: Jofemar is a Spanish vending machine manufacturer and operator specializing in connected vending and coffee solutions for hospitality and public venues. Comparable in scale to Adéquat and overlaps in travel/hospitality verticals.
• Crane Merchandising Systems: Crane Merchandising Systems (part of Crane Co.) is a major North American manufacturer of vending machines and cashless payment systems, competing in the same connected-machine category as Adéquat but primarily serving the U.S. market.
• Evoca Group (formerly N&W Global Vending): Evoca is a leading European manufacturer of professional vending machines under brands including Necta and Wittenborg, and competes head-to-head with Shopifast on connected-machine hardware for airports, hospitals, and public venues.
• SandenVendo: SandenVendo is a global manufacturer of vending machines (drinks and snacks) with a strong presence in Europe and Asia, offering connected telemetry features similar to Shopifast and competing for the same airport and high-traffic venue placements.

Regional players

• Cantaloupe, Inc. (formerly USA Technologies): Cantaloupe is a U.S.-focused provider of cashless payment, telemetry, and software for unattended retail, including vending. Comparable as a connected-vending technology peer but primarily serves the North American market.
• Fuji Electric: Fuji Electric is a leading Japanese vending machine manufacturer with dominant share in Japan and growing European presence. Comparable on connected vending hardware technology but operates primarily in APAC rather than Europe.

Emerging players

• Relay (Lagardère Travel Retail): Relay is a major travel-retail convenience brand operated by Lagardère Travel Retail in airports and transit hubs. While a disclosed Adéquat customer (Relay uses Shopifast machines), its broader convenience-retail footprint makes it a strategic adjacent comparable in travel-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adequatfrance
• Instagraminstagram.com/adequat.france
• TikToktiktok.com/@adequat.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adéquat