Adopt The Arts Foundation
Adopt The Arts Foundation is a 501(c)(3) non-profit co-founded in 2010 by Matt Sorum and Jane Lynch that provides free music education curriculum to underserved elementary schools in Los Angeles and Coachella Valley, currently serving 3,500+ students across 7 partner schools.
- Company typePrivate
- Founded2010
- HeadquartersAgoura Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adopt The Arts Foundation does
Adopt The Arts Foundation is a 501(c)(3) non-profit charitable foundation co-founded in 2010 by Rock & Roll Hall of Fame inductee Matt Sorum and Emmy/Golden Globe-winning actress Jane Lynch in response to arts education budget cuts in LAUSD elementary schools. The organization delivers free, high-quality music education to underserved public elementary schools in the Los Angeles area (since 2010) and the Coachella Valley (since August 2024, via Palm Springs Unified School District), currently reaching 3,500+ students across seven partner schools for the 2025-26 school year. The core product is a comprehensive curriculum covering vocal music, instrumental music (Casio keyboards, Remo/Beatbox/Fender/Gretsch instruments), ukulele, music theory, and music in world cultures, integrated with history, geography, math, and science, and delivered through in-school music rooms staffed by full-time music teachers.
The foundation's business model is donation-driven, with revenue sourced from individual donors, corporate sponsors (Hyundai Motor America, Jackson Family Wines), institutional foundation grants (Stand Together Foundation, Lagrasse Foundation, Let Music Fill My World via the Music Impact Coalition), high-profile celebrity fundraising events (the annual Sound & Vision Awards gala raised $350,000+ in March 2026), and direct-to-consumer merchandise sales (apparel priced $25-$40). Programs are provided at no cost to partner schools, and distribution is exclusively through district-level partnerships with no alternative go-to-market channel. The product portfolio is augmented by The Changels honor choir (120+ students, 3rd-5th grade), a music mentorship program leveraging a celebrity ambassador network that includes Ringo Starr, Slash, Alice Cooper, Metallica, Macy Gray, and other rock and entertainment industry figures, and recording studio sessions at GoodNoise Studio owned by co-founder Matt Sorum.
Adopt The Arts Foundation firmographics
Firmographics- Name
- Adopt The Arts Foundation
- Legal name
- Adopt The Arts Foundation
- Website
- https://adoptthearts.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adopt The Arts Foundation is a 501(c)(3) non-profit co-founded in 2010 by Matt Sorum and Jane Lynch that provides free music education curriculum to underserved elementary schools in Los Angeles and Coachella Valley, currently serving 3,500+ students across 7 partner schools.
- Ownership category
- akta.pro rank
Adopt The Arts Foundation industry classification
Industry- Product category
- Music Education Non-Profit Services
- NAICS
- Fine Arts Schools (61161), Grantmaking and Giving Services (81321)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Music Instruction (Instrumental & Vocal) (EDAMAAAE)
- akta.pro secondary industries
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
Keywords
Where Adopt The Arts Foundation is headquartered
LocationHeadquarters
- HQ city
- Agoura Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adopt The Arts Foundation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate sponsors (Hyundai), and foundations (Stand Together Foundation, Lagrasse Foundation) who support music education programs
- Event Fundraising: High-profile charity events like Sound & Vision Awards raise significant funds ($350,000+ at 2026 event) with celebrity performances and auctions
- Merchandise Sales: Online merchandise store selling t-shirts, hats, and hoodies with prices ranging from $25-$40
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Hoodies / Sudaderas Juveniles - $30 each |
| Unit Pricing | Pay-as-you-go | Adult Hoodies - $40 each |
| Unit Pricing | Pay-as-you-go | Concert Shirts - $25 each |
| Unit Pricing | Pay-as-you-go | Sound & Vision Hat - $25 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Adopt The Arts Foundation product offering
Product offeringCore offering
Adopt The Arts Foundation is a non-profit charitable foundation that provides free, high-quality music education curriculum, instruments, full-time music teachers, and professional mentorship to underserved public elementary schools. Programs cover voice, percussion, keyboard, and ukulele with cultural integration, and include The Changels honor choir, all delivered at no cost to partner school districts.
Product overview
Adopt The Arts Foundation operates as a non-profit organization offering a portfolio of music education products and programs for underserved elementary schools. The core offering consists of a comprehensive music education curriculum delivered through in-school music rooms led by full-time music teachers, enhanced by The Changels honor choir program providing advanced performance opportunities, and a mentorship program connecting students with professional musicians. The organization also provides instruments to partner schools and operates The Changels as a multi-grade choir featuring students from multiple elementary schools. Merchandise sales and annual Sound & Vision Awards events serve as fundraising mechanisms supporting the education programs. The product portfolio is distributed at no cost to partner schools in Los Angeles and Coachella Valley regions.
Differentiator
Problem solved
Functional benefit
Brands
- The Changels: Multi-grade honors performance choir opportunity for students from Adopt the Arts schools, described as 'Angels of Change' honor choir featuring 3rd-5th graders from participating elementary schools
Products and services
- Music Education Curriculum
- The Changels Honor Choir
- Music Mentorship Program
- Adopt the Arts Gear (Merchandise Store)
Quantifiable outcome
- Schools with music programs have 90.2% graduation rate and 93.9% attendance rate vs 72.9% and 84.9% without
- +2 more outcomes
Companies that use Adopt The Arts Foundation
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Adopt The Arts Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adopt The Arts Foundation partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered supporting, core, flagship and major.
- CasiosupportingProvides keyboards for classroom music instruction as part of program support
- Fender Musical Instruments CorporationsupportingPlay Foundation partnership providing musical instruments for education programs
- Beatbox DrumssupportingDrum equipment partner supporting music education programs
- GretschsupportingMusical instrument partner providing equipment for music programs
- Palm Springs Unified School DistrictcorePrimary school district partner for Coachella Valley pilot program launching 2024-2025 school year at Agua Caliente, Bubbling Wells, Della S. Lindley, and Vista Del Monte elementary schools
- Los Angeles Unified School DistrictcoreLongstanding partner since 2010 providing music education programs in Los Angeles area elementary schools including Rosewood STEM Magnet
- GoodNoise StudiosupportingRecording studio owned by Matt Sorum and Jason Mendelson in Palm Springs, hosts student recording sessions and program events
- Music Impact Coalition (MIC)coreCoalition of 20+ music and arts foundations including Adopt the Arts, Americans for the Arts, GRAMMY Museum, Save The Music, Mr. Holland's Opus Foundation, funded by $2 million grant from Let Music Fill My World for pilot programs in North Carolina and Ohio
- Ringo StarrflagshipRock and Roll Hall of Fame inductee serving as celebrity ambassador; participated in 86th birthday celebration with Adopt the Arts Foundation choir performance
- Jane LynchflagshipGolden Globe and Emmy Award-winning actress, co-founder of Adopt the Arts, provides ongoing advocacy and hosts holiday experiences for students
- SlashmajorGuns N' Roses guitarist serving as celebrity ambassador and mentor for music education programs
- Alice CoopermajorRock and Roll Hall of Fame inductee serving as celebrity ambassador supporting music education
- Paul RodgersmajorRock icon honored at 2026 Sound & Vision Awards; performed with The Changels honor choir on recording session
- Geezer ButlermajorBlack Sabbath bassist honored at 2026 Sound & Vision Awards for contributions to music education
- Macy GraysupportingGrammy Award-winning artist mentored students during Changels Honor Choir Workshop in September 2025
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Adopt The Arts Foundation competitors and assessment
Company assessmentBroad incumbents
- Americans for the Arts: Broad incumbent national arts-advocacy nonprofit; addresses the same arts-education access gap Adopt the Arts targets but from a policy/advocacy angle rather than direct school-program delivery.
- Carnegie Hall's Musical Connections: Broad incumbent music-education program run by Carnegie Hall serving underserved K-12 students; competing for the same education-foundation donor pool with a more institutional brand.
Direct peers
- Little Kids Rock: Direct peer nonprofit that equips elementary schools with instruments and teacher training to deliver modern-band music programs to underserved students.
- VH1 Save The Music Foundation: Note: same organization as Save The Music Foundation; retained as a duplicate-disambiguation entry — closely comparable nonprofit in the same space.
- Save The Music Foundation: Direct peer nonprofit that funds music programs in K-12 public schools, instruments and curriculum grants — the closest head-to-head competitor in the music-education-grantmaking space.
- Mr. Holland's Opus Foundation: Direct peer nonprofit providing instruments and music education funding to under-resourced K-12 schools nationwide; operates a similar school-partnership grant model.
- Education Through Music: Direct peer nonprofit partnering with K-12 schools to provide sustained, sequential music education taught by qualified music teachers; closely aligned program model and target districts.
- Berklee City Music: Direct peer Berklee-affiliated nonprofit providing music education to underserved youth through school partnerships and scholarships; comparable in program structure and target audience.
- GRAMMY Museum: Peer music-education nonprofit operating youth programs and exhibits; co-listed with Adopt the Arts in the Music Impact Coalition and competing for the same music-industry donor base.
- Music Will (formerly Little Kids Rock prior program): Direct peer nonprofit (formerly Little Kids Rock) running large-scale modern-band music programs in thousands of U.S. public schools; the most scaled competitor in the elementary music-grantmaking niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adopt The Arts Foundation social profiles
Digital presenceAdopt The Arts Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adopt The Arts Foundation leadership team
Management profileNumber of profiles
Profiles5 records
Adopt The Arts Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adopt The Arts Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adopt The Arts Foundation
What does Adopt The Arts Foundation do?
Adopt The Arts Foundation is a non-profit charitable foundation that provides free, high-quality music education curriculum, instruments, full-time music teachers, and professional mentorship to underserved public elementary schools. Programs cover voice, percussion, keyboard, and ukulele with cultural integration, and include The Changels honor choir, all delivered at no cost to partner school districts.
Is Adopt The Arts Foundation a public or private company?
Adopt The Arts Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adopt The Arts Foundation founded?
Adopt The Arts Foundation was founded in 2010. It employs 1 to 10 people.
Where is Adopt The Arts Foundation based?
Adopt The Arts Foundation is headquartered in Agoura Hills, United States, in the North America region.
How does Adopt The Arts Foundation make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event Fundraising and merchandise Sales.
Who are Adopt The Arts Foundation's main competitors?
Broad incumbents on record are Americans for the Arts and Carnegie Hall's Musical Connections. Direct peers are Little Kids Rock, VH1 Save The Music Foundation, Save The Music Foundation, Mr. Holland's Opus Foundation, Education Through Music, Berklee City Music, GRAMMY Museum and Music Will (formerly Little Kids Rock prior program).
Does Adopt The Arts Foundation have an API?
No public API is recorded for Adopt The Arts Foundation.
What industry is Adopt The Arts Foundation in?
Adopt The Arts Foundation's product category is Music Education Non-Profit Services. Its primary akta.pro industry code is EDAMAAAE, Music Instruction (Instrumental & Vocal), with a secondary code of EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 61161 and its SIC code is 8200.