ADPG Provence

What ADPG Provence does

ADPG Provence is a regional dental-equipment distributor and service provider based in Avignon, France, operating in the PACA region. Founded in 1994 and managed since 2004 by dental technician Michaël VIVES, the company distributes, installs, and maintains equipment and consumables for dental practices, holding exclusive KAVO concessionaire status since inception alongside authorized-distributor relationships with more than 20 premium dental-equipment manufacturers including ACTEON, ANTHOGYR, BIEN AIR, CARESTREAM, CASTELLINI, DÜRR DENTAL, EMS, MELAG, NSK, and VATECH.

The company's product and service offering spans the full lifecycle of a dental practice: dental care units and chairs, radiology and imaging systems (including AI-enabled intraoral scanners and CAD/CAM), aspiration and amalgam-separation equipment, compressors, sterilization systems, surgical lighting, furniture and cabinetry, practice-management software (JULIE, LogosW), and consumables such as hygiene products and surgical suction bags. Services include on-site installation with documented protocols, preventive maintenance and repairs, consumables replenishment under recurring contracts (Contrat Conso), and extended-warranty plans such as Bien Air's Safeinvest M. The business also runs in-house training programs, including 2026 sessions on Guided Biofilm Therapy with EMS, and participates in dental-school partner forums to engage future practitioners.

ADPG Provence generates revenue through one-time equipment sales, recurring maintenance and consumables contracts, installation professional services, and quote-based project pricing requiring a minimum 20% deposit. Its go-to-market is a field-sales model supported by five geographically distributed technicians across PACA, complemented by a content/SEO website, social media presence on Facebook, YouTube, LinkedIn, and Instagram, and trade-event participation. The company is privately held with no external investors, no parent entity, and no disclosed revenue, and currently employs 12-15 people across sales, technical, software/CAD-CAM, administrative, and warehouse functions.

Name

ADPG Provence

Legal name

ADPG PROVENCE

Website

https://adpg-provence.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ADPG Provence is a privately held, Avignon-based distributor and service provider of dental equipment, consumables, and software for dental practices across France's PACA region, holding exclusive KAVO concessionaire status and authorized-distributor agreements with 20+ premium dental brands.

Ownership category

akta.pro rank

Product category

Dental Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro industry

PRIMARYHLABAKAK

Regional/Multi-Region DSO Platforms (Aggregators)

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYCRAFAHAG

Medical, Dental & Lab Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Dental equipment distribution
• Dental practice supplies
• Dental imaging systems
• Sterilization equipment
• Dental maintenance services

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of dental equipment including care units, chairs, radiology/imaging systems, aspiration systems, compressors, sterilization equipment, furniture, and consumables.
2. Maintenance Services: Ongoing maintenance services for installed equipment including preventive maintenance and repairs.
3. Installation Services: On-site installation services for dental equipment with protocol-based delivery and acceptance process.
4. Consumables: Sale of consumables including hygiene products and dental supplies under 'contrat conso' arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ADPG Provence distributes, installs, and maintains dental equipment, furniture, and consumables for dental practices in the PACA region of France. The company is the exclusive KAVO concessionaire and authorized distributor for more than 20 premium dental brands (ACTEON, ANTHOGYR, BIEN AIR, CARESTREAM, CASTELLINI, DÜRR DENTAL, EMS, MELAG, etc.), supplying dental chairs, radiology and imaging systems, sterilization units, aspiration systems, compressors, surgical lights, and practice management software (JULIE, LogosW). It also delivers on-site installation, preventive maintenance, radiology consulting, and recurring consumable supply contracts.

Product overview

ADPG Provence is a dental equipment distributor and installer offering a comprehensive portfolio of dental practice equipment, software, and services. The core offering includes dental care units/chairs, high-tech radiology and imaging systems (intraoral cameras, CAD/CAM, digital sensors, panoramic Cone Beam), sterilization equipment (autoclaves, ultrasonic cleaners, sealers), aspiration systems, compressors, furniture, and surgical lights. Software solutions include JULIE and LogosW practice management systems. The company also provides installation, maintenance, radiology consultation, and practical advisory services. They distribute major brands including KAVO, ACTEON, ANTHOGYR, BIEN AIR, CARESTREAM, DÜRR DENTAL, EMS, MELAG, and others. Additionally, they offer consumables contracts (Contrat Conso), pre-owned equipment (Occasion), and clearance items (Destockage).

Differentiator

Problem solved

Functional benefit

Products and services

• Unités de soins et fauteuils (Dental care units and chairs) Dental care units and patient chairs (fauteuils) distributed for dental practices, sourced from premium brands such as KAVO and CASTELLINI.
• Radiologie Imagerie High Tech (High-tech radiology and imaging) High-tech dental radiology and imaging solutions including intraoral cameras, CAD/CAM systems, digital radios, sensors, panoramic Cone Beam systems, and wireless intraoral imaging from brands such as CARESTREAM and DÜRR DENTAL.
• Aspirations et récupérateurs d'amalgame (Aspiration and amalgam separators) Aspiration units and amalgam recovery devices for dental practices.
• Compresseurs (Compressors) Air compressors for dental practices.
• Stérilisation et Asepsie (Sterilization and asepsis) Sterilization and asepsis equipment including thermo-disinfectors, autoclaves, ultrasonic cleaners, dryers, sealers, and air treatment systems from brands such as MELAG.
• Mobilier d'agencement (Dental furniture and cabinetry) Furniture, layout, and cabinetry for dental practices.
• Scialytiques et Plafonniers (Surgical lights and ceiling fixtures)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• KAVOcoreChannel Partner/ Reseller/ Distributor · 1 January 1994Exclusive KAVO concessionaire since founding in 1994. ADPG Provence has been distributing, installing, and maintaining KAVO dental equipment since their beginnings as a company.
• ACTEON GROUPcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ACTEON GROUP dental equipment, providing sales, installation and maintenance services.
• ANTHOGYRcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ANTHOGYR dental equipment.
• BIEN AIRcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BIEN AIR dental instruments and equipment including Safeinvest M service contracts.
• CARESTREAMcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CARESTREAM dental imaging equipment including CS 8200 3D.
• CASTELLINIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CASTELLINI dental equipment.
• DENTAL ARTcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DENTAL ART dental equipment.
• DÜRR DENTALcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DÜRR DENTAL equipment including VistaScan Mini View 2.0, aspiration systems, and Green Pack consumables.
• EMS Electro Medical SystemscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of EMS products including GBT (Guided Biofilm Therapy) equipment and consumables. Collaborates on training programs.
• MELAGcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of MELAG sterilization equipment including MELAseal 300.
• DEXISminorChannel Partner/ Reseller/ DistributorCollaborated at Forum des partenaires - Faculté de Chirurgie Dentaire de Marseille alongside DEXIS for dental imaging and digital technologies.
• LABODALcoreChannel Partner/ Reseller/ DistributorDistributes LABODAL oxygen therapy kits and medical devices including 2.2L oxygen bottles.
• LOUPI LED SCIENCEcoreChannel Partner/ Reseller/ DistributorDistributes LOUPI LED SCIENCE products including Carré Rouge CR660-20-X2 LED photobiomodulation device.
• SERREScoreChannel Partner/ Reseller/ DistributorDistributes SERRES surgical suction bags (2000ml) for dental aspiration.
• 1&1 Internet SARLminorOthersWebsite hosting provider located at 7, place de la Gare, BP 70109, 57201 Sarreguemines Cedex, France.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• A-dec: US dental equipment manufacturer specializing in dental chairs, delivery systems, and lights. Competes with brands ADPG distributes (KaVo, Castellini) and represents a comparable OEM counterpart in the dental equipment category.
• Dentsply Sirona: Global dental equipment and technology manufacturer covering imaging, CAD/CAM, instruments, and orthodontic solutions. ADPG distributes some Dentsply/Sirona lines and competes in the same equipment categories it serves.
• CEFLA: Italian dental equipment manufacturer (Anthos, Castellini) and broader group with equipment distribution operations. Overlaps with ADPG as a competitor supplier of dental chairs and care units in the European market.
• Patterson Companies: Large US-listed dental and animal health supply distributor. Provides dental equipment, consumables, and technology solutions to dental practices through a field sales model closely analogous to ADPG Provence's GTM.
• Envista Holdings: Global dental products company (parent of KaVo, Nobel Biocare, Ormco) manufacturing and distributing dental equipment and consumables. Functions as ADPG's key supply partner and a competitive ecosystem force in European dental equipment.
• Henry Schein: Global dental and medical supply distributor offering equipment, consumables, and practice management solutions to dental practices. Operates at vastly larger scale than ADPG but follows the same core wholesale-and-services distribution model to dental practices.

Direct peers

• Pluradent: German dental equipment and consumables distributor serving dental practices and laboratories with a field-sales and service model across multiple regional offices. Highly comparable European regional distribution footprint.
• Benco Dental: US family-owned dental supply distributor offering equipment, technology, and service to dental practices. Closely mirrors ADPG's privately-held, relationship-driven distribution profile with exclusive brand partnerships and field service.
• Directa Dental Group: European dental products manufacturer and distributor offering consumables, instruments, and equipment to dental practices. Comparable mid-sized distribution business targeting the same end customers.

Regional players

• Septodont: French-headquartered dental pharmaceutical and consumables manufacturer/distributor. Shares the French dental market context with ADPG and serves overlapping dental practice customers with complementary product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCttc43T1_r7K814MFimopvg
• Facebookfacebook.com/adpg.provence
• LinkedInlinkedin.com/company/adpg-provence
• Instagraminstagram.com/adpgprovence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADPG Provence