Advanced Traffic Management

What Advanced Traffic Management does

Advanced Traffic Management is a private Australian traffic management services company founded in 2011 by Geoffrey Flavel, operating across Victoria, South Australia, and New South Wales under The Advanced Traffic Group umbrella. The company provides end-to-end temporary traffic management solutions including traffic control crews, certified traffic controllers, event traffic management, 24/7 reactive emergency response, in-house traffic planning and permit design, and traffic equipment supply (Truck Mounted Attenuators, VMS Boards, barriers, portable signals, light towers). Its core technology is operational and physical rather than software-driven: a large fleet of vehicles and equipment, three strategically located depots (Dandenong South, Ravenhall, Wingfield, Ballina) positioned for rapid freeway-network access, and a trained workforce capable of deploying on works ranging from low-volume council roads through to freeways and managed motorways.

The company monetises through project-based, quote-driven service contracts with three primary revenue streams: traffic management services (professional services), traffic equipment rental and supply (hardware sales), and traffic planning and permit services (professional services). Customer segments span the utility sector (from large multinationals to smaller operators), government transportation authorities, event organisers, emergency services, and construction/infrastructure developers. The go-to-market is sales-led, operating through phone outreach (1300 688 575), email enquiries, and website quote requests, with on-site service delivery across the three states.

Advanced Traffic Management holds DTP Pre-qualification for all 3 Road Categories in Victoria and maintains third-party ISO-aligned certification for Quality, OHS Management, and Environmental Management systems via Atlas Certification. The business is founder-owned and privately held, with no disclosed institutional investment, public listing, or M&A activity. Geographic growth has been executed through three regional sub-brands (Advanced Traffic Management Victoria, Makesafe Traffic Management SA, Traffic Control Services NSW) that share certification, training, and equipment standards under a unified group structure.

Name

Advanced Traffic Management

Legal name

Advanced Traffic Management

Website

https://adtm.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Advanced Traffic Management is an Australian private traffic management services company founded in 2011, operating across Victoria, South Australia, and New South Wales. It provides traffic control crews, equipment, planning, and 24/7 emergency response to utility, government, construction, and event clients.

Ownership category

akta.pro rank

Product category

Traffic Management Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)

akta.pro secondary industries

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC) (TLAJAJAG), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK)

Keywords

• Traffic management services
• Road work safety
• Traffic control crews
• Event traffic planning
• Traffic equipment rental

Headquarters

HQ city

Wingfield

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Traffic Management Services: Project-based service delivery providing traffic control crews, traffic controllers, and event traffic management. Services are contracted for works of varying duration from short assignments to long-term projects, with both scheduled and reactive/emergency response capabilities.
2. Traffic Equipment Rental and Supply: Supply and delivery of traffic management equipment including VMS boards, barriers, arrow boards, traffic signals, and signage. Equipment is delivered to site, set up per manufacturer specifications, and managed for project duration.
3. Traffic Planning and Permit Services: In-house Traffic Management Designers (TMD) provide Traffic Guidance Scheme and Traffic Management Plan design, along with Road Occupancy Permit and MOA submissions to Department of Transport.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Advanced Traffic Management provides end-to-end temporary traffic management services including the supply of traffic controllers, traffic control crews and equipment, traffic planning and permit submissions, and 24/7 reactive and emergency response. Services are delivered for utility infrastructure projects, road works, construction, and events across Victorian, South Australian, and New South Wales road networks, from low-volume council roads through to freeways and managed motorways.

Product overview

Advanced Traffic Management is a professional temporary traffic management service company operating across Victoria, South Australia, and New South Wales. The company offers a unified portfolio of services including Traffic Control Crews, Traffic Controllers, Event Traffic Management, Reactive/Emergency Traffic Control, Traffic Planning/Design & Permits, and Traffic Equipment Supply. These core services are delivered through three regional sub-brands: Advanced Traffic Management Victoria, Makesafe Traffic Management SA, and Traffic Control Services NSW. Founded in 2011, the company provides end-to-end traffic management solutions from planning and permits through to on-ground execution and equipment provision.

Differentiator

Problem solved

Functional benefit

Brands

• The Advanced Traffic Group: The umbrella brand for the group of companies operating in Victoria, South Australia, and New South Wales.

Products and services

• Traffic Control Crews Professional traffic control crews deployed with a large fleet of vehicles for works on roads ranging from low-volume council roads through to freeways and managed motorways. Includes Truck Mounted Attenuators for worksite safety on high-speed road works.
• Traffic Controllers
• Event Traffic Management
• Reactive or Emergency Traffic Control
• Traffic Planning, Design & Permits
• Traffic Equipment Supply

Quantifiable outcome

• 24/7 emergency response capability for reactive traffic management

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VMS Solutions: Specialist provider of variable message signs, traffic equipment hire, and traffic management services across Australia. Direct competitor on equipment-rental revenue streams that Advanced Traffic Management bundles into its project contracts.
• Cross Solutions: Australian traffic management and planning provider offering crews, traffic guidance schemes, and equipment supply. Directly comparable in the integrated design-plus-execution offering Advanced Traffic Management promotes.
• Tulla Traffic: Victoria-based traffic management operator with crews, vehicles, and event capabilities serving the same Melbourne freeway network and regional council works as Advanced Traffic Management.
• Complete Traffic Solutions: Australian traffic management contractor providing traffic controllers, equipment hire, and TMP design across multiple states. Overlaps with Advanced Traffic Management on utility, government, and event work.
• Shift Traffic: NSW-based traffic management operator with crews, equipment, and permit services. Overlaps with Advanced Traffic Management's TCS NSW sub-brand in the New South Wales market.
• Hi-Vis Group: Multi-state Australian traffic management company delivering traffic control crews, equipment, and event traffic services. Comparable in service mix and customer segments to Advanced Traffic Management, with overlapping geographic presence.
• Altus Traffic: One of Australia's largest traffic management operators, providing traffic control, planning, equipment hire, and event services nationally. Direct competitor for utility, government, and infrastructure projects across the same geographies Advanced Traffic Management serves.
• A1 Traffic Management: National traffic management provider offering crews, equipment, and permit/planning services. Competes head-to-head with Advanced Traffic Management on infrastructure and event projects across Australian states.

Others

• Department of Transport Victoria: State road authority that issues the DTP pre-qualification Advanced Traffic Management relies on. Listed as a customer and ecosystem enabler rather than a competitor; relevant for understanding the regulatory and procurement environment.

Broad incumbents

• Fleetwood Australia: Larger Australian modular infrastructure business with adjacent road and event traffic management capabilities. Broader product portfolio than Advanced Traffic Management, but overlapping customer base in event traffic and roadside infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-traffic-management

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Traffic Management