What Advanced Nutrition Programme™ does

Advanced Nutrition Programme™ is a London-based, premium oral skincare supplement brand founded in 2006 as a division of iiaa Ltd (International Institute for Anti-Ageing). The company develops evidence-based capsules and powders formulated by in-house doctors, nutritionists, and skin health experts, with a portfolio spanning skin nutrition (Skin Accumax™, Skin Clear Biome™, Skin Youth Biome™, Skin Omegas+), collagen and hydration systems (Skin Moisture IQ, Skin Moisture Lock™), vitamins and antioxidants (Skin Vit A+, Skin Vit C, Skin Antioxidant), and broader wellbeing products (Pro-Vitality Formula, Immunity Intelligence). Its technical differentiators include patented and patent-pending formulations (Skin Accumax, UK's only Skin Microbiome Patent covering Skin Clear Biome, and a pending Skin Moisture Lock hyaluronic acid + ceramide formula), synergistic nutrient blending designed for optimal absorption, and an in-house Skin Health Research Centre equipped with Courage + Khazaka gold-standard skin-analysis instruments.

The business operates a hybrid go-to-market model. Directly, it sells through its own e-commerce storefront with a subscription programme (Subscribe & Save offering 10% discount and free express shipping) supported by content marketing (Nutrition Edit blog), social channels, and a free Skin Consultation tool. Indirectly, it relies on an exclusive professional distribution network of over 3,500 skin care professionals, salons, clinics, and premium retailers across 20+ countries, which provides clinical credibility and word-of-mouth reach. Pricing is positioned at the premium end of the category, with individual SKUs ranging from £24 (Skin Vit A+) to £89 (Skin Even IQ), and multi-pack sizes that lower the effective daily cost. The brand is multi-award winning (including a Harper's Bazaar UK Wellbeing Award in February 2026), holds multiple patents, and has shipped over 50 million Skin Accumax™ capsules cumulatively. The company is privately held under iiaa Ltd, with no disclosed external funding, and reports a team of approximately 5 employees, indicating it operates as a focused brand unit within a larger parent organisation rather than a standalone high-headcount business.

Name

Advanced Nutrition Programme™

Legal name

Advanced Nutrition Programme™

Website

https://advancednutritionprogramme.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Nutrition Programme™ is a London-based premium oral skincare supplement brand founded in 2006, selling patented, evidence-based vitamins and nutrients for skin health to consumers via DTC e-commerce and an exclusive network of 3,500+ professional stockists across 20+ countries.

Ownership category

akta.pro rank

Product category

Nutricosmetics / Oral Skin Nutrition Supplements

NAICS

Soap and Cleaning Compound Manufacturing (32561), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Nutricosmetics products
• Skin health supplements
• Oral skincare supplements
• Microbiome supplements
• Vitamin mineral supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Direct-to-Consumer Supplement Sales: Revenue from selling supplements directly to consumers through the company's e-commerce website, with various capsule sizes and subscription options. Includes one-time purchases and Subscribe & Save programmes offering 10% discount with free express shipping.
2. Professional/B2B Sales: Revenue from selling to over 3,500 skin care professionals, salons, clinics, and premium retailers through exclusive distribution network across 20+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Advanced Nutrition Programme™ formulates, manufactures, and sells premium evidence-based oral skincare supplements (capsules, powders, and protective pods) combining vitamins, minerals, and nutrients designed for skin health from within. Products include patented ranges targeting problem skin, anti-ageing, hydration, pigmentation, collagen support, and the gut-skin axis, sold directly through the brand's e-commerce site and via an exclusive network of skin care professionals, salons, clinics, and premium retailers across 20+ countries.

Product overview

Advanced Nutrition Programme™ is a premium range of innovative supplements formulated to support healthy skin and wellbeing. The portfolio consists of multiple distinct product lines: Skin Nutrition supplements including Skin Accumax™ (patented problem skin formula), Skin Clear Biome™ (microbiome technology), Skin Youth Biome™ (anti-aging microbiome), Skin Omegas+ (omega fatty acids), Skin Ultimate (comprehensive daily system), and Skin Even IQ (pigmentation targeting); Vitamin and Mineral supplements including Skin Vit A+, Skin Vit C, Skin Antioxidant, Skin Collagen Support, and Skin Collagen Synergy; Hydration supplements including Skin Moisture IQ and Skin Moisture Lock™ (hyaluronic acid with ceramides); Multivitamins including Skin Vitality and Pro-Vitality Formula; and Wellbeing supplements including Immunity Intelligence, Omega 3 Fish Oils, Vitamin C Plus, Biome Powder, Colostrum-C, and Glucosamine Plus. The company also offers targeted solutions for hair and nails (Nail Science), daily skin health, and various skin concerns including ageing, problem skin, dry skin, and uneven tone.

Differentiator

Problem solved

Functional benefit

Brands

• Skin Accumax™: Award-winning, patented supplement for problem skin with synergistic blend of vitamins A, C, E and phytonutrients from broccoli.
• Skin Clear Biome™
• Skin Omegas+
• Skin Ultimate
• Skin Youth Biome™
• Skin Moisture IQ
• Skin Vit A+
• Skin Vitality
• Skin Even IQ
• Skin Collagen Support
• Skin Collagen Synergy
• Skin Moisture Lock™
• Skin Blue Filter
• Skin Antioxidant
• Skin Vit C
• Skin Aesthetic
• Immunity Intelligence
• Pro-Vitality Formula
• Skin Integrate 28
• Nail Science
• Omega 3 Fish Oils
• Vitamin C Plus
• Glucosamine Plus
• Biome Powder
• Colostrum-C

Products and services

• Skin Accumax™ Award-winning, patented supplement synergising vitamins A, C and E with broccoli-derived phytonutrients (diindolylmethane) to help maintain normal skin health; over 50 million capsules sold worldwide.
• Skin Clear Biome™ Next-generation skin supplement formulated with zinc and four strains of beneficial bacteria (Lactobacillus paracasei, Bifidobacterium bifidum, Lactobacillus helveticus, Saccharomyces boulardii) to nurture the gut-skin axis and balanced skin; features the UK's only skin microbiome patent.
• Skin Omegas+ Award-winning omega supplement delivering scientifically proven synergy of omega 3 and 6 fatty acids plus vitamin A to nourish dry skin and support skin health; sourced from EPAX with Friend of the Sea certification.
• Skin Youth Biome™ Intelligent Biome supplement using next-generation microbiome technology to target seven visible signs of ageing: fine lines, wrinkles, elasticity, uneven skin tone, dullness, dryness, and thinning skin.
• Skin Ultimate Award-winning vitamin supplement system for skin, hair and nail health; powerhouse 28-day supply of daily protective pods to protect skin from inside and reduce signs of premature ageing.
• Skin Collagen Support Next-generation formula with 60 capsules to help maintain skin's collagen for younger-looking skin as natural production decreases with age.
• Skin Vit A+ Vitamin A and D supplement synergised in one 60-capsule pack to support skin cell renewal and promote skin rejuvenation; positioned as the first step in a skin supplement regime.
• Skin Vitality Modern multivitamin delivering 28 smart nutrients in one clean 60-capsule pack for total skin, nail, hair and body health.
• Skin Vit C

Quantifiable outcome

• 60% reduction in facial redness after 16 weeks (double-blind placebo study with 58 participants aged 16-35)
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered founding/flagship and core.

• iiaa Ltdfounding/flagshipStrategic or Co-development Partner · 1 January 2006Founded Advanced Nutrition Programme in 2006. IIAA (International Institute for Anti-Ageing) is the parent company and founding partner that inspired the creation of the Advanced Nutrition Programme brand based on ground-breaking research demonstrating the benefits of vitamins and nutrients for skin health.
• EPAXcoreTechnology or IntegrationWorld leading supplier of premium, scientifically researched omega 3 fish oils for Skin Omegas+. EPAX holds Friend of the Sea certificate, ensuring omega 3 is sourced using methods that conserve marine habitats and resources. EPAX products guaranteed to meet or exceed all known global purity standards.
• BioResponse LLCcoreTechnology or IntegrationLicensed supplier of BioResponse DIM (Diindolylmethane), the active nutrient compound identified in broccoli that is a key ingredient in Skin Accumax. The patented BioResponse DIM complex includes starch, diindolylmethane, vitamin E, and phosphatidyl choline.
• Manufacturing Partners (GMP Certified)coreImplementation/ SI/ Consulting PartnerProduction facilities manufacture supplements under certified Good Manufacturing Practices (GMP). All capsules manufactured to MHRA (pharmaceutical GMP) standards. Warehousing, labelling and packing independently audited to FDA, Health Canada and NSF standards.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• HUM Nutrition: US-based beauty-from-within supplement brand (now under Unilever) offering condition-targeted supplements (acne, hair, skin, gut) via DTC. Directly comparable to ANP in product format (capsules), condition-specific targeting, and clinically positioned beauty/wellness positioning.
• Ritual:
• The Beauty Chef: Australian/Australian-founded brand built around the gut-skin axis with biome-focused inner beauty products including collagen and probiotic supplements. Closest direct peer to ANP's Skin Clear Biome and Skin Youth Biome microbiome positioning.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyO9qZAaTCqB77zM45xg5Ug
• Facebookfacebook.com/AdvancedNutritionProgramme
• Instagraminstagram.com/advancednutritionprogramme
• LinkedInlinkedin.com/company/advanced-nutrition-programme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Nutrition Programme™