International Institute for Active Ageing

What International Institute for Active Ageing does

International Institute for Active Ageing (iiaa) is a privately held, family-run UK skincare company with a 160-person team and nearly 30 years of operating history. It develops, distributes, and markets science-led skincare brands and technology to professional salons, skincare practitioners, medical aesthetics professionals, and end consumers. Its primary markets are the United Kingdom and Republic of Ireland, while an appointed distributor network extends its brands internationally.

iiaa's portfolio has four connected elements. Advanced Nutrition Programme provides oral skincare supplements; Environ is a Vitamin A-focused topical skincare range for which iiaa is the official UK and Republic of Ireland distributor; et al. is a vegan and cruelty-free skincare-makeup range; and Eventis combines a LaunchPad skin-analysis device, a transepidermal water loss probe, a professional consultation application, and a client application. The company also operates an in-house Skin Health Research Centre that analyses ingredients, tests products, and conducts clinical trials.

The business monetises sales and distribution of skincare, supplements, and makeup through qualified professional stockists rather than direct-to-consumer retail. Salons receive accredited face-to-face and virtual training, webinars, e-learning, Business Development Manager support, and Eventis workflow tools, while iiaa handles delivery and customer service without taking margin from partner salons. Public product pricing and financial data are not disclosed, and the materials do not specify whether Eventis generates separate subscription or licensing revenue.

Name

International Institute for Active Ageing

Legal name

iiaa Limited

Website

https://iiaa.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

International Institute for Active Ageing is a private, family-run UK company that develops and distributes science-led skincare brands and technology to professional salons, skincare practitioners, medical aesthetics professionals, and their clients.

Ownership category

akta.pro rank

Product category

Professional Skincare Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Professional skincare distribution
• Skin nutrition supplements
• Professional beauty education
• Skin analysis technology
• Salon channel marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Product Sales (Advanced Nutrition Programme): iiaa creates, distributes and markets scientifically proven skincare brands. Advanced Nutrition Programme™ turns traditional skincare inside out with innovative, award-winning range of evidence-based oral skincare supplements that work synergistically with topical skincare.
2. Product Distribution (Environ): iiaa is the official UK and Republic of Ireland distributor for Environ® Skin Care, fortifying skin from the outside with Vitamin A-formulated topical products.
3. Product Sales (et al.): Skincare-meets-makeup collection of complexion formulas featuring skincare actives at functional level to protect skin and leave a flawless finish. 100% vegan and cruelty-free.
4. Eventis Business Solution: Business solution providing 24/7 ordering, personalised communications, educational content, and loyalty/retention incentives for partner salons. iiaa handles delivery and customer service without taking margin from partner salons.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

iiaa distributes and markets a portfolio of science-backed professional skincare brands through qualified salon partners in the UK and Ireland, including Environ® Skin Care (Vitamin A topical products), Advanced Nutrition Programme™ (oral skin supplements), and et al. (skincare-meets-makeup). It complements these brands with the Eventis skin-tech business solution comprising a skin analysis device, consultation app, and client app that enables 24/7 ordering and personalised client engagement. The company also delivers accredited face-to-face and virtual training, workshops, and a members-only education portal to support its professional salon network.

Product overview

iiaa operates as a multi-brand portfolio company offering a 360-degree skincare solution through four interconnected brand pillars: Advanced Nutrition Programme™ (oral supplements that feed skin from within), Environ® (topical Vitamin A skincare that fortifies the skin barrier), et al. (skincare-meets-makeup finishing products), and Eventis (a business solution technology platform featuring the LaunchPad skin analysis device and app suite). The brands work synergistically to provide comprehensive skin health from inside out, outside in, and finish, with Eventis technology supporting and enhancing the overall skin health journey for salon professionals and their clients.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Nutrition Programme™: Award-winning, science-backed oral skincare supplements that feed skin from within
• Environ®
• et al.
• Eventis

Products and services

• Advanced Nutrition Programme™

Quantifiable outcome

• Skin density increased by 7% and thickness by 14%; scaling decreased by 60% and roughness by 33% in study group taking antioxidant supplement containing lycopene, lutein, beta-carotene and selenium for 10 weeks
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Chrysallis ProdermacoreChannel Partner/ Reseller/ DistributorInternational distributor for Greece and Cyprus, distributing iiaa skincare brands (Advanced Nutrition Programme, Environ, et al.) to professional salon partners in the region.
• Care Concept GmbHcoreChannel Partner/ Reseller/ DistributorInternational distributor for Germany and Austria, distributing iiaa skincare brands to professional salon partners in the DACH region.
• Stogryn Sales LtdcoreChannel Partner/ Reseller/ DistributorInternational distributor for Canada, distributing iiaa skincare brands to professional salon partners across Canada.
• MargifoxcoreChannel Partner/ Reseller/ DistributorInternational distributor for Australia, distributing iiaa skincare brands to professional salon partners.
• Iredale CosmeticscoreChannel Partner/ Reseller/ DistributorInternational distributor for USA, distributing iiaa skincare brands to professional salon partners across the United States.
• Beauty Care LtdcoreChannel Partner/ Reseller/ DistributorInternational distributor for New Zealand, distributing iiaa skincare brands to professional salon partners.
• Faerch AScoreChannel Partner/ Reseller/ DistributorInternational distributor for Denmark, distributing iiaa skincare brands to professional salon partners.
• ERSTAcoreChannel Partner/ Reseller/ DistributorInternational distributor for Russia, distributing iiaa skincare brands to professional salon partners.
• DermaCarecoreChannel Partner/ Reseller/ DistributorInternational distributor for Croatia, distributing iiaa skincare brands to professional salon partners.
• The Happy SkincoreChannel Partner/ Reseller/ DistributorInternational distributor for Belgium, France, Luxembourg, and The Netherlands, distributing iiaa skincare brands across the Benelux and French markets.
• Pure SkincarecoreChannel Partner/ Reseller/ DistributorInternational distributor for Spain, distributing iiaa skincare brands to professional salon partners.
• STP Mineral TherapycoreChannel Partner/ Reseller/ DistributorInternational distributor for Hong Kong, distributing iiaa skincare brands to professional salon partners.
• EIGcoreChannel Partner/ Reseller/ DistributorInternational distributor for Singapore, distributing iiaa skincare brands to professional salon partners.
• Katie Piper FoundationminorOthersCharity partner supporting rehabilitation and restoration services for adult burns survivors and those living with severe trauma scarring. iiaa matches donations raised by network of skin health professionals pound for pound.
• Olsen Animal TrustminorOthersFamily-run charity working to end animal cruelty and exploitation, supporting organisations and initiatives concerned with animal welfare and conservation. iiaa matches donations raised by network pound for pound.
• WildAidminorOthersCharity partner with mission to end illegal wildlife trade, reducing consumption of wildlife products, protecting marine reserves, and enhancing anti-poaching efforts.
• British Beauty CouncilminorStrategic or Co-development PartnerIndustry partnership for festive webinar collaboration. British Beauty Council is an industry body advocating for the professional beauty sector.
• Professional BeautyminorStrategic or Co-development PartnerMedia partnership for industry events and coverage. Professional Beauty is a leading trade publication for the beauty industry.
• Dr Des FernandesminorStrategic or Co-development PartnerEnviron Founder who conducts touring events and workshops across UK and Ireland to share updates about Environ products and skin science.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv4Qqdio3QT2mdPCdgQK_vg
• Facebookfacebook.com/iiaaltd
• LinkedInlinkedin.com/company/international-institute-for-active-ageing
• Instagraminstagram.com/iiaaltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Institute for Active Ageing