Adventure365

What Adventure365 does

Adventure365 is an independent specialty retailer of outdoor sporting goods headquartered in Sudbury, Ontario, Canada. The company operates a single physical storefront at 444 Barrydowne Road, complemented by a Lightspeed-powered e-commerce website (adventure365.ca) that ships across Canada. Its assortment spans three primary activity pillars — skiing (Nordic, alpine, alpine race, roller ski, snowshoes), cycling (mountain, road, gravel, hybrid, fat, kids, and e-bikes plus trainers and triathlon), and running (road, trail, winter, hiking, lifestyle, track/XC spikes) — supported by a full apparel and accessories offering and branded nutrition products. Featured third-party brands include Fischer, Salomon, Atomic, Rossignol, Head, POC, Patagonia, Hoka, Cervelo, Giant, Scott, Arc'teryx, Fjallraven, Oakley, and Norda.

The business generates revenue almost entirely through one-time retail transactions, with no subscription or recurring model. Pricing is unit-based and spans roughly C$14.95 for accessories to C$12,000 for premium road bikes, with seasonal clearance sections supporting inventory turn. Adjacent service lines include professional bike fitting, the Sprockids youth mountain bike camp, and equipment rentals operated through a partnership with Kivi Park. A points-based loyalty program and active email, blog, Instagram, and Facebook channels support repeat purchase and community engagement.

Go-to-market is direct-to-consumer across both in-store and online channels, with the local Sudbury market as the primary catchment and e-commerce extending reach nationally. The company employs 7 people, carries roughly 4,459 active SKUs across its product categories, and is privately held with no disclosed institutional ownership, funding rounds, or parent entity.

Name

Adventure365

Legal name

Adventure365

Website

https://adventure365.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure365 is an independent specialty outdoor sporting goods retailer in Sudbury, Ontario, selling premium ski, bike, run equipment, apparel, and accessories via a single storefront and a Lightspeed e-commerce site serving customers across Canada.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Hiking & Trail Accessories Retail (CRAMAAAD), Backpacking & Trekking Gear Retail (CRAMAAAA), Snowshoeing Retail (CRAMAJAH)

Keywords

• Outdoor sporting goods
• Ski equipment retail
• Cycling equipment retail
• Running footwear retail
• Outdoor apparel retail

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time retail sales of outdoor sporting goods including skis, snowboards, bikes, running footwear, and apparel. No subscription or recurring revenue model. Revenue generated through point-of-sale transactions both in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Adventure365 is a direct-to-consumer outdoor sporting goods retailer selling ski, snowboard, cycling, running, and hiking equipment, footwear, and apparel through a physical storefront in Sudbury, Ontario and an e-commerce website. The assortment spans thousands of SKUs across premium and mainstream brands, supplemented by value-added services including professional bike fitting, equipment rentals at Kivi Park, and the Sprockids Mountain Bike Camp for youth.

Product overview

Adventure365 is an outdoor sporting goods retailer offering a comprehensive portfolio of equipment across three primary activity categories: skiing (encompassing skate ski, classic ski, alpine ski, alpine race, roller ski, and snowshoes with related gear and accessories), cycling (including mountain bikes, road bikes, gravel bikes, e-bikes, trainers, and triathlon equipment), and running (spanning road shoes, trail shoes, winter running shoes, hiking boots, and lifestyle footwear). The company also carries a full range of apparel across all activity segments, nutrition products, and services including bike fitting and Kivi Park rentals. The retail operation features both in-store and e-commerce channels, powered by Lightspeed e-commerce platform. Featured brands include Fischer, Salomon, Atomic, Rossignol, Head, POC, Patagonia, Hoka, Cervelo, Giant, Scott, Arc'teryx, Fjallraven, Oakley, and Norda, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Equipment
• Snowboard Equipment
• Bicycles
• Indoor Cycling Trainers
• Triathlon Equipment
• Bike Gear and Accessories
• Running Footwear
• Running Gear and Apparel
• Outdoor Apparel
• Outdoor Accessories
• Sports Nutrition
• Bike Fitting and Service
• Kivi Park Equipment Rentals
• Sprockids Mountain Bike Camp
• Gift Cards

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kivi ParkcoreStrategic or Co-development PartnerAdventure365 partners with Kivi Park for equipment rentals, allowing customers to rent bikes and outdoor equipment through the store for use at Kivi Park. This partnership provides additional revenue stream and enhances customer access to outdoor recreation facilities in the Sudbury area.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Canadian Tire: Canadian Tire is a Canadian general merchandise retailer with a significant sporting goods division spanning bikes, fitness, and seasonal equipment. While broader than Adventure365's specialty focus, it competes for many of the same consumer dollars and family outdoor purchases.
• REI Co-op: REI is a US-based outdoor co-operative retailer offering premium outdoor gear, apparel, bikes, and experiential services including bike fitting and rentals. It is geographically distinct but operates a comparable premium-specialty outdoor model with similar service layers.
• Decathlon: Decathlon is a global sporting goods retailer with broad multi-category coverage including ski, bike, run, and outdoor gear at value-to-mid price points. It is a broad incumbent rather than a specialty outdoor peer, but its Canadian expansion directly competes with Adventure365 across overlapping categories.

Direct peers

• Sport Chek: Sport Chek is Canada's largest national sporting goods retailer, offering skis, bikes, running footwear, and apparel across both physical stores and e-commerce. It is the most direct large-format competitor to Adventure365 in the Canadian specialty sporting goods space, competing on the same product categories and consumer base.
• Mountain Equipment Company (MEC): MEC is a Canadian outdoor co-operative retailer specializing in skiing, cycling, climbing, hiking, and apparel. It directly overlaps with Adventure365's ski, bike, run, and outdoor apparel assortment and serves a comparable enthusiast customer in the Canadian market.
• Sail Outdoors Inc. Sail Outdoors is a Quebec-based Canadian sporting goods retailer offering outdoor equipment, bikes, fitness, and apparel across multiple stores and e-commerce. It is a comparable multi-category outdoor specialty peer competing in the same Canadian market.
• Atmosphere (Canadian Tire subsidiary): Atmosphere is a Canadian outdoor and active lifestyle retailer operating under Canadian Tire, with strong seasonal assortments in ski, cycling, running, and outdoor apparel. It competes head-on with Adventure365 for premium outdoor enthusiasts across Canada.

Emerging players

• Patagonia (retail): Patagonia operates brand stores and direct channels across Canada selling outdoor apparel, ski wear, and lifestyle clothing. It is both a key Adventure365 brand partner and an emerging DTC/retail competitor in the premium outdoor apparel space.
• Arc'teryx (brand retail): Arc'teryx operates its own brand stores and direct-to-consumer channel for premium outdoor apparel and gear. As one of Adventure365's key carried brands, its expanding DTC and retail footprint represents both a peer in premium outdoor retail and a channel competitor.

Regional players

• Bikes and Toys (independent specialty bike retailers): Independent specialty bike retailers in Ontario and across Canada compete with Adventure365's cycling category through localized service, fitting, and community engagement. They represent comparable small-format specialty competitors focused on a narrower category but similar service-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adventure365.ca
• Instagraminstagram.com/adventure365_ski.bike.run
• LinkedInlinkedin.com/company/adventure365

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure365