Kivi Park

What Kivi Park does

Kivi Park is a registered charity and four-season outdoor recreation destination operating over 480 acres of land in south-end Greater Sudbury, Ontario, under the Kivi Park Community Foundation. The park was established through a 300-acre land donation from Lily Fielding in 2019 and formalized with required park passes beginning February 1, 2020. The site offers a 55.7 km trail network spanning hiking, mountain biking, cross-country and skate skiing, snowshoeing, and fat biking, supplemented by Crowley Lake (seasonal canoeing, kayaking, paddleboarding, fishing), the 1.3 km LED-lit Nina's Way skating path, Northern Ontario's first mega tower playground with gravity rail, a basketball court, soccer field, and disc golf course. Ontario's first Training Centre for Para-Nordic Athletes operates on site.

The business operates a multi-tier pass system (single day, weekend, week, annual adult/youth/senior/family) priced $10-$260 CAD, with add-on modules including the $300 Kivi Adventure Pass for unlimited year-round equipment rentals, a Northern Visitors 40% discount for non-locals, the $390 Explore More Family Package bundled with Science North, and a 25% mutual discount with the YMCA. Core technology is limited to an online pass management system, digital pass delivery, trail condition tracking, and event/equipment booking integrations with on-site rental partners Adventure365 and Ramakko's Source for Adventure. No AI, API, or significant software platform exists; the business is fundamentally a physical recreation services operation.

Revenue is generated through pass sales, usage-based equipment rentals, event hosting, corporate passes, and a diversified sponsorship program across Founder, Constructor, and Builder tiers. The organization supplements earned revenue with donations, a Pay It Forward program (with anonymous donor matching up to $100,000 CAD, having funded 6,565 passes to date), an Accessibility Fund, and a Memorial Program. The operation runs on a volunteer-driven model with 1-10 staff, an Executive Director (Kerry Lamarche), Park Manager, and Operation Manager, with a Board of Directors drawing from major Sudbury-area employers including Vale, Glencore, KGHM International, and Technica Group.

Name

Kivi Park

Legal name

Kivi Park Community Foundation

Website

https://kivipark.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Kivi Park is a registered charity operating a 480-acre, four-season outdoor recreation destination in Greater Sudbury, Ontario, offering trail access, water sports, and adaptive programs to individuals, families, schools, and corporate partners under a tiered pass system.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Park Services

NAICS

Nature Parks and Other Similar Institutions (71219), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Outdoor recreation park
• Seasonal trail network
• Park pass memberships
• Equipment rental services
• Adaptive outdoor programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Park Passes: Revenue from day passes, multi-day passes (weekend and week), and annual passes (adult, youth, senior, family) providing access to all park facilities including trails, playground, Nina's Way, and Crowley Lake.
2. Equipment Rentals: On-site equipment rentals including fat bikes, skis, snowshoes, kayaks, canoes, and paddle boards through partners Adventure365 and Ramakko's Source for Adventure. Unlimited rental option through Kivi Adventure Pass add-on.
3. Pass Add-Ons: Kivi Adventure Pass add-on ($300) providing unlimited year-round equipment rentals as an upgrade to annual pass holders.
4. Corporate Passes: Specialized corporate passes for businesses to provide employees outdoor wellness benefits, with pass-holder pricing for water rentals.
5. Event Hosting: Revenue from hosting school excursions, birthday parties, group gatherings, fundraisers, and general events at the park or Crowley Lake.
6. Donations and Fundraising: Donations through the Give program supporting park maintenance, regreening efforts, park repairs, and expansions. Includes Pay it Forward program with matching donations up to $100,000.
7. Memorial Program: Dedication of benches, trees, bird feeders, or gardens in memory of loved ones with fees supporting the park.
8. Sponsorships: Corporate sponsorships at Founder, Constructor, and Builder levels supporting ongoing maintenance and expansion of park offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kivi Park operates and sells access to a 480-acre four-season outdoor recreation destination in Greater Sudbury, Ontario through day, multi-day, and annual park passes (Adult, Youth, Senior, Family). Core offerings include access to a 55.7 km trail network (hiking, biking, skiing, snowshoeing), Crowley Lake water sports, Nina's Way LED-lit skating path, geocaching, on-site equipment rentals (bikes, skis, snowshoes, kayaks, canoes, paddle boards via partners), adaptive equipment rentals, and event hosting, supported by an Accessibility Fund and corporate pass program.

Product overview

Kivi Park is a four-season outdoor recreation destination and registered charity offering over 480 acres of parkland in Greater Sudbury, Ontario. The portfolio consists of a unified park access system built around day, multi-day, and annual passes (Adult, Youth, Senior, Family), supplemented by add-on modules including the Kivi Adventure Pass for unlimited equipment rentals ($300), the Northern Visitors Discount (40% off for non-local visitors), the Explore More Family Package combining Kivi Park with Science North membership, and seasonal promotions like the March Break Ski Club. Core recreational products span the 55.7 km trail network (hiking, biking, skiing), Crowley Lake waterfront access (kayaking, canoeing, paddleboarding, fishing), Nina's Way illuminated skating path, geocaching, adaptive equipment rentals, and event hosting services. The park also operates an Accessibility Fund and Pay It Forward program to ensure inclusive access regardless of financial means. An e-commerce store on Shopify sells merchandise. The offering is fundamentally a physical recreation services business rather than a software platform, with no API, AI capabilities, or technical integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Passes (Single & Family) Single-day park access passes valid for one day, covering one person ($10) or a family of 2 adults and up to 3 youth ($25). Grants access to all park areas including the 55.7 km trail network, playground, Nina's Way, and Crowley Lake. Children 6 and under are admitted free.
• Multi-Day Passes (Weekend & Week) Multi-day park access passes for 2-day weekend or 7-day week periods, available in single ($16-$30) and family ($38-$70, covering 2 adults + 3 youth) formats for visitors seeking short-term access without an annual commitment.
• Annual Passes (Adult, Youth, Senior, Family) Annual park access passes valid for 365 days across Adult ($115), Youth ($60, ages 17 and under), Senior ($105, ages 60+), and Family ($260, covering 2 adults + 3 youths in the same household) tiers, providing recurring access to all park areas, trails, and Crowley Lake.
• Kivi Adventure Pass (Equipment Rental Add-On) Annual equipment rental add-on priced at $300, providing unlimited year-round rentals of mountain bikes, fat bikes, snowshoes, skis, paddle boards, kayaks, and canoes. Requires the buyer to also hold an annual park pass.
• Corporate Passes Corporate wellness benefit packages offering businesses a way to provide employees with Kivi Park access, including pass-holder pricing for water sport rentals (canoe, kayak, paddle board). Sold via direct sales through a corporate inquiry form.
• Equipment Rentals (Bike, Ski, Snowshoe) On-site equipment rentals for fat bikes (with helmet), classic and skate skis (with boots and poles), and modern snowshoes for all ages, delivered through the Adventure365 on-site partner at the main park.
• Water Sport Rentals (Crowley Lake) Canoe, kayak, and stand-up paddle board rentals at Crowley Lake Outpost available June to October, delivered through partner Ramakko's Source for Adventure. Pass-holder pricing from $18-$25 full day; non-pass-holder bundle pricing from $25-$45 full day.
• Adaptive Equipment Rentals Specialized adaptive equipment for individuals with disabilities, including training sessions to ensure inclusive outdoor access. Booked through the Kivi Park office.
• Event Hosting Venue hosting services for school excursions, birthday parties, group gatherings, fundraisers, and general events at Kivi Park or Crowley Lake, with separate general and school booking options.
• Geocaching Program An interactive geocaching program using GPS coordinates and What3Words locations with multiple active caches placed throughout the park at varying difficulty levels, available to pass holders and visitors.
• Memorial Program Dedication purchases (Memorial Bird Feeder, Memorial Tree, Memorial Bench, Memorial Garden) in memory of loved ones, with fees supporting park maintenance and operations.
• Kivi Park Online Store (Merchandise) Shopify-powered e-commerce store selling Kivi Park-branded merchandise and park-related items to consumers.

Quantifiable outcome

• 6565 park passes funded through accessibility program
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Ministry of Natural Resources and Forestry (MNRF)coreStrategic or Co-development Partner · 12 April 2021MNRF received application from Kivi Park Community Foundation Inc. to construct 21.6 km of non-motorized hiking, biking, snowshoeing and cross-country ski trails on Crown Land. The proposal aims to connect Kivi trails into a single network and provide sustainable multi-use trail system.
• Adventure365coreChannel Partner/ Reseller/ DistributorAdventure365 is the primary on-site equipment rental partner for Kivi Park, offering fat bikes, skis, and snowshoes. They manage the A365 Rental Shack at the main park and accept Kivi Adventure Pass holders by appointment. Adventure365 is also a 2026 event sponsor.
• Ramakko's Source for AdventurecoreChannel Partner/ Reseller/ DistributorRamakko's Source for Adventure operates the Crowley Lake Outpost, providing on-site water sport rentals including canoes, kayaks, and paddle boards from June to October. They are a presenter/sponsor of Crowley Lake and a 2026 event sponsor.
• Science NorthflagshipGTM or Marketing PartnerScience North and Kivi Park partner on the Explore More Family Package ($390), combining annual passes to both attractions. CEO Ashley Larose serves on the Kivi Park Board of Directors. The partnership provides unlimited access to Science North, Dynamic Earth, and Kivi Park with special discounts.
• YMCAcoreGTM or Marketing PartnerMutual 25% discount partnership: YMCA members receive 25% off Kivi Park Annual Passes, and Kivi Park members receive 25% off YMCA memberships. Available in person only. Subsidized YMCA members are eligible for the Kivi Park Accessibility Fund.
• Pioneer ConstructionminorOthersConstructor-level sponsor contributing to park construction and development.
• Fisher WavyminorOthersConstructor-level sponsor contributing to park construction and development.
• Technica Group Inc / Technica MiningcoreOthersBuilder-level sponsor and 2026 sponsor. Mario Grossi (President) and Matt Marcuccio serve on the Kivi Park Board of Directors.
• KGHM InternationalminorOthersBuilder-level sponsor. Steven Dunlop (General Manager) serves on the Kivi Park Board of Directors.
• ATCO Structures CanadaminorOthersBuilder-level sponsor providing structures or facilities support.
• Northstar RecreationcoreOthersSafety sponsor providing recreation equipment and expertise for safe park operations.
• SofvieminorOthersSafety sponsor providing safety management solutions.
• VianetminorOthersBuilder-level sponsor providing technology or connectivity services.
• Echo RentalminorOthersBuilder-level sponsor providing equipment rental services.
• Dixon ContractingminorOthersBuilder-level sponsor providing contracting services.
• Anmar MechanicalminorOthersBuilder-level sponsor providing mechanical services.
• ProSoundsminorOthersBuilder-level sponsor providing audio/sound services.
• DesjardinsminorOthersEvent sponsor for the Artisan Walk event.
• Greater Sudbury Cross Country Ski ClubscoreGTM or Marketing PartnerPartnership with multiple ski clubs (Bioski, Capreol, Laurentian, Onaping Falls, Walden) for the March Break Ski Club Promotion, providing access across all Greater Sudbury ski facilities.
• Sudbury School of FitnessminorGTM or Marketing PartnerCo-host of the Roots and Rocks Trail Run event.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Arrowhead Provincial Park: An Ontario provincial park near Huntsville offering hiking, XC skiing, snowshoeing, fat biking, and skating — directly overlapping Kivi Park's core activity portfolio. Comparable as a managed outdoor recreation destination, though operated by the provincial government rather than a non-profit foundation.
• Frontenac Provincial Park: A Southern Ontario provincial park with extensive trail networks for hiking, XC skiing, and backcountry camping. Comparable as a managed multi-activity outdoor recreation site with similar trail infrastructure, though distinct in scale and visitor demographics.
• Adanacs Ski Resort: A small community ski hill and recreation area in the Greater Sudbury region. Local geographic overlap and similar small-scale outdoor recreation focus make it a relevant regional peer, even though it does not replicate Kivi's full multi-season trail breadth.

Direct peers

• Hardwood Ski and Bike: A privately-operated Nordic ski and mountain bike center in Oro-Medonte, Ontario offering groomed XC ski trails, fat biking, snowshoeing, and on-site rentals — directly comparable to Kivi Park's multi-use trail network, equipment rental model, and seasonal activity mix.
• Scenic Caves Nordic Centre: A Nordic ski and snowshoe centre in Collingwood, Ontario operating ~10 km of groomed trails, equipment rentals, and lesson programs with seasonal day passes. Closely mirrors Kivi Park's trail-plus-rental model and small-scale Nordic center operating profile.

Others

• Science North: Sudbury's science centre and a Kivi Park partner via the Explore More Family Package. While not a direct outdoor competitor, Science North is highly comparable as a non-profit Sudbury-based attraction relying on memberships, donations, and pass-based visitor engagement.
• YMCA of Northeastern Ontario: A regional YMCA and Kivi Park partner offering mutual 25% membership discounts. Comparable as a non-profit membership-based recreation organization serving Sudbury-area families and operating community programming, though focused on indoor fitness rather than outdoor recreation.

Broad incumbents

• Blue Mountain Resort: Ontario's largest four-season resort offering skiing, mountain biking, hiking, and on-site lodging — overlapping Kivi Park's activity mix (XC and downhill skiing, mountain biking, hiking) while operating at substantially larger scale with vertically integrated infrastructure.
• Tremblant (Resort): A major four-season resort in Quebec offering downhill and Nordic skiing, hiking, biking, water sports, and event hosting. Comparable as a multi-season outdoor recreation destination, but operates at much larger scale, vertically integrated rentals, and lodging economics.
• Ontario Parks: The Ontario provincial park system operating 340+ parks with day-use permits, annual passes, and similar trail-based activities. The closest broad incumbent to Kivi Park's outdoor recreation model, though free or low-cost public parks compete on price against Kivi's paid passes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kivipark
• YouTubeyoutube.com/watch?v=nQBpBCskEqw&feature=youtu.be
• Facebookfacebook.com/kivipark
• Instagraminstagram.com/kivipark
• LinkedInlinkedin.com/company/kivi-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kivi Park