Media24 Advertising & Content Marketing

What Media24 Advertising & Content Marketing does

Media24 Advertising & Content Marketing is the advertising and content marketing division of Media24 Proprietary Limited, one of South Africa's largest privately held media groups (founded 1950). Operating from Cape Town with a team of ~180 across digital, content, internal communications, and software functions, the company sells integrated brand advertising, content marketing, and platform solutions to enterprise clients across financial services, telecommunications, FMCG, retail, healthcare, and travel. Its customer base exceeds 1,800 brands, including FNB, Vodacom, Woolworths, Mediclinic, Absa, Nestlé, and Coca-Cola Beverages Africa.

The business monetizes through multiple streams: CPM-based digital display advertising across News24 and other owned platforms, print advertising across Media24's print portfolio (City Press, Daily Sun, Rapport, Die Burger, Netwerk24, and lifestyle titles), bespoke content marketing and editorial storytelling, internal communications platforms (e.g., FNB Sync, CCBA Viva Engage), software solutions (mobile apps, DevOps, UX/design — including the Mediclinic Baby app), branded events, and podcast/vodcast inventory. Underlying technology includes a custom AI content personalization engine (deployed on the Vodacom now! blog) and a content library anchored by 20 years of TASTE editorial IP. Distribution advantage derives from News24 — South Africa's most trusted digital news brand from 2019 to 2024 per the Reuters Digital Institute — and a 24m+ digital audience reach.

The division was rebranded in 2025 from 'New Media' to its current name to consolidate under the unified Media24 group identity. It competes as a premium, full-service alternative to standalone digital ad networks and content agencies in South Africa, with differentiators including integrated delivery, brand-safe premium inventory, and first-party data targeting. Revenue is not publicly disclosed, and the entity operates wholly within the privately held Media24 Proprietary Limited corporate structure.

Name

Media24 Advertising & Content Marketing

Legal name

Media24 Proprietary Limited

Website

https://advertising.media24.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Content marketing services
• Digital advertising solutions
• Branded content production
• Media advertising platforms
• Internal communications platforms

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: Premium, brand-safe digital display placements across News24 and other Media24 platforms
2. Print Advertising: Bold, trusted and tangible print advertising across Media24's print portfolio including magazines and newspapers
3. Content Marketing Services: Full-service content marketing including strategy, content creation, platform development and distribution for brand clients
4. Internal Communications: Specialist internal communications services helping brands turn employees into advocates
5. Software Solutions: Mobile apps, DevOps, full-stack builds, UX & design services
6. Events: Immersive brand storytelling brought to life in real time through events
7. Podcast/Video Content: High-impact audio and video content including vodcasts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Media24 Advertising & Content Marketing is the dedicated advertising and content marketing division of Media24 Proprietary Limited, headquartered in Cape Town, South Africa. The company sells paid advertising inventory across Media24's owned digital (including the News24 network reaching a 24-million-user audience), print, podcast, video, and event channels, and produces branded editorial, thought-leadership content, and integrated content marketing strategies for enterprise advertisers. It also operates an Internal Communications practice that serves employer communications teams and a Software Solutions practice that delivers custom mobile applications, DevOps, and bespoke digital software products to enterprise clients.

Product overview

Media24 Advertising & Content Marketing is a South African advertising and content marketing division offering a comprehensive portfolio of services and platforms. The core offerings include Media24 Advertising (digital display, podcasts, print, targeting, newsletters, and events) and Content Marketing (strategy, content creation, and platform distribution). Supporting these are Software Solutions for mobile app development and UX design, plus specialized internal communications services. Key platforms include the Vodacom now! blog (AI-powered content delivery), CCBA Viva Engage (internal communications), FNB Sync (enterprise social network), and TASTE magazine brand. The company operates trusted media brands including News24, Netwerk24, and various lifestyle publications, reaching 24 million South Africans across digital audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Media24 Advertising Multi-channel paid media placement across Media24's owned-and-operated digital properties (including the News24 network reaching 24M+ users), print publications, podcast and video channels, and live events, sold to enterprise brand advertisers.
• Content Marketing Services Custom editorial, thought-leadership, and branded content production for enterprise brand marketers, distributed through Media24's owned channels and clients' owned channels.
• Software Solutions Custom mobile application development, DevOps and cloud engineering, and bespoke digital product builds delivered to enterprise clients.
• Internal Communications Services Employee-facing internal communications strategy, content, and platform deployment that helps corporate employers inform, engage, and align their workforce.

Quantifiable outcome

• 20% increase in Fry's nugget sales during campaign period
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skyword: Content marketing platform and services firm with enterprise clients. Comparable as a specialist content marketing peer whose strategic content, custom publishing, and distribution services overlap Media24's Story Station offering.

Direct peers

• Contently: US-based content marketing platform and services firm serving enterprise brands. Comparable as a specialist content marketing peer whose offering overlaps Media24's content strategy, creation, and distribution services.
• Primedia: South African media company operating radio, digital, and out-of-home properties with advertising sales teams serving similar enterprise brand clients. Directly comparable as a competing publisher-led advertising sales operation in the same geography.
• Joe Public United: Largest independent South African advertising agency group with creative, content, and media capabilities. Comparable as a domestic full-service peer competing for the same enterprise creative and content marketing mandates.
• Net#work BBDO: Omnicom-affiliated South African creative and media agency. Comparable as a domestically rooted full-service agency serving many of the same FMCG, telecom, and financial services brands.
• DStv Media Sales (MultiChoice): Sales house for MultiChoice's broadcast and streaming inventory across Sub-Saharan Africa. Directly comparable as a media-owner sales arm monetising premium video audiences to the same enterprise brand roster.

Broad incumbents

• Publicis Groupe Africa: Global holding company's African operations providing advertising, media, and content services across the continent. Comparable as a multi-service incumbent competing for the same enterprise brand budgets, with broader geographic reach.
• Dentsu South Africa: Global agency network's South African operations offering creative, media, and CX services. Comparable as a broader incumbent serving overlapping enterprise clients but without the publisher-owned inventory advantage.
• Ogilvy South Africa (WPP): WPP-owned full-service creative and media agency in South Africa serving many of the same enterprise brands (Vodacom, Nestlé, FNB). Comparable as a broader incumbent offering advertising creative alongside media planning/buying, but not built around owned media properties.

Regional players

• The Odd Number: Independent South African creative and content agency. Comparable as a domestic peer operating in the same geography with overlapping creative/content services for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/media24commercial
• YouTubeyoutube.com/@Media24Studio
• LinkedInlinkedin.com/company/media24commercial
• Instagraminstagram.com/media24commercial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media24 Advertising & Content Marketing