Contently
Contently is an enterprise content marketing platform for regulated industries, combining a 165,000+ credentialed creator network with an AI-powered workflow that embeds FINRA, SEC, and HIPAA-aware compliance review. It serves Fortune-class brands in financial services, healthcare, insurance, professional services, technology, and retail.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Contently does
Contently is a New York-based enterprise content marketing platform founded in 2011 that serves regulated industries where compliance failures carry regulatory or financial risk. The company combines a SaaS workflow platform with a vetted network of 165,000+ credentialed creators — including CFAs, MDs, JDs, FINRA-registered reviewers, and financial journalists — and an AI Studio for multi-agent content creation. Its regulated-content solution embeds compliance pre-screening for FINRA, SEC, GDPR, and HIPAA-aware language into the editorial workflow and produces audit-ready reviewer trails. Adjacent products include an LLM Optimization (AEO) module that monitors and optimizes for AI-search citations, and a Talent API with Model Context Protocol integration that exposes the creator network programmatically.
The business sells exclusively through direct enterprise field sales to VPs of Content, CMOs, and Compliance/Legal leaders at financial services, healthcare, insurance, professional services, technology, and retail brands. Pricing is quote-based, tiered by program scope and volume, and bundles the platform with managed editorial services — a dedicated senior managing editor, creator routing, and compliance review — layered on top of recurring SaaS subscriptions. Named enterprise customers include RBC, American Express, PNC Bank, Coast Capital, UPMC, Marriott, Microsoft, and Dell Technologies. Contently holds SOC 2 Type II, GDPR, CCPA, and HIPAA BAA certifications.
The company has raised approximately $19.4M in disclosed venture funding across multiple rounds through 2016, with no public rounds since. It has 101-250 employees, is privately held, and is headquartered at 44 Wall Street, New York. Recent strategic emphasis has shifted from generic content marketing toward regulated-industry specialization and AI-search visibility, positioning Contently at the intersection of compliance, credentialed expertise, and AI-driven content operations.
Contently firmographics
Firmographics- Name
- Contently
- Legal name
- Contently, Inc.
- Website
- https://contently.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Contently is an enterprise content marketing platform for regulated industries, combining a 165,000+ credentialed creator network with an AI-powered workflow that embeds FINRA, SEC, and HIPAA-aware compliance review. It serves Fortune-class brands in financial services, healthcare, insurance, professional services, technology, and retail.
- Ownership category
- akta.pro rank
Contently industry classification
Industry- Product category
- Enterprise Content Marketing Software
- NAICS
- Software Publishers (51321), Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Compliance & Risk Intelligence Publishing (KYC/AML, ESG, Cyber, Privacy) (MPAJACAC)
Keywords
Where Contently is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Contently business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed content platform subscription: Enterprise customers pay for access to the Contently platform (workflow, AI Studio, LLM Optimization, analytics, compliance tooling) plus managed editorial services including a dedicated senior managing editor, creator routing, and compliance review. Pricing is quote-based, tiered by program scope and volume. The model includes professional services layered on top of the SaaS platform — a managed services component that drives recurring revenue from enterprise accounts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Contently product offering
Product offeringCore offering
Contently sells an enterprise content marketing platform that combines AI-powered editorial workflow (AI Studio, LLM Optimization, Tone Analyzer, Compliance Pre-screen), a vetted Talent Network of 165,000+ credentialed creators, and managed editorial services including a dedicated senior managing editor. The offering is purpose-built for regulated industries (financial services, healthcare, insurance, professional services) where content must clear FINRA, SEC, HIPAA, and jurisdiction-aware legal review on first pass, with audit-ready trails and AI-search citation tracking.
Product overview
Contently offers a unified content marketing platform designed for regulated industries. The core architecture consists of the Content Marketing Platform as the central system for strategy, production, compliance, and proof, supported by the Talent Network of 165K+ credentialed creators and AI Studio for multi-agent content creation. LLM Optimization provides answer engine optimization for AI search visibility. The platform includes specialized solution modules for regulated content (with FINRA-registered reviewers), scale content (combining Talent Network and AI Studio), brand compliance (with inline Tone Analyzer), thought leadership (credentialed ghost-writing), and AI SEO visibility. The Talent API provides programmatic access to the talent network via API and MCP integration. Together, these products enable enterprise brands in financial services, healthcare, insurance, and professional services to produce credentialed, compliance-reviewed content at scale with AI-powered efficiency and AI search citation optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Marketing Platform Unified content operations platform for strategy, production, compliance review, and performance measurement for enterprise marketing teams at regulated brands.
- Talent Network Curated network of 165,000+ named, vetted, credentialed creators (CFAs, MDs, FINRA-registered reviewers, JDs, CPAs, registered nurses, financial journalists) organized by credential and vertical for topic-matched assignments, sold as part of Contently's enterprise program.
- Talent API Programmatic API and MCP integration that lets enterprise customers plug Contently's 165,000+ creator network into their own technology stacks, with credential matching and talent routing.
- AI Studio Multi-agent AI content creation studio that produces research-synthesized first drafts, SEO/metadata, and structured data, with credentialed editors reviewing AI output before publication.
- LLM Optimization (AEO) Answer Engine Optimization service that optimizes customer content for citation in AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overviews), tracking citation rates across queries.
- Regulated Content Solution Solution module delivering FINRA-registered reviewers, MD/JD-credentialed editors, automated compliance pre-screening, and audit-ready workflow trails for regulated industries such as financial services, healthcare, and insurance.
- Scale Content Solution Solution module that combines Talent Network capacity with AI Studio to scale content output (median 10.4x year-over-year piece-count increase) while maintaining editorial quality.
- Brand Compliance Solution Solution module with inline Tone Analyzer that checks drafts against customer-supplied style guides during drafting, catching 99.6% of banned phrases on first pass and reducing style-guide-related editor edits.
- Thought Leadership Solution Solution module for executive-bylined thought leadership using credentialed ghost-writers matched to principal expertise, with principal sign-off workflow and AI-search citation optimization.
- AI SEO Visibility Solution Solution module optimizing brand content structure and metadata for citation in AI answer engines, with citation tracking and monitoring across AI search platforms.
Quantifiable outcome
- 91% of regulated content clears legal on first pass — measured across 14 enterprise FS programs
- +8 more outcomes
Companies that use Contently
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Contently technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Contently partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights5 records
Contently competitors and assessment
Company assessmentDirect peers
- Skyword: Enterprise content marketing platform with a vetted creator network and managed services. Directly competes with Contently for regulated enterprise content operations and talent marketplace positioning.
- NewsCred (now part of Optimize): Enterprise content marketing platform originally built around a creator network and CMP. Most direct historical peer to Contently, serving global brands with content operations software and managed services.
Emerging players
- Jasper: Enterprise-focused generative AI content platform. Competes with Contently's AI Studio on draft creation, brand voice enforcement, and team workflows for marketing organizations.
- Writer: Enterprise generative AI platform with strong brand-voice, compliance, and governance controls. Overlaps with Contently's Tone Analyzer and Compliance Pre-screen capabilities for regulated industries.
- Typeface: Enterprise AI content platform with brand personalization and workflow integration. Competes for AI content production budget at large enterprises, including regulated buyers.
- MarketMuse: Content intelligence and SEO platform. Overlaps with Contently's LLM Optimization / AEO capabilities for optimizing content for AI and traditional search visibility.
Broad incumbents
- Contentful: Enterprise headless CMS and content infrastructure platform. Adjacent to Contently's CMP for content operations, though more focused on content delivery than creator/compliance workflows.
- Percolate (Seismic): Enterprise content operations platform within Seismic's sales and marketing enablement suite. Competes with Contently's CMP for enterprise content workflow and governance budgets.
- Hootsuite: Broad social media management and content marketing platform. Competes for enterprise content operations budget with a wider, less compliance-specialized feature set.
- Sprinklr: Enterprise customer experience management platform with content marketing capabilities. Larger, broader incumbent competing for enterprise content operations and governance spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Contently social profiles
Digital presenceContently compliance and trust
Trust signalCompliance4 records
Contently financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contently leadership team
Management profileNumber of profiles
Profiles6 records
Contently funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contently M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contently
What does Contently do?
Contently sells an enterprise content marketing platform that combines AI-powered editorial workflow (AI Studio, LLM Optimization, Tone Analyzer, Compliance Pre-screen), a vetted Talent Network of 165,000+ credentialed creators, and managed editorial services including a dedicated senior managing editor. The offering is purpose-built for regulated industries (financial services, healthcare, insurance, professional services) where content must clear FINRA, SEC, HIPAA, and jurisdiction-aware legal review on first pass, with audit-ready trails and AI-search citation tracking.
Is Contently a public or private company?
Contently is a private company. It is classified as venture growth investor backed and is currently operating.
When was Contently founded?
Contently was founded in 2011. It employs 101 to 250 people.
Where is Contently based?
Contently is headquartered in New York, United States, in the North America region.
How does Contently make money?
One revenue line is on record: managed content platform subscription.
Who are Contently's main competitors?
Direct peers on record are Skyword and NewsCred (now part of Optimize). Emerging players are Jasper, Writer, Typeface and MarketMuse. Broad incumbents are Contentful, Percolate (Seismic), Hootsuite and Sprinklr.
Does Contently have an API?
Yes. Talent API enables developers to plug Contently's talent network into their technology stack. Supports API access and Model Context Protocol (MCP) integration. Allows programmatic access to 165K+ vetted creators, credential matching, and talent routing capabilities.
What industry is Contently in?
Contently's product category is Enterprise Content Marketing Software. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51321 and its SIC code is 7372.