What ADVISO Advokatfirma AS does

ADVISO Advokatfirma AS is a Norwegian business law firm headquartered in Ålesund that has operated since 2012 as the leading forretningsjuridisk (commercial law) practice in the Nordvestlandet (Northwest Norway) region. The firm delivers legal advisory services exclusively to business clients across eleven practice areas: employment law, compliance/sustainability/privacy, real estate and construction, administrative law and public permits, commercial contracts, competition law, public procurement, litigation and dispute resolution, corporate law/M&A, tax, and transaction advisory. It serves regional SMEs, family-owned industrial companies, and internationally-oriented anchor enterprises in maritime, offshore, fishing/aquaculture, construction, plastics/manufacturing, and technology.

The firm operates with approximately 12 lawyers and 3 administrative/support staff (15 total), supported by nearly 150 years of combined legal experience and alumni pedigrees from Schjødt, Deloitte, KPMG, the Norwegian Competition Authority, KOFA, and the Norwegian Coastal Administration. Revenue is generated through professional fee arrangements (hourly or fixed-fee) billed to corporate clients, with no publicly disclosed pricing. The go-to-market is relationship-led and regionally embedded: the firm sponsors local sports and cultural activities, runs free educational seminars, hosts a recurring HR/labour-law forum in Ålesund and Fosnavåg, and co-hosts budget seminars and Oslo breakfast events with First House.

Technology is used in two layers: (1) generative AI / KI tools for internal information gathering and systematisation of large document sets, improving process efficiency for clients; and (2) a co-development partnership with local startup Tana to build AI tools specifically tailored to ADVISO's practice areas. Distribution is direct (no intermediaries), with services delivered through ADVISO attorneys across Ålesund, Molde, Fosnavåg, and increasingly Oslo. The firm is privately held (Norwegian AS), was founded by Ingvild Vartdal (previously partner at Schjødt), and has grown entirely organically to date.

Name

ADVISO Advokatfirma AS

Legal name

ADVISO Advokatfirma AS

Website

https://adviso.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ADVISO Advokatfirma AS is a Norwegian business law firm based in Ålesund, serving Nordvestlandet region enterprises across eleven practice areas including employment law, M&A, tax, competition, and public procurement. Founded 2012, with 12 lawyers and ~15 total staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalesund, Møre og Romsdal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Advisory Services: ADVISO generates revenue through professional legal advisory services billed on an hourly basis or fixed fee arrangements. Services span corporate law, transactions, employment law, tax law, real estate, litigation, compliance, competition law, public procurement, and administrative law.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ADVISO Advokatfirma AS is a Norwegian business law firm providing specialized legal advisory and dispute resolution services to corporate clients across the Nordvestlandet region. The firm delivers practice-area expertise in employment law, corporate/M&A, transactions, tax, real estate, public procurement, competition law, compliance and sustainability, commercial contracts, administrative law, and litigation. Services are billed hourly or on a fixed-fee basis directly to business clients.

Product overview

ADVISO Advokatfirma AS is a business law firm (forretningsjus) based in Ålesund, Norway, offering comprehensive legal advisory services to the Nordvestlandet (Northwest Norway) region. The firm operates as a unified legal practice with specialized practice areas rather than a modular software product. Their service portfolio includes eleven distinct legal service areas: Employment Law (Arbeidsrett), Compliance/Sustainability/Privacy (Compliance, bærekraft og personvern), Real Estate and Construction (Fast eiendom og entreprise), Administrative Law and Public Permits (Forvaltningsrett og offentlige tillatelser), Commercial Contracts (Kommersielle kontrakter), Competition Law (Konkurranserett), Public Procurement (Offentlige anskaffelser), Litigation and Dispute Resolution (Prosedyre og tvisteløsning), Corporate Law/Mergers/Demergers (Selskapsrett, fusjoner og fisjoner), Tax and Duties (Skatt og avgift), and Transaction Advisory (Transaksjonsbistand). The firm serves as a single integrated legal practice where clients access specialist expertise across these interconnected practice areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeidsrett (Employment Law)
• Compliance, bærekraft og personvern (Compliance, Sustainability and Privacy)
• Fast eiendom og entreprise (Real Estate and Construction)
• Forvaltningsrett og offentlige tillatelser (Administrative Law and Public Permits)
• Kommersielle kontrakter (Commercial Contracts)
• Konkurranserett (Competition Law)
• Offentlige anskaffelser (Public Procurement)
• Prosedyre og tvisteløsning (Litigation and Dispute Resolution)
• Selskapsrett, fusjoner og fisjoner (Corporate Law, Mergers and Demergers)
• Skatt og avgift (Tax and Duties)
• Transaksjonsbistand (Transaction Advisory)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• TanacoreTechnology or IntegrationADVISO is developing AI tools specifically adapted for legal work in collaboration with the local startup company Tana. This partnership focuses on creating custom AI solutions tailored to the firm's practice areas in business law.
• First HousemajorGTM or Marketing PartnerPartnership for budget seminars and professional events. First House provides political expertise and communication counsel, while ADVISO provides legal analysis. Jointly organize annual budget seminar and first-time breakfast seminar in Oslo.
• ContabilemajorStrategic or Co-development PartnerAudit firm with close collaboration with ADVISO on client matters. Both firms share similar culture and values, and both have tight local knowledge that is key to finding the best solutions for clients.
• Ålesund Kunnskapspark / ÅKP Touchbase BærekraftcoreStrategic or Co-development PartnerLong-standing collaboration on sustainability forums. ADVISO is a fixed partner for ÅKP Touchbase Bærekraft. Planning to expand the forum into a compliance forum from 2027.
• People ModeminorStrategic or Co-development PartnerOrganization development, leadership, HR and recruitment consultancy. ADVISO refers clients to People Mode for organizational matters and considers them highly skilled advisors.
• HR NorgemajorGTM or Marketing PartnerCollaboration on seminars regarding employment law topics. Jointly organized seminar on psychosocial work environment changes with ADVISO providing legal expertise.
• Medi3minorStrategic or Co-development PartnerCompany health service that participated in seminar to share experiences on handling situations where the psychosocial work environment is demanding and conflictual.
• Saga Corporate FinancemajorStrategic or Co-development PartnerCorporate finance advisory firm. Multiple transactions completed together since ADVISO's establishment in 2012. ADVISO provides legal expertise for transactions advised by Saga.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DLA Piper (Norway): Global law firm's Norwegian office offering corporate, M&A, and regulatory practices that overlap with ADVISO's. Functions as a broad incumbent serving cross-border and larger-cap Norwegian clients rather than competing in ADVISO's regional SME niche.

Direct peers

• PwC Legal Norway: Big 4-affiliated legal practice in Norway covering corporate, tax, transactions, employment, and compliance advisory. Directly comparable to ADVISO in the breadth of business law services and the overlap in talent backgrounds with public accounting/tax roles.
• Wiersholm AS: Top-tier Norwegian business law firm with deep expertise across corporate, transactions, tax, employment, competition, and dispute resolution. Directly comparable to ADVISO in practice-area mix and client focus on Norwegian businesses, though operating at significantly larger national scale.
• Advokatfirmaet Schjødt AS: One of Norway's leading full-service business law firms with overlapping practice areas in corporate, M&A, tax, employment, competition, and public procurement. ADVISO's founder and several partners previously worked at Schjødt, making it the closest benchmark for practice-area composition even though it operates nationally at much larger scale.
• BAHR AS: Norwegian full-service business law firm covering corporate, M&A, tax, employment, competition, and dispute resolution. Closely comparable in practice areas and Norwegian business client focus, with substantially larger national headcount.
• KPMG Law Advokatfirma AS: Big 4-affiliated Norwegian law firm offering corporate, tax, transactions, and compliance services that overlap significantly with ADVISO's practice areas. Several ADVISO alumni worked at KPMG Law, making it a closely comparable peer in service mix though with broader international reach.
• Advokatfirmaet Haavind AS: Norwegian business law firm with strong corporate, employment, real estate, and dispute resolution practices comparable to ADVISO's mix. Serves similar Norwegian corporate clients across the country, particularly in transactions and commercial advisory.
• Wikborg Rein Advokatfirma AS: Major Norwegian full-service business law firm offering corporate, transactions, dispute resolution, shipping, and offshore practices that closely mirror ADVISO's service portfolio. Serves many of the same maritime and offshore industry clients that ADVISO supports in Nordvestlandet.
• Advokatfirmaet Selmer AS: Norwegian business law firm with corporate, employment, real estate, tax, and dispute resolution practices that closely match ADVISO's service areas. Serves many of the same Norwegian corporate and mid-market clients across regional and national mandates.
• Thommessen AS: Leading Norwegian business law firm with strong corporate, M&A, tax, competition, and employment practices comparable to ADVISO's offerings. Competes for similar mid-market and large-cap Norwegian corporate mandates, particularly in transactions and compliance advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advisoadvokatfirma
• LinkedInlinkedin.com/company/adviso-advokatfirma-as
• Instagraminstagram.com/advisoliv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVISO Advokatfirma AS