Tana
Tana is an AI-native agentic meeting platform where AI agents work inside native video calls to capture decisions, file tasks, update CRMs, and automate workflows in real time. It serves product and engineering teams plus consultants, VCs, creatives, founders, customer success, and sales professionals via a self-serve PLG model.
- Company typePrivate
- Founded2021
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tana does
Tana is an AI-native agentic meeting platform that combines native video calls with AI agents that work alongside users during meetings to capture decisions, draft documents, file tasks into trackers, update CRMs, and queue follow-ups in real time. The product is positioned horizontally across knowledge-worker roles, with primary use cases for product and engineering teams, and secondary segments spanning consultants, VCs, creatives, founders, customer success, and sales professionals. Tana is a separate product from Tana Outliner, the company's existing note-taking outliner at outliner.tana.inc. The company was founded in 2021 by Olav S. Kriken (CEO), Tarjei M. Vassbotn (CIO), and Grim H. Iversen (CAIO), is incorporated in Delaware as Tana Labs, Inc., and operates from a Palo Alto headquarters with a primary engineering office in Oslo, Norway.
The platform is built on a knowledge-graph data model with CRDT-based real-time synchronization, offline support, and automatic conflict resolution, with a backend stack in Go, TypeScript, Rust/WASM, and SQLite. AI capabilities span six modalities (text, image, video, audio, structured data, code) and six functional areas including natural language processing, autonomous agents, generative AI, speech and audio, knowledge retrieval, and process automation. A Skills system lets users create reusable AI instructions, a Proposal system requires explicit user approval before any AI write is committed, and a native MCP server plus support for custom remote MCP servers allows external AI tools such as Claude to read and write Tana content. The product surface spans Meetings, Chat, Tasks, Docs, Canvas, Spaces, Agents, Skills, Proposals, Artifacts, Library, and Types, with native desktop applications for macOS, Windows, and Linux.
Tana pursues a product-led growth model with self-serve signup, a 30-day free trial without a credit card, and SSO via Google, Microsoft, and Apple. Pricing is not publicly disclosed; a Business tier with a Data Processing Agreement is offered, and SOC 2 Type 2 and HIPAA certifications are targeted for Q3 2026 to unlock enterprise and healthcare customers. Distribution is direct-to-customer across global web and desktop channels with no marketplace or reseller presence, and revenue is not disclosed. The company is venture-backed by Tola Capital (Series A lead, February 2025, $14M), Lightspeed, Northzone, Firstminute Capital, Alliance Venture, and La Famiglia, alongside individual investors including Olivier Pomel (Datadog), Lars Rasmussen (Google Maps), Lars Fjeldsoe-Nielsen (Dropbox, Uber, WhatsApp), and Holly Branson (Virgin Group).
Tana firmographics
Firmographics- Name
- Tana
- Legal name
- Tana Labs, Inc.
- Website
- https://tana.inc
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tana is an AI-native agentic meeting platform where AI agents work inside native video calls to capture decisions, file tasks, update CRMs, and automate workflows in real time. It serves product and engineering teams plus consultants, VCs, creatives, founders, customer success, and sales professionals via a self-serve PLG model.
- Ownership category
- akta.pro rank
Where Tana is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription for access to the Tana platform. Billed in advance on recurring billing cycles with automatic renewal at end of each period.
- Enterprise/Business Tier: Business customers with Data Processing Agreement available. HIPAA compliance in progress (ETA Q3 2026) targeting healthcare enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tana product offering
Product offeringCore offering
Tana is an AI-native agentic meeting platform that combines native video calls with AI agents that capture decisions, file issues, draft documents, update CRMs, and trigger downstream workflows during the meeting itself. The product is built around a knowledge graph data model and a Skills system that lets teams configure reusable AI workflows, with every AI-generated change routed through a Proposal review before it is applied. A separate Tana Outliner product offers a structured note-taking experience using Supertags and nodes.
Product overview
Tana is an AI-native collaborative workspace built around an agentic meeting platform. The core product (Tana) combines native video calls with AI agents that capture decisions, extract action items, and automate workflows during meetings. It also offers a separate note-taking outliner product called Tana Outliner. The platform includes integrated features for tasks (with Kanban boards), documents (with Mermaid diagram support), AI chat, customizable skills, AI agents, proposals (requiring user approval for AI changes), artifacts (AI-generated visuals), spaces for team collaboration, and a library for content organization. A desktop app extends capabilities for capturing external meetings from Zoom, Teams, and Meet. An MCP server enables external AI tools to integrate with Tana content.
Differentiator
Problem solved
Functional benefit
Brands
- Tana Outliner: A separate note-taking outliner product (Supertags, nodes) available at outliner.tana.inc, distinct from the main Tana meeting platform.
Products and services
- Tana An agentic meeting platform where AI agents do real work during native video calls. Combines video conferencing, real-time transcription, AI-powered outcome extraction, customizable Skills and Agents, a knowledge graph of meetings, tasks, docs and decisions, and integrations with GitHub, HubSpot, Jira, Linear, Pipedrive, Slack, Google Calendar, Outlook, and Claude/MCP.
- Tana Outliner A separate note-taking outliner product featuring Supertags and nodes. Distinct from the Tana meeting platform, available at outliner.tana.inc. Currently not included in the SOC 2 certification scope.
- Tana Desktop App Native desktop applications for Mac (ARM64 and Intel), Windows, and Linux (AppImage and .deb formats). Enables meeting capture from external platforms (Zoom, Teams, Meet), screen sharing capture, and desktop integration features.
- Tana MCP Server A Model Context Protocol server at https://home.tana.inc/mcp that lets external AI tools such as Claude read from and write to Tana content, including meetings, tasks, documents, and structured data. Supports OAuth authorization and user-defined remote MCP servers.
Quantifiable outcome
- Users spend approximately 30,000 hours of their career in meetings - Tana aims to make those meetings productive
Companies that use Tana
Customer profileSegments7 records
Ideal customer profiles3 records
Tana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature8 records
Tana partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- GitHubcoreIntegration allowing AI to file and manage issues, review and merge pull requests, read code, and hand work to Copilot from meetings and chat.
- HubSpotcoreCRM integration allowing AI to search contacts, companies, and deals, log notes to CRM records, and update lifecycle stages.
- JiracoreAtlassian Jira integration allowing AI to create and update issues from meetings and conversations, search projects for context.
- LinearcoreIntegration allowing AI to create and update issues from meetings, search issues to avoid duplicates, attach meeting screenshots.
- PipedrivecoreCRM integration allowing AI to find contacts, companies, deals, log notes, create deals, and update records from meetings.
- MCP (Model Context Protocol)coreOpen standard MCP server enabling external AI tools like Claude to read from and write to Tana. AI can pull meetings, tasks, and team knowledge as context.
- ClaudecoreIntegration via MCP allowing Claude to access Tana content for context and propose new content back, with every write reviewed as a proposal.
- SlacksupportingSlack integration for connectivity with team communication workflows.
- Google CalendarcoreCalendar integration for meeting scheduling and synchronization.
- OutlooksupportingMicrosoft Outlook integration for calendar synchronization.
- Google WorkspacesupportingIntegration with Google Workspace coming soon.
- Microsoft 365supportingMicrosoft 365 integration coming soon.
- Claude CodecoreAI coding tool integration allowing prompts to be opened in Claude Code with full prompt copying support.
- CodexcoreOpenAI Codex integration for AI-assisted coding with prompt copying support.
- CursorcoreAI-first code editor integration with prompt copying support.
- GeminisupportingGoogle Gemini integration for AI capabilities.
- LovablesupportingAI app builder integration.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Tana competitors and assessment
Company assessmentDirect peers
- Granola: AI meeting notes tool for individuals and teams that captures conversations and drafts structured notes, with a strong PLG motion. Most directly comparable peer given overlap in target persona (founders, operators) and meeting-centric AI agent value prop.
- Otter.ai: Meeting transcription and AI summary product with deep Zoom/Teams/Meet integrations. Competes head-on with Tana's meeting capture and transcription capability, though Otter lacks Tana's in-meeting agent actions and knowledge graph layer.
- Fireflies.ai: AI meeting assistant that records, transcribes, and analyzes meetings across Zoom, Teams, and Meet, with CRM integrations to HubSpot and Salesforce. Directly comparable on the meeting AI agent category, though positioned more as analytics layer than knowledge substrate.
- Fathom: Free AI meeting recorder and summarizer aimed at individual contributors and small teams. Competes with Tana in the same bottom-up PLG motion and target persona, though narrower in scope (no agents, no knowledge graph).
- Fellow.app: Meeting management and AI notes platform focused on team meetings, 1:1s, and agendas. Overlaps with Tana's meeting intelligence and customer-success/sales use cases, but with a more managerial/HR framing rather than agentic execution.
Broad incumbents
- Notion: Workspace and knowledge management platform with growing AI features (Notion AI, Notion Calendar, Notion Mail). Competes with Tana's docs, tasks, and knowledge graph on the workspace layer and bundles a much broader product surface.
- Microsoft Teams: Dominant enterprise collaboration suite with video calls, transcription, Copilot AI agents, and deep Microsoft 365 integration. The most significant incumbent threat — Teams bundles meeting, AI, and workflow capabilities into the enterprise stack Tana must sell into.
- Zoom: Video conferencing leader that has added AI Companion for transcription, summaries, and meeting actions. Competes directly with Tana's native video + AI agent proposition and has unmatched distribution to enterprise IT buyers.
Emerging players
- Mem: AI-native notes and knowledge management app that auto-organizes information by topic and surfaces contextually. Overlaps with Tana's knowledge graph and search capabilities, but lacks native video calls and in-meeting agents.
- Reflect: AI-powered notes app with bidirectional linking and daily notes features, targeting individual knowledge workers. Comparable to Tana on the personal knowledge management front, though without multi-user meetings or team-oriented agent features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tana social profiles
Digital presenceTana compliance and trust
Trust signalCompliance6 records
Tana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tana leadership team
Management profileNumber of profiles
Profiles7 records
Tana funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tana
What does Tana do?
Tana is an AI-native agentic meeting platform that combines native video calls with AI agents that capture decisions, file issues, draft documents, update CRMs, and trigger downstream workflows during the meeting itself. The product is built around a knowledge graph data model and a Skills system that lets teams configure reusable AI workflows, with every AI-generated change routed through a Proposal review before it is applied. A separate Tana Outliner product offers a structured note-taking experience using Supertags and nodes.
Is Tana a public or private company?
Tana is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tana founded?
Tana was founded in 2021. It employs 51 to 100 people.
Where is Tana based?
Tana is headquartered in Palo Alto, United States, in the North America region.
How does Tana make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise/Business Tier.
Who are Tana's main competitors?
Direct peers on record are Granola, Otter.ai, Fireflies.ai, Fathom and Fellow.app. Broad incumbents are Notion, Microsoft Teams and Zoom. Emerging players are Mem and Reflect.
Does Tana have an API?
Yes. Tana offers an MCP (Model Context Protocol) server for external AI tools to read from and write to Tana content. The MCP server URL is https://home.tana.inc/mcp. This allows tools like Claude to access meetings, tasks, documents, and structured data in Tana, and propose new content back. Tana also supports integration via custom MCP servers, allowing users to connect their own remote MCP servers from Settings, Custom MCP servers. OAuth authorization is supported for server connections.