Gekko advisoryNOW (GAN)

What Gekko advisoryNOW (GAN) does

Gekko advisoryNOW Sp. z o.o. (GAN) is a Warsaw-based management consulting firm founded in 2018 by Violetta Malek and Paweł Młyński, both former Big4 consultants from KPMG and PwC. The firm delivers advisory services across three client segments: CFO Services (controlling, cost models, finance function transformation, process optimization, benchmarking, planning and budgeting), CBSO Services (benchmarking, maturity assessment, modern business services strategy, PMO support, PolandNOW location studies), and CXO Services (value management, HR of the Future, operational audits, revenue management). The firm does not build proprietary software; its core technology is management consulting methodology (including Lean Finance, time-driven ABC, and Balanced Scorecard frameworks) delivered through partner-led engagements.

GAN operates a professional services revenue model with quote-based, bespoke engagements priced per project. Its go-to-market is enterprise field sales driven by founder-led direct relationships, ex-Big4 alumni networks, and a sustained thought-leadership engine comprising the quarterly C-SuiteNEWs magazine, the annual PolandNOW investment report, executive LUNCH & LEARN events, webinars, and partnerships with Harvard Business Review Polska (CFO Club), SoDA, and ACCA. A delivery partnership with SAIO powered by ING (Nov 2022) extends the firm's capability into RPA and AI-enabled transformation. The firm reports an 80% YoY revenue growth year in 2021/2022, growing to ~50 team members and 12 new clients in that period; current firmographic data lists headcount at 8. GAN is founder-owned with no disclosed external funding, and is registered as Gekko advisoryNOW Sp. z o.o. in Warsaw (KRS 0000714641).

Name

Gekko advisoryNOW (GAN)

Legal name

Gekko advisoryNOW Sp. z o.o.

Website

https://advisorynow.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Gekko advisoryNOW is a Warsaw-based management consulting firm founded in 2018 that delivers CFO, CBSO, and CXO advisory services — including finance transformation, controlling, and business services optimization — to enterprise clients in Poland through partner-led engagements by former Big4 consultants.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHADAA

Corporate Strategy Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Management consulting services
• Finance transformation consulting
• Business services advisory
• Controlling and cost modeling
• Shared services consulting

Headquarters

HQ city

Warsaw, Masovian District

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Management Consulting Services: GAN generates revenue through professional consulting engagements. Services are delivered by former Big4 consultants (KPMG, PwC) and experienced analysts. The firm offers advisory services across CFO services (controlling, cost models, finance transformation, process optimization, benchmarking, planning/budgeting), CBSO services (benchmarking, maturity assessment, business services strategy, PMO support, location studies), and CXO services (value management, HR of the Future, operational audits, revenue management).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Gekko advisoryNOW (GAN) is a Warsaw-based management consulting firm founded in 2018 that delivers advisory services to C-suite clients through three practice areas: CFO Services (controlling, cost models, finance function transformation, finance process optimization, benchmarking, and planning & budgeting), CBSO Services (benchmarking, maturity assessment, modern business services strategy, PMO support, and Poland location studies), and CXO Services (value management, HR of the Future, operational audits, revenue management, and PMO support). Engagements are delivered by former Big4 consultants (KPMG, PwC) using a partner-led, customized engagement model.

Product overview

Gekko advisoryNOW (GAN) is a management consulting firm offering a portfolio of advisory services structured around three main client segments: CFO Services (controlling, cost models, finance transformation, process optimization, benchmarking, and planning & budgeting), CBSO Services (benchmarking, maturity assessment, modern business services strategy, expertNOW PMO support, and PolandNOW location studies), and CXO Services (value management, HR of the Future, operational audits, revenue management, and expertNOW support). The firm also publishes thought leadership content including the annual PolandNOW report on Poland's investment landscape and the quarterly C-SuiteNEWs publication covering business leadership topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Controlling
• Cost Models
• Finance Function Transformation
• Finance Processes Optimization
• Finance Function Benchmarking
• Planning and Budgeting (PBF)
• Benchmarking
• Maturity Assessment
• Modern Business Services Centres Strategy
• expertNOW - Project Management Office Support

Quantifiable outcome

• 80% revenue growth year-over-year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SoDA - Software Development Association PolandcoreStrategic or Co-development Partner · 10 March 2025Joint development of comprehensive report 'Financial Management in Polish IT Industry' - first such extensive report in Poland. GAN founders Violetta Malek and Pawel Mlynski collaborated with SoDA teams including Ebury, ALTO, controllingNOW, Infinity Brokers, Miquido, Qodeca, and Semantive.
• Gekko TaxenscoreStrategic or Co-development Partner · 5 August 2024Sister firm providing tax and legal advisory services. Gekko Taxens team (including tax advisors and lawyers) prepares the Tax & Legal aspects section of PolandNOW reports. Firms share founders and operate in complementary advisory space.
• SAIO powered by INGcoreTechnology or Integration · 5 November 2022Strategic partnership combining GAN's consulting expertise in process assessment and optimization with SAIO's robotic process automation (RPA) and AI capabilities. SAIO delivers automation solutions to clients across sectors and countries, recognized among 23 RPA Leaders by Everest Group in 2022. Together they provide complex solutions from process assessment through implementation of robotization.
• Harvard Business Review PolskacoreGTM or Marketing PartnerPartnership for CFO Club initiative. Violetta Malek created the CFO Club with Harvard Business Review Polska, positioning GAN as thought leaders in financial management and transformation.
• controllingNOWminorGTM or Marketing PartnerPartner firm in joint team events and initiatives. Mentioned in Christmas team meetings and collaborative activities.
• EverwiseminorOthersGlobal business mentorship platform where Violetta Malek serves as a Global Business Mentor.
• ACCA (Association of Chartered Certified Accountants)minorOthersProfessional accounting body. Pawel Mlynski is a member since 2008. Mentioned in ACCA-related events and activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EY Poland: Big4 consulting practice offering finance transformation, controlling, and operational advisory in the Polish market, competing for the same enterprise client base as GAN.
• KPMG Poland: Big4 firm's Polish practice directly competes with GAN for CFO advisory, finance transformation, and shared services consulting engagements; both founders previously held senior roles at KPMG, making this the most analogous competitor.
• PwC Poland: Big4 firm's Polish practice competes head-to-head with GAN on finance function transformation, controlling, and PMO advisory; both founders trained at PwC, including on shared services center design.
• Deloitte Poland: Big4 consulting practice providing CFO advisory, transformation, and shared services consulting in Poland, directly overlapping GAN's CBSO and CFO service lines.

Broad incumbents

• Bain & Company: Global strategy consultancy active in Central Europe on performance improvement and operating model design; competes for top-tier Polish clients alongside GAN.
• BCG (Boston Consulting Group): Global strategy consulting firm with Polish operations focusing on finance transformation, shared services, and post-merger integration — overlapping with GAN's transformation-focused CFO/CBSO work.
• Roland Berger: European-headquartered strategy and management consultancy with operations in Poland addressing corporate transformation, operational excellence, and value management — closely aligned with GAN's CXO portfolio.
• Accenture Poland: Global systems integrator and management consultancy with a substantial Polish practice delivering finance BPO, shared services, and digital transformation that overlaps GAN's CFO and CBSO offerings.
• McKinsey & Company: Global strategy consultancy with Polish presence serving large enterprises on CFO effectiveness, operating model redesign, and transformation — overlapping GAN's most senior-level engagements.
• Kearney: Global management consultancy with European heritage serving corporate clients on operations, finance strategy, and performance transformation — adjacent comparable to GAN's value management and cost modeling services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gekko-advisorynow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gekko advisoryNOW (GAN)