Alderley Edge Community Primary School

What Alderley Edge Community Primary School does

Alderley Edge Community Primary School is a state-funded community primary school located on Church Lane in Alderley Edge, Cheshire, England, serving children aged 4-11 across Reception through Year 6. The school operates under the governance of the Halliard Trust, a multi-academy trust led by The Fallibroome Academy (Company Number: 07346144), with admissions centrally administered through Cheshire East Council's framework. Senior leadership comprises Headteacher Lindsey Walsh, Deputy Headteacher Lyndsey Platt, SENDCO Nikita Salt, and Business Manager Suzanne Broadrick.

The school's core product is delivery of the National Curriculum across seven year groups, supplemented by curriculum enhancement programs including a structured Sports Week (featuring Bubble Football, BMXing, Fencing, Lacrosse, Cheerleading, Golf), a Music Development Plan, computing, French (MFL), and an Eco-Schools sustainability program. Ancillary products include The Squirrel Club (out-of-school and holiday childcare for children aged 4-11, open to non-pupils), parent/carer workshops covering SEND, reading, mental health, and school transition support, and PTA-organized community events. The technology stack is built entirely on third-party SaaS: School Spider for website, VLE, and parent communications; SchoolMoney for online payments; Google Analytics for traffic monitoring; and PTA-side tools (JustGiving, Easyfundraising, Rally Up, Eventbrite, Your School Lottery) for fundraising and events. No proprietary technology is developed in-house.

Revenue derives from four primary streams: government per-pupil funding (via Halliard Trust and Cheshire East Council), paid KS2 school meals at £2.90 per meal, Squirrel Club subscription and ad-hoc childcare fees, and PTA fundraising (over £125,000 raised for the MUGA over six years; £1,950 from Bale's Race 2026; £421.30 to Francis House Children's Hospice). Pricing across ancillary services is granular and low-ticket: PTA events range £3.50-£8 per ticket, Sports Week at £11 per child, and meal subscriptions at £101.50 per term. Customer segmentation is horizontal: families with primary-age children in the catchment area, accessed via direct parent tours, open days, prospectus, and the school website, with admissions funneled exclusively through the local authority. Geographic reach is single-site, single-country (United Kingdom), with no commercial demand generation in the conventional sense.

Name

Alderley Edge Community Primary School

Legal name

Alderley Edge Community Primary School

Website

https://aecps.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alderley Edge Community Primary School is a state-funded UK primary school serving Reception through Year 6 pupils under the Halliard Trust, delivering the National Curriculum alongside Squirrel Club childcare and PTA-led community fundraising.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Primary school education
• Early years education
• Wraparound childcare
• SEND support services
• Holiday club provision

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. School Meals: Paid school lunches for KS2 pupils (Years 3-6) at £2.90 per meal, with termly advance payment required. Reception through Year 2 receive universal infant free school meals.
2. The Squirrel Club (Holiday Club): Out-of-school childcare service for children aged 4-11 during school holidays. Operated by school with separate booking and pricing.
3. PTA Fundraising: Parent Teacher Association raises funds through events (Bonfire Night, Summer Fair, Discos, Bale's Race) and initiatives. Over £125k raised for MUGA over 6 years. Currently fundraising for playground upgrades.
4. SchoolMoney Online Payments: Online payment system for school expenses including trips, Squirrel Club, and school meals launched to replace Cheshire East Council payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alderley Edge Community Primary School delivers statutory primary education for children aged 4–11 across Reception through Year 6, following the National Curriculum and operating under the Halliard Trust multi-academy trust. Its supplementary paid offerings include paid school meals for Key Stage 2 pupils, The Squirrel Club wraparound and holiday childcare, parent/carer workshops, and ticketed PTA fundraising events such as discos and Sports Week activities. The school is located in Alderley Edge, Cheshire, and is recognised with awards including PSQM Gilt, School Games Platinum, Eco Schools Silver, Music Mark, and Healthy Schools status.

Product overview

Alderley Edge Community Primary School is a single-site primary school offering Reception through Year 6 education under the Halliard Trust. The core educational offering is supplemented by The Squirrel Club childcare service (including holiday clubs), parent/carer workshops, and an active PTA organizing community events and fundraising. The school provides curriculum enhancement programs including Sports Week, music education, and eco-initiatives, alongside SEND support services. The school uses School Spider as its website and VLE platform, with SchoolMoney for payments and various event/fundraising platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Squirrel Club: Out of school club offering holiday childcare and before/after school care for children aged 4-11 years. Located on the school site and open to both AECPS pupils and non-pupils.
• Alderley Edge Community Primary School PTA

Products and services

• Core Primary Education

Quantifiable outcome

• Over £125,000 raised by PTA for MUGA over 6 years
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Halliard TrustcoreStrategic or Co-development PartnerThe school is part of the Halliard Trust multi-academy trust network, which provides governance, support, and shared resources across member schools. The trust is led by The Fallibroome Academy and includes schools across Cheshire. Company Number: 07346144.
• Cheshire East CouncilcoreStrategic or Co-development PartnerLocal education authority handling school admissions, attendance services, and regulatory oversight. School operates within Cheshire East educational framework.
• Wilmslow High SchoolminorChannel Partner/ Reseller/ DistributorLocal secondary school that hosts transition events and parent information evenings relevant to AECPS families with older children. School publicizes events at Wilmslow High School for parents.
• Ashdene Primary SchoolcoreStrategic or Co-development PartnerLead school for new Cheshire East Teacher Training Hub (SCITT partnership) from 2025-26. AECPS is a partner school for teacher training placements.
• Alderley Edge Parish CouncilminorGTM or Marketing PartnerVillage council organizing community events including Easter Egg Hunt. School participates in village initiatives like Alderley Edge in Bloom environmental program.
• Alderley Edge Hockey ClubminorGTM or Marketing PartnerLocal sports club visited by students during Sports Week. School connects pupils with local sports clubs as part of 7-year sports program.
• St Philip's ChurchminorGTM or Marketing PartnerLocal church used for Key Stage 2 Christmas services and performances. School maintains relationship with local faith community.
• School SpidercoreTechnology or IntegrationWebsite and VLE platform provider. School Spider provides the website infrastructure, parent portal, and online systems used by the school.
• Space 4 AutismminorGTM or Marketing PartnerAutism support organization providing free training courses for parent carers of children on the autism pathway or with autism diagnosis.
• Francis House Children's HospiceminorGTM or Marketing PartnerChildren's hospice receiving donations from school's Christmas charity events. School supports through retiring collections at Christmas performances.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Academies Enterprise Trust: National multi-academy trust operating a large portfolio of primary and secondary schools across England. Comparable as a broad incumbent providing benchmark scale, governance, and back-office operating models relevant to a small MAT-member primary.
• United Learning: Large national group of state-funded and independent schools operating under a charitable MAT structure. Comparable as a broad incumbent with a comparable mix of primary and secondary provision and a charitable governance model analogous to Halliard Trust.
• Harris Federation: One of the largest primary and secondary multi-academy trusts in England, operating dozens of schools. Comparable as a broad incumbent in the same primary/MAT operating model, though at substantially greater scale and urban concentration.
• REAch2 Academy Trust: Large national multi-academy trust focused predominantly on primary education, with a national footprint. Comparable as a primary-focused MAT incumbent, providing a benchmark for trust-level operating models, governance, and shared curriculum infrastructure.
• Oasis Community Learning: One of the largest MATs in England, running a network of primary and secondary academies across multiple regions. Comparable as a broad incumbent operating at significantly greater scale under a similar academy-trust governance structure.

Regional players

• Wilmslow High School: Local secondary school in Wilmslow, immediately adjacent to AECPS's catchment, hosting transition events and parent information evenings for AECPS families. Comparable as a neighbouring Cheshire East institution serving the same community feeder pipeline.

Direct peers

• The Fallibroome Academy: The lead school of the Halliard Trust multi-academy trust of which AECPS is a member. Operates as a secondary school in Macclesfield but provides governance, shared services, and curriculum collaboration directly to AECPS, making it the closest institutional comparable within the same trust network.
• Ashdene Primary School: Named in the company data as a partner school within Halliard Trust and the lead school for the new Cheshire East Teacher Training Hub (SCITT). Directly comparable as a fellow trust-member primary sharing governance, training pipelines, and curriculum resources with AECPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlderleyPrimaryPTA
• Instagraminstagram.com/alderleyprimarypta
• LinkedInlinkedin.com/company/alderley-edge-community-primary-school

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alderley Edge Community Primary School