Aerial Athletics
Aerial Athletics is a privately held gymnastics and children's activity center in Schertz, TX, founded in 2003 by Heather Schnelzer. It serves children ages 18 months to 17 years through gymnastics, ninja, tumbling, cheer, after-school, camp, and party programs delivered at a single facility via direct-to-consumer subscription and per-visit pricing.
- Company typePrivate
- Founded2003
- HeadquartersSchertz, Texas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aerial Athletics does
Aerial Athletics is a privately held, founder-owned gymnastics and children's activity center operating from a single facility at 17361 Bell North Dr. #101 in Schertz, Texas, founded in 2003 by Heather Schnelzer. The business serves children aged 18 months to 17 years through a broad portfolio of programs including recreational gymnastics (Bouncin' Babes, Rompin' Rollers, Jumpin' Juniors, Girls Gymnastics levels 1-4), Ninja Academy obstacle training, Tumbling, and Recreational Cheer. The core technology is a physical gym outfitted with beams, bars, trampolines, foam pits, inflatables, and dedicated preschool areas, supported operationally by the iClassPro SaaS platform for enrollment, scheduling, billing, and parent portal access.
The company operates seven distinct revenue streams: monthly recurring class tuition priced at $93.50-$107.50 per class with volume discounts, GymKids After School Program subscription at $376-$387 per child per month with school-district transportation, Summer Adventures Camp at $260-$325 weekly, one-time Birthday Party packages at $325 or $595, Parents Night Out events at $35-$40 per child, pay-per-visit Tot Time Open Gym at $12, and one-time membership fees of $75 per student or $100 per family. Distribution is entirely direct-to-consumer and on-site at the Schertz facility, with self-serve enrollment through the iClassPro portal and a no-risk trial class acquisition mechanic.
Key institutional relationships include school district transportation partnerships with SCUC ISD (Cibolo Valley Elementary, Sippel Elementary, Schlather Intermediate) and Comal ISD (Garden Ridge Elementary), plus pickup coordination with the School of Science & Technology Schertz campus. A referral relationship with Kinetic Kids channels special-needs families to external adapted programming. Marketing relies on Instagram, Facebook, the proprietary mobile app, email through the parent portal, and community events. The company is sole proprietorship-style: founder-owned, no external investment, no parent company, no subsidiaries beyond the GymKids Preschool Academy sub-brand.
Aerial Athletics firmographics
Firmographics- Name
- Aerial Athletics
- Legal name
- Aerial Athletics
- Website
- https://aerialathletics.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aerial Athletics is a privately held gymnastics and children's activity center in Schertz, TX, founded in 2003 by Heather Schnelzer. It serves children ages 18 months to 17 years through gymnastics, ninja, tumbling, cheer, after-school, camp, and party programs delivered at a single facility via direct-to-consumer subscription and per-visit pricing.
- Ownership category
- akta.pro rank
Aerial Athletics industry classification
Industry- Product category
- Children's Gymnastics & Youth Activity Instruction
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)
- akta.pro secondary industries
- Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Youth & Teen Personal Training (HSADAAAJ)
Keywords
Where Aerial Athletics is headquartered
LocationHeadquarters
- HQ city
- Schertz, Texas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aerial Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Recreational Class Tuition: Monthly recurring tuition for gymnastics, tumbling, ninja, and cheerleading classes. Billed monthly via auto-debit with continuous enrollment model. Pricing varies by number of classes enrolled with family discounts.
- After School Program: Monthly tuition for after-school care and programming including gymnastics instruction, transportation from schools, snack time, and activities. $376/month per child for 2025-2026 school year.
- Summer Camp: Weekly camp fees for Summer Adventures Camp. Full-day and half-day options available. $325/week for 5-day full-day camp. Daily drop-ins available at $80/day.
- Birthday Parties: One-time party packages with two tiers: Deluxe at $325 and Premier Hassle-Free at $595. Additional guests charged at $15-$20 per person.
- Parents Night Out Events: Monthly themed events held 1st and 3rd Saturday of each month. $35-$40 per child with sibling discounts. Revenue from event-based admissions.
- Tot Time Open Gym: Pay-per-visit open gym sessions for children ages 5 and under. $12 + tax for non-members, free for active members.
- Membership Fees: One-time membership fee of $75 per student or $100 per family covering enrollment processing and providing benefits like free Friday Open Gym and discounts on events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Recreational Class Tuition |
| Subscription | Monthly | After School Program 2025-2026 |
| Subscription | Monthly | After School Program 2026-2027 |
| Unit Pricing | Pay-as-you-go | Summer Adventures Camp 2026 |
| Unit Pricing | Pay-as-you-go | Holiday Camp Day Camps |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages |
| Unit Pricing | Pay-as-you-go | Parents Night Out Events |
| Usage-based | Pay-as-you-go | Tot Time Open Gym |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aerial Athletics product offering
Product offeringCore offering
Aerial Athletics operates a fully equipped gymnastics facility in Schertz, Texas, delivering recreational gymnastics, tumbling, ninja, and cheerleading instruction to children ages 18 months through 17 years. Beyond weekly classes, the business runs an 11-week Summer Adventures Camp, Holiday Day Camps, a school-transportation-based GymKids After School Program, themed birthday parties, monthly Parents' Night Out events, Tot Time open-gym sessions, and bi-annual Student Showcases, with self-serve enrollment through the iClassPro portal and mobile app.
Product overview
Aerial Athletics is a premier gymnastics and children's activity center offering a comprehensive suite of programs for children ages 18 months to 17 years. The core offering consists of recreational gymnastics instruction with class divisions from parent-tot programs (Bouncin' Babes) through advanced competitive preparation. Supporting programs include Ninja Academy for obstacle course training, Tumbling for floor skills, and Recreational Cheer for team activities. The company operates seasonal camps (Summer Adventures with 11 themed weeks, Holiday Day Camps), an After School Program (GymKids) with school transportation, and event-based offerings including Birthday Parties, Parents' Night Out events, Tot Time Open Gym sessions, and bi-annual Student Showcases. The business uses the iClassPro platform for enrollment and payment processing. All programs emphasize character development, teamwork, and lifelong fitness alongside physical skill development.
Differentiator
Problem solved
Functional benefit
Brands
- GymKids Preschool Academy: A preschool program with world-class curriculum helping children learn, grow, and thrive through gymnastics with extraordinary teachers in a loving, supportive environment. Offers 2-day, 3-day, or 5-day options.
Products and services
- Recreational Gymnastics Classes Year-round recreational gymnastics instruction for children ages 18 months to 17 years, with class divisions including Bouncin' Babes (parent-tot, 18mo-3yrs), Rompin' Rollers (ages 3-4), Jumpin' Juniors (ages 5-6), Girls Gymnastics (ages 7+), and Girls Gymnastics levels 1-4. Covers Olympic events — vault, bars, balance beam, and floor exercise — with themed monthly curriculum and continuous monthly enrollment (48 classes per year guaranteed).
- Ninja Academy Obstacle course and ninja training classes for ages 4-12, with divisions Ninja Tykes (4 years), Ninja Nuggets (5-6 years), and Ninja Masters (7-13 years). Features agility training, strength-building challenges, and fun stunt work on the gym's obstacle course equipment.
- Tumbling Classes Floor-skills tumbling instruction for ages 6+, developing coordination, flexibility, and self-confidence. Instruction ranges from beginner to advanced tumblers.
- Recreational Cheer Team-based cheerleading classes for ages 6-12 teaching jumps, stunts, dance, tumbling, and various cheers and chants with proper technique.
- Summer Adventures Camp Eleven-week summer day camp for ages 4-12 featuring weekly themed activities, gymnastics, ninja courses, inflatables, arts & crafts, optional field trips, and extended care options from 7:30 AM to 6 PM. 4-Day Full-Day at $260/week, 5-Day Full-Day at $325/week, 4-Day Half-Day at $192/week, 5-Day Half-Day at $240/week. Early bird pricing available through February 28.
- Holiday Day Camps
- GymKids After School Program
- Birthday Parties
- Parents' Night Out
- Tot Time Open Gym
- Student Showcase
- GymKids Preschool Academy
Companies that use Aerial Athletics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Aerial Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Aerial Athletics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Kinetic KidscorePartnership with Kinetic Kids, a special needs program provider, serving children with special abilities through adapted gymnastics programming. Partnership has continued for over a decade, with Aerial Athletics highly recommending their programs for students with special needs. Refers families to Kinetic Kids for specialized one-on-one or small group instruction.
- iClassProcoreClass management and payment processing platform used for online enrollment, scheduling, attendance tracking, billing, and parent portal access. Handles all tuition auto-debit and customer account management.
- SCUC ISD (Schertz-Cibolo-Universal City Independent School District)coreSchool district partnership providing after-school program transportation from Cibolo Valley Elementary, Sippel Elementary, and Schlather Intermediate. Enables families in the district to use school-provided transportation to after-school program.
- Comal ISDcoreSchool district partnership providing after-school program transportation from Garden Ridge Elementary. Families in Comal ISD utilize school transportation to access after-school program services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Aerial Athletics competitors and assessment
Company assessmentBroad incumbents
- Sky Zone: Franchised indoor trampoline and aerial adventure parks offering open jump, birthday parties, camps, and fitness programming. Broader incumbent with overlapping equipment (trampolines, obstacle courses) and overlapping party/event revenue stream, but not instructional gymnastics.
- Urban Air Adventure Park: Franchised family adventure parks featuring aerial courses, trampolines, obstacle courses, birthday parties, and after-school programs. Comparable in targeting the same family demographic with overlapping aerial/obstacle programming and party revenue.
- Gymboree Play & Music: Children's play, music, and movement programs for ages 0–5 with class-based subscription model. Comparable in targeting early-childhood parent demographic with structured developmental classes, though broader in scope than pure gymnastics instruction.
Direct peers
- My Gym: Franchised children's fitness and gymnastics centers offering age-structured classes, camps, parents' night out events, and birthday parties. Highly comparable operating model to Aerial Athletics including continuous enrollment, themed monthly curriculum, and similar age range.
- Kidokinetics: Mobile and on-site youth sports and fitness programs for ages 1–10 covering multiple disciplines. Comparable in targeting the same parent demographic seeking structured physical activity for young children through school and community partnerships.
- i9 Sports: Youth sports league and instruction franchise covering multiple sports for ages 3–13. Comparable in providing age-segmented instructional sports programming with after-school and camp offerings for the same family demographic.
- The Little Gym: Franchised gymnastics and child development centers for ages 4 months to 12 years, with structured class progressions, camps, and birthday parties. Operates the same direct-to-consumer gymnastics instruction model with similar age-segmented curriculum and party revenue stream.
- Romp n' Roll: Franchised children's gyms offering gymnastics, music, art, and movement classes for ages 3 months to 5 years. Closely overlaps with Aerial Athletics' preschool and toddler gymnastics programs and shares a similar party/event revenue model.
- Goldfish Swim School: Franchised children's activity center offering weekly lessons, camps, birthday parties, and family events with a similar subscription + event-based revenue mix. Strongly comparable operating model and customer base (working families with young children).
Regional players
- British Swim School: Franchised swim instruction provider with continuous enrollment, camps, and birthday party add-ons. While geographically distributed nationally, the operating model mirrors Aerial Athletics' subscription-based, year-round family programming structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aerial Athletics social profiles
Digital presenceAerial Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerial Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Aerial Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerial Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerial Athletics
What does Aerial Athletics do?
Aerial Athletics operates a fully equipped gymnastics facility in Schertz, Texas, delivering recreational gymnastics, tumbling, ninja, and cheerleading instruction to children ages 18 months through 17 years. Beyond weekly classes, the business runs an 11-week Summer Adventures Camp, Holiday Day Camps, a school-transportation-based GymKids After School Program, themed birthday parties, monthly Parents' Night Out events, Tot Time open-gym sessions, and bi-annual Student Showcases, with self-serve enrollment through the iClassPro portal and mobile app.
Is Aerial Athletics a public or private company?
Aerial Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aerial Athletics founded?
Aerial Athletics was founded in 2003. It employs 11 to 50 people.
Where is Aerial Athletics based?
Aerial Athletics is headquartered in Schertz, Texas, United States, in the North America region.
How does Aerial Athletics make money?
Seven revenue lines are on record. Recreational Class Tuition is the primary driver. The others are after School Program, summer Camp, birthday Parties, parents Night Out Events, tot Time Open Gym and membership Fees.
Who are Aerial Athletics's main competitors?
Broad incumbents on record are Sky Zone, Urban Air Adventure Park and Gymboree Play & Music. Direct peers are My Gym, Kidokinetics, i9 Sports, The Little Gym, Romp n' Roll and Goldfish Swim School. British Swim School is listed as a regional player.
Does Aerial Athletics have an API?
No public API is recorded for Aerial Athletics.
What industry is Aerial Athletics in?
Aerial Athletics's product category is Children's Gymnastics & Youth Activity Instruction. Its primary akta.pro industry code is THAAACAC, Aerial Adventure Parks (Multi-Element Courses), with a secondary code of THAAAKAM, Adventure Multi-Sport Camps & Skills Academies. Its NAICS code is 611620 and its SIC code is 7997.