Aerol Formulations Private Limited

What Aerol Formulations Private Limited does

Aerol Formulations Private Limited is an Indian specialty chemicals and aerosol manufacturer incorporated in 1989, headquartered in New Delhi with a 3.5-acre production facility in Bahadurgarh, Haryana. The company produces over 300 chemical products across four core categories: specialty release agents (mould release, anti-spatter), industrial lubricants and greases, MRO aerosols and maintenance sprays, and silicone fluids/emulsions/defoamers/sealants, plus a consumer line spanning automotive appearance, home care, and pet deodorizing. Core technical capability centres on silicone chemistry and aerosol propellant engineering, with products engineered to be ozone-depleting-substance free and RoHS/REACH compliant. The company operates three proprietary sub-brands — Afra (industrial silicone and anti-spatter), Auto Mate (automotive appearance and maintenance), and Aromatree (air fresheners and pet care) — alongside an OEM/private-label contract manufacturing business producing fragrances, deodorants, after-shaves, and home/auto care products for leading Indian and multinational brand owners.

The business runs a hybrid B2B/B2C revenue model. Direct industrial sales serve plastic injection moulding, synthetic textile yarn manufacturing, welding operations, rubber, pharmaceutical, paint, chemical, and electronics customers with specialty release agents, silicone fluids, defoamers, and sealants. Consumer and franchisee-distributed channels move Auto Mate, Afra, and Aromatree products into automotive aftermarket, home care, and pet care retail. Distribution combines an IndiaMART B2B marketplace presence (verified Trust Seal), direct enterprise sales for industrial products, a domestic franchisee/distributor recruitment program, and overseas export activity through CHEMEXCIL membership. Pricing is unit-based across SKUs, ranging from Rs 150 to Rs 15,200 per piece/kg/litre depending on product tier.

The company is privately held with promoter Sanjay Malhotra serving as Managing Director since incorporation in 1989 and Amita Malhotra as GST Partner; no external funding rounds, parent entities, or acquisitions are disclosed. Aerol holds ISO 9001:2015 certification, a Dun & Bradstreet SE 2A rating (High Performance Capability and High Financial Strength), and NSIC registration. Headcount is stated at 51-100 employees and annual turnover at Rs 25-100 crore. Industry association memberships span AIPMA, Aerosol Promotion Council, and CHEMEXCIL, providing sector visibility in plastics, aerosols, and chemical exports respectively.

Name

Aerol Formulations Private Limited

Legal name

Aerol Formulation Private Limited

Website

https://aerol.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Aerol Formulations Private Limited is an Indian specialty chemicals manufacturer founded in 1989, producing 300+ industrial chemicals, silicone formulations, MRO aerosols, and consumer auto/personal care products from a 3.5-acre Bahadurgarh facility for industrial and OEM/private-label customers.

Ownership category

akta.pro rank

Product category

Industrial Specialty Chemicals Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Miscellaneous Chemical Products (2890), Perfumes, Cosmetics & Other Toilet Preparations (2844), Chemicals & Allied Products (2800)

akta.pro primary industry

Aerosol Air Fresheners & Sprays (CRAJAEAA)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Industrial chemical manufacturing
• Aerosol specialty lubricants
• Silicone formulations
• MRO maintenance sprays
• Mold release agents

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Chemical Products Sales: Direct sales of industrial chemicals, lubricants, MRO aerosols, silicone products to industrial customers. Manufacturing over 300 chemical products for various industries.
2. OEM/Private Label Manufacturing: Designing, developing and manufacturing fragrances, deodorants, after-shaves and personal, home and auto-care products in own and others brands for leading Indian and multinational organizations.
3. Consumer Products Sales: Sales of perfumes, deodorants, air fresheners, auto care and home care products under own brands (Auto Mate, Afra, Aromatree) and franchisee distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aerol Formulations Private Limited manufactures over 300 industrial chemical products spanning specialty release agents, industrial spraying lubricants, MRO maintenance aerosols, silicone-based chemicals (fluids, emulsions, defoamers, greases, sealants), anti-spatter agents, anti-seize compounds, high temperature coatings, rust preventives, industrial cleaners, and automotive maintenance sprays. The company also designs, develops, and manufactures personal, home and auto-care products (perfumes, deodorants, after-shaves, air fresheners, auto appearance products) under its own brands (Afra, Auto Mate, Aromatree) and on contract/OEM basis for leading Indian and multinational organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Afra: Sub-brand for anti-spatter agents, silicone sprays, and release agents for industrial and welding applications.
• Auto Mate
• Aromatree

Products and services

• Industrial Spraying Lubricants and Specialty Lubricants

Quantifiable outcome

• Indoor rust protection 6-12 months, outdoor protection 3-6 months
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• National Small Industries Corporation (NSIC)minorOthersRegistered with NSIC, a government enterprise under Ministry of MSME, for potential government procurement and SME development programs.
• AIPMA (All India Plastics Manufacturers Association)minorOthersActive member of industry association for plastics manufacturing sector networking and advocacy.
• Aerosol Promotion CouncilminorOthersActive member of aerosol industry promotion council for industry standards and promotion.
• CHEMEXCIL (Chemical Export Promotion Council)minorOthersActive member of chemical export promotion council for international trade facilitation.
• Dun & BradstreetminorOthersCompany rated SE 2A by Dun & Bradstreet indicating High Performance Capability and High Financial Strength.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CRC Industries: US-based manufacturer of MRO maintenance aerosols and specialty lubricants (penetrants, contact cleaners, corrosion inhibitors, silicone sprays). Closely comparable to Aerol in product range, aerosol form-factor expertise and industrial distribution model.
• FUCHS Lubricants: Global specialty lubricants manufacturer with a strong India business, covering industrial greases, high-temperature greases and synthetic lubricants that mirror Aerol's EP grease, high temperature grease and fully synthetic grease product lines.
• WD-40 Company: Global leader in MRO aerosol penetrants, lubricants, greases and cleaners — product categories that directly overlap Aerol's industrial MRO aerosol range (chain oils, contact cleaners, silicone sprays, rust preventives). WD-40 is the benchmark competitor Aerol is implicitly benchmarked against in mould release and multi-purpose maintenance sprays.
• Molykote (DuPont specialty lubricants): DuPont's specialty lubricants brand, a leader in silicone-based and high-performance industrial lubricants. Direct technical comparison point for Aerol's silicone spray, silicone grease and high-temperature coating portfolios.

Broad incumbents

• Henkel Adhesive Technologies India: Industrial specialty chemicals major in India with overlapping industrial sealants, release agents and surface treatment product lines relevant to Aerol's mould release spray and RTV silicone sealant businesses.
• Indian Oil Corporation (Servo Lubricants): IndianOil's Servo lubricants division — large Indian industrial and automotive lubricants manufacturer serving comparable manufacturing customers (rubber, textile, automotive) and overlapping with Aerol's chain oils, greases and industrial spray lubricants portfolio.
• Castrol India: BP's Indian lubricants and automotive care subsidiary with broad industrial and consumer lubricant and auto-care product lines — overlaps with Aerol's automotive lubricants, engine dressings and consumer auto care (Auto Mate) products.
• 3M India: Indian arm of diversified multinational 3M with broad industrial aerosol, adhesives, cleaners and specialty chemical offerings. Not focused exclusively on lubricant/MRO aerosols the way Aerol is, but overlaps materially across industrial maintenance, automotive and consumer home care categories.
• Pidilite Industries: India's leading specialty chemicals/adhesives company (Fevicol, M-Seal, FeviKwik). Broad product portfolio across consumer and industrial adhesives, sealants and specialty chemicals with comparable formulation expertise and India-first distribution footprint.
• Marico (consumer care, India): Large Indian FMCG major with consumer personal care and home care aerosol product lines. Relevant comparison for the consumer side of Aerol's business (perfumes, deodorants, air fresheners under Afra, Auto Mate, Aromatree sub-brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerol Formulations Private Limited