AESLEME

What AESLEME does

AESLEME (Asociación para el Estudio de la Lesión Medular Espinal, now operating as Asociación de prevención y de víctimas de accidentes) is a Spanish non-profit association founded in 1990 by Dr. Juan Ángel García Reneses, a rehabilitation physician at Hospital La Paz in Madrid. The organization was created in response to Spain's road safety crisis (9,344 deaths and 52,438 serious injuries recorded in 1989) to prevent permanent spinal cord injuries from traffic accidents and to provide comprehensive support to victims. Headquartered in Las Rozas de Madrid with a staff of approximately 30 employees and a network of 200 members/volunteers operating across 20+ Spanish provinces, AESLEME delivers a portfolio of 12 structured prevention programs targeting distinct demographics: primary school students ("Seguro por tu ciudad"), secondary and vocational students ("Te Puede Pasar"), university students ("Agárrate a la vida"), military academy personnel ("Defiéndete a ti mismo"), drivers under the point-system re-education framework, prison inmates (TASEVAL workshops), corporate employees (workplace traffic accident prevention courses), and active seniors ("Desplázate de forma segura y protégeles"). Its flagship "Si controlas, vuelves" campaign, originally designed in 2005 and expanded nationally in 2007 with Fundación Mapfre and the DGT, features monitors in wheelchairs delivering 90-minute testimony-based sessions on alcohol and drug impairment while driving.

The organization provides direct victim support services including free psychological care (in-person, videoconference, telephone), medical, social, and legal assistance. AESLEME maintains ISO 9001:2015 and ISO 39001:2013 certifications, holds Fundación Lealtad transparency accreditation, and is a signatory to the European Road Safety Charter (renewed 2021) and member of the UN Decade of Action for Road Safety 2021-2030. It receives no commercial product or service revenue, instead funding operations through donations (including Bizum), tax-deductible individual and corporate memberships under Spain's Ley 49/2002, and institutional grants from partners including the DGT, Ministry of the Interior, Fundación Mapfre, Fundación AXA, Mutua Madrileña, Fundación La Caixa, and Ponle Freno (Atresmedia). The association has reached approximately 5 million people through campaigns, recorded over 11,312 media appearances since 1992, and has been recognized with the Medal of Road Safety Merit (Silver with Blue Distinction) from the Spanish Ministry of the Interior in 2023.

Name

AESLEME

Legal name

ASOCIACION ESTUDIO LESION MEDULAR ESPINAL (AESLEME)

Website

https://aesleme.es

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

AESLEME is a Spanish non-profit association founded in 1990 that prevents spinal cord injuries from road accidents through testimony-based education campaigns and provides psychological, legal, and social support to traffic victims across Spain.

Ownership category

akta.pro rank

Product category

Road Safety Education & Victim Support Services

NAICS

Educational Support Services (611710), Human Rights Organizations (813311), Community Housing Services (62422)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro industry

PRIMARYEDAEACAH

Threat Assessment, Violence Prevention & Behavioral Intervention Support

Education/Education Facilities & Support Services/Security, Safety & Emergency Preparedness Services (Campus Security, Access Control)

SECONDARYEDAEALAK

Compliance, Risk & Audit Support Services (EHS, Title IX/Clery Support, Policy Admin)

Education/Education Facilities & Support Services/Outsourced Operations & Managed Services for Education (BPO/Contracted Support)

Keywords

• Road safety prevention
• Victim support services
• Traffic accident education
• Nonprofit association services
• Spinal cord injury prevention

Headquarters

HQ city

Las Rozas (Madrid)

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Memberships: AESLEME is a non-profit NGO (Asociación sin ánimo de lucro) that funds its operations through donations (via Bizum, bank transfer), honorary membership fees (individual and corporate), and tax-deductible contributions. No commercial product or service revenue is generated.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AESLEME is a Spanish non-profit association that delivers road accident prevention education campaigns and provides free comprehensive support services to traffic accident victims and their families. Its offerings include 12 structured prevention programs segmented by audience (children, adolescents, university students, military personnel, drivers, companies, traffic offenders, and seniors), corporate workplace road safety courses (ISO-certified), and victim assistance encompassing psychological therapy, medical advice, legal guidance, and social reintegration support. Services are delivered free of charge, funded by donations, honorary memberships, and institutional sponsorships.

Product overview

AESLEME is a non-profit association (ONG) focused on road accident prevention and victim assistance. The organization operates a portfolio of educational prevention campaigns targeting different demographics: primary schools ('Seguro por tu ciudad'), secondary schools ('Te Puede Pasar'), universities ('Agárrate a la vida'), military academies ('Defiéndete a ti mismo'), and elderly centers ('Desplázate de forma segura y protégeles'). The flagship 'Si controlas Vuelves' campaign addresses alcohol and drug prevention. Complementary services include workplace traffic accident prevention courses, driving school re-education courses, and TASEVAL workshops in prisons. Victim support services encompass free psychological assistance, medical, social, and legal advice. The organization reaches millions through its campaigns and maintains an active presence in Spanish media through over 11,000 media appearances since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Te Puede Pasar

Quantifiable outcome

• Nearly 5 million people have benefited from AESLEME campaigns
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• Dirección General de Tráfico (DGT)coreStrategic or Co-development PartnerAESLEME maintains a close strategic partnership with Spain's Dirección General de Tráfico, participating in working groups on road safety education, the Supreme Traffic Council, and the DGT's national road safety campaigns. The DGT also provides institutional support and funding for AESLEME's prevention programs.
• Fundación MapfrecoreStrategic or Co-development PartnerFundación Mapfre is a key strategic partner, collaborating with AESLEME on prevention campaigns including the national expansion of the 'Si controlas, vuelves' campaign in 2007. The foundation has also co-financed research studies validating AESLEME's campaign results.
• Fundación AXAcoreStrategic or Co-development PartnerFundación AXA collaborates with AESLEME on road safety initiatives and participates as an expert in the Ponle Freno expert committee alongside AESLEME.
• Ponle Freno (Grupo Antena 3 / Atresmedia)coreStrategic or Co-development PartnerAESLEME is a member of the Ponle Freno Expert Committee and collaborates on the annual Ponle Freno races and awareness campaigns. The partnership generates significant media visibility and fundraising for road safety causes, with over 76 media appearances linked to the Carrera Ponle Freno in 2016 alone.
• FESVIAL (Fundación Española de Seguridad Vial)coreStrategic or Co-development PartnerFESVIAL is a key strategic partner; AESLEME director Mar Cogollos serves as Patron of Honor of FESVIAL. Together they have co-founded the Foro Compromiso por la Educación Vial (FCEV) and collaborate on advocacy efforts including proposals to the Spanish Congress.
• Fundación CNAEcoreStrategic or Co-development PartnerFundación CNAE co-founded the Foro Compromiso por la Educación Vial (FCEV) with AESLEME and FESVIAL, working to integrate road safety education into the Spanish national curriculum.
• Alianza Española de Seguridad Vial Infantil (AESVI)coreStrategic or Co-development PartnerAESLEME became a member of AESVI in March, participating in the approval of the Children's Road Safety Decalogue and contributing to child road safety initiatives in Spain.
• Alianza por la Seguridad VialcoreStrategic or Co-development PartnerAESLEME was a founding member of the Alliance for Road Safety created in February 2020, working to promote new driver training, vehicle fleet renewal, and new forms of mobility.
• Global Alliance of NGOs for Road SafetycoreStrategic or Co-development PartnerAESLEME is a member of the Global Alliance of NGOs for Road Safety, which brings together nearly 140 member organizations from more than 90 countries to share best practices and advocate for road safety.
• Redvial España (Red Española para la Seguridad Vial)coreStrategic or Co-development PartnerAESLEME is a founding member of Redvial España, created in 2019 as a national network of road safety organizations to unify efforts across Spain's regional road safety stakeholders.
• CIFAL Málaga / DiageominorStrategic or Co-development PartnerAESLEME participates in the UN-sponsored 'Drink and Drive Never' campaign together with CIFAL Málaga and Diageo, aimed at raising awareness among young drivers about the dangers of drinking and driving.
• Trafpol-IRSA (Red de Policías de Tráfico Hispanolusohablantes)minorStrategic or Co-development PartnerAESLEME collaborates with Trafpol-IRSA on road safety Road Shows targeting young Spanish people and participates in joint events with IRSA member traffic police forces.
• GonvarriminorStrategic or Co-development PartnerGonvarri collaborates with AESLEME on road safety education programs including the 'Emotional Driving' program delivered at Gonvarri facilities in Valencia and Burgos.
• Fundación Línea DirectaminorStrategic or Co-development PartnerAESLEME has partnered with Fundación Línea Directa and Cepsa to distribute 5,000 breathalyzers as part of a Christmas road safety awareness campaign against drunk driving.
• Foro por la Movilidad Inteligente (ITS España)minorStrategic or Co-development PartnerAESLEME presided over the Forum for Intelligent Mobility in 2019, created by ITS España, to address topics related to infrastructure, vehicles, drivers, road safety, the environment, and autonomous vehicles.
• Diageo / Johnnie WalkerminorStrategic or Co-development PartnerAESLEME collaborated with Diageo, Johnnie Walker, and Fernando Alonso on campaigns to eliminate drunk driving, leveraging celebrity endorsement to amplify road safety messaging.
• Colegio Oficial de Farmacéuticos de MadridminorStrategic or Co-development PartnerAESLEME partnered with the Official Chamber of Pharmacists of Madrid and the DGT to raise awareness about the dangers of driving under the influence of medications.
• Ministerio del InteriorcoreStrategic or Co-development PartnerThe Spanish Ministry of the Interior, led by the Minister, actively supports AESLEME's mission and officially recognized AESLEME by awarding it the Medal of Road Safety Merit in 2023.
• Stop AccidentesminorStrategic or Co-development PartnerAESLEME collaborates with Stop Accidentes on joint advocacy proposals to political parties and participates together in events such as the World Day of Remembrance for Road Traffic Victims.
• Fundación RenaultminorStrategic or Co-development PartnerAESLEME receives support and collaborates with Fundación Renault on road safety initiatives and corporate social responsibility programs.
• Fundación La CaixaminorStrategic or Co-development PartnerFundación La Caixa supports AESLEME's prevention and victim assistance programs as part of its social action and community investment initiatives.
• Mutua MadrileñaminorStrategic or Co-development PartnerMutua Madrileña collaborated with AESLEME on the 'Agárrate a la vida' study analyzing real driving habits of young people, and delivered recognition to AESLEME for its road safety work.
• Fundación MutuaminorStrategic or Co-development PartnerFundación Mutua supports AESLEME as part of its corporate social responsibility and road safety commitment programs.
• Gobierno VascominorStrategic or Co-development PartnerThe Basque Government provides institutional support to AESLEME through collaboration agreements for road safety programs in the Basque Country region.
• Diputación de ValladolidminorGTM or Marketing PartnerDiputación de Valladolid provides local institutional support to AESLEME for road safety programs targeting the province.
• Diputación de GuadalajaraminorGTM or Marketing PartnerDiputación de Guadalajara provides institutional support to AESLEME for provincial road safety initiatives.
• Diputación de JaénminorGTM or Marketing PartnerDiputación de Jaén supports AESLEME's road safety activities in the province of Jaén.
• Junta de Castilla y LeónminorGTM or Marketing PartnerJunta de Castilla y León collaborates with AESLEME on road safety programs for the Castilla y León region.
• Instituto de Valencia (IVIA)minorStrategic or Co-development PartnerAESLEME signed a cooperation agreement with IVIA for collaboration in matters of mutual interest related to road safety and traffic accident prevention.
• UN Decade of Action for Road Safety 2021-2030coreStrategic or Co-development PartnerAESLEME is committed to the UN Decade of Action for Road Safety 2021-2030 and the associated SDGs, aligning its programs with international goals to reduce road accidents and fatalities globally.
• European Youth Forum for Road SafetycoreStrategic or Co-development PartnerAESLEME represents Spain in the European Youth Forum for Road Safety, organized by the European Commission and Voiture & Co, sharing best practices and coordinating pan-European youth road safety campaigns.
• European Road Safety Charter (European Commission)coreStrategic or Co-development PartnerAESLEME signed the European Road Safety Charter in 2005, renewed it in 2009 and 2021, committing to the EU goal of saving 25,000 lives through educational prevention campaigns.
• ITS España (Foro por la Movilidad Inteligente)minorStrategic or Co-development PartnerAESLEME presided over the Forum for Intelligent Mobility created by ITS España, participating in discussions on infrastructure, autonomous vehicles, road safety, and sustainable mobility.
• Avenue (European Road Safety Network)coreStrategic or Co-development PartnerAESLEME participates in Avenue, the European road safety network, exchanging best practices, campaigns, and methodologies with road safety associations across EU member states.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASPAYM Madrid: Spanish association of people with spinal cord injury. Highly comparable to AESLEME in target population and victim support focus; AESLEME's treasurer was a former president of ASPAYM Madrid, reflecting close overlap in mission and community.
• Stop Accidentes: Spanish NGO dedicated to supporting traffic accident victims and families, and to advocating for safer roads. It is comparable to AESLEME in mission (victim assistance + prevention advocacy), collaborating with AESLEME on joint advocacy and the World Day of Remembrance.
• FESVIAL (Fundación Española de Seguridad Vial): Spanish road safety foundation focused on research, training, and policy advocacy. AESLEME's director serves as a Patron of Honor of FESVIAL, and the two co-founded the Foro Compromiso por la Educación Vial (FCEV), making FESVIAL the closest direct peer in the Spanish road safety NGO ecosystem.

Broad incumbents

• FIA Foundation: International charity linked to the Fédération Internationale de l'Automobile, funding the Make Roads Safe campaign (which AESLEME joined in 2009) and global road safety programs. Comparable in mission and in advocacy for the UN Decade of Action.
• Fundación MAPFRE: Large Spanish insurance foundation running its own road safety education campaigns (notably co-financing AESLEME's "Si controlas, vuelves" expansion). Comparable in deploying awareness campaigns and corporate-funded road safety programming at greater scale.
• RACC (Reial Automòbil Club de Catalunya): Catalan automobile club with an active road safety and driver education foundation. Comparable as a Spanish road safety actor, with broader membership/mobility services and a more regional (Catalan) footprint.
• European Transport Safety Council (ETSC): Brussels-based independent expert body on transport safety, working with EU member states on road safety policy and data. Comparable to AESLEME at the supranational level in advocating for evidence-based prevention policy, with broader EU-wide reach.

Emerging players

• Fundación Línea Directa: Spanish insurance foundation that runs road safety awareness campaigns (e.g., joint 5,000-breathalyzer campaign with AESLEME). Comparable as a foundation-driven road safety actor in Spain, with a narrower program portfolio than AESLEME.

Regional players

• Brake (UK road safety charity): UK-based road safety charity providing victim support and running road safety education campaigns. Comparable to AESLEME in combining victim assistance with prevention campaigns and corporate fleet safety programs, though operating in the UK rather than Spain.
• RoadPeace (UK): UK charity supporting road crash victims and campaigning for justice and safer roads. Comparable to AESLEME's victim-support arm, though operating exclusively in the UK and focused more narrowly on bereaved families and legal advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aesleme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AESLEME