ANASEVI

What ANASEVI does

ANASEVI (Alianza Nacional por la Seguridad Vial) is a Mexican non-profit second-level organization founded on August 9, 2017 at Universidad Anáhuac México, serving as a multi-stakeholder platform that convenes companies, civil society organizations, academia, and federal, state, and municipal government authorities around road safety. Its substantive mandate spans advisory work with government, evidence-based advocacy, technical assistance for infrastructure and intelligent transport system projects, public awareness campaigns, training and capacity building, and the production of studies such as the "Puede esperar" distracted driving research produced with AT&T México and the Observatory for the Road Safety Decade 2011-2020 jointly created with Toyota's Collaborative Safety Research Center and UNAM.

The organization does not develop proprietary technology products; its outputs are services, events, publications, and campaigns. Core engagement mechanisms include the annual Jornada conference (Jornada 2024 drew 241+ attendees from 93 cities across 20 countries), the Diálogos ANASEVI dialogue series covering topics such as technical vehicle inspection, the safe systems approach, and tactical urbanism, and a multi-channel digital presence across LinkedIn, X, Facebook, Instagram, YouTube, and email bulletins. Its leadership — President Arturo Cervantes Trejo (former CONAPRA head and former UN spokesperson on road safety), Secretary Salvador Saavedra, and Executive Vocal Isaac Deneb Castañeda — provides policy and institutional credibility.

ANASEVI's revenue model rests on three streams: annual memberships, customized framework agreements for specific initiatives (campaigns, training, technical assistance, infrastructure interventions, intelligent transport systems, public policy development), and collaborative technical projects pursued jointly with partners. Pricing is not publicly disclosed and individual terms are negotiated. The alliance served as advisory and vigilance body to the Mexican federal government on road safety actions during the 2018–2024 policy cycle, and named enterprise partners include AT&T México, Toyota (CSRC), Bosch México, Aleatica, and UNAM, spanning telecommunications, automotive, automotive technology, transportation infrastructure, and academia.

Name

ANASEVI

Legal name

Alianza Nacional por la Seguridad Vial

Website

https://anasevi.org.mx

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ANASEVI is a Mexican non-profit multi-stakeholder alliance, founded in 2017, that convenes companies, civil society, academia, and government to advance road safety through advisory work, technical assistance, training, campaigns, and events such as Jornada and Diálogos ANASEVI.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Memberships: Annual membership fees provide continuous platform for knowledge exchange, access to exclusive events, and collaboration on key initiatives throughout the year.
2. Framework Agreements: Customized framework agreements for specific initiatives including communication campaigns, training, technical assistance for project design, implementation and evaluation, infrastructure interventions, intelligent transport systems, and public policy development.
3. Collaborative Technical Projects: Joint development of specific projects and programs addressing mobility and road safety challenges, pursuing direct public, business, and social impacts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ANASEVI is a second-tier (umbrella) non-profit alliance that convenes companies, civil society organizations, academia, and government authorities to promote road safety in Mexico. It sells annual memberships, framework agreements for tailored initiatives (communication campaigns, training, technical assistance for project design/implementation/evaluation, infrastructure interventions, intelligent transport systems, and public policy development), and joint collaborative technical projects addressing mobility and road-safety challenges.

Product overview

ANASEVI (Alianza Nacional por la Seguridad Vial) is a second-level organization focused on road safety advocacy in Mexico. It functions as a coalition and dialogue platform rather than a technology product company. The organization offers consulting services including communication campaigns, training, technical assistance for infrastructure projects, intelligent transport systems implementation, and public policy development. Key initiatives include the 'Anasevi te protege' campaign with Bosch Mexico, the Observatory for the Decade of Action for Road Safety 2011-2020 with Toyota CSRC and UNAM, and various programs with partners such as AT&T Mexico, Aleatica, and UNAM. The organization publishes studies (such as the distracted driving study), organizes events like Diálogos ANASEVI and forums, and provides annual membership opportunities for organizations seeking to contribute to road safety goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Recurring annual membership in the Alianza Nacional por la Seguridad Vial that provides member organizations with continuous participation in the alliance's mission, knowledge-exchange platform, access to exclusive events, and ability to collaborate on key road-safety initiatives throughout the year. Sold to companies, civil society organizations, academia, and government bodies.

Quantifiable outcome

• Founded with 110 representatives from 76 organizations demonstrating broad stakeholder buy-in.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• AT&T MéxicocoreStrategic or Co-development Partner · 9 August 2017Collaboration with AT&T México's Social Responsibility area to publish the study 'Puede esperar. Distracciones por el uso del celular durante la conducción en México' and its annual update. This partnership combines ANASEVI's road safety expertise with AT&T's corporate responsibility objectives.
• Toyota (Collaborative Safety Research Center)coreStrategic or Co-development Partner · 1 January 2011Jointly created the Observatory for the Road Safety Decade 2011-2020 with ANASEVI and UNAM. This tripartite partnership developed research and monitoring capabilities for road safety in Mexico.
• Universidad Nacional Autónoma de México (UNAM)coreStrategic or Co-development PartnerAcademic partner in the Observatory for the Road Safety Decade 2011-2020, contributing research capabilities and institutional credibility to the road safety alliance.
• Bosch MéxicomajorGTM or Marketing PartnerCollaboration on the launch of the 'Anasevi te protege' campaign to raise awareness about vehicle safety importance and actions needed in Mexico to reduce road deaths. Bosch contributes technical expertise in vehicle safety technology.
• AleaticacoreStrategic or Co-development PartnerProvided technical assistance and operational support for the creation and launch of Aleatica's foundation, including programs: Formation in Road Safety, Road Safety Award 'Somos Todos', Cities in Movement, and Road Safety Monitor. Supports Aleatica's positioning in Mexico and Latin America.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• FIA Foundation: UK-based charitable foundation that advocates globally for road safety and sustainable mobility through multi-stakeholder partnerships with governments, NGOs, and corporates — directly comparable to ANASEVI's alliance model and policy advocacy role.
• Global Road Safety Partnership (GRSP): Hosted by the International Federation of Red Cross, GRSP is a multi-stakeholder partnership working on road safety in low- and middle-income countries. Its convening model across government, civil society, and private sector mirrors ANASEVI's alliance structure.
• International Road Assessment Programme (iRAP): Global non-profit focused on road infrastructure safety, providing star ratings, safety tracking tools, and training. Comparable to ANASEVI's infrastructure-intervention and policy work and could be a partner or competitor in Mexico.

Emerging players

• Institute for Transportation and Development Policy (ITDP): Global non-profit promoting sustainable and equitable urban transport, including road safety components. Comparable on the mobility-policy intersection, particularly relevant given ANASEVI's tactical-urbanism dialogue tracks.
• Walk21: International non-profit foundation promoting walkable, safe, and people-focused urban environments. Comparable on the safe-systems and tactical-urbanism agenda, intersecting with ANASEVI's dialogue tracks.
• ASIRT (Association for Safe International Road Travel): Non-profit focused on road safety awareness, education, and advocacy with international programs. Comparable as a smaller, advocacy-led road safety organization operating across multiple countries.

Broad incumbents

• National Safety Council (NSC): US-based safety non-profit with road safety among its multiple focus areas. A larger, broader-incumbent peer offering advisory and convening services across safety topics — analogous to ANASEVI but operating at a much larger scale and broader scope.
• Pan American Health Organization (PAHO) Road Safety Program: Regional WHO-affiliated body running road safety programs across the Americas. Directly relevant as a regional stakeholder for ANASEVI; one of ANASEVI's own advisors (Delia Aide Ruelas Valdés) has been a PAHO advisor.

Regional players

• European Transport Safety Council (ETSC): Brussels-based independent non-profit that provides evidence-based policy advice on transport safety across Europe. Comparable in role (independent expert advisor to governments) but operating in a different geography from ANASEVI's Mexico/LatAm base.

Others

• World Bank Global Road Safety Facility (GRSF): Multi-donor trust fund hosted by the World Bank supporting road safety investments in low- and middle-income countries. A potential funder and ecosystem participant for ANASEVI's programs in Mexico and Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Anasevi_Mexico
• YouTubeyoutube.com/@anasevimx1086
• Facebookfacebook.com/anasevimx
• LinkedInlinkedin.com/company/anasevi
• Instagraminstagram.com/anasevimexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANASEVI