Aesthetics Rx

What Aesthetics Rx does

Aesthetics Rx® is an Australian science-based cosmeceutical skincare brand that develops and sells a full-spectrum skincare line — cleansers, serums, moisturisers, exfoliants, masks, facial mists, sunscreens, body care, and bundled protocols — to Australian consumers and medical aesthetics clinics. The portfolio is built on biotechnology-derived active ingredients (bio-fermented exfoliants, microbiome-balancing mists, phytoestrogen-based formulations) combined with Australian native botanicals such as Kakadu Plum and Tasman Pepper, and includes patented Vitamin D SPF technology and the trademarked Biofemage® range targeting menopause-related skin ageing from age 45+. Distribution is dual-channel: direct-to-consumer through aestheticsrx.com.au plus an aggregated network of 180+ Medi Aesthetics clinics where Everbright Day & Night Cream is the #1 moisturiser; international D2C shipping extends to New Zealand, the United Kingdom, and Singapore.

The company's go-to-market is product-led growth driven by a self-serve e-commerce experience augmented by the A Rx® Expert AI skin analysis tool (powered by third-party HautAI), tiered rewards membership, and multi-platform content marketing across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and an editorial blog (The Skin Issue). Pricing is unit-based across A$20–A$399 SKUs with curated exclusive sets (A$155–A$399) used as higher-AOV entry points; free-shipping thresholds are calibrated by country. The product set is organized both by category and by skin concern (acne, ageing, hyperpigmentation, sensitivity, rosacea, perimenopause, skin longevity) to support guided discovery.

Aesthetics Rx is operated by Aesthetics Skincare Pty Ltd, a privately held Australian entity headquartered in Adelaide, South Australia with approximately 5 employees, no external funding rounds on record, and Choose Cruelty-Free Australia accreditation. A 2024–2025 Class II Consumer Recall (in agreement with the Therapeutic Goods Administration) of Ultra Protection Sunscreen SPF50+ over SPF label-claim concerns is the most material disclosed regulatory event and represents the principal near-term operational and reputational risk against an otherwise expansion-oriented posture.

Name

Aesthetics Rx

Legal name

Aesthetics Skincare Pty Ltd

Website

https://aestheticsrx.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Australian cosmeceutical skincare brand (Aesthetics Skincare Pty Ltd) selling biotechnology-based cleansers, serums, moisturisers, sunscreens, and the Biofemage® menopause range direct-to-consumer and through 180+ Medi Aesthetics clinics across Australia, NZ, UK, and Singapore.

Ownership category

akta.pro rank

Product category

Cosmeceutical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Eye & Lip Skincare (CRABAAAC)

Keywords

• Cosmeceutical skincare
• Biotechnology skincare
• Anti-aging serums
• Clinical skincare
• Professional skincare distribution

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual skincare products ranging from cleansers ($25-$79), serums ($65-$161), moisturisers ($65-$185), and body care ($69-$99). Products sold through e-commerce platform.
2. Bundled Sets and Regimens: Pre-curated skincare sets and bundles sold at exclusive prices ranging from $155-$399, including The Science of Timeless, Signature Serum Set, Daily Ritual Trio, and specialized protocols for specific skin concerns.
3. Rewards Program: A Rx® Rewards program offering members exclusive access, early product access, and exclusive offers. Free membership with tiered benefits for repeat purchases.
4. Professional Channel Distribution: Distribution through 180+ Medi Aesthetics clinics where Everbright Day & Night Cream is the #1 moisturiser. Professional-grade formulations for clinical treatment settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Aesthetics Rx develops, manufactures, and sells science-based cosmeceutical skincare products targeting ageing, acne, dehydration, hyperpigmentation, sensitivity, and rosacea. The portfolio spans cleansers, serums, moisturisers, exfoliants, facial masks, facial mists, sunscreens, and body care, sold direct-to-consumer via its own e-commerce site and through 180+ Medi Aesthetics clinics. Products combine biotechnology-derived active ingredients with Australian native botanicals (Kakadu Plum, Tasman Pepper), supported by the A Rx® Expert AI skin analysis tool.

Product overview

Aesthetics Rx is an Australian science-based cosmeceutical skincare brand offering a comprehensive portfolio of skincare products organized into categories including cleansers, serums, moisturisers, exfoliants, facial masks, facial mists, sunscreen, body care, and skincare tools. The product line centers on key active ingredients including Vitamins A, B, C, and E, Niacinamide, peptides, hyaluronic acid, and AHAs/BHAs. Key product families include the Biofemage range (targeting menopause-related skin concerns from age 45), the A Rx Body Range (coffee-powered body care), the Travel Light range (travel-sized versions), and various bundled sets. The brand emphasizes biotechnology-derived ingredients, clinically validated formulations, and Australian native botanicals like Kakadu Plum and Tasman Pepper. Distribution includes direct-to-consumer online sales and availability through 180+ Medi Aesthetics clinics.

Differentiator

Problem solved

Functional benefit

Brands

• A Rx® Body: Body care collection powered by coffee with science-backed actives, botanicals, and probiotics for body skincare.
• Biofemage®

Products and services

• Vitamin B Serum

Quantifiable outcome

• Everbright Day & Night Cream is the #1 moisturiser across 180+ Medi Aesthetics clinics
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HautAIcoreTechnology or IntegrationAesthetics Rx partnered with HautAI to power the A Rx® Expert AI skin analysis tool. This clinically validated AI technology analyzes skin with precision beyond visual consultation alone, providing personalized skincare recommendations based on individual skin characteristics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgMx9fdG5mI6IBf-z5MCo2A
• Facebookfacebook.com/aestheticsrxskincare
• LinkedInlinkedin.com/company/aestheticsrx
• Instagraminstagram.com/aestheticsrxskincare
• TikToktiktok.com/@aestheticsrx
• Pinterestpinterest.com.au/aestheticsrx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aesthetics Rx