AEVD

What AEVD does

Asociación Ecuatoriana de Venta Directa (AEVD) is a non-profit trade association (gremio sin fines de lucro) founded approximately in 2002 and headquartered in Quito, Ecuador. It represents and regulates the direct sales industry in Ecuador, currently comprising 17 member companies that include major multinational direct sellers such as Herbalife, Avon, Belcorp, Oriflame, Natura, Yanbal, Omnilife, and Leonisa. The association is a member of the World Federation of Direct Sales Associations (WFDSA), anchoring it within the global direct selling governance framework and providing international legitimacy.

AEVD has no proprietary technology product. Its core operational assets are its normative and ethical framework, including a Código de Ética (Code of Ethics) and an arbitration system (Tribunal de Honor) for resolving disputes between member companies and independent distributors. The association also runs academic partnerships — notably a six-cycle certification program with Universidad Técnica Particular de Loja (UTPL) — that build sector-specific human capital. AEVD's ecosystem reach extends to more than 400,000 independent direct sales entrepreneurs operating under its member companies in Ecuador.

The business model is a recurring membership fee structure (subscription_recurring) paid by member companies, supplemented by event revenues and alliance-driven programs. AEVD monetizes its regulatory and reputational position rather than selling a product or service in a commercial sense. It operates as a B2B-only organization, with its "customers" being the corporate members who fund the gremial body's lobbying, self-regulation, training, and industry-promotion activities.

Name

AEVD

Legal name

Asociación Ecuatoriana de Venta Directa

Website

https://aevd.ec

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

AEVD is a Quito-based non-profit trade association representing 17 direct sales companies in Ecuador, including Herbalife, Avon, Belcorp, Oriflame, and Natura. It funds operations through member dues, enforces an industry Code of Ethics, and is affiliated with the WFDSA.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: AEVD generates revenue through annual membership fees charged to affiliated direct sales companies (asociados). These fees fund the association's operations, regulatory advocacy, professional development programs, and industry events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Asociación Ecuatoriana de Venta Directa (AEVD) is a non-profit industry guild (founded circa 2002) representing direct sales companies operating in Ecuador. It provides member services including ethical standards enforcement (Código de Ética), regulatory advocacy on consumer protection law, professional certification programs with UTPL, industry events such as the Congreso de Venta Directa, and a centralized platform (website, blog, videoteca) for industry promotion, training, and networking among its 17+ member companies and over 400,000 independent entrepreneurs.

Product overview

AEVD (Asociación Ecuatoriana de Venta Directa) es un gremio sin fines de lucro fundado hace más de 23 años que agrupa a empresas de venta directa en Ecuador. No opera como una empresa de productos de consumo, sino como una asociación gremial que ofrece servicios de representación, afiliación empresarial, directorio comercial, normativas regulatorias, código de ética, eventos académicos como jornadas sobre suplementos alimenticios, y programas de certificación profesional en colaboración con UTPL. Su oferta incluye una videoteca educativa con contenido de sus empresas asociadas y un blog con contenido informativo sobre nutrición, bienestar y tendencias del sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicios y Beneficios para Asociados (Membership Services and Benefits) Core membership offering for affiliated direct sales companies, including access to the company directory, ethical code (Código de Ética), statutes (Estatutos), regulatory framework (Normativa), consumer protection law guidance, and industry representation in Ecuador. Targeted at direct sales companies (empresas de venta directa) seeking ethical and regulatory standing.
• Certificación AEVD-UTPL en Innovación Digital y Empresarial Joint certification program with Universidad Técnica Particular de Loja (UTPL) covering digital innovation and business strategy for direct sales entrepreneurs. Includes programs such as 'Innovación Digital y Empresarial para el Crecimiento de Emprendedores' and 'Habilidades Digitales para Potenciar tu Negocio de Venta Directa'. Six promotion cycles have been completed as of 2026. Targeted at independent entrepreneurs seeking professional credentials.
• Jornadas Académicas y Eventos Educativos (Academic Forums and Educational Events) Industry academic forums and educational events such as the I Jornada Académica 'Los Suplementos Alimenticios', featuring expert speakers on nutrition, regulation, and direct sales industry trends. Targeted at nutrition/dietary supplement professionals and direct sales stakeholders.
• Videoteca AEVD 'Hablemos de Venta Directa' Educational video library series featuring member companies (Belcorp, Oriflame, Avon, Herbalife, Natura, Yanbal, Leonisa, Omnilife, Nature's Sunshine, Nikken, Tiens, Young Living, Fuxion, Azzorti, Tesquimsa-Boom) explaining direct selling concepts and brand education. Targeted at consumers, entrepreneurs, and the general public.
• Blog Educativo AEVD Educational content portal publishing articles on nutrition, wellness, dietary supplements, fitness trends, and best practices in direct sales. Targeted at potential entrepreneurs, consumers, and industry stakeholders.

Quantifiable outcome

• Over 400,000 people in Ecuador conduct direct sales business, mostly women
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• PROCOSMÉTICOSminorStrategic or Co-development Partner · 18 March 2026AEVD and PROCOSMÉTICOS co-organized the forum 'Voces que Inspiran, Liderazgos que Transforman' to promote female leadership and empowerment in the direct sales sector.
• ALANUR (Alianza Latinoamericana de Nutrición Responsable)coreStrategic or Co-development Partner · 27 June 2025ALANUR co-organized the I Jornada Académica 'Los Suplementos Alimenticios, Estratégicos en la Nutrición del Ser Humano' with AEVD on June 27, 2025, addressing challenges, trends, and regulation of dietary supplements in Latin America.
• Embassy of Ecuador in SpainminorStrategic or Co-development Partner · 2 September 2024AEVD established an alliance with the Embassy of Ecuador in Spain to strengthen bilateral ties and create opportunities for Ecuadorian entrepreneurs in international markets.
• Cámara de Comercio de Quito (CCQ)coreStrategic or Co-development Partner · 9 July 2024AEVD participated in the event 'Alianzas Estratégicas: Deporte, Educación y Empresa' alongside Cámara de Comercio de Quito. Daniel Loaiza of AEVD signed agreements to strengthen support for Ecuadorian sports through tax incentive mechanisms.
• Comuna School for AthletesminorStrategic or Co-development Partner · 9 July 2024Comuna School for Athletes signed a scholarship agreement at the 'Alianzas Estratégicas: Deporte, Educación y Empresa' event, creating educational opportunities for Ecuadorian athletes.
• WFDSA (World Federation of Direct Sales Associations)coreStrategic or Co-development PartnerAEVD is a member of the WFDSA, the global federation representing the direct sales industry worldwide. This membership connects Ecuador's direct sales sector with international standards, best practices, and global industry intelligence.
• UTPL (Universidad Técnica Particular de Loja)coreStrategic or Co-development PartnerAEVD and UTPL jointly deliver certification programs for independent entrepreneurs including 'Innovación Digital y Empresarial para el Crecimiento de Emprendedores' and 'Habilidades Digitales para Potenciar tu Negocio de Venta Directa'. Six promotion cycles have been completed as of 2026.
• ABIAD (Asociación de Industrias de Alimentos y Bebidas del Ecuador)minorStrategic or Co-development PartnerABIAD joined ALANUR, ANAISA, and AEVD in a joint effort for Latin American nutrition, addressing malnutrition affecting 60% of Latin Americans and combating nutritional misinformation.
• ANVISA (Agencia Nacional de Vigilancia Sanitaria)minorOthersReferenced by Herbalife Ecuador during AEVD's academic forum as Brazil's regulatory body for food supplement standards, cited as a model for Ecuador's regulatory framework.
• EPMAPS - Agua de Quito (Empresa Pública Metropolitana de Agua Potable y Saneamiento)minorStrategic or Co-development PartnerAEVD confirmed participation of its member companies in the First Entrepreneurship Fair 2026 organized by EPMAPS for World Water Day, promoting entrepreneurial visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Direct Selling Association of the Philippines: Filipino national trade association for direct sales; comparable gremial function to AEVD with member companies, ethics code and consumer-facing legitimacy work.
• Direct Selling Association of Malaysia: Malaysian national trade association for direct selling, structurally similar to AEVD in providing ethics enforcement, industry advocacy and member support.
• Canadian Direct Selling Association: Canadian national direct selling trade association; offers comparable services (ethics code, member directory, advocacy) to AEVD in a different national jurisdiction.
• Asociación Mexicana de Ventas Directas (AMVD): Mexican national trade association for direct sales companies; the closest LatAm peer to AEVD in terms of country-level industry representation, ethics enforcement and member company services.
• SELDIA (European Direct Selling Association): European regional trade association for direct selling companies; structurally comparable to AEVD as a gremial body representing member companies, setting ethical standards and engaging with EU regulators.
• Direct Selling Association of New Zealand: New Zealand's national direct selling trade association, with member services and advocacy comparable to AEVD's mandate in Ecuador.
• Direct Selling Association (DSA-US): U.S. national trade association for direct selling companies that issues the DSA Code of Ethics and administers industry awards such as the DSA Platinum, which AEVD received in 2024.
• Direct Selling Association of Australia: Australian national trade association for direct selling companies, providing ethics, advocacy and industry promotion functions analogous to AEVD's role in Ecuador.

Broad incumbents

• World Federation of Direct Sales Associations (WFDSA): The global federation representing the direct selling industry; AEVD is an explicit member of WFDSA, making it the umbrella body most directly comparable in mission and constituency.

Regional players

• Direct Selling Association of South Africa: South African national direct selling trade association; an emerging-market peer to AEVD with overlapping member brands (e.g., Herbalife, Avon, Tiens) but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aevd_ec
• YouTubeyoutube.com/channel/UCXj7RSXjXZVJ8g3v5XjXZVQ
• Facebookfacebook.com/aevd.ec
• LinkedInlinkedin.com/company/aevd
• Instagraminstagram.com/aevd_ec

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AEVD