ALANUR - Latin American Alliance for Responsible Nutrition

What ALANUR - Latin American Alliance for Responsible Nutrition does

ALANUR (Alianza Latinoamericana de Nutrición Responsable — Latin American Alliance for Responsible Nutrition) is a non-profit industry alliance founded in 2011 in São Paulo, Brazil, and legally domiciled in Chicago, USA. The organization convenes companies in the dietary supplements and foods-for-special-diets sectors across more than 14 Latin American countries. Its membership base includes global nutrition majors (Herbalife, Nestlé, Amway, 4Life, Omnilife, Nu Skin) alongside ingredient suppliers (DSM-Firmenich, BASF, IFF Health, Kemin, Novonesis) and national industry chambers (ANDI, ANAISA, AEVD), addressing what the alliance describes as fragmented and inconsistent regulatory frameworks across the region. Operations are funded exclusively through annual membership fees, with pricing tiered by organization type and participation level but not publicly disclosed.

ALANUR's offering is organized around three programmatic pillars. The Regulatory Program supports public authorities in Latin America in drafting and harmonizing national and regional standards for supplements and special-diet foods. The Commercial Program promotes responsible industry practices around product quality, safety, and science-based marketing. The Scientific Program delivers technical training, international-expert events, and educational webinars for industry and healthcare professionals. Complementary content services include the "Nutrición sin Fronteras" podcast, a dedicated YouTube channel, and free downloadable regulatory and scientific publications.

The alliance operates with a lean team of approximately five employees, anchored by an executive director (Elizabeth Díaz), a scientific and regulatory affairs coordinator (Gustavo Velderrain), and a 2025-2027 board led by President Camile Woitiski with representation from member companies. Beyond membership, ALANUR pursues media-driven consumer education and earned-media coverage in outlets such as Milenio, Infobae, and El Tiempo, positioning itself as a regional reference authority on responsible nutrition.

Name

ALANUR - Latin American Alliance for Responsible Nutrition

Legal name

Alianza Latinoamericana de Nutrición Responsable INC.

Website

https://alanurla.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ALANUR is a 2011-founded, member-funded non-profit alliance that advances science-based regulation, responsible commercial practices, and scientific education for dietary supplements and foods for special diets across Latin America, serving global and regional nutrition companies, ingredient suppliers, regulators, and healthcare professionals in 14+ countries.

Ownership category

akta.pro rank

Product category

Industry Alliance / Nutrition Regulatory Advocacy

NAICS

Business Associations (813910), Voluntary Health Organizations (813212)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGALAL

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Industry alliance services
• Regulatory advocacy consulting
• Scientific education programs
• Dietary supplement regulation
• Nutrition industry association

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: ALANUR's activities are financed through annual membership payments from member companies and organizations in the dietary supplements and foods for special diets industry across Latin America.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ALANUR is a private, member-funded industry alliance that supports the development of science-based regulation and responsible commercialization of dietary supplements and foods for special diets across Latin America. It delivers three core programs — Regulatory (supporting public authorities in creating national and regional standards), Commercial (promoting responsible business practices), and Scientific (providing technical-scientific training and expert events) — complemented by consumer education content (webinars, podcast, free publications). Operations are financed through annual membership fees paid by companies in the supplements and special-diets sectors.

Product overview

ALANUR (Alianza Latinoamericana de Nutricion Responsable) is a Latin American industry alliance, not a unified software product, but rather an association offering three core service programs: the Regulatory Program supporting public authorities in creating national and regional standards for dietary supplements and foods for special regimes; the Commercial Program promoting responsible business practices; and the Scientific Program providing technical-scientific training and expert events. The organization complements these programs with content services including educational webinars on YouTube, the Nutricion sin Fronteras podcast on Spotify, and free downloadable resources such as regulatory guides, scientific publications, and educational materials on supplements and labeling. ALANUR functions as an industry association focused on regulation, education, and collaboration rather than a commercial product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nutrición sin Fronteras: A podcast by the Latin American Alliance for Responsible Nutrition exploring the world of nutrition and dietary supplements without geographic limits. Hosted by Elizabeth Díaz (Executive Director) and Gustavo Velderrain (Coordinator of Scientific and Regulatory Affairs).

Products and services

• Regulatory Program A program supporting public authorities in Latin America in creating national and regional standards and regulations for Dietary Supplements and Foods for Special Regimes and their ingredients. Serves ALANUR member companies, regulators, and public health authorities.
• Commercial Program A program promoting responsible commercial practices, supporting science, quality, and safety in Dietary Supplements and Foods for Special Regimes and their ingredients. Targets ALANUR member companies and the broader supplements industry.
• Scientific Program A program creating technical-scientific training and updating programs, including events with international experts in Dietary Supplements and Foods for Special Regimes. Serves ALANUR member companies, healthcare professionals, and consumers.
• Webinars on Responsible Nutrition in Latin America Educational and scientific content on nutrition, dietary supplements, and health shared via ALANUR's YouTube channel, targeting industry stakeholders, healthcare professionals, and consumers.
• Nutrición sin Fronteras Podcast A podcast exploring nutrition and dietary supplements without geographical limits, featuring expert voices, reliable evidence, and key conversations to promote healthier and more informed living. Targets consumers, healthcare professionals, and industry audiences.
• Free Educational Resources Free downloadable resources including publications on supplements and nutrition, regulation guides, healthy habits, labeling information, and scientific studies such as the Safety of Vitamins and Minerals 3rd Edition and Nutritional Risk Analysis Approaches. Targets industry stakeholders, healthcare professionals, and consumers.

Quantifiable outcome

• ALANUR has organized more than 20 scientific and regulatory workshops across Latin America.
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• HerbalifecoreOthersHerbalife is a member company of the ALANUR alliance. Herbalife participates in ALANUR's regulatory development initiatives, scientific forums, and contributes to the alliance's mission of promoting responsible dietary supplement use in Latin America. Herbalife is one of the most prominently displayed member logos on the ALANUR homepage.
• NestlécoreOthersNestlé is a member company of the ALANUR alliance. Nestlé participates in ALANUR's industry activities related to dietary supplements and foods for special diets, contributing scientific expertise and regulatory knowledge to the alliance's work in Latin America.
• NovonesiscoreOthersNovonesis is a member company of ALANUR, participating in the alliance's initiatives around dietary supplements and ingredient regulation in Latin America. Novonesis brings bioscience and ingredient solutions expertise to the alliance.
• DSM-FirmenichcoreOthersDSM-Firmenich is a member company of ALANUR. As a leading supplier of nutrition and health ingredients, DSM-Firmenich contributes to the alliance's scientific and regulatory activities across Latin America.
• IFF HealthcoreOthersIFF Health is a member of ALANUR, bringing expertise in health and nutrition ingredients to the alliance's activities on dietary supplement regulation in Latin America.
• BASFcoreOthersBASF is a member company of ALANUR. BASF contributes to the alliance's work through its position as a major global supplier of chemical and nutrition ingredients, participating in regulatory development and scientific forums.
• AmwaycoreOthersAmway is a member of ALANUR, participating in the alliance's regulatory and scientific initiatives for dietary supplements in Latin America.
• 4LifecoreOthers4Life is a member company of ALANUR, contributing to the alliance's mission of promoting science-based regulation and consumption of dietary supplements in Latin America.
• OmnilifecoreOthersOmnilife is a member of ALANUR. The company participates in the alliance's regulatory forums, scientific programs, and initiatives to advance responsible nutrition in Latin America.
• Nu SkincoreOthersNu Skin is a member company of ALANUR, engaging in the alliance's activities related to dietary supplement regulation and responsible nutrition in Latin America.
• KemincoreOthersKemin is a member of ALANUR, bringing ingredient solutions expertise to the alliance's work on dietary supplement science and regulation in Latin America.
• AlimsacoreOthersAlimsa is a member of ALANUR, participating in the alliance's regulatory development and scientific programs for dietary supplements in Latin America.
• ANAISAcoreOthersANAISA is a member of ALANUR, contributing to the alliance's mission of advancing science-based regulation of dietary supplements and foods for special diets in Latin America.
• AEVDcoreOthersAEVD is a member company of ALANUR, participating in the alliance's industry initiatives and regulatory forums for dietary supplements and nutritional products in Latin America.
• ANDI (Asociación Nacional de Implantes Dentales / Colombia Dietary Supplements Chamber)coreOthersANDI appears as a member of ALANUR, contributing to the alliance's regulatory development and industry representation activities in Colombia and across Latin America.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alianzalatinoamericanadenu270
• LinkedInlinkedin.com/company/alanur-alianza-latinoamericana-de-nutrici%C3%B3n-responsable

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALANUR - Latin American Alliance for Responsible Nutrition