AEVI - Asociación Española de Videojuegos

What AEVI - Asociación Española de Videojuegos does

AEVI (Asociación Española de Videojuegos) is the Spanish video game industry trade association, founded in the late 1990s and headquartered in Madrid. It serves as the unified representative body for publishers, developers, training centers, esports organizations, and retailers operating in the Spanish video game market, and is the Spanish affiliate of Video Games Europe. AEVI runs industry-advocacy, market-research, talent-development, and public-education programs targeting the Spanish-speaking developer community and broader gaming public.

AEVI's portfolio is composed of content, programs, and events rather than commercial products. Core assets include Devium, a Spanish-language video platform aggregating educational content on game development; an annual industry yearbook (Anuario) with market data going back to 2002; six sector-specific legal guides (covering taxation, IP, consumer rights, data protection, advertising, labor, financing, and insurance); the Power of Play global research report; and the Videojuegos en Aulas Europeas classroom manual. Active programs include DevContest (student talent competition), Red de Mentores (mentorship network), AEVI Devs (developer community), The Good Gamer (responsible gaming initiative), and PlayEquall (equality, inclusion, and diversity program). Flagship events are Mad Game Show (annual reference event in Madrid) and Beyond the Game (cultural/educational event at Espacio Fundación Telefónica).

AEVI is a non-profit association funded through membership dues (recurring subscription-style revenue), with no disclosed pricing or financial figures. Its membership includes virtually every major global video game publisher present in Spain — Sony, Microsoft, Nintendo, Electronic Arts, Ubisoft, Riot Games, Roblox, Take-Two, Tencent, Bandai Namco, Globant, Plaion, Warner Bros. Interactive, Gameloft, and Scopely — alongside Spanish studios (Mercury Steam, Piccolo Studio, Artax Games, Blackmouth Studios, Bionic Ape) and the Asociación de Clubes de Esports. The organization operates with a small staff of about 6 employees and is associated with Ametic, CEOE, Autocontrol, and La Coalición.

Name

AEVI - Asociación Española de Videojuegos

Legal name

Asociación Española de Videojuegos

Website

https://aevi.org.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

AEVI is the Spanish video game industry trade association representing publishers, developers, training centers, esports organizations, and retailers in Spain, delivering industry advocacy, market research, legal guides, and developer-education programs and events funded by membership dues.

Ownership category

akta.pro rank

Product category

Video Game Industry Association

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Video game association
• Game industry advocacy
• Game developer support
• Esports association services
• Industry trade body

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AEVI generates revenue through membership fees from publishers, developers, esports organizations, training centers, and retail companies operating in the Spanish video game industry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AEVI is the trade association representing the Spanish video game industry, providing industry advocacy, market research publications (annual Anuario, Power of Play report, legal guides), professional development programs (DevContest, Red de Mentores, AEVI Devs), the Devium educational video platform, and industry events (Beyond the Game, Mad Game Show). Its members include publishers, developers, training centers, esports organizations, and retailers operating in Spain.

Product overview

AEVI (Asociación Española de Videojuegos) is the Spanish Video Game Association, functioning as a trade body rather than a traditional product company. Its portfolio consists of: (1) Devium, a video platform aggregating educational content on game development; (2) industry publications including annual reports, the Power of Play research report, and legal guides; (3) programs such as DevContest competition, The Good Gamer responsible gaming initiative, PlayEquall diversity program, Beyond the Game cultural event, AEVI Devs developer community, and Red de Mentores mentorship network. These offerings serve the Spanish video game industry ecosystem of developers, publishers, educational institutions, and esports organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Devium: A video platform by AEVI that aggregates conferences, talks, and courses about the video game industry in Spanish, preserving educational content for the sector.
• Beyond The Game
• The Good Gamer
• PlayEquall
• DevContest
• AEVI Devs
• Red de Mentores
• Mad Game Show

Products and services

• Devium Video platform that aggregates conferences, talks, workshops, and courses about video game development in Spanish, covering game design, programming, art, marketing, sound design, accessibility, and industry insights. It serves developers, students, and industry professionals.
• AEVI Annual Report (Anuario) Annual comprehensive report on the state of the video game industry in Spain, providing market data, statistics on players, revenue figures, and industry analysis. Published annually since 2002.
• Power of Play Report Global research report on the positive impact of video games on players' lives, exploring entertainment value and broader benefits of gaming.
• AEVI Legal Guides Six legal guides covering fiscality, consumer rights, advertising, data protection, intellectual property, industrial property, labor aspects, financing, and insurance in the video game sector.
• DevContest Competition designed to discover and promote emerging video game talent among students, with challenges and judging for aspiring developers.
• Videojuegos en el Aula (Games in the Classroom) Manual providing guidelines for teachers on using video games as educational tools in European classrooms.
• The Good Gamer Program promoting responsible video game usage and healthy gaming habits among players.
• PlayEquall Initiative focused on promoting equality, inclusion, and diversity within the video game industry.
• Beyond the Game Event focused on video games as a social and cultural phenomenon, held at Espacio Fundación Telefónica.
• AEVI Devs Program supporting video game developers with resources, networking, and professional development opportunities.
• Mad Game Show Reference event for the video game industry held in Madrid on April 10-11, bringing together publishers, developers, and industry professionals.
• Red de Mentores (Mentor Network) Network connecting experienced professionals with emerging talent in the video game industry for mentorship and guidance.

Quantifiable outcome

• 2,408 million euros in industry revenue in 2024
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Video Games EuropecoreStrategic or Co-development PartnerAEVI is the Spanish representative of Video Games Europe, the European trade association for the video game industry. This affiliation provides access to EU-level policy advocacy and European industry data.
• AmeticminorOthersAmetic is listed as an associated entity of AEVI. Ametic is the Spanish association for technology companies and digital content.
• CEOEminorOthersCEOE (Confederación Española de Organizaciones Empresariales) is Spain's largest business confederation. AEVI is listed as an associated entity.
• AutocontrolminorOthersAutocontrol is Spain's self-regulatory body for advertising and audio-visual communication. Listed as an associated entity of AEVI.
• La CoaliciónminorOthersLa Coalición is listed as an associated entity of AEVI.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UK Interactive Entertainment Association (UKIE): UK trade body for the video game and interactive entertainment industry. UKIE operates national events (e.g., EGX), publishes industry data, and advocates to UK government — directly comparable to AEVI's role for the Spanish market.
• BIU.games (German Games Industry Association): German trade association for the video game industry. BIU publishes annual market reports, runs gamescom-related activities, and lobbies German/European policymakers — the German-market counterpart to AEVI's Spanish-market role.
• Syndicat des Éditeurs de Logiciels de Loisirs (SELL): French video game trade association. SELL produces the annual 'Le Jeu Vidéo en France' market study and manages PEGI-rating age verification in France — the French-language market parallel to AEVI's Spanish data and advocacy work.
• International Game Developers Association (IGDA): Global non-profit serving individuals in game development. IGDA parallels AEVI's developer-focused programs (DevContest, Red de Mentores, AEVI Devs) with chapters, mentorship, and professional development resources.
• Entertainment Software Association (ESA): US trade association representing video game publishers and console manufacturers. ESA produces the annual Essential Facts report, runs E3, and conducts policy advocacy — a national-level industry association structurally analogous to AEVI at larger scale.
• European Games Developer Federation (EGDF): Federation of national game developer associations across Europe. EGDF represents the collective developer-policy voice AEVI engages with at the EU level, and its members include organizations structurally similar to AEVI.
• Video Games Europe: Pan-European trade association for the video game industry. AEVI is the Spanish national member of Video Games Europe, making it the closest structural peer — both are membership-based industry bodies representing publishers and developers, with overlapping policy and data functions.

Others

• Ametic: Spain's digital and technology industry confederation. AEVI is an associated entity of Ametic, which represents broader Spanish digital/tech policy. Not a direct peer but a closely allied umbrella body in the same Spanish policy ecosystem.

Regional players

• Interactive Games & Entertainment Association (IGEA): Australian/New Zealand video game industry trade body. IGEA produces annual Digital and Consumer Goods Market Reports and conducts regional advocacy — comparable to AEVI's Anuario and policy functions at the Australasian level.
• Computer Entertainment Supplier's Association (CESA): Japan's video game industry trade association, organizer of Tokyo Game Show. CESA performs the same national-association functions as AEVI but for the Japanese market — a useful international comparison despite geographic non-overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asociacion-espa%C3%B1ola-de-videojuegos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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