What Piesotto does

Piesotto is a Poland-based direct-to-consumer fresh dog food subscription service founded in 2019 and operated by Human Grade Sp. z o.o. from its registered headquarters in Piaseczno. The company produces gently cooked, human-grade dog meals in a proprietary kitchen using a shock-freezing workflow that preserves nutritional value until delivery, and it formulates recipes under the supervision of certified canine nutritionists and veterinarians. Customers are Polish dog owners who complete an online quiz describing their dog's age, weight, breed, activity level, and health conditions; Piesotto then generates a personalized diet plan of pre-portioned daily sachets delivered on a recurring subscription schedule, with five core protein flavors (beef, duck, lamb, fish, turkey) and complementary treats including the signature Piesotki vegan cookies.

Revenue is generated primarily through recurring subscription meal plans, billed monthly with personalized pricing starting at 4.50 PLN per day, supplemented by one-time purchases of treats and snacks. Orders are taken exclusively through the piesotto.pl e-commerce storefront and delivered via courier across Poland, with a 14-day starter pack and "Wylizana Miseczka" (Licked Bowl) money-back guarantee used as the primary acquisition hook. The customer base is long-tail B2C, supported by promotional partnerships with expert endorsers (animal dietitians, dog trainers, a shelter veterinary technician) and a referral program (Program poleceń).

The company operates under Veterinary Establishment Permit No. 14188302 issued by the Polish State Veterinary Inspectorate, has raised disclosed funding of approximately $314,427 from Pomerangels ASI S.A. in 2020 with a follow-on round in October 2022, and reports 7 million+ meals delivered and a 4.9/5 customer satisfaction rating. It does not yet disclose revenue, ARR, or subscriber counts, and international delivery is not available under its published terms.

Name

Piesotto

Legal name

Human Grade Spółka z ograniczoną odpowiedzialnością

Website

https://piesotto.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Piesotto is a Polish direct-to-consumer subscription service that delivers personalized, fresh-cooked, human-grade dog meals formulated by certified canine nutritionists, serving Polish dog owners via pre-portioned daily sachets starting at 4.50 PLN per day.

Ownership category

akta.pro rank

Product category

Fresh Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

akta.pro secondary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Fresh dog food
• Dog food subscription
• Personalized pet nutrition
• Human grade dog food
• Cooked dog meals

Headquarters

HQ city

Piaseczno

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Subscription Meal Plans: Piesotto's primary revenue stream is recurring subscription meal plans for dogs. Customers receive regular deliveries of pre-portioned, personalized cooked meals. Subscriptions run for an indefinite period and can be modified (paused, resumed, or cancelled) via the customer dashboard up to 96 hours before the next shipment. Payment is processed automatically via credit card. Pricing is personalized based on the dog's individual profile (weight, age, breed, activity), starting from approximately 4.50 zł/day.
2. Treats and Snacks: Piesotto generates additional revenue through complementary products including training treats (smaczki) and snacks made from beef and duck, as well as Piesotki — the company's signature vegan dog cookies. These are sold as add-ons to the subscription meal plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Piesotto produces and delivers personalized, gently cooked, human-grade fresh dog food on a recurring subscription. Customers complete an online quiz about their dog's age, weight, breed, and activity level; Piesotto then prepares, portions, and shock-freezes meals in daily sachets across five protein recipes (beef, duck, lamb, fish, turkey). The company also sells complementary treats, including its signature Piesotki vegan cookies and beef/duck snacks. Delivery is restricted to Poland.

Product overview

Piesotto is a direct-to-consumer fresh dog food company operating on a subscription model. The core offering is a personalized diet plan featuring gently cooked, human-grade meals that are portioned, flash-frozen, and delivered to customers' doors. The product portfolio consists of the main subscription meal service (Plan Piesotto) with five protein flavors (beef, duck, lamb, fish, turkey), supplemented by treats and snacks including the signature Piesotki vegan cookies. Customers create a personalized plan via an online questionnaire about their dog's profile, and the 14-day starter package serves as the entry point. The service is built around a subscription model with flexible management through a customer panel, complemented by add-on treats for training and rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Fresh Cooked Dog Food (Nasze Menu) The main subscription product: gently cooked, human-grade meals tailored to each dog's age, weight, breed, and activity level, delivered frozen in pre-portioned daily sachets across five protein flavors. Sold directly to Polish dog owners via the Piesotto website on a recurring subscription.
• 14-Day Starter Package (Paczka startowa na 14 dni) Entry-level subscription bundle containing 14 days of personalized fresh cooked meals, a portioning guide, and free Piesotki treats, with a one-time money-back guarantee if the dog does not enjoy the food. Used as the primary customer acquisition hook.
• Piesotki (Vegan Dog Cookies) Signature vegan and gluten-free dog cookies branded as Piesotki, included in the starter package and sold as a standalone healthy training snack.
• Snacks and Treats (Smaczki i przekąski) Complementary beef and duck snacks sold alongside the subscription to satisfy larger appetites and serve as healthy training rewards.

Quantifiable outcome

• Over 7,000,000 fresh meals prepared and delivered to date
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Maria Milczarek (Animal Dietitian)coreStrategic or Co-development PartnerMaria Milczarek is a certified animal nutritionist who endorses and validates Piesotto's recipes. She provides professional credibility, noting that Piesotto's products have 'excellent quality, are properly balanced, and support the health of even the most demanding dogs.' She is featured as a key expert voice on the website.
• Michał Santorski (Control Dog Trainer)minorStrategic or Co-development PartnerMichał Santorski is a professional dog trainer affiliated with Control Dog who recommends Piesotto to clients. He notes that dogs that eat well learn better and recover faster, validating the brand's nutritional claims in a performance/training context.
• Izabela Kozioł (Dog Training Instructor)minorStrategic or Co-development PartnerIzabela Kozioł is a dog training instructor who chose Piesotto for her own dogs and those of her students based on product quality. She describes Piesotto as 'unparalleled' in the market.
• Karolina Wiewiórkowska (Korabiewice Animal Shelter)minorStrategic or Co-development PartnerKarolina Wiewiórkowska is a veterinary technician at Schronisko w Korabiewicach, an animal shelter. She uses Piesotto for shelter dogs, finding even the pickiest dogs readily eat the meals. This partnership demonstrates the product's palatability across demanding use cases.
• eKomiminorOtherseKomi is a customer review platform integrated on the Piesotto website, displaying the 'Human Grade Sp. z o.o.' rating badge. eKomi collects and displays independent customer reviews, providing third-party validation of customer satisfaction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Edgard & Cooper: Belgian premium natural pet food brand (kibble, wet, treats) with a strong DACH and EU footprint. Comparable on premium-natural positioning and EU distribution, but broader-format rather than fresh-cooked-only.
• KatKin: UK-based fresh, vet-formulated cat food on subscription. Same playbook as Piesotto but in the cat category — useful analogue for the category extension Piesotto could pursue.
• Yarrah Organic Petfood: Netherlands-based organic and natural pet food brand. Comparable on natural/quality ingredient positioning in the European pet food category, though currently focused on dry and wet formats rather than fresh-cooked subscription.

Direct peers

• Bella & Duke: UK raw and fresh dog food DTC subscription brand. Operates a near-identical business model to Piesotto (raw/fresh, portioned, subscription) and serves as a benchmark for European fresh-dog-food unit economics.
• Ollie: US fresh dog food DTC brand with personalised plans and pre-portioned deliveries. Direct competitor in the fresh-DTC dog food category and a useful reference for content-led acquisition and personalisation UX.
• Tails.com: Personalised dog food subscription service (UK, expanded into EU) that formulates blends to a dog's profile and delivers portioned packs. Same personalised-nutrition, subscription-DTC model as Piesotto, with a much larger installed base.
• Butternut Box: UK-based fresh, gently cooked dog food delivered on subscription via direct-to-consumer e-commerce. Closely mirrors Piesotto's quiz-driven personalisation, subscription mechanics, and human-grade positioning, making it the most directly comparable European peer.
• The Farmer's Dog: US leader in fresh, human-grade, vet-formulated dog food delivered via subscription. Closest US analogue to Piesotto's positioning and a useful benchmark for category economics, CAC and LTV at scale.

Regional players

• Pets Deli: Germany-based fresh and gently cooked dog/cat food brand with both subscription and retail distribution. Comparable product and positioning; regional peer because Piesotto currently does not operate in Germany.

Broad incumbents

• Freshpet: US-listed incumbent in refrigerated/fresh pet food sold through retail (not DTC). Comparable on the fresh-pet-food category thesis and validates consumer demand, though distribution model is fundamentally different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@piesotto4160
• Facebookfacebook.com/piesotto
• Instagraminstagram.com/piesotto
• TikToktiktok.com/@piesotto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piesotto