AffRepublic
AffRepublic is a Cyprus-based iGaming affiliate program operating since 2021, connecting publishers and affiliate marketers with online casino and sports betting brands through a proprietary tracking platform and tiered RevShare, CPA, and Hybrid commission models.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What AffRepublic does
AffRepublic is a privately held affiliate marketing program for the iGaming industry, founded in 2021 and operated from Nicosia, Cyprus under a Curacao license, with six employees. The company operates within the iGaming Republic ecosystem, aggregating multiple online casino and sports betting brands into a single affiliate program that connects publishers and affiliate marketers with operators across roughly 21 countries in Europe, the Baltics, Oceania, and Canada.
The core product is a proprietary affiliate tracking and analytics platform featuring real-time performance monitoring, an FTD (First Time Depositor) tracking system with high-roller policy management, a personalized affiliate dashboard, and multi-currency, multi-GEO reporting. Affiliates register through a self-serve portal (my.affrepublic.com), receive unique tracking links and marketing materials (banners, landing pages, text links), and are supported by dedicated affiliate managers. The platform accepts traffic from SEO, PPC, UAC, Facebook, TikTok, ASO, streaming, and Instagram sources.
AffRepublic monetizes through a commission spread retained from affiliate payouts, offering partners a tiered Revenue Share model (30-40% scaling to 45%+ for VIPs), CPA up to €500 per validated FTD, Hybrid deals (up to €150 CPA plus 45% RevShare), a Sub-Affiliate program (5%), and CPM/CPC on request. Key commercial terms include no negative carryover, first-month 50% RevShare for new affiliates, monthly payments on the 15th, and minimum thresholds of €100 (e-wallet) or €500 (bank transfer). Go-to-market relies on heavy event marketing at iGB, SiGMA, SBC Summit, and Partner Matrix conferences, supplemented by direct affiliate manager outreach and a partner referral program. The company has no disclosed funding rounds, parent company, or revenue figures.
AffRepublic firmographics
Firmographics- Name
- AffRepublic
- Legal name
- AffRepublic
- Website
- https://affrepublic.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AffRepublic is a Cyprus-based iGaming affiliate program operating since 2021, connecting publishers and affiliate marketers with online casino and sports betting brands through a proprietary tracking platform and tiered RevShare, CPA, and Hybrid commission models.
- Ownership category
- akta.pro rank
AffRepublic industry classification
Industry- Product category
- iGaming Affiliate Network
- NAICS
- Media Representatives (541840), Media Buying Agencies (541830)
- akta.pro primary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
AffRepublic business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Revenue Share (RevShare): Affiliates earn a percentage of Net Gaming Revenue generated by their referred players. Commission tiers based on FTD volume: 30% (0-15 FTDs), 35% (16-25 FTDs), 40% (25+ FTDs), with VIP partners earning 45%+.
- Cost Per Acquisition (CPA): Fixed payment per validated First Time Depositor, up to €500 per acquisition.
- Hybrid Model: Combined CPA and Revenue Share model offering up to €150 CPA plus 45% revenue share.
- Sub-Affiliate Commission: Affiliates earn up to 5% commission on revenue generated by sub-affiliates they refer to the program.
- CPM/CPC: Cost per thousand impressions or cost per click model available upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Entry Level (Tier 1): 0-15 FTDs - 30% Revenue Share |
| Hybrid | Monthly | Mid Level (Tier 2): 16-25 FTDs - 35% Revenue Share |
| Hybrid | Monthly | High Level (Tier 3): 25+ FTDs - 40% Revenue Share |
| Outcome Based/ Performance | Monthly | CPA Model: Up to €500 per FTD |
| Hybrid | Monthly | Hybrid Model: Up to €150 CPA + 45% RevShare |
| Transaction based/ take rate | Monthly | Sub-Affiliate: Up to 5% commission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AffRepublic product offering
Product offeringCore offering
AffRepublic operates an iGaming affiliate network that recruits publishers and digital marketers to promote its portfolio of online casino and sports betting brands. Affiliates sign up through a self-serve portal, receive unique tracking links and marketing materials, and earn commissions via Revenue Share (30-45%+), CPA (up to €500 per First Time Depositor), Hybrid (up to €150 CPA + 45% RevShare), or Sub-Affiliate (up to 5%) models. The platform provides real-time performance analytics, a personalized dashboard, multi-currency/multi-GEO reporting, and 24/7 dedicated affiliate management support.
Product overview
AffRepublic is an affiliate marketing program for the iGaming (online gambling/casino) industry. The company operates as an affiliate network connecting publishers/affiliates with casino brands, offering multiple commission models including RevShare (30-40%), CPA (up to €500), Hybrid, and Sub-Affiliate programs. The core product consists of a partner dashboard providing tracking links, real-time performance analytics, marketing materials (banners, landing pages, text links), and dedicated account management. Affiliates promote casino brands within the AffRepublic network and earn commissions based on referred player activity.
Differentiator
Problem solved
Functional benefit
Products and services
- AffRepublic Affiliate Program A self-serve and managed affiliate program for the iGaming industry (online casino and sports betting) that enables publishers and digital marketers to sign up, receive unique tracking links and marketing materials, and earn commissions on player activity referred to AffRepublic's portfolio of casino and sportsbook brands. Designed for SEO affiliates, PPC campaign managers, social media promoters (TikTok, Instagram, Facebook), ASO app marketers, and streaming content creators targeting international GEOs.
- Sub-Affiliate Referral Program A referral program within the AffRepublic network that enables existing affiliate partners to earn up to 5% commission on revenue generated by new sub-affiliates they introduce to the platform. Targeted at existing AffRepublic affiliates looking to monetize their network by recruiting additional marketers.
Quantifiable outcome
- Revenue share tiers of 30% (0-15 FTDs), 35% (16-25 FTDs), 40% (25+ FTDs), VIP 45%+
- +3 more outcomes
Companies that use AffRepublic
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
AffRepublic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AffRepublic partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
AffRepublic competitors and assessment
Company assessmentEmerging players
- Webeetok: Growing iGaming affiliate program with casino and sportsbook offers aimed at content creators and SEO affiliates, overlapping with AffRepublic's audience of digital traffic sources.
- AffiliateRockets: iGaming affiliate network offering tiered RevShare and CPA deals across casino and sports betting brands, competing for the same publisher audience as AffRepublic.
- Cellxpert: Affiliate tracking and reporting platform for the iGaming industry; competes with AffRepublic on the technology layer (tracking, dashboards, commission calculation) rather than directly sourcing affiliates.
- RookAffiliate: Affiliate program operating within an iGaming ecosystem promoting casino brands via RevShare/CPA, structurally analogous to AffRepublic's positioning inside the iGaming Republic.
Direct peers
- Catena Media: Lead generation and affiliate marketing company focused on online casino and sports betting, competing head-to-head with AffRepublic for affiliate talent and brand supply across European GEOs.
- Gambling.com Group: Affiliate marketing operator for online gambling with casino and sportsbook verticals, using RevShare, CPA, and hybrid commission structures that overlap directly with AffRepublic's offering.
- XLMedia: Performance marketing company with a dedicated gambling vertical that runs affiliate programs on revenue share and CPA terms, comparable in commission model and GEO mix to AffRepublic.
- Commission.bz: iGaming affiliate network offering RevShare, CPA, and hybrid deals across casino and sportsbook brands, targeting the same affiliate segments as AffRepublic in European and emerging markets.
- Better Collective: Public iGaming affiliate network operating across sports betting and casino, with revenue share and CPA deals similar to AffRepublic. They compete directly for the same European affiliate pool and brand partnerships.
Broad incumbents
- PartnerMatrix: Established iGaming affiliate and agent tracking software provider serving multiple operators; competes indirectly by offering affiliate program infrastructure that operators can use in-house rather than via AffRepublic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AffRepublic social profiles
Digital presenceAffRepublic financial estimates
Financial estimateRevenue estimate
Valuation estimate
AffRepublic leadership team
Management profileNumber of profiles
AffRepublic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AffRepublic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AffRepublic
What does AffRepublic do?
AffRepublic operates an iGaming affiliate network that recruits publishers and digital marketers to promote its portfolio of online casino and sports betting brands. Affiliates sign up through a self-serve portal, receive unique tracking links and marketing materials, and earn commissions via Revenue Share (30-45%+), CPA (up to €500 per First Time Depositor), Hybrid (up to €150 CPA + 45% RevShare), or Sub-Affiliate (up to 5%) models. The platform provides real-time performance analytics, a personalized dashboard, multi-currency/multi-GEO reporting, and 24/7 dedicated affiliate management support.
Is AffRepublic a public or private company?
AffRepublic is a private company. It is classified as unknown and is currently operating.
When was AffRepublic founded?
AffRepublic was founded in 2020. It employs 1 to 10 people.
How does AffRepublic make money?
Five revenue lines are on record. Revenue Share (RevShare) is the primary driver. The others are cost Per Acquisition (CPA), hybrid Model, sub-Affiliate Commission and CPM/CPC.
Who are AffRepublic's main competitors?
Emerging players on record are Webeetok, AffiliateRockets, Cellxpert and RookAffiliate. Direct peers are Catena Media, Gambling.com Group, XLMedia, Commission.bz and Better Collective. PartnerMatrix is listed as a broad incumbent.
Does AffRepublic have an API?
No public API is recorded for AffRepublic.
What industry is AffRepublic in?
AffRepublic's product category is iGaming Affiliate Network. Its primary akta.pro industry code is MPAEABAL, Player Acquisition & Affiliate Networks for iCasino, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 541840.