Cellxpert
Cellxpert is a Tel Aviv–based SaaS company that provides an affiliate and Introducing Broker management platform with real-time tracking, NGR calculations, compliance tooling, and 30+ native integrations for regulated iGaming operators, Finance/Forex brokers, and eCommerce brands globally.
- Company typePrivate
- Founded2008
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cellxpert does
Cellxpert LTD is a privately held Israeli SaaS company founded in 2008 and headquartered in Tel Aviv, Israel, that builds an affiliate and Introducing Broker (IB) management platform purpose-built for regulated iGaming operators and Finance/Forex brokers. The platform delivers real-time tracking from click through FTD to commission, configurable commission models (CPA, RevShare, hybrids, multi-level, rebates), a customizable Net Gaming Revenue (NGR) calculation engine, multi-tier IB hierarchies, fraud risk scoring, and a Compliance Hub covering affiliate KYC, GDPR consent, traffic policy controls, and full audit-trail logging. It is built on a serverless architecture with native connectors to MT4, MT5, cTrader, SoftSwiss, Playtech, BetConstruct, Delasport, Aspire Global, Tipalti, Onfido, SumSub, Salesforce, HubSpot, Snowflake, Looker, Power BI, Tableau, and 30+ additional platforms, supported by a documented REST API, server-to-server postbacks, and webhooks. Customer-facing surface areas include the Cellxpert Platform, Ask AI (natural-language reporting), Compliance Hub, and Partner Portal.
The company operates a direct, sales-led GTM model targeting enterprise and mid-market regulated operators globally, with specialist sales reps by vertical (iGaming, Finance, eCom), a 30-minute tailored discovery demo as the primary entry point, named Integration Engineers and Account Managers, and a structured 4–6 week migration process featuring a click-proxy layer that preserves legacy affiliate URLs and historical attribution. Pricing is quote-based and tailored to programme size, with multi-year subscription contracts. Cellxpert serves 800+ global brands processing $3B+ in annual driven revenue across iGaming (primary), Finance/Forex (primary), and eCommerce (secondary), with named customers including Betway, 10bet, 888 Bet, Pepperstone, FP Markets, EightCap, Vantage, BlackBull, Markets.com, Moneta Markets, StoneX, Axi, Fiverr, and Lemonade. Marketing is primarily content-led through an active blog, LinkedIn presence, and conference circuit (SBC, SiGMA, iGB Affiliate), with case studies as mid-funnel proof assets.
Cellxpert firmographics
Firmographics- Name
- Cellxpert
- Legal name
- Cellxpert LTD
- Website
- https://cellxpert.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cellxpert is a Tel Aviv–based SaaS company that provides an affiliate and Introducing Broker management platform with real-time tracking, NGR calculations, compliance tooling, and 30+ native integrations for regulated iGaming operators, Finance/Forex brokers, and eCommerce brands globally.
- Ownership category
- akta.pro rank
Cellxpert industry classification
Industry- Product category
- Affiliate and Partner Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Cellxpert is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Cellxpert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based affiliate management platform licensing for regulated iGaming and Finance operators. Pricing is tailored to programme size and complexity, with dedicated account management and migration support included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tailored pricing based on programme size and complexity |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cellxpert product offering
Product offeringCore offering
Cellxpert provides a 360-degree affiliate and Introducing Broker (IB) management platform built for regulated iGaming operators and Finance/Forex brokers. The software delivers real-time click-to-conversion tracking, configurable CPA/RevShare/hybrid commission models, multi-tier IB rebate engines, and NGR calculations, alongside built-in compliance tools (KYC, GDPR, audit trails) and native integrations with MT4, MT5, cTrader, and leading iGaming platforms.
Product overview
Cellxpert is a unified affiliate and IB management platform consisting of the core Cellxpert Platform, Ask AI (AI-powered data querying), Compliance Hub (built-in compliance tools), and Partner Portal (self-service partner interface). The platform serves regulated iGaming and Finance operators with real-time tracking, NGR calculations, flexible commission models (CPA, RevShare, hybrids, rebates), fraud prevention, multi-brand control, and comprehensive integrations with trading platforms (MT4/MT5/cTrader), iGaming platforms, CRMs, and analytics tools. The platform is designed for scalability across 800+ global brands managing affiliates, affiliate networks, streamers, influencers, and IB marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Cellxpert Platform Unified affiliate and IB management platform for regulated iGaming operators and Finance/Forex brokers, providing real-time tracking from click to FTD to commission, flexible CPA/RevShare/hybrid and multi-level commission structures, multi-tier IB rebate calculations, NGR engine, fraud risk scoring, multi-brand control, and compliance-ready infrastructure with full audit trails.
Quantifiable outcome
- Campeon Gaming achieved 30% growth in affiliate programme membership within months of switching to Cellxpert.
- +4 more outcomes
Companies that use Cellxpert
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Cellxpert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability4 records
Feature13 records
Cellxpert partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, key and supporting.
- MetaTrader 4 (MT4)coreNative platform connector enabling Forex brokers to manage IB programmes with MT4 trade attribution, volume-based rebate calculations, and consolidated MT4 reporting within Cellxpert's platform.
- MetaTrader 5 (MT5)coreNative connector for MT5 trading platforms, supporting multi-tier IB hierarchies and real-time rebate calculations aligned with MT5 trade data.
- cTradercoreNative integration with cTrader trading platform for Forex brokers, enabling IB attribution from click to trade with rebate engine connectivity.
- TipaltikeyIntegration with Tipalti payment automation platform enabling automated affiliate and IB payouts through the payment rails finance teams already use.
- OnfidokeyIntegration with Onfido for affiliate KYC verification, supporting compliance workflows for regulated iGaming and Finance programmes at onboarding.
- SumSubkeyIntegration with SumSub for identity verification and KYC compliance tooling for affiliate onboarding in regulated markets.
- HubSpotsupportingCRM integration with HubSpot enabling Cellxpert operators to sync affiliate activity and programme data with their HubSpot account management workflows.
- SalesforcesupportingSalesforce CRM integration for syncing affiliate and IB programme activity with the operator's existing Salesforce instance and account management processes.
- Google Analytics 4supportingGA4 integration for pushing affiliate performance data into operators' existing analytics and BI reporting infrastructure.
- SoftSwisskeyIntegration with SoftSwiss gaming platform for real-time event exchange and affiliate tracking across SoftSwiss-powered iGaming brands.
- PlaytechkeyNative integration with Playtech iGaming platform enabling affiliate event tracking and NGR calculation for Playtech-powered operators.
- AppsFlyersupportingMobile attribution integration via AppsFlyer Native connector for mobile-first iGaming and eCom programmes requiring install-through-deposit tracking.
- Match-TradersupportingIntegration with Match-Trader trading platform for Forex brokers requiring IB programme management and trade attribution.
- SlacksupportingSlack integration enabling Cellxpert operators to receive affiliate and IB programme notifications, alerts, and reporting updates directly in Slack channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cellxpert competitors and assessment
Company assessmentDirect peers
- Income Access: Income Access is a long-standing affiliate and marketing analytics platform purpose-built for iGaming operators. It is the most direct head-to-head competitor to Cellxpert in the regulated iGaming affiliate software category.
- NetRefer: NetRefer provides affiliate and player tracking software for the iGaming industry, with multi-brand reporting, commission management, and compliance tooling. It is a comparable specialist in the same niche Cellxpert serves.
- MyAffiliates: MyAffiliates is an iGaming affiliate tracking platform offering real-time stats, commission plans, and multi-brand management. It directly overlaps with Cellxpert's iGaming operator feature set and target customers.
- PartnerMatrix: PartnerMatrix, part of the EveryMatrix group, is an affiliate and agent management system built for iGaming operators. It competes for the same regulated-operator RFPs with a broader parent-group product portfolio.
- ReferOn: ReferOn is an iGaming affiliate management platform offering commission tracking, reporting, and partner management. It is a more recent specialist entrant in the same niche as Cellxpert.
- Affise: Affise is a partner marketing platform with affiliate tracking, attribution, and fraud prevention. It serves a broader SaaS audience but overlaps meaningfully with Cellxpert's tracking, commission, and fraud features.
- Trackier: Trackier is a performance marketing and affiliate tracking software used by ad networks and operators. Its tracking, attribution, and fraud-detection capabilities map closely to Cellxpert's core platform.
- Tapfiliate: Tapfiliate is an affiliate tracking platform with customizable commission structures and integrations. While more SME-focused, it competes for the same affiliate management buyer with overlapping feature set.
Broad incumbents
- impact.com: impact.com is a large, well-funded partnership management platform spanning affiliate, influencer, and B2B partnerships. It is a broader incumbent that overlaps with Cellxpert in affiliate tracking and attribution but serves a much wider market.
- PartnerStack: PartnerStack is a partner ecosystem platform for SaaS with affiliate, referral, and reseller programme management. It overlaps with Cellxpert's partner-portal and commission-engine functionality at a broader market level.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Cellxpert social profiles
Digital presenceCellxpert compliance and trust
Trust signalCompliance1 record
Cellxpert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellxpert leadership team
Management profileNumber of profiles
Profiles7 records
Cellxpert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellxpert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellxpert
What does Cellxpert do?
Cellxpert provides a 360-degree affiliate and Introducing Broker (IB) management platform built for regulated iGaming operators and Finance/Forex brokers. The software delivers real-time click-to-conversion tracking, configurable CPA/RevShare/hybrid commission models, multi-tier IB rebate engines, and NGR calculations, alongside built-in compliance tools (KYC, GDPR, audit trails) and native integrations with MT4, MT5, cTrader, and leading iGaming platforms.
Is Cellxpert a public or private company?
Cellxpert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellxpert founded?
Cellxpert was founded in 2008. It employs 11 to 50 people.
Where is Cellxpert based?
Cellxpert is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Cellxpert make money?
One revenue line is on record: saaS Platform Subscription.
Who are Cellxpert's main competitors?
Direct peers on record are Income Access, NetRefer, MyAffiliates, PartnerMatrix, ReferOn, Affise, Trackier and Tapfiliate. Broad incumbents are impact.com and PartnerStack.
Does Cellxpert have an API?
Yes. Cellxpert offers a flexible REST API, S2S postbacks, and webhook events for everything the platform tracks. Most custom integrations are built in days with help from the Integration Engineering team. Developer documentation is at www.cellxpert.com/integrations.
What industry is Cellxpert in?
Cellxpert's product category is Affiliate and Partner Management Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 541511 and its SIC code is 7370.