230 fifth
230 Fifth is a privately held, single-location rooftop bar and event venue in Manhattan's Flatiron district, operating 33,000 sq ft of indoor and outdoor space and serving walk-in consumers, corporate and social private-event bookers, and themed-event attendees since 2006.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 230 fifth does
230 Fifth is a privately held rooftop bar and event venue operating a single flagship location at 1150 Broadway in Manhattan's Flatiron/NoMad district, a few blocks from the Empire State Building. Established in 2006, the venue spans approximately 33,000 square feet across the 20th and 21st floors — including a fully enclosed penthouse lounge (Fifth Avenue Empire Penthouse), the Hard Bar, and an open-air rooftop garden — and is positioned as NYC's largest all-year indoor and outdoor rooftop bar, with seating for approximately 1,000 guests at once. Operations are year-round: summer uses the open-air rooftop garden, while winter (November–April) substitutes heated transparent igloo domes, including walk-in and private fully-exclusive igloos.
The product surface consists of multiple bar and food menus (drink, lunch, dinner, brunch, bottle, and platter), recurring themed event programming (Bollywood nights, Bachata Wednesdays, Rooftop Boogie Nights, SOLUNA day parties, weekend brunch and afterwork series), ticketed featured events, and dedicated private event spaces accommodating 15 to 1,200 guests. Revenue is generated through six streams: bar and food sales, weekend cover charges ($15 Fri/Sat from 8 pm) and skip-the-line tickets ($35), Eventbrite-distributed ticketed special events, private event hosting (corporate, weddings, Bar/Bat Mitzvahs, film shoots), bottle and table service including brunch bottle service, and seasonal igloo reservations with tiered minimum spends.
The go-to-market is direct-to-consumer and walk-in-driven — the venue explicitly welcomes walk-ins with no minimum spend and reports that the overwhelming majority of guests do not book a table. Distribution layers in SevenRooms for large-party and igloo reservations and Eventbrite for ticketed events, supported by owned social channels (Instagram, Facebook, TikTok, X) and an SEO-oriented blog. The customer base spans general public walk-ins (tourists and locals), corporate event bookers, social-life-event celebrants, themed-event attendees, and film/photography clients. There is no proprietary technology platform, no app, and no disclosed use of AI/ML; the business is fundamentally a real-asset hospitality operator with a brand moat anchored on location, scale, and Empire State Building sightlines.
230 fifth firmographics
Firmographics- Name
- 230 fifth
- Legal name
- 230 Fifth
- Website
- https://230-fifth.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 230 Fifth is a privately held, single-location rooftop bar and event venue in Manhattan's Flatiron district, operating 33,000 sq ft of indoor and outdoor space and serving walk-in consumers, corporate and social private-event bookers, and themed-event attendees since 2006.
- Ownership category
- akta.pro rank
230 fifth industry classification
Industry- Product category
- Rooftop Bar & Event Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Venue & Banquet Hall Catering (THAFAIAC), Bars & Pubs (Non-Music) (MPAGAIAC), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where 230 fifth is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
230 fifth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bar and Food Sales: Revenue from selling alcoholic beverages (cocktails, beer, wine, champagne, spirits), food items (sliders, pizza, wings, platters), and specialty drinks including frozen margaritas and seasonal cocktails to walk-in and reserved guests.
- Cover Charges and Ticketed Events: Weekend cover charge of $15 per person on Friday and Saturday from 8pm onward. Skip-the-line admission tickets at $35. Ticketed special events (Bollywood nights, brunch parties, New Year's Eve) sold via Eventbrite with ticket prices ranging from free (SOLUNA day party) to $49.99+ for premium events.
- Private Event Hosting: Revenue from hosting private events including weddings, corporate events, birthdays, Bar/Bat Mitzvahs, Sweet 16s, film shoots, and launch parties. Catering, audiovisual, and event planning services are offered. Accommodates 30 to 1,200 guests per event.
- Bottle and Table Service: Bottle service and reserved table seating, including brunch bottle service ($45 per person for a table of 4, includes main dish and two bottles of champagne). Igloo reservations with minimum spend requirements ($50/person Sun–Thu, $75/person Fri–Sat).
- Igloo Reservations and Rentals: Heated outdoor igloo domes available November through April. Reserved igloos for groups of 10+ require $25/person deposit and minimum spend of $50/person (Sun–Thu) or $75/person (Fri–Sat). Private fully enclosed igloos rent for $2,000 F&B minimum plus $500 rental fee, accommodating up to 25 guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission (Walk-In) |
| Transaction based/ take rate | Pay-as-you-go | Ticketed Special Events |
| Transaction based/ take rate | Pay-as-you-go | Happy Hour (Mon–Fri, 4pm–5pm) |
| Transaction based/ take rate | Pay-as-you-go | Brunch Bottle Service |
| Transaction based/ take rate | Pay-as-you-go | Igloo Reservations (Walk-In Style) |
| Transaction based/ take rate | Pay-as-you-go | Private Igloo (Fully Exclusive) |
| Other | Multi-year contract | Private Events (30–1,200 guests) |
| Unit Pricing | Pay-as-you-go | Drink Prices (Standard Menu) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
230 fifth product offering
Product offeringCore offering
230 Fifth is NYC's largest all-year rooftop bar and event space, operating 33,000 square feet of indoor and outdoor venue space at 1150 Broadway in Manhattan's Flatiron district, directly facing the Empire State Building. The business sells walk-in food and beverage service (cocktails, frozen margaritas, beer, wine, bottle service, and a full food menu), weekend brunch, seasonal heated igloo experiences (November–April), and full-service private event hosting for weddings, corporate gatherings, bar/bat mitzvahs, birthdays, film shoots, and cultural celebrations accommodating 15 to 1,200 guests. Recurring themed nights and ticketed featured events (Bollywood, Rooftop Boogie Nights, Bachata, SOLUNA day party, New Year's Eve) round out the programming, supported by SevenRooms reservations and Eventbrite ticketing.
Product overview
230 Fifth is NYC's largest all-year rooftop bar and event venue, consisting of a fully enclosed penthouse lounge (Fifth Avenue Empire Penthouse) and a massive open-air rooftop garden. The venue operates as both a walk-in bar and a full-service private events destination, offering multiple food and beverage products (brunch, dinner, lunch, drink, bottle, and platter menus) alongside dedicated event spaces (Hard Bar, Rooftop Garden, Igloo Bar). The product portfolio includes seasonal offerings like the heated Igloo Bar (November–April) and a rotating calendar of recurring event series (Saturdays, Fridays, Thursdays, Wednesdays) plus featured ticketed events. Private event services encompass catering, audiovisual, decor, and custom branding for groups of 15 to 1,200 guests.
Differentiator
Problem solved
Functional benefit
Brands
- Igloo Bar: Seasonal heated igloo dining experience available November through April, featuring private igloos with panoramic views of the Manhattan skyline.
Quantifiable outcome
- Named by The Rooftop Guide as one of the largest and most famous rooftop bars in NYC, with seating for approximately 1,000 guests simultaneously
- +1 more outcomes
Companies that use 230 fifth
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
230 fifth technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
230 fifth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SevenRoomscoreSevenRooms provides the online reservation and table management platform for 230 Fifth. The integration enables guests to book tables online up to 30 days in advance for parties of 10 or more, and handles igloo and brunch reservations. Links to the SevenRooms booking engine are embedded throughout the 230 Fifth website.
- EventbritecoreEventbrite serves as the primary ticketing platform for 230 Fifth's special and featured events including Bollywood nights, themed parties, New Year's Eve celebrations, live music events, and skip-the-line weekend tickets. Multiple Eventbrite event links are embedded across the website and promoted on social media channels.
- Chez-zam EventsminorChez-zam Events is a recurring event organizer that hosts Bollywood and cultural themed events (Bollywood nights, Garba celebrations) at 230 Fifth. The partnership is described as an ongoing multi-city series with 230 Fifth noted as a standout venue. The event organizer praised the venue's staff, food, and management in client testimonials.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
230 fifth competitors and assessment
Company assessmentDirect peers
- Westlight at The William Vale: Rooftop bar in Brooklyn operated inside the William Vale hotel, offering skyline views, private events, and cocktail-focused programming. Similar high-end, experiential Manhattan-area rooftop with comparable capacity and price positioning.
- The Empire Hotel Rooftop: Iconic Upper West Side rooftop bar adjacent to Lincoln Center known for skyline views and NYC nightlife. Competes for the same walk-in tourist and private-event demand, with comparable pricing and themed-event programming.
- The Skylark: Manhattan rooftop bar and event venue with Empire State skyline views and corporate/private event offerings of similar size. Overlaps directly with 230 Fifth on private-event positioning, view-driven marketing, and curated cocktail program.
- Refinery Rooftop (Refinery Hotel): Rooftop bar at the Refinery Hotel in Midtown offering cocktails, skyline views, and small-to-mid private event bookings. Overlaps on walk-in daytime/evening traffic and private corporate events in the same Manhattan corridor.
- Gallow Green (McKittrick Hotel): Seasonal rooftop garden bar at the McKittrick Hotel in Chelsea offering skyline views and themed outdoor drinking experiences. Competes for the same warm-weather outdoor rooftop guest and themed-event attendees.
- The Roof at PUBLIC Hotel: Rooftop bar atop PUBLIC Hotel on the Lower East Side with skyline views and private event capacity. Overlaps with 230 Fifth on walk-in NYC tourists and corporate/private event bookings at scale.
- Ophelia Lounge NYC (The Beekman Tower): Midtown rooftop bar with Empire State and Manhattan skyline views offering cocktails, light food, and private event space. Direct competitor for view-driven, cocktail-centric private-event bookings.
- Mr. Purple (Hotel Indigo LES): LES hotel rooftop bar with cocktails, views, and private event bookings. Same product category (Manhattan rooftop bar + events), with overlapping walk-in and corporate client base, though smaller capacity than 230 Fifth.
- St. Cloud Rooftop (The Cloud One Hotel): Manhattan rooftop bar with multi-floor indoor/outdoor space, sweeping skyline views, and private-event bookings. Closely matches 230 Fifth's combination of walk-in service, large private events, and signature cocktail-driven positioning.
- Magic Hour Rooftop Bar & Lounge (Moxy Times Square): Large-format NYC rooftop bar atop the Moxy Times Square hotel offering panoramic views, multiple bars, food service, and event programming. Comparable in scale, Manhattan positioning, walk-in-plus-private-event model, and ticketed series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
230 fifth social profiles
Digital presence230 fifth financial estimates
Financial estimateRevenue estimate
Valuation estimate
230 fifth leadership team
Management profileNumber of profiles
230 fifth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
230 fifth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 230 fifth
What does 230 fifth do?
230 Fifth is NYC's largest all-year rooftop bar and event space, operating 33,000 square feet of indoor and outdoor venue space at 1150 Broadway in Manhattan's Flatiron district, directly facing the Empire State Building. The business sells walk-in food and beverage service (cocktails, frozen margaritas, beer, wine, bottle service, and a full food menu), weekend brunch, seasonal heated igloo experiences (November–April), and full-service private event hosting for weddings, corporate gatherings, bar/bat mitzvahs, birthdays, film shoots, and cultural celebrations accommodating 15 to 1,200 guests. Recurring themed nights and ticketed featured events (Bollywood, Rooftop Boogie Nights, Bachata, SOLUNA day party, New Year's Eve) round out the programming, supported by SevenRooms reservations and Eventbrite ticketing.
Is 230 fifth a public or private company?
230 fifth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 230 fifth founded?
230 fifth was founded in 2006. It employs 11 to 50 people.
Where is 230 fifth based?
230 fifth is headquartered in New York, United States, in the North America region.
How does 230 fifth make money?
Five revenue lines are on record. Bar and Food Sales are the primary driver. The others are cover Charges and Ticketed Events, private Event Hosting, bottle and Table Service and igloo Reservations and Rentals.
Who are 230 fifth's main competitors?
Direct peers on record are Westlight at The William Vale, The Empire Hotel Rooftop, The Skylark, Refinery Rooftop (Refinery Hotel), Gallow Green (McKittrick Hotel), The Roof at PUBLIC Hotel, Ophelia Lounge NYC (The Beekman Tower), Mr. Purple (Hotel Indigo LES), St. Cloud Rooftop (The Cloud One Hotel) and Magic Hour Rooftop Bar & Lounge (Moxy Times Square).
Does 230 fifth have an API?
No public API is recorded for 230 fifth.
What industry is 230 fifth in?
230 fifth's product category is Rooftop Bar & Event Venue. Its primary akta.pro industry code is MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues, with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 722410 and its SIC code is 5810.