Gallow Green

What Gallow Green does

Gallow Green was an outdoor rooftop restaurant and bar within The McKittrick Hotel entertainment complex in Chelsea, Manhattan, operated by Emursive Productions (Emursive, LLC, principals Jonathan Hochwald and Arthur Karpati). The McKittrick Hotel ecosystem housed multiple integrated venues: Gallow Green (rooftop garden restaurant serving seasonal American cuisine and craft cocktails), The Club Car (restaurant/lounge), Manderley Bar (jazz and cocktail lounge featuring live performances by resident band The Nightingales), and Conwell Coffee Hall. The venue's primary draw, and thus its principal demand driver, was Sleep No More — Punchdrunk's award-winning immersive theatrical adaptation of Shakespeare's Macbeth that ran for 13 years (2011–2025), with Gallow Green and the surrounding F&B outlets serving pre- and post-show guests.

The underlying platform was a proprietary immersive theatre IP licensed from Punchdrunk, supported by densely detailed multi-floor sets, a film noir original soundtrack, acrobatic choreography, and 30+ 'Residents' (performers). The business earned revenue across four streams: ticket sales for Sleep No More (variable pricing by performance date/time; compulsory $4 coat check), food and beverage across the on-site venues, branded merchandise (price points $10–$75) sold through an on-site and e-commerce gift shop, and private event hosting for groups of 10+. Distribution was direct-to-consumer via mckittrickhotel.com, supplemented by a TodayTix lottery channel and a concierge-managed group bookings function.

The McKittrick Hotel venue closed in 2025 following Sleep No More's final performance on January 5, 2025. Emursive has since continued operating under a restructured portfolio that includes Speakeasy Magick (immersive magic experience), The Overlook Bar, and Conwell Coffee Hall. The legal entity remains Emursive, LLC, a privately held New York limited liability company with no disclosed external institutional investment.

Name

Gallow Green

Legal name

Emursive, LLC

Website

https://mckittrickhotel.com

Company type

Private

Founded year

2011

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Immersive Dining and Themed Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Immersive dining experiences
• Rooftop restaurant bar
• Craft cocktail lounge
• Seasonal american cuisine
• Themed hospitality venues

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sleep No More Performance Tickets: Primary revenue stream from ticket sales for the immersive theatrical performance Sleep No More. Tickets are sold through the McKittrick Hotel website with varying price points based on performance timing. Final performance was January 5, 2025.
2. Food and Beverage Sales: Revenue from the Manderley Bar cocktail lounge and Gallow Green restaurant. The Manderley Bar operates during Sleep No More performances and serves craft cocktails. Special occasions feature intimate concerts.
3. Merchandise Sales: Sale of branded merchandise including keychains ($10), t-shirts ($30), robes ($75), ornaments ($15), and tote bags through the on-site gift shop and online store.
4. Event Hosting and Private Events: Revenue from hosting private events, with group bookings available for 10+ guests. The venue accommodates various special occasions and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Gallow Green is an outdoor rooftop restaurant and bar venue at The McKittrick Hotel complex in NYC, featuring seasonal American cuisine and craft cocktails in a garden setting. The venue operates as the pre- and post-show dining destination for the immersive theatrical experience Sleep No More, extending the narrative experience into the dining environment. Adjacent hospitality venues include the Manderley Bar jazz lounge featuring live performances by resident band The Nightingales, The Club Car restaurant, and a branded merchandise gift shop.

Product overview

Gallow Green is part of The McKittrick Hotel entertainment complex in NYC, operated by Emursive Productions. The venue houses Sleep No More, an award-winning immersive theatrical experience reimagining Shakespeare's Macbeth through film noir. The complex also includes Speakeasy Magick and the upcoming Life And Trust immersive productions. Dining options include Gallow Green (rooftop garden restaurant), The Club Car, Manderley Bar (jazz cocktail lounge featuring The Nightingales), and Conwell Coffee Hall. The McKittrick Hotel Gift Shop sells branded merchandise including apparel, accessories, and commemorative items.

Differentiator

Problem solved

Functional benefit

Brands

• Sleep No More NYC: Award-winning immersive theatrical experience presenting Shakespeare's Scottish tragedy through film noir lens
• Life and Trust
• Speakeasy Magick
• Manderley Bar
• The Club Car
• Conwell Coffee Hall

Products and services

• Gallow Green Restaurant and Bar

Quantifiable outcome

• Final performance on January 5, 2025 after 13-year run
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PunchdrunkcoreStrategic or Co-development Partner · 1 January 2011London-based Punchdrunk is the pioneering immersive theatre company that created the Sleep No More format. Since 2000, Punchdrunk has pioneered a game-changing form of immersive theatre in which roaming audiences experience epic storytelling inside sensory theatrical worlds. The collaboration with Emursive brought Punchdrunk's acclaimed format to New York City for the first time.
• EmursivecoreStrategic or Co-development Partner · 1 January 2011Emursive Productions (principals Jonathan Hochwald and Arthur Karpati) is the producing company behind The McKittrick Hotel and Sleep No More. Emursive produces immersive theatre in extraordinary places and also produces Life and Trust and Speakeasy Magick.
• Rebecca Gold ProductionsminorStrategic or Co-development PartnerPresented in association with Rebecca Gold Productions and Douglas G. Smith.
• TodayTixcoreChannel Partner/ Reseller/ DistributorTodayTix serves as the primary digital lottery distribution platform for Sleep No More tickets, offering daily lottery entries for last-minute ticket availability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Punchdrunk: London-based pioneer of immersive theatre since 2000 and creator of the Sleep No More format. Direct creative partner of Emursive / Gallow Green's parent and the originating source of the immersive IP that powered the McKittrick Hotel experience.
• Third Rail Projects (Then She Fell): NYC-based immersive theater company producing 'Then She Fell,' a site-specific immersive reimagining of Alice in Wonderland with integrated dining/cocktails. Closest NYC-based direct peer in the immersive-theatre-meets-hospitality category alongside Sleep No More.
• Meow Wolf: Operator of large-scale immersive art exhibitions (e.g., House of Eternal Return, Convergence Station) with integrated F&B and retail. Closely comparable to the McKittrick Hotel / Gallow Green concept of combining immersive narrative environments with on-site food, beverage, and merchandise revenue.

Broad incumbents

• ARTECHOUSE: Operator of large-format immersive digital art installations in NYC, DC, Miami and beyond, typically paired with on-site bar/programming. Comparable as a broader incumbent in the immersive-experiential entertainment space, though focused on digital installations rather than narrative theatrical productions.
• The Ned: London and NYC hotel concept housing multiple restaurants, bars, event spaces, and a members' club under one roof. Comparable as a broader incumbent in the multi-venue-hotel-hospitality model that combines F&B, events, and entertainment programming.
• Westlight: Rooftop bar and restaurant atop the William Vale Hotel in Brooklyn's Williamsburg. Direct comparable as a NYC hotel-rooftop bar/lounge, intersecting with Gallow Green's positioning as a rooftop dining/cocktail venue with hotel-anchor hospitality positioning.

Regional players

• Teatro ZinZanni: Long-running theatrical dinner show combining cirque-style performance with multi-course dining and cabaret. Direct comparable as a theatrical-dining concept, though operates in Seattle/Chicago rather than NYC — useful regional peer for the immersive dinner-theatre model.
• Sleep No More London: The original Punchdrunk production of Sleep No More that ran in London before being transplanted to NYC. Direct production peer operating the same format in a different geography; useful benchmark for international touring/licensing potential of the McKittrick format.

Emerging players

• The Cauldron: Immersive cocktail and magic experience venues (NYC, London, Edinburgh) with theatrical potion-making and themed bar service. Comparable as an emerging player in themed/immersive bar experiences, intersecting with Gallow Green's theatrical-dining positioning.
• House of Yes: Brooklyn-based immersive nightlife and performance art venue combining theatrical shows, themed dance parties, and craft cocktails. Comparable as an emerging NYC experiential venue blending immersive entertainment with bar revenue, though smaller scale and more nightlife-focused than Gallow Green.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheMcKittrick
• YouTubeyoutube.com/@TheMcKittrickHotel
• Facebookfacebook.com/themckittrick
• Instagraminstagram.com/sleepnomorenyc
• TikToktiktok.com/@themckittrick
• LinkedInlinkedin.com/company/gallow-green

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallow Green