Associacao Dos Fumicultores Do Brasil

What Associacao Dos Fumicultores Do Brasil does

Associação dos Fumicultores do Brasil (Afubra) is a non-profit agricultural association founded in 1954 and headquartered in Santa Cruz do Sul, Rio Grande do Sul, that represents tobacco farmers across more than 500 municipalities in the southern Brazilian states of Rio Grande do Sul, Santa Catarina, and Paraná. Its core mandate is to provide tobacco producers with mutualist crop protection, technical assistance, and representation in commercial negotiations with the tobacco industry alongside partners such as SindiTabaco and Emater/RS-Ascar.

Afubra monetizes its member base through a diversified commercial and services platform. Agro-Comercial Afubra Ltda, its commercial subsidiary, operates a network of 25+ physical branches plus a virtual store selling agricultural inputs, equipment, forest and agricultural seedlings (Viveiro Agroflorestal), grain handling (Unidade de Grãos), and solar energy systems (Afubra Verde). The association also runs Expoagro Afubra, the largest family-farming fair in Brazil, generating revenue via exhibitor fees and sponsorships (notably a R$53M business volume with Sicredi in 2026), and invests in the Verde é Vida environmental education program spanning 480 schools across 103 municipalities, with sub-programs in seed banking, saturated oil collection, forest restoration, and a robotics championship.

The GTM is community-led and event-driven: Afubra reaches farmers through its branch network, regional business meetings (Encontros de Negócios), the annual Expoagro fair, a radio program, and direct WhatsApp contact. There is no proprietary technology platform; the nonprofit model emphasizes institutional representation, member services, and recurring retail activity rather than venture-style product development.

Name

Associacao Dos Fumicultores Do Brasil

Legal name

Associação dos Fumicultores do Brasil

Website

https://afubra.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Afubra is a 70-year-old Brazilian non-profit association that represents tobacco farmers in the southern states of Rio Grande do Sul, Santa Catarina, and Paraná, delivering mutualist crop insurance, agricultural retail, environmental education, and the Expoagro family-farming fair.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Agricultural Services (700), Forestry (800)

akta.pro industry

PRIMARYAFAMAMAF

Payments for Ecosystem Services (PES) Program Development & Administration

Agriculture & Food Production/Forestry & Logging/Forest Ecosystem Services

SECONDARYAFABAJAK

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Tobacco farmer association
• Agricultural supply retail
• Crop mutual insurance
• Environmental education programs
• Rural agricultural fairs

Headquarters

HQ city

Santa Cruz do Sul, Rio Grande Do Sul

HQ country

Brazil

HQ region

Latin America

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Agricultural Commerce (Agro-Comercial): Operation of physical agricultural stores and virtual store selling agricultural supplies, inputs, equipment, and products to farmers and members.
2. Seedling Production (Viveiro Agroflorestal): Production and sale of forest seedlings, native species, agricultural plants, forages, ornamentals, and medicinal plants through the nursery located near Expoagro park.
3. Solar Energy Systems: Sale and installation of solar energy systems to farmers and rural properties.
4. Association Membership Services: Services to tobacco farmer members including mutualist system for crop protection, technical assistance, and representation in commercial negotiations.
5. Expoagro Fair: Annual agricultural fair generating revenue through exhibitor fees and sponsorships.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Afubra is a non-profit association representing tobacco farmers in southern Brazil, providing mutual crop insurance (Sistema Mutualista) for hail and risk protection, agricultural inputs and supplies through a network of physical branches and a virtual store, forestry seedlings via Viveiro Agroflorestal, solar energy systems (Afubra Verde), electronic invoicing (NFE) services, grain commercialization, and the annual Expoagro fair. It also runs the 35-year Verde é Vida environmental education program across 480 schools in three southern states, including seed exchange, saturated oil collection, forest restoration, and a robotics championship.

Product overview

Associação dos Fumicultores do Brasil (Afubra) is a nonprofit agricultural association representing tobacco producers in Southern Brazil. The organization operates as a diversified services platform offering: core tobacco producer association services including the Sistema Mutualista (mutual crop insurance); Verde é Vida environmental education program (35 years old); Expoagro Afubra agricultural fair; Viveiro Agroflorestal forestry nursery (40 years); physical and virtual retail stores; Afubra Verde solar energy services; and NFE electronic invoicing. The Verde é Vida program encompasses sub-initiatives including Bolsa de Sementes (seed exchange), Óleo Saturado collection, Projeto de Restauração Florestal (forest restoration), and Campeonato de Robótica (robotics).

Differentiator

Problem solved

Functional benefit

Brands

• Verde é Vida: Environmental and rural education program present in 480 schools across 103 municipalities in southern Brazil
• Expoagro Afubra
• Afubra Verde
• Viveiro Agroflorestal

Products and services

• Sistema Mutualista Mutual crop insurance system for tobacco producers offering hail protection and crop risk management, with maintained contribution rates and reference weights per tobacco plant. Targeted at member tobacco farmers across southern Brazil.
• Lojas Físicas e Virtuais (Physical and Virtual Agricultural Stores)
• Viveiro Agroflorestal Forestry nursery producing and selling native, exotic, agricultural, forage, ornamental, and medicinal seedlings, located adjacent to Expoagro Afubra park in Rio Pardo/RS. Operates for nearly 40 years.
• Afubra Verde Energia Solar Solar energy services including system sizing simulation, photovoltaic installation support, and energy efficiency projects targeted at rural properties and partner schools.
• Expoagro Afubra Annual agricultural fair considered the largest in Brazil focused on family farming, featuring exhibitions, technical forums, machinery demonstrations, livestock shows, and cultural events held at the Expoagro park in Rio Pardo/RS.
• Unidade de Grãos (Grain Unit) Grain processing and commercialization unit serving agricultural producers in the Rio Pardo region of Rio Grande do Sul.
• NFE - Nota Fiscal Eletrônica Electronic invoice services for agricultural producers, facilitating tax document issuance and management.
• Verde é Vida Program Environmental and socioeducational program operating in 480 schools across 103 municipalities in Rio Grande do Sul, Santa Catarina, and Paraná. Includes seed exchange, saturated oil collection, forestry restoration, environmental research, and robotics championship. Celebrating 35 years in 2026.
• Bolsa de Sementes Seed collection and distribution program in partnership with UFSM, considered one of the largest native Atlantic Forest seed collection and distribution programs in Brazil. Free seed donations for nurseries across three southern states.
• Projeto de Restauração Florestal Forest restoration project distributing native tree species seedlings from Mata Atlântica and Pampa biomes. Distributed approximately 5 million seedlings over 40 years through partner communities.
• Programa de Recolhimento de Óleo Saturado Sub-program collecting used cooking oil for proper disposal or conversion to biodiesel, with 438 partner schools across 120 municipalities in Southern Brazil. Collected 1.6 million liters over 16 years.

Quantifiable outcome

• 1.6 million liters of cooking oil collected in 16 years through environmental program
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Universidade Federal de Santa Maria (UFSM)coreStrategic or Co-development Partner · 1 January 2002Partnership established in 2002 for the Bolsa de Sementes (Seed Fund) program. UFSM collects, processes, and stores seeds in cold chambers for donation to nurseries and entities across Brazil. Considered one of the largest native Atlantic Forest seed collection and distribution programs in Brazil.
• SindiTabaco (Sindicato Interestadual da Indústria do Tabaco)coreOthersRepresenting tobacco industry in joint programs like Crescer Legal and sector negotiations. Collaboration on producer representation and commercial negotiations.
• Emater/RS-AscarcoreStrategic or Co-development PartnerAgricultural technical assistance partnership supporting rural producers with extension services, particularly in Rio Grande do Sul.
• Partner Schools (Escolas Parceiras)coreStrategic or Co-development PartnerSchools participating in the Verde é Vida environmental education program across 480 schools in 103 municipalities. Partners in environmental education, seed collection, and scientific research.
• Universidade Federal de Pelotas (UFPel) - NIMEqminorStrategic or Co-development PartnerPartnership for the Prêmio Afubra/NIMEq de Inovação, recognizing innovations in agricultural machinery for family farming.
• SicredicoreChannel Partner/ Reseller/ DistributorFinancial services partner supporting business meetings and generating R$53 million in business during Expoagro 2026.
• Gadolando (Associação de Criadores de Gado Holandês do RS)minorStrategic or Co-development PartnerPartnership for dairy cattle exhibitions and auctions at Expoagro fair.
• Universidade de Santa Cruz do Sul (Unisc)minorStrategic or Co-development PartnerAcademic partnership for agricultural engineering demonstrations and technology showcases at Expoagro.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Emater/RS-Ascar: Emater is Rio Grande do Sul's official agricultural technical assistance and rural extension agency, and is an Afubra strategic partner. Comparable as a rural producer-services provider in Afubra's home state delivering technical assistance and extension services to the same family farmer base.

Broad incumbents

• Coamo Agroindustrial Cooperativa: Coamo is one of the largest agricultural cooperatives in the world, headquartered in Paraná, with hundreds of thousands of farmer members across southern Brazil. It is comparable to Afubra in its cooperative structure, southern Brazilian regional concentration, multi-branch retail of agricultural inputs, member services, and grain commercialization through physical units.
• Coopavel Cooperativa Agroindustrial: Coopavel is a large agricultural cooperative in western Paraná running the Show Rural fair, agricultural retail, technical assistance, and member services. Closely comparable to Afubra's combination of branch retail, agricultural fair (Expoagro), and member-focused services in the southern Brazilian cooperative model.
• C.Vale Cooperativa Agroindustrial: C.Vale is a major agricultural cooperative based in Palotina, Paraná, operating grocery/inputs retail, grain receiving, and member services across southern Brazil. Comparable as a regional cooperative peer with physical branch retail, member services, and grain commercialization structurally similar to Afubra's Agro-Comercial and Unidade de Grãos operations.
• Lar Cooperativa Agroindustrial: Lar is a major agricultural cooperative in western Paraná and Mato Grosso do Sul operating grocery/inputs retail, agro-industrial processing, and member services. Comparable to Afubra in its multi-branch retail of agricultural supplies, member-driven cooperative structure, and southern Brazilian footprint.

Emerging players

• Capal Cooperativa Agroindustrial: Capal is a mid-sized agricultural cooperative in Paraná and São Paulo operating inputs retail, grain commercialization, and member services. Comparable as a smaller-scale southern Brazilian agricultural cooperative peer with similar member-driven retail and service structure to Afubra.
• Cresol Cooperativa Central de Crédito: Cresol is a Brazilian credit cooperative serving family farmers and rural producers across the same southern Brazilian states as Afubra. It is a partial peer in that both organizations serve the same farmer base with member-driven services, though Cresol specializes in rural credit while Afubra focuses on inputs, representation, and community programs.

Direct peers

• SindiTabaco: Sindicato Interestadual da Indústria do Tabaco is the tobacco industry union that Afubra partners with for joint programs. It is the most direct sectoral peer: both organizations represent different parts of the Brazilian tobacco value chain (Afubra for farmers, SindiTabaco for processors/manufacturers), operate in the same southern Brazilian geography, and collaborate on commercial negotiations and producer representation.

Regional players

• Fecoagro (Federação das Cooperativas Agropecuárias de Santa Catarina): Fecoagro is the federation of agricultural cooperatives in Santa Catarina, one of the three states where Afubra operates. It is comparable as a higher-tier agricultural association body serving a similar farmer-cooperative membership base in the same regional geography, though focused on aggregation rather than direct retail like Afubra.
• Ocepar (Organização das Cooperativas do Paraná): Ocepar is the cooperative federation for Paraná, where Afubra operates branches. Comparable as a regional cooperative representation body with overlapping farmer-cooperative membership base and similar geographic focus in Paraná.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associacao-dos-fumicultores-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Associacao Dos Fumicultores Do Brasil