africa pride insurance
Zambia-based general insurer underwriting 38 products across motor, agricultural, aviation, fire, marine, and liability lines, serving individuals, businesses, agricultural producers, and logistics operators through Lusaka and Kitwe offices plus a 20+ broker network.
- Company typePrivate
- Founded2015
- HeadquartersLusaka, Zambia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What africa pride insurance does
AfricaPride Insurance is a Zambia-based general insurance company founded in 2013 and underwriting since 2015, headquartered in Lusaka with a secondary branch in Kitwe on the Copperbelt. The company underwrites 38 insurance products spanning motor, agricultural, engineering, fire, liability, marine, miscellaneous accident, and aviation lines, serving four target customer segments: individual personal-lines policyholders, business and corporate clients, agricultural producers, and logistics/transport operators. According to the input data it ranks among the top 10 (sometimes cited top 8) general insurers in Zambia by market share.
The technical surface is conventional for a mid-tier regional insurer: pricing is generated via an online premium calculator for prospective policyholders and through broker/office channels; underwriting risk is transferred to A-rated reinsurers Africa Re and Alliance Re; and claims processing is supported by 24/7 phone-based customer service, with straight-through claim settlement targeted within seven days for straightforward claims. Distribution combines two direct offices with a broker network of more than 20 intermediaries. The company is privately held with no disclosed parent.
Revenue mechanics follow standard general-insurance underwriting: premiums collected on policies across the diversified line book, with risk ceded to reinsurance partners per treaty terms and no disclosed technology-licensing or fee-based revenue streams. Operating scale is small at 14 employees, with no disclosed financials, parent group, or external funding.
africa pride insurance firmographics
Firmographics- Name
- africa pride insurance
- Legal name
- AfricaPride Insurance Company
- Website
- https://africapride.co.zm
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zambia-based general insurer underwriting 38 products across motor, agricultural, aviation, fire, marine, and liability lines, serving individuals, businesses, agricultural producers, and logistics operators through Lusaka and Kitwe offices plus a 20+ broker network.
- Ownership category
- akta.pro rank
africa pride insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where africa pride insurance is headquartered
LocationHeadquarters
- HQ city
- Lusaka
- HQ country
- Zambia
- HQ region
- Africa
Offices2 records
Markets served
africa pride insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Premiums: Collection of insurance premiums from policyholders across 38 product lines including motor, agricultural, fire, engineering, marine, liability, and miscellaneous accident insurance. Premiums are collected at policy inception and renewal, with flexible payment financing arrangements available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual risk profiles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
africa pride insurance product offering
Product offeringCore offering
AfricaPride Insurance is a Zambian general insurance company that underwrites and sells 38 insurance products across motor, agricultural, engineering, fire, liability, marine, miscellaneous accident, and aviation lines. It serves both individual consumers and corporate clients with risk transfer solutions tailored to Zambian market conditions, supported by a broker network and direct office sales.
Product overview
AfricaPride Insurance is a Zambian insurance company established in 2015, offering a portfolio of 38 general insurance products designed for businesses and individuals. The product portfolio includes Motor Insurance (Private, Commercial, Fleet, Motor Traders), Agricultural Insurance (Crop, Livestock, Aquaculture, Apiary, Farmers Combined), Engineering Insurance (CAR, Erection All Risks, Plant All Risks, Machinery Breakdown, Electronic Equipment), Fire Insurance (Assets All Risk, Office Combined, Buildings Combined, House Owners), Liability Insurance (Umbrella, Public, Employers', Directors' and Officers', Professional Indemnity, Medical Malpractice), Marine Insurance (Hull, Open Marine, Cargo), Miscellaneous Accident Insurance (Business All Risk, Fidelity Guarantee, Cyber Security, Burglary, Money, Personal Accident, Group Personal Accident), and Aviation Insurance. The company provides both a comprehensive product range and an online premium calculator tool, with coverage tailored for key industries including mining, construction, agriculture, and power generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Insurance
Quantifiable outcome
- Most straightforward claims processed within 7 days of receiving complete documentation
Companies that use africa pride insurance
Customer profileSegments4 records
Ideal customer profiles4 records
africa pride insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
africa pride insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Africa RecoreGlobal reinsurance partnership with Africa Re, an A-rated reinsurer, enabling AfricaPride to handle substantial risks across mining, construction, power generation, and other industrial sectors.
- Alliance RecoreStrategic reinsurance partnership with Alliance Re (A-rated global insurer) enabling coverage of large industrial and mining risks.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
africa pride insurance competitors and assessment
Company assessmentDirect peers
- Hollard Insurance Zambia: Multi-line insurer in Zambia offering motor, property, liability, and agricultural products through broker and direct channels. Comparable distribution model and breadth of general insurance offerings.
- NICO Insurance Zambia: Zambian general insurer providing motor, fire, marine, engineering, and miscellaneous accident insurance. Overlapping multi-line product structure serving similar personal and commercial segments in Zambia.
- Madison General Insurance: Zambian general insurance company offering motor, property, liability, and engineering coverages to individuals and businesses. Directly comparable product portfolio and customer base within the same Zambian market.
Regional players
- Liberty Life Zambia: Zambian subsidiary of a South African insurance group offering life and general insurance products. Competes with AfricaPride in select commercial and personal lines within the same Zambian geography.
Others
- Continental Reinsurance: African reinsurer providing capacity to multiple Zambian and regional insurers. Indirect peer via the same reinsurance ecosystem supporting Zambian general insurance capacity.
- Africa Re: Pan-African reinsurer rated A and a strategic reinsurance partner to AfricaPride. Not a direct competitor but a critical capacity provider enabling AfricaPride to underwrite large mining and industrial risks.
Broad incumbents
- Sanlam Zambia: Pan-African financial services group with a large Zambian general insurance operation. Overlaps with AfricaPride in motor, property, and commercial lines but offers broader life and investment products.
- Old Mutual Zambia: One of the largest incumbent financial services groups in Zambia offering life, general insurance, investments, and asset management. Competes broadly with AfricaPride in P&C lines while operating a much wider portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
africa pride insurance social profiles
Digital presenceafrica pride insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
africa pride insurance leadership team
Management profileNumber of profiles
africa pride insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
africa pride insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about africa pride insurance
What does africa pride insurance do?
AfricaPride Insurance is a Zambian general insurance company that underwrites and sells 38 insurance products across motor, agricultural, engineering, fire, liability, marine, miscellaneous accident, and aviation lines. It serves both individual consumers and corporate clients with risk transfer solutions tailored to Zambian market conditions, supported by a broker network and direct office sales.
Is africa pride insurance a public or private company?
africa pride insurance is a private company. It is classified as unknown and is currently operating.
When was africa pride insurance founded?
africa pride insurance was founded in 2015. It employs 11 to 50 people.
Where is africa pride insurance based?
africa pride insurance is headquartered in Lusaka, Zambia, in the Africa region.
How does africa pride insurance make money?
One revenue line is on record: insurance Premiums.
Who are africa pride insurance's main competitors?
Direct peers on record are Hollard Insurance Zambia, NICO Insurance Zambia and Madison General Insurance. Liberty Life Zambia is listed as a regional player. Others are Continental Reinsurance and Africa Re. Broad incumbents are Sanlam Zambia and Old Mutual Zambia.
Does africa pride insurance have an API?
No public API is recorded for africa pride insurance.
What industry is africa pride insurance in?
africa pride insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52412 and its SIC code is 6331.