AftaThought Training Consultants
AftaThought Training Consultants is a UK-based, drama-led training consultancy that designs and delivers actor-facilitated, bespoke scenario-based workshops for housing associations and public sector organisations, with 30+ years of operation under Calico Enterprise Ltd.
- Company typePrivate
- Founded-
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AftaThought Training Consultants does
AftaThought Training Consultants is a UK-based, drama-led training provider that delivers actor-facilitated, scenario-based learning programmes to housing associations and public sector organisations. Operating as a trading name of Calico Enterprise Ltd (a subsidiary of The Calico Group) from Liverpool and Burnley, the company has run for 30+ years with a small core team of approximately 6 people. Its core technology is a methodology rather than software: professional actors and specialist facilitators perform bespoke, custom-written workplace scenarios that mirror each client's language, processes, and culture, supported by a structured five-step delivery process (Ignite consultation, scenario writing, table read, delivery, debrief). Programmes are CPD-accredited and span safeguarding, leadership, equality/diversity/inclusion, domestic abuse awareness, conflict management, and workplace culture.
The company monetises almost entirely through bespoke professional-services engagements, including live in-person workshops (half-day, full-day, or multi-day), virtual/online live sessions, commissioned branded training films for embedding into client e-learning platforms, and conference/event performance inputs. Pricing is not publicly disclosed; all engagements are quote-based and tailored following a discovery process. GTM motion is consultative enterprise field sales targeted at L&D, HR, and senior leadership decision-makers, supplemented by event-driven delivery and case-study-led content marketing. Distribution is direct — no resellers or channel partners — and operationally UK-domestic, with footprints evidenced in the North West, Merseyside, Lancashire, and other English regions.
The customer base is concentrated in UK housing associations (Livv, Plus Dane, Onward, Magna, New Charter) and public sector/emergency services clients (NHS, Devon Children and Families Partnership, Lancashire Fire and Rescue, Lancashire Violence Reduction Network, National Museums Liverpool, Tottenham Hotspur Foundation). The company is a recognised sector supplier for the National Housing Federation. Reported outcome metrics include 97% of participants applying learning in the workplace and 92% rating sessions as 'Excellent'. There is no disclosed revenue, no funding history, no patents or awards, and no AI/ML capability evident in the available material.
AftaThought Training Consultants firmographics
Firmographics- Name
- AftaThought Training Consultants
- Legal name
- Calico Enterprise Ltd
- Website
- https://aftathought.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AftaThought Training Consultants is a UK-based, drama-led training consultancy that designs and delivers actor-facilitated, bespoke scenario-based workshops for housing associations and public sector organisations, with 30+ years of operation under Calico Enterprise Ltd.
- Ownership category
- akta.pro rank
AftaThought Training Consultants industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where AftaThought Training Consultants is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AftaThought Training Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Live Actor Training Sessions: In-person, interactive workshop delivery on a half-day, full-day, or multi-day basis. Delivered either company-wide or team-specific. Revenue is generated on a per-session or programme basis.
- Bespoke Training Films: Commissioned bespoke branded training films produced for clients. Films are scalable and repeatable learning assets that can be embedded into e-learning platforms. Revenue is project-based per commission.
- Conferences and Events Input: In-person performance input at large-scale client events. Shorter sessions that complement a client's conference agenda. Revenue is event-based.
- Consultancy & Co-design: The company offers consultancy and co-design services to help organisations develop training solutions, including the Ignite session (deep-dive needs assessment) and ongoing advisory support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AftaThought Training Consultants product offering
Product offeringCore offering
AftaThought Training Consultants is a UK-based drama-led training provider that delivers immersive, actor-facilitated workshops and bespoke branded training films for public sector, housing association, NHS and charity clients. Programmes are commissioned on a per-engagement basis, co-designed with clients through a five-step process and aimed at driving behavioural change in areas such as safeguarding, leadership, equality/diversity/inclusion, conflict management, customer experience and personal safety.
Product overview
AftaThought Training Consultants is a UK-based drama-led training provider offering CPD-accredited training programs for public sector and housing teams. The company delivers immersive, actor-facilitated workshops designed to drive behavioral change rather than just awareness. Their core offerings consist of three primary training formats: Live Actor Training (in-person interactive sessions), Bespoke Branded Films (pre-recorded scalable training content), and Conferences and Events (performance input for large gatherings). These formats are delivered through a structured five-step process: Ignite Session (consultation), Scenario Selection & Writing (custom content creation), Table Read (script review), Delivery Day (actor-facilitated workshop), and Debrief (evaluation and planning). The company specializes in training areas including Customer Experience, Managing Conflict, Personal Safety, Health & Safety, Equality/Diversity/Inclusion, Safeguarding & Mental Health, Domestic Abuse Awareness, Leadership, and Workplace Culture. Training is available face-to-face or virtually, and programmes can be embedded into clients' e-learning platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Actor-Facilitated Training Workshops In-person, interactive workshops delivered by professional actors guided by specialist facilitators, available in half-day, full-day or multi-day formats and delivered company-wide or to specific teams for public sector and housing clients.
- Bespoke Branded Training Films Pre-recorded, commissioned bespoke branded training films developed for individual clients, embeddable into client e-learning platforms or used alongside live facilitation for scalable, repeatable learning assets.
- Conference and Event Training Sessions In-person performance input delivered at large-scale client events and conferences as shorter sessions that complement the event agenda, with the option to co-deliver with the client's in-house experts.
- Training Consultancy and Co-design Services Consultancy engagement covering the Ignite discovery session, bespoke scenario co-design, table-read script review, facilitated delivery day and post-training debrief, helping organisations translate training needs into immersive, scripted learning experiences.
Quantifiable outcome
- 97% of participants applied what they learned in the workplace
- +3 more outcomes
Companies that use AftaThought Training Consultants
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
AftaThought Training Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AftaThought Training Consultants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Housing FederationcoreAfta Thought is a recognised sector supplier for the National Housing Federation, positioning the company as a trusted training partner for housing associations across the UK. This supplier status is a key trust signal and channel for reaching the housing sector.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
AftaThought Training Consultants competitors and assessment
Company assessmentDirect peers
- Make Believe Works: UK drama-based training provider that uses professional actors to deliver scenario-led learning on topics such as safeguarding, customer service and leadership. Directly comparable in actor-facilitated methodology and UK public sector focus.
- Perform or Learn: UK drama-based training company that uses professional actors to create immersive learning experiences around behaviour, culture and customer experience. Closely comparable in actor-led facilitation and corporate/soft skills focus.
- Hopscotch Consulting: UK-based drama and theatre-based learning consultancy delivering actor-facilitated behavioural change programmes to corporate and public sector clients. Closest direct peer in methodology, delivery model and target buyer profile to Afta Thought.
- Lemonade Learning: UK-based drama and experiential learning provider using professional actors to deliver soft skills, customer service and behavioural training. Comparable in delivery mechanism (actor-led scenarios) and target verticals.
Broad incumbents
- DDI (Development Dimensions International): Global leadership development and behavioural change consultancy serving large enterprises. Comparable on leadership and behavioural training outcomes to senior management audiences, but uses assessment-based consulting rather than drama-led delivery.
- Kineo: Global learning solutions provider (part of GP Strategies) offering blended learning, content design and bespoke programme development. Overlaps with Afta Thought on bespoke content creation and enterprise L&D delivery, but operates at much larger scale across digital and live formats.
- The Centre for Creative Leadership (CCL): Global leadership development organisation offering executive education and behaviour-change programmes. Comparable on the leadership and behavioural training outcome side, with overlapping public sector and enterprise buyers, but a fundamentally different delivery model (cohort-based programmes rather than actor-facilitated workshops).
- QA: Large UK technology and training provider offering a broad portfolio of corporate training, apprenticeships and professional development. Comparable as a UK enterprise training supplier but much broader in scope and scale, with limited drama-led specialism.
- BTS: Global strategy and leadership consulting firm using experiential, simulation-based learning with senior leaders. Comparable on behaviour-change outcomes and enterprise client base, with an overlapping experiential learning methodology, though at much larger scale and price point.
- Wilson Learning: Global sales, leadership and behavioural change training provider with experience-based learning methodologies. Comparable on behavioural change outcomes and enterprise L&D buyers, though delivered at global scale through partner networks rather than actor-led workshops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AftaThought Training Consultants social profiles
Digital presenceAftaThought Training Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
AftaThought Training Consultants leadership team
Management profileNumber of profiles
AftaThought Training Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AftaThought Training Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AftaThought Training Consultants
What does AftaThought Training Consultants do?
AftaThought Training Consultants is a UK-based drama-led training provider that delivers immersive, actor-facilitated workshops and bespoke branded training films for public sector, housing association, NHS and charity clients. Programmes are commissioned on a per-engagement basis, co-designed with clients through a five-step process and aimed at driving behavioural change in areas such as safeguarding, leadership, equality/diversity/inclusion, conflict management, customer experience and personal safety.
Is AftaThought Training Consultants a public or private company?
AftaThought Training Consultants is a private company. It is classified as corporate owned and is currently operating.
When was AftaThought Training Consultants founded?
AftaThought Training Consultants was founded in -1. It employs 1 to 10 people.
Where is AftaThought Training Consultants based?
AftaThought Training Consultants is headquartered in Liverpool, United Kingdom, in the Europe region.
How does AftaThought Training Consultants make money?
Four revenue lines are on record. Live Actor Training Sessions are the primary driver. The others are bespoke Training Films, conferences and Events Input and consultancy & Co-design.
Who are AftaThought Training Consultants's main competitors?
Direct peers on record are Make Believe Works, Perform or Learn, Hopscotch Consulting and Lemonade Learning. Broad incumbents are DDI (Development Dimensions International), Kineo, The Centre for Creative Leadership (CCL), QA, BTS and Wilson Learning.
Does AftaThought Training Consultants have an API?
No public API is recorded for AftaThought Training Consultants.
What industry is AftaThought Training Consultants in?
AftaThought Training Consultants's product category is Professional Training Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of BPACANAD, Sales, Customer Service & Soft Skills Training. Its NAICS code is 611430 and its SIC code is 8200.