Hopscotch Consulting

What Hopscotch Consulting does

Hopscotch Consulting is a UK-based social impact agency that delivers behaviour change campaigns, educational programmes, and strategic consultancy services across four thematic areas: health and wellbeing, future skills and employability, sustainability, and education. Founded in 2011 and headquartered in London, the company has built a portfolio of named programmes including Studio You (a PE platform for teenage girls used in 50% of English secondary schools), Switched On (rail safety for Network Rail), THINK! (road safety for the Department for Transport), Step into the NHS, Climate Ambassadors, and Breakthrough Science with Pfizer. The underlying operating model is audience-led co-creation, leveraging proprietary panels including the Youth Insight Panel and Educator Panel to ensure programmes are developed with rather than for target audiences. Service offerings span strategic consultancy, content creation, activation and project execution, and impact reporting, delivered through the Path to Impact framework.

The business operates as a B2B professional services firm contracting directly with UK government agencies, charities, and corporate brands. Clients include Sport England, NHS, Pfizer, BUPA, Network Rail, UK Space Agency, Met Office, DWP, The Crown Estate, Women in Sport, and The Gatsby Foundation, with many engagements structured as multi-year programme commitments. Distribution is achieved through direct client engagements and educational institution channels (schools, colleges, universities). Hopscotch is part of We. Communications following a September 2022 acquisition, providing access to a global agency network while the London-based entity retains operational autonomy and its social impact focus. The company has received multiple industry awards including the 2023 Sport Industry Awards Active and Wellbeing Award for Studio You.

Revenue mechanics are not publicly disclosed; the firm operates as a private limited company registered in England and Wales (Hopscotch Limited) with 11-50 employees. No venture capital or private equity funding rounds have been disclosed. Financial accounts for FY18-19 and the year ended 31 March 2020 are referenced on the company's governance page, indicating ongoing operations prior to and continuing through the WE Communications acquisition.

Name

Hopscotch Consulting

Legal name

Hopscotch Limited

Website

https://hopscotchconsulting.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopscotch Consulting is a UK-based social impact agency delivering behaviour change and education campaigns for government agencies, charities, and corporate brands; since September 2022 it operates as a subsidiary of WE Communications while retaining its London-based social impact focus.

Ownership category

akta.pro rank

Product category

Social Impact Communications Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Social impact consulting
• Education programme development
• Behaviour change campaigns
• Corporate social responsibility
• Youth engagement programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Strategic consultancy engagements helping brands, charities and public sector organizations define, create and measure their social impact programmes. Services include strategic planning, campaign development, and programme execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hopscotch Consulting is a B2B social impact agency that delivers strategic consultancy, content creation, campaign activation, project execution, and impact reporting for government agencies, charities, and corporate brands. The firm specializes in education-focused behaviour change programmes that target young people across the thematic areas of health, wellbeing, skills, sustainability, and education. Its end-to-end "Path to Impact" framework guides engagements from insight and strategy through creative development, delivery, and measurement.

Product overview

Hopscotch Consulting is a social impact agency offering a portfolio of named educational programmes and campaign products across four thematic areas: health and wellbeing, future skills and employability, sustainability, and education. Their core offerings include Studio You (a PE platform for teenage girls), Switched On (rail safety programme), Logo Lift Off (UK Space Agency competition), Talking Futures (careers programme), The Ripple Effect (water conservation), Met Office for Schools, Big Sister (physical activity initiative), THINK! (road safety), Wellbeing for Educators (BUPA partnership), SkillSet: Offshore Wind, Breakthrough Science (Pfizer STEM programme), Step into the NHS, and Climate Ambassadors. The company provides strategic consultancy, content creation, activation and project execution, and impact reporting services. They are part of We. Communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio You
• Switched On
• Logo Lift Off
• Talking Futures
• The Ripple Effect
• Met Office for Schools
• Big Sister
• THINK!
• Wellbeing for Educators
• SkillSet: Offshore Wind
• Breakthrough Science
• Step into the NHS
• Climate Ambassadors

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core, flagship and minor.

• WE CommunicationscoreStrategic or Co-development Partner · 1 September 2022In September 2022, Hopscotch joined WE Communications (formerly We.), creating a partnership committed to driving positive change for the next generation. The acquisition enhanced capabilities across corporate reputation, ESG, CSR, and global education programmes while maintaining Hopscotch's social impact focus.
• Sport EnglandflagshipStrategic or Co-development PartnerLong-standing partnership delivering the This Girl Can campaign and Studio You platform for teenage girls physical education. Studio You has reached over 100,000 girls in 50% of English secondary schools.
• The Crown EstatecoreStrategic or Co-development PartnerPartnership on multiple initiatives including SkillSet: Offshore Wind (with DWP) to upskill work coaches, and Minecraft Education sustainability worlds for 7-14 year olds with Microsoft UK.
• Microsoft UKcoreStrategic or Co-development PartnerCollaboration on Minecraft Education worlds for sustainability education, working with The Crown Estate to create immersive learning experiences on offshore wind and conservation.
• Department for TransportcoreStrategic or Co-development PartnerPartnership on THINK! road safety campaign to encourage schools to reprioritise road safety education for 3-16 year olds.
• Network RailcoreStrategic or Co-development PartnerJoint development of Switched On rail safety programme educating 3-16 year olds about rail safety, delivered through schools nationwide.
• Women in SportcoreStrategic or Co-development PartnerPartnership on Big Sister initiative to help teenage girls aged 9-15 re-engage with physical activity, working with consortium partners Places Foundations, Places Leisure, and Hey Girls.
• Nuffield HealthcoreStrategic or Co-development PartnerPartnership on Move together programme offering free exercise classes for 11-16 year olds at over 100 sites across the UK.
• UK Space AgencycoreStrategic or Co-development PartnerLogo Lift Off competition partnership celebrating UK space launches, engaging 4-11 year olds with STEAM education through logo design competition.
• The Gatsby FoundationcoreStrategic or Co-development PartnerTechnicians campaign and Talking Futures parental engagement programme development. Hopscotch was lead agency in consortium including Four Communications, Chrysalis Research, and The Bureau.
• PfizercoreStrategic or Co-development PartnerBreakthrough Science STEM education programme launched September 2023, developed with Academies Enterprise Trust, Careers and Enterprise Company, and NIHR.
• Office for National Statistics (ONS)coreStrategic or Co-development PartnerEducation resource development for 16-18 year olds, working with Association of Colleges and Hopscotch Educator Network on project toolkits covering inflation, gender pay gap, and health topics.
• BUPAcoreStrategic or Co-development PartnerWellbeing for Educators programme creating positive wellbeing culture in schools, with 70% of participants reporting being more positive after four months.
• University of ReadingminorStrategic or Co-development PartnerClimate Ambassadors programme expansion, supporting education settings across England to develop Climate Action Plans.
• STEM LearningminorStrategic or Co-development PartnerClimate Ambassadors programme co-led with University of Reading, providing expert support for climate education.
• EAUCminorStrategic or Co-development PartnerClimate Ambassadors programme co-led with University of Reading and STEM Learning, the national sustainability charity for UK universities.
• Youth Leads UKcoreStrategic or Co-development PartnerPartnership with award-winning youth voice charity to ensure young people's voices are front and centre of social impact programmes.
• NHScoreStrategic or Co-development PartnerStep into the NHS campaign showcasing over 350 NHS careers to primary and secondary school students.
• Department for Work and Pensions (DWP)coreStrategic or Co-development PartnerPartnership with The Crown Estate on SkillSet: Offshore Wind programme to upskill DWP work coaches on offshore wind sector careers.
• NikeminorImplementation/ SI/ Consulting PartnerIndustry partner on Studio You campaign bringing non-traditional PE disciplines to schools.
• Association for Physical EducationminorImplementation/ SI/ Consulting PartnerIndustry professional body partner for Studio You PE programme development.
• Activity AllianceminorImplementation/ SI/ Consulting PartnerIndustry partner for inclusive physical education content on Studio You platform.
• BrakeminorImplementation/ SI/ Consulting PartnerRoad safety stakeholder partner for THINK! campaign development.
• BikeabilityminorImplementation/ SI/ Consulting PartnerRoad safety stakeholder partner for THINK! campaign development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Livity: UK creative agency that works with brands, charities, and government to deliver campaigns aimed at young people, including skills, employability, and social impact programmes. Livity shares Hopscotch's youth-focused audience, social-impact mission, and B2B campaign/consulting model.
• Forster Communications: UK-based independent communications agency focused on social purpose, charity, and public-sector clients. Forster delivers behaviour-change campaigns and strategic communications for charities and government — directly comparable in client mix, mission orientation, and campaign-based delivery model to Hopscotch.
• The Good Agency: UK creative and strategic communications agency purpose-built for charities, NGOs, and socially-minded brands. The Good Agency offers campaign development, brand strategy, and content creation for social impact — closely mirroring Hopscotch's purpose-led consulting and campaign execution model.

Broad incumbents

• Edelman UK: Global communications firm with a dedicated purpose, climate, and education practice. Edelman competes for the same government, charity, and corporate social-impact briefs as Hopscotch but as part of a much larger generalist agency portfolio rather than a specialist education focus.
• FleishmanHillard UK: Global PR and communications network with a purpose and social-impact practice serving government, NGO, and corporate clients on behaviour-change and CSR campaigns. Overlaps with Hopscotch's strategic consultancy and campaign execution but is delivered through a much broader generalist agency.
• Ogilvy UK: Global advertising and communications network with social impact, behaviour change, and purpose practices (e.g. Ogilvy Behavioural Science). Comparable on behaviour-change campaign development for governments and corporates, but delivered through a much larger agency platform.
• WE Communications: Hopscotch's parent company since September 2022. WE Communications is a global communications agency with purpose, ESG, and CSR capabilities that complement Hopscotch's specialist social-impact and education focus and offer overlap in delivering behaviour-change and stakeholder campaigns.
• Ketchum UK: Global communications agency with purpose, public affairs, and behaviour-change capabilities serving government and corporate clients. Ketchum competes with Hopscotch for behaviour-change and education briefs but does so as part of a large multi-discipline agency.

Emerging players

• Blue State: US-headquartered purpose-driven digital agency working with nonprofits, campaigns, and brands on behaviour change and digital mobilisation. Blue State overlaps with Hopscotch in purpose-led campaign strategy, content creation, and digital activation but operates primarily in the US rather than the UK market.

Regional players

• Everfi (Blackbaud): US-headquartered education and social-impact content provider delivering digital curricula on health, financial literacy, and STEM to schools and workplaces. Everfi shares Hopscotch's education-content and social-impact orientation and serves similar institutional buyers, but operates primarily in North America with a more productised/recurring delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Hopcomms
• LinkedInlinkedin.com/company/hopscotch-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopscotch Consulting