AFTPM | Association Française des Tierces Parties Marketing

What AFTPM | Association Française des Tierces Parties Marketing does

AFTPM (Association Française des Tierces Parties Marketing), founded in 2007 and headquartered at 6 rue de la Michodière, 75002 Paris, is a French non-profit professional trade association governed by the loi du 1er juillet 1901. The organization brings together 26 third-party marketing (TPM) member companies that provide outsourced commercial development, marketing, and product-promotion services to fund management firms operating across Europe, North Africa, the Middle East, and North America. Member TPMs work exclusively under written mandates paid by the fund management firm (not as financial advisors) and target qualified professional investors; collectively they have raised over €11 billion for their fund-management clients as of August 2024.

AFTPM's product/service portfolio centers on five pillars: (1) the core TPM profession advocacy and member-representation role; (2) twice-yearly professional training sessions conducted by external experts on regulatory, fiscal, and legal issues; (3) a Code of Conduct (Code of Ethics) that all members sign and which is incorporated into fund-management contracts; (4) a collectively negotiated civil liability insurance policy with a major European insurer covering members' professional liability; and (5) a member networking platform comprising an annual general meeting in early January plus quarterly member meetings. The "TPM" designation itself is a registered trademark whose use is reserved for members, providing a branding and regulatory-recognition anchor.

The association's business model is straightforward subscription: AFTPM is financed exclusively by member annual dues, with no external investors, parent company, or funding rounds. Governance rests with an Executive Committee comprising a President (Eric Charbonnier), Vice President (Nathalie Renson), Treasurer (Frédéric Stouls), and two committee members (Roger Nizard, Guillaume de Charry), all elected representatives of member firms. The association has no proprietary technology product, no AI capabilities, no disclosed revenue figure, and 13 listed employees/elected officials. Its growth lever is institutional positioning: partnerships with PwC (2023), OPADEO (2024), INDEFI (2025), and SF2/CFA Institute (2026) point to an evolving role from pure trade representation toward research and standards-setter in the European third-party marketing ecosystem.

Name

AFTPM | Association Française des Tierces Parties Marketing

Legal name

Association Française des Tierces Parties Marketing

Website

https://aftpm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AFTPM is a French non-profit trade association founded in 2007 that represents 26 third-party marketing firms providing outsourced commercial development and marketing services to fund management companies across Europe, North Africa, the Middle East, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Dues: AFTPM is a non-profit organisation overseen by the 1st of July, 1901 law (French non-profit law) and is financed exclusively by its members' annual dues. The association brings together companies dedicated to the commercial development of fund management companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AFTPM is a French non-profit professional trade association that represents and supports Third Party Marketing (TPM) member companies delivering outsourced commercial development and marketing services to fund management firms. Its offering combines industry representation with financial regulators, a Code of Conduct, twice-yearly expert training, quarterly member meetings, and a group civil liability insurance policy. Member TPMs operate under written mandates for fund management firms across Europe, North Africa, the Middle East, and North America.

Product overview

AFTPM is a professional association offering a unified portfolio of services for Third Party Marketers in the asset management industry. The core offering is TPM Services — outsourced marketing and commercial development for fund management firms. This is supported by professional training programs (conducted twice yearly), a Code of Conduct compliance framework that all members must sign, a negotiated civil liability insurance policy, and a member networking platform with quarterly meetings. The association does not offer a standalone software product; rather, it provides a structured professional framework combining industry representation, regulatory guidance, insurance protection, and peer collaboration for independent marketing professionals serving the European fund management sector.

Differentiator

Problem solved

Functional benefit

Products and services

• AFTPM Industry Representation and Membership

Quantifiable outcome

• Members have raised more than €11 billion for fund management firm clients

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• SF2minorStrategic or Co-development Partner · 1 March 2026Collaborative workshop on 'Value For Money' - AFTPM co-hosted with SF2 and CFA to discuss institutional investment topics
• CFA InstituteminorStrategic or Co-development Partner · 1 March 2026Collaborative workshop on 'Value For Money' - AFTPM co-hosted with SF2 and CFA to discuss institutional investment topics
• INDEFIminorStrategic or Co-development Partner · 1 March 2025INDEFI Institutional Investor Barometer 2025 - AFTPM involved in research on institutional investment trends
• AF2IminorStrategic or Co-development Partner · 1 July 2024AF2I Survey collaboration - AFTPM participates in industry surveys and presentations
• OPADEOminorStrategic or Co-development Partner · 1 April 2024Compliance workshop - AFTPM collaborated on compliance-related discussions with OPADEO
• PwCminorStrategic or Co-development Partner · 1 July 2023PwC Regulatory Analysis of Third-Party Manager's Activities - AFTPM collaborated on regulatory analysis presentations
• OVHminorOthersWebsite hosting provider - OVH hosts the AFTPM website at 2 rue Kellermann, 59100 Roubaix, France
• ALOR-IT (Alor Conseil)minorOthersSite design partner - ALOR-IT designed and maintains the AFTPM website. Contact: [email protected]
• Major European Insurance CompanycoreOthersAFTPM negotiated a civil liability insurance policy for all its members with one of the major European insurance companies, allowing members to exercise their profession of TPM with protection

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Others

• 100 Women in Finance: Global not-for-profit professional network for women in the finance and investment industry. Comparable to AFTPM as a membership-driven organization offering networking, education, and industry engagement for finance professionals, though with a different member demographic and mission.

Broad incumbents

• ICI – Investment Company Institute: The leading US trade association for regulated investment funds, including mutual funds and ETFs. Comparable to AFTPM as a long-established fund industry body performing advocacy, research, and member services, though at significantly greater scale and breadth than AFTPM's niche TPM focus.
• SIFMA – Securities Industry and Financial Markets Association: US-based trade association for broker-dealers, asset managers, and securities firms. Comparable to AFTPM in its role representing financial services distribution and capital markets participants, though operating at a much broader scope and scale.
• FIA – Futures Industry Association: Global derivatives industry association. Comparable to AFTPM as a financial services membership organization providing advocacy, education, and member services to a defined professional community operating at the intersection of markets and distribution.

Direct peers

• AIMA – Alternative Investment Management Association: Global hedge fund and alternative investment industry association with a strong European presence. Comparable to AFTPM as a membership-driven body providing codes of conduct, training, and regulatory advocacy for a specific sub-segment of the asset management industry.
• EFAMA – European Fund and Asset Management Association: Pan-European trade association for the investment management industry, based in Brussels. Comparable to AFTPM as a sectoral industry body advocating for asset management distribution and marketing standards across Europe, with overlapping member companies and regulatory engagement.
• AFG – Association Française de la Gestion financière: The principal French asset management industry association. Directly comparable to AFTPM because both are Paris-based 1901-law associations representing French asset management stakeholders, providing industry representation, training, and codes of conduct, though AFG represents asset managers themselves while AFTPM represents their outsourced marketing partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aftpm-association-fran%C3%A7aise-des-tierces-parties-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFTPM | Association Française des Tierces Parties Marketing