What Agape Decor does

Ágape Projetos e Decorações (Agape Decor) is a privately-held Brazilian interior decoration retailer and design services firm headquartered in Rio de Janeiro, founded and led by designer Cris Pinheiro. The company offers a comprehensive portfolio of home décor products spanning wallpapers, carpets and vinyl flooring, blinds and curtains, rugs, bedspreads and pillows, furniture, custom carpentry (Marcenaria), and awnings and pergolas, alongside bespoke interior design and project services delivered by a team of designers, architects, and engineers.

The business operates a single physical showroom serving the State of Rio de Janeiro, supplemented by online sales and a WhatsApp-based customer service channel marketed as 24/7 ("ALWAYS OPEN"). Its technology stack is not publicly disclosed, with no documented proprietary features, integrations, APIs, or mobile applications. The product portfolio is assembled from third-party collections and brand partnerships (e.g., African Queen III and Natural FX 2 wallpaper lines, Beber Point and Baltimore commercial carpets, Pergola Zen retractable pergolas) sourced rather than manufactured in-house.

Ágape generates revenue through three streams: one-time product sales (catalog and made-to-order items), professional interior design and project services, and custom carpentry jobs. The company serves three customer segments — residential consumers (primary), commercial and corporate clients (primary), and architects and specifiers (secondary, B2B2C) — and markets flexible payment terms as a competitive differentiator. With only six employees, no external institutional funding, and no public listing, the firm operates as a bootstrapped, founder-controlled lifestyle business with single-state geographic reach.

Name

Agape Decor

Legal name

Ágape Projetos e Decorações

Website

https://agapedecor.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ágape Projetos e Decorações is a Rio de Janeiro-based interior decoration retailer and design services firm offering wallpapers, flooring, window treatments, furniture, custom carpentry, and awnings to residential consumers, commercial clients, and architects across the State of Rio de Janeiro, Brazil.

Ownership category

akta.pro rank

Product category

Interior Design & Home Décor

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior decoration products
• Custom furniture design
• Window treatment solutions
• Residential flooring
• Interior design services

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of interior decoration products including wallpapers, carpets, vinyl floors, blinds, curtains, rugs, bedspreads, pillows, furniture, and awnings. Products include both standard and made-to-order items.
2. Interior Design & Project Services: Custom interior design and decoration project services delivered by a team of interior designers, architects, and engineers. Projects are conducted in-person and online.
3. Custom Carpentry: Bespoke fitted furniture (móveis planejados) made-to-measure, tailored to the client's space, materials, and style preferences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ágape Projetos e Decorações is a Brazilian interior decoration retailer and service provider offering wallpapers, carpets, vinyl floors, blinds, curtains, rugs, bedspreads, pillows, furniture, custom carpentry, and awnings/pergolas. The company also delivers custom interior design and decoration project services through a team of interior designers, architects, and engineers for both residential and corporate clients.

Product overview

Ágape Projetos e Decorações is a Brazilian interior decoration company offering a comprehensive portfolio of home décor products and services. The company provides wallpapers (Papéis de Parede), carpets and vinyl floors (Carpetes e Pisos Vinílicos), blinds and curtains (Persianas e Cortinas), rugs (Tapetes), bedspreads and pillows (Colchas e Almofadas), furniture (Mobiliário), custom carpentry (Marcenaria), corporate solutions (Corporativo), and awnings/pergolas (Toldos). The offering consists of multiple distinct product categories with various sub-products within each category, including specialized blind types (Cellular, Romana, Plissada, Rollux, Vertical, Horizontal Alumínio/Madeira, Silonew, Irisnew, Dual, Painel), wallpaper collections (African Queen III, Alta Gamma Tissé, Ciara, Hana, Inspire, Jackie, Maison, Natural FX 2, Pippo, Thema), carpet varieties (Residential and Commercial), vinyl and laminate flooring, and awning systems (Braços Articulados, Retos, Verticais, Pergolas). The company serves the State of Rio de Janeiro, Brazil, and operates 24/7, offering personalized service for architects and specifiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpapers (Papéis de Parede) Decorative wall coverings available in collections including African Queen III, Alta Gamma Tissé, Ciara, Hana, Inspire, Jackie, Maison, Natural FX 2, Pippo, and Thema, featuring styles such as floral, botanical, tropical, classic, textures, checkered, marble, and crocodile patterns. Targeted at residential and commercial interior decoration customers.
• Carpets and Vinyl Floors (Carpetes e Pisos Vinílicos) Commercial and residential carpets plus vinyl and laminate flooring solutions offering thermal and acoustic comfort, scratch and stain resistance, and water resistance. Serves both residential homeowners and corporate/commercial clients.
• Blinds and Curtains (Persianas e Cortinas) Window treatments including Cellular, Roman (Romana), Pleated (Plissada), Rollux, Vertical, Horizontal Aluminium and Wood, Irisnew, Lume Premium, Painel, Dual, Divnew, Silonew, Hospital Curtains (Cortina Hospitalar), and various fabric curtains, available in transparent, translucent, and blackout options. Targets residential and commercial customers seeking thermal and acoustic comfort, UV reduction, and modern design.
• Rugs (Tapetes) Nylon rugs with modern design, anti-allergic properties, and easy maintenance for various environments including residential and commercial spaces.
• Bedspreads and Pillows (Colchas e Almofadas) Decorative bedding and cushions made with exclusive, high-quality fabrics designed to bring sophistication and design to interior environments. Targeted at residential consumers.
• Furniture (Mobiliário) Furniture including sofas, dining tables, and headboards emphasizing quality, sustainability, and innovation. Targeted at residential consumers furnishing their homes.
• Custom Carpentry (Marcenaria) Bespoke made-to-measure fitted furniture (móveis planejados) designed exclusively for the client's space, offering a variety of materials and formats for a personalized, elegant integrated look. Targeted at residential and commercial clients needing tailored built-in furniture solutions.
• Corporate Interior Decoration (Corporativo) Commercial and corporate interior decoration solutions for business environments including office fit-outs, commercial flooring, window treatments, and bespoke furniture. Targeted at businesses seeking professional, cohesive corporate environments.
• Awnings and Pergolas (Toldos e Pérgolas) Awning systems including Braços Articulados, Retos/Pivotantes, Verticais, and Retractable Pergolas with models such as Pérgola Zen, Pérgola Zen Rain, EOS, Desert, Indico, SAX955, SAX950, Screen Rits 100, Screen Universal 130, Nimbus, A1 Smart, A1 Premium, M1 Smart, M1 Premium, Ares Max, and Ares Mini. Targeted at residential and commercial customers seeking outdoor shading solutions.
• Interior Design and Decoration Project Services Custom interior design and decoration project services delivered by a team of interior designers, architects, and engineers. Projects are conducted in-person and online for residential and commercial clients across Rio de Janeiro State, transforming client visions into reality with comprehensive end-to-end execution.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Leroy Merlin Brasil: Major home improvement retailer in Brazil with broad offerings including flooring, blinds, and interior decoration products. Comparable to Ágape as a competing channel for flooring, window treatments, and interior decoration products.
• RH (Restoration Hardware): Luxury home furnishings retailer with integrated interior design services and galleries. Comparable to Ágape in combining premium home products with in-house design services and curated luxury positioning.
• Casa & Vídeo: Brazilian home goods and decoration retailer with broad assortment. Comparable to Ágape as a national-scale competitor in Brazilian home decor retail across multiple categories.

Direct peers

• Etna: Brazilian home decoration and furniture retailer offering furniture, rugs, lighting, and decor with a design-led premium positioning. Comparable to Ágape in product breadth across home categories and premium Brazilian market focus.
• Tok&Stok: Brazilian furniture and home decor retailer offering furniture, decor, and organization products. Comparable to Ágape in core product categories (furniture, decor) and Brazilian consumer market.
• Camicado: Brazilian specialty retailer of home decor, bedding, and gifts with curated premium positioning. Directly comparable to Ágape as a multi-category home decoration retailer serving Brazilian consumers seeking design-led products.
• Todeschini: Brazilian premium furniture manufacturer and retailer with custom furniture ('móveis planejados') capability. Comparable to Ágape in custom carpentry offering and premium positioning in the Brazilian market.
• Marabraz: Brazilian home decor and furniture retailer with broad assortment across decoration, lighting, and furniture. Comparable to Ágape in retail format and Brazilian home decoration product mix.
• Westwing Brasil: Brazilian arm of Westwing, an online home decor club with curated premium products and design content. Comparable to Ágape in premium home decor positioning and Brazilian consumer focus.

Emerging players

• Havenly: Online interior design service connecting consumers with professional designers. Comparable to Ágape's interior design service offering, though digitally native and without the integrated showroom/retail model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/decoragape
• LinkedInlinkedin.com/company/agape-decor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agape Decor