What Blue Lizard Sunscreen does

Blue Lizard Sunscreen is a privately held US sun-care brand that develops and sells mineral-based sunscreen products under the "Blue Lizard Australian Sunscreen" label. The company is a brand within Crown Laboratories Inc., a Revance Company, and operates from Johnson City, Tennessee with 51–100 employees. Originally launched in Australia, the brand entered the US market in 1998, initially selling through dermatology offices before expanding into pharmacies and mass retail.

The product portfolio centers on 100% mineral-active SPF 50 formulations built around Zinc Oxide and Titanium Dioxide, with reef-safe credentials (no Oxybenzone or Octinoxate), formulations free of parabens, phthalates, and fragrances, and 80-minute FDA-maximum water resistance. Blue Lizard organizes its assortment into five specialized collections—Sensitive, Kids, Baby, Sport, and Sheer—offered in lotion, spray, and stick formats, plus a Mineral SPF 15 Lip Balm. Notable product features include the proprietary Smart Cap, which changes color in the presence of UV radiation, and a Sheer Face formula containing a Blue Light Complex for screen-emitted light exposure. In February 2026, the company expanded beyond sun protection with the launch of its first After Sun Soothing Lotion, formulated with Aloe Vera, Cucumber Extract, and Shea Butter.

Revenue is generated through unit-priced consumer sales (typical prices $8.99–$19.95) distributed across mass-market channels including Amazon, Target, Walmart, Walgreens, Ulta Beauty, Academy Sports, and Costco, supplemented by direct-to-consumer sales at bluelizardsunscreen.com. The go-to-market leans on health-professional endorsement (ProVoice-verified #1 pediatrician-recommended mineral sunscreen brand; 20+ years of dermatologist trust), event-driven partnerships (Manning Passing Academy, Skin Cancer Foundation), and content marketing through a branded blog and Instagram presence. All revenue is one-time consumer purchase, with seasonal demand patterns and no disclosed subscription or recurring component.

Name

Blue Lizard Sunscreen

Legal name

Crown Laboratories Inc.

Website

https://bluelizardsunscreen.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Blue Lizard is a private US mineral-sunscreen brand selling SPF 50 products across Sensitive, Kids, Baby, Sport, and Sheer collections plus After Sun care. Distributed via Target, Walmart, Costco, Amazon, and DTC, it serves families seeking dermatologist- and pediatrician-trusted reef-safe sun protection.

Ownership category

akta.pro rank

Product category

Mineral Sunscreen / Sun Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Mineral/Physical Sun Protection (CRABAHAC)

Keywords

• Mineral sunscreen
• Sun protection
• Reef-safe skincare
• After-sun lotion
• Pediatrician-recommended

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Consumer Sunscreen Products: Blue Lizard generates revenue through the sale of mineral-based sunscreen and after-sun products sold through major retail channels and direct-to-consumer e-commerce. Products include lotions, sprays, sticks, and lip balms across multiple collections (Sensitive, Kids, Sport, Baby, Sheer, Lip Care, After Sun). Revenue is primarily one-time purchase driven with seasonal demand patterns.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Blue Lizard Sunscreen manufactures and sells 100% mineral-active broad-spectrum sunscreens (SPF 50) using Zinc Oxide and Titanium Dioxide, offered in lotion, spray, and stick formats across specialized collections for Sensitive, Kids, Baby, Sport, and Sheer use cases. The portfolio also includes a Mineral SPF 15 Lip Balm and, as of February 2026, an After Sun Soothing Lotion marking entry into post-sun care. All products are distributed through major U.S. retail chains, online marketplaces, and the brand's own e-commerce site, and feature the proprietary Smart Cap color-changing UV indicator.

Product overview

Blue Lizard Sunscreen is a mineral-based sunscreen brand offering a comprehensive portfolio of sun protection and after-sun products. The core product line consists of SPF 50 broad-spectrum mineral sunscreens available in lotion, spray, and stick formats across multiple specialized collections: Sensitive (for sensitive skin), Kids (for children's skin), Baby (for infants), Sport (for active lifestyles), and Sheer (for everyday use with Australian botanicals). The brand also offers a Mineral Lip Balm SPF 15 for lip protection. In February 2026, Blue Lizard expanded beyond sun protection with the launch of After Sun Soothing Lotion, marking their entry into post-sun skincare. All products feature mineral-only active ingredients (Zinc Oxide and/or Titanium Dioxide), are free from Oxybenzone and Octinoxate (reef-friendly), and incorporate the Smart Cap technology that changes color in harmful UV light. The brand is owned by Crown Laboratories (a Revance Company) and has been trusted by dermatologists and pediatricians for nearly 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensitive Mineral Sunscreen Lotion SPF 50 Mineral sunscreen lotion with Zinc Oxide and Titanium Dioxide formulated for sensitive skin; free from parabens, phthalates, fragrances, and harsh chemical actives; broad-spectrum UVA/UVB protection.
• Sensitive Mineral Sunscreen Spray SPF 50
• Sensitive Mineral Sunscreen Stick SPF 50
• Kids Mineral Sunscreen Lotion SPF 50
• Kids Mineral Sunscreen Spray SPF 50
• Kids Mineral Sunscreen Stick SPF 50
• Sport Mineral Sunscreen Lotion SPF 50
• Sport Mineral Sunscreen Spray SPF 50
• Baby Mineral Sunscreen Lotion SPF 50
• Baby Mineral Sunscreen Stick SPF 50
• Sheer Mineral Sunscreen Lotion SPF 50
• Sheer Face Mineral Sunscreen Lotion SPF 50
• Mineral Sunscreen Lip Balm SPF 15
• After Sun Soothing Lotion

Quantifiable outcome

• 98% of UVB rays blocked with SPF 50 formulas
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Manning Passing AcademycoreGTM or Marketing Partner · 26 June 2026Blue Lizard became the first official sunscreen partner of the Manning Passing Academy (MPA), providing sunscreen products to MPA athletes, coaches, staff, and attendees for sun protection during outdoor activities. The partnership includes Blue Lizard branding across the Academy's website, on-site signage, event materials, and product inclusion in gift bags. Blue Lizard joins an existing roster of partners including Nike, Gatorade, and Graduate by Hilton.
• Skin Cancer FoundationcoreStrategic or Co-development PartnerBlue Lizard partners with the Skin Cancer Foundation to encourage sun care education and improve skin health through protection, early detection, and treatment. This partnership supports educational content and awareness initiatives around skin cancer prevention.
• Nike (MPA Partner)minorGTM or Marketing PartnerExisting roster partner at the Manning Passing Academy alongside Blue Lizard.
• Gatorade (MPA Partner)minorGTM or Marketing PartnerExisting roster partner at the Manning Passing Academy alongside Blue Lizard.
• Graduate by Hilton (MPA Partner)minorGTM or Marketing PartnerExisting roster partner at the Manning Passing Academy alongside Blue Lizard.
• Crown Laboratories Inc.coreOthersBlue Lizard is owned by Crown Laboratories Inc., which is a Revance Company. Revance announced the launch of Blue Lizard After Sun Soothing Lotion, marking the suncare brand's expansion beyond sun protection into post-sun care.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coppertone: Owned by Beiersdorf, Coppertone is the legacy mass-market sunscreen leader. It overlaps directly with Blue Lizard at Target, Walmart, and Walgreens, but its portfolio is broader (chemical + mineral) and less differentiated on reef-safe / pediatrician positioning.
• Banana Boat: Owned by Edgewell Personal Care, Banana Boat is the second mass-market sunscreen incumbent. Competes directly at mass retail with Blue Lizard's Sport and Kids collections, but anchors primarily on chemical actives and beach/sport imagery rather than mineral-only messaging.
• Neutrogena Sunscreen: Johnson & Johnson's Neutrogena carries mineral sun lines (e.g., Sensitive Skin, Beach Defense) sold alongside Blue Lizard at Target/Walmart. It competes on dermatology trust but lacks Blue Lizard's pure-mineral positioning and Smart Cap novelty.

Direct peers

• Sun Bum: Sun Bum is a lifestyle-branded mineral and chemical sunscreen brand sold through Target, Costco, and Amazon with comparable family/kids positioning. It competes head-to-head in mass-tiger channels and has overlapping customer personas (active, family, reef-safe).
• Australian Gold: Australian Gold is a heritage mineral and tinted sunscreen brand originated in Australia (like Blue Lizard) and distributed through mass and specialty retail including Target and Amazon. Strong overlap on mineral positioning, family sport collections, and reef-conscious messaging.
• Supergoop!: Supergoop! is a fast-growing premium sunscreen brand that pioneered the SPF-as-skincare positioning. Competes for the same digitally-savvy, ingredient-conscious shopper that Blue Lizard targets, with overlap in Sheer Face and daily-wear SPF categories at Sephora, Ulta, and DTC.

Emerging players

• EltaMD: EltaMD is a dermatologist-recommended mineral sunscreen brand owned by Colgate-Palmolive. It is the prestige/clinical peer (sold through dermatologists, medical channels, and Sephora) that competes for the same pediatrician/dermatologist trust tier as Blue Lizard at higher price points.
• La Roche-Posay Anthelios: La Roche-Posay (L'Oréal) markets the Anthelios mineral/chemical hybrid sunscreen line sold through dermatologists, Target, and Amazon. Comparable on dermatologist endorsement and sensitive-skin positioning, though broader portfolio than Blue Lizard.
• Badger Balm: Badger is a small certified-organic mineral sunscreen brand with similar reef-safe, sensitive-skin positioning. Smaller scale and sold primarily through natural-product channels, but directly comparable on ingredient philosophy and target persona.
• Goddess Garden: Goddess Garden is a mineral/reef-safe sunscreen brand with Baby, Kids, Sport, and Daily collections closely paralleling Blue Lizard's portfolio structure. Competes in the same niche ingredient-conscious segment at natural and mass retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bluelizardsunscreen
• Xx.com/BlueLizardSun
• Facebookfacebook.com/BlueLizardSunscreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Lizard Sunscreen