Agence Adverti

What Agence Adverti does

Agence Adverti is a French digital communication agency (legal entity SARL ADVERTI) headquartered in Troyes, France, founded in 2016 and restructured in July 2025 into a collective of approximately 8–9 specialized independent freelancers. The company operates exclusively in the Grand Est region of France, serving SMBs (TPE/PME), local government entities (collectivités), e-commerce businesses, startups, and select larger organizations. Service delivery is direct, project-based, and sold through the company's own website, phone, and email channels — no resellers or marketplace distribution.

The firm's service portfolio spans five pillars: digital strategy consulting, paid and organic search (SEA/SEO via Google Partner certification), website creation and maintenance on WordPress and Shopify, social media and email marketing (including Klaviyo, Brevo, Mailchimp, Mailjet integrations), and GDPR/RGPD compliance (audit, implementation, outsourced DPO, training). Underlying technology relies on established third-party platforms — Google Tag Manager, GA4, Plausible, Hotjar, SE Ranking, Axeptio cookie consent, WP Serveur hosting, and various ad pixels — rather than proprietary infrastructure. The company also publishes a bi-weekly podcast ("Le Ristretto") as a thought-leadership channel.

Commercially, Adverti generates revenue through professional services fees set by individual collective members on a project or hourly basis, supplemented by one disclosed subscription product (WordPress hosting & maintenance at €180 HT/year). Pricing is not publicly disclosed for most services; quotes follow an initial needs-assessment consultation. No external funding, parent company, or M&A activity has been disclosed. Notable clients include Agence Départementale du Tourisme de l'Aube (government), FB Protection, Mines Paris-Tech, and regional SMBs in hospitality, wine, and e-commerce.

Name

Agence Adverti

Legal name

SARL ADVERTI

Website

https://agence-adverti.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence Adverti is a Troyes, France-based collective of ~8 freelance digital marketing specialists offering strategy, web development, SEO/SEA, social media, email marketing, and GDPR compliance services to SMBs, local government, and e-commerce clients in the Grand Est region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Paid Social Advertising (BPAFACAB), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital marketing services
• Web development services
• Search engine optimization
• Social media management
• GDPR compliance consulting

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Strategy Consulting: Advisory services for digital communication strategy, including audits, coaching, and strategic planning
2. Web Development Services: Website creation, landing pages, hosting, and maintenance services using WordPress and Shopify
3. Social Media & Advertising Services: Community management, social media advertising, content creation, and editorial strategy
4. SEO/SEA Services: Search engine optimization and paid search advertising management including Google Ads campaigns
5. Email Marketing Services: Newsletter creation, mailing campaigns, and marketing automation setup and management
6. RGPD Compliance Services: GDPR audits, compliance implementation, external DPO services, and team training

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agence Adverti is a collective of independent freelancers that delivers digital communication and webmarketing services to French businesses, local governments, e-commerce operators, startups, and large companies. Its core offering spans digital strategy consulting, Google Ads (SEA) and Social Ads management, SEO, website creation and hosting on WordPress/Shopify, landing pages, community management, email marketing and automation, e-commerce coaching, and a full suite of GDPR/RGPD compliance services (audit, conformity implementation, outsourced DPO, training). Services are sold project-by-project and via one annual WordPress hosting & maintenance subscription.

Product overview

Agence Adverti is a collective of independent freelancers offering a comprehensive suite of digital communication and webmarketing services. The core offering is organized around five main pillars: Strategy (Stratégie Digitale, Consulting Flash, On Squatte ta boîte Audit), Advertising (SEA/Google Ads, Social Ads), Web (Website Creation & Animation, Landing Pages, Hosting & Maintenance, Tracking, Ergonomic Audit), Communication (Community Management, Email Marketing/Marketing Automation), and Compliance (RGPD Audit, RGPD Compliance, Outsourced DPO, RGPD Training). The collective also produces a branded podcast called Le Ristretto. Since July 2025, the organization operates as a collective of freelancers rather than a traditional agency, providing these services through specialized individual members working both independently and collaboratively on client projects.

Differentiator

Problem solved

Functional benefit

Brands

• Ristretto: A bi-weekly podcast on Marketing Digital, featuring round table discussions with the team on topics including strategy, social networks, SEO, marketplaces, and Analytics.

Products and services

• Stratégie Digitale (Digital Strategy Consulting) Custom consulting service that structures and optimizes a business's overall online presence, including analysis of objectives, target audiences, brand identity, and competitive landscape to establish actionable digital roadmaps. For SMBs, local governments, and e-commerce operators.
• SEA / Google Ads (Paid Search Advertising) Paid search advertising service based on Google Ads platform management, including campaign creation, optimization, and performance tracking across Search, Shopping, Display, Video, Performance Max, and App campaign types; delivered by a Google Partner-certified specialist.
• Création & Animation de Site Web (Website Design & Management) Website design and development service covering creation of showcase sites, e-commerce sites (Shopify), landing pages, redesigns, and ongoing management, built primarily on WordPress with SEO optimization.
• Community Management (SMO / SMA) Social media management covering strategy definition, editorial line creation, content publishing, community engagement, and social advertising across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• SEO (Référencement Naturel / Organic Search) Organic SEO service starting with a comprehensive audit and continuing with strategy implementation and ongoing optimization, covering technical SEO, content quality, backlinks, and code optimization.
• Social Ads (Paid Social Advertising) Paid social advertising service creating and managing targeted ad campaigns on Facebook, Instagram, LinkedIn, and TikTok, with tracking via Facebook Pixel and LinkedIn Insight Tag and audience optimization.
• Landing Pages Dedicated conversion-focused landing page creation service for advertising campaigns (Google Ads, Meta Ads), designed without distractions to maximize conversion rates and paid-traffic ROI.
• E-mail Marketing (Newsletters, Mailings & Marketing Automation) Email marketing service covering newsletter creation, one-time mailings, and marketing automation (e.g., abandoned cart recovery, birthday emails) on Klaviyo, Brevo, Mailchimp, and Mailjet, with RGPD-compliant configuration.
• Accompagnement E-commerce (E-commerce Advisory & Coaching) E-commerce advisory and coaching service covering technical audits, marketing and data analysis, market and competitor analysis, action planning, ongoing strategic support, and unlimited advisory access; delivered by an expert with prior e-commerce operator experience.
• Audit RGPD (GDPR Compliance Audit) GDPR compliance audit evaluating internal practices and documentation against RGPD requirements; identifies gaps, risks, and prioritized recommendations for compliance improvement.
• Mise en Conformité RGPD (GDPR Compliance Implementation) GDPR compliance implementation that maps data processing activities, creates required documentation, and establishes compliant operational procedures adapted to the client's structure and constraints.
• DPO Externalisé (Outsourced Data Protection Officer) Outsourced Data Protection Officer service providing ongoing RGPD compliance management, regulatory updates, team support, and a designated RGPD contact point for the organization.
• Sensibilisation & Formation des Équipes au RGPD (GDPR Team Training) RGPD awareness and team training delivered by an in-house RGPD expert, including sensitization sessions, job-specific training, hands-on workshops, and skills development support.
• Hébergement & Maintenance WordPress (WordPress Hosting & Maintenance) Annual subscription WordPress hosting and maintenance service (180 EUR HT/year) bundling WP Serveur hosting, WP Rocket caching, Axeptio cookie management, WP Umbrella monitoring, Postmark email deliverability, daily backups, security monitoring, and managed updates.
• Consulting Flash (1h or 2h Expert Advisory Sessions) On-demand rapid consulting service providing one-on-one expert advice via video call in 1- or 2-hour sessions on tools, campaigns, CMS, communication channels, KPIs, social media, and landing page optimization.
• Audit "On Squatte ta boîte" (Immersive On-site Digital Audit) Immersive one-day digital audit conducted on-site at the client's premises, where a team of experts analyzes digital strategy, tools, and practices and delivers prioritized recommendations with no purchase obligation.
• Audit Ergonomique de Site (Website UX / Ergonomic Audit) Website UX audit using traffic analysis tools, heatmaps, and anonymous session recordings to identify purchase barriers, prioritize improvements, and deliver a structured recommendations report.
• Tracking de Site Web (Website Tracking Implementation) Website tracking implementation using Google Tag Manager to centralize scripts, configure GA4 for data analysis, set up Plausible for supplementary tracking, and ensure RGPD compliance via Axeptio cookie management.

Quantifiable outcome

• Instagram follower growth: +350% (from 2,560 to 15,000 followers) for Agence Départementale du Tourisme
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Le Laboratoire du WebcoreStrategic or Co-development Partner · 1 January 2017Association co-founded by Adverti in 2017 with Agence Webup to federate web professionals, enable knowledge exchange through conferences, and support territorial initiatives related to web innovation. Adverti is a founding member.
• Perspectives Numériques 10coreStrategic or Co-development PartnerAssociation of about 50 digital service providers in the Aube department, created under the impulse of the CCI de l'Aube. Objective is to sensitize Auboise businesses to digital transformation opportunities. Some Adverti members are active members.
• Activateur France NumminorStrategic or Co-development PartnerAdverti is part of the France Num activator network, which helps small and medium enterprises in their digital transformation. Enables clients to potentially benefit from Grand Est regional aids.
• GooglecoreTechnology or IntegrationAdverti is a certified Google Partner with Google Ads and Analytics certified experts. The partnership enables them to manage Google Ads campaigns across Search, Shopping, Display, Video, Performance Max, and App networks.
• WP ServeurcoreTechnology or IntegrationPreferred hosting partner for WordPress websites. Described as 'the Rolls-Royce of WordPress servers' - micro-dedicated servers optimized for WordPress speed and availability.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eskimoz: Paris-based French digital agency specialized in SEO, SEA and data-driven acquisition — direct competitor for Agence Adverti's Google Ads and organic search services, with similar positioning around performance marketing for SMBs.
• Digimood: French performance marketing agency offering paid media, SEO, social and analytics services — directly comparable on the SEA / Paid Social / data-driven acquisition lever that is core to Agence Adverti's offering.
• Yumens: French webmarketing agency offering a full suite of digital services (SEO, SEA, social media, web creation) to SMBs and mid-market clients — directly comparable in service breadth, French SMB focus, and SMB-to-mid-market customer mix.
• Resoneo: French SEO and content marketing agency with a strong organic search specialization — directly comparable to Agence Adverti's SEO service line for similar French SMB clients.
• Novalem: French digital marketing agency providing SEO, SEA and web strategy services to SMBs — comparable mid-market positioning and full-service digital communication offering.
• The Bureau (Communication): French full-service communication and digital agency with regional roots, offering strategy, digital, and creative services — comparable in offering breadth and SMB / mid-market customer focus.
• Effinity: French performance marketing agency with emphasis on paid search, paid social, and SEO — overlaps directly with Agence Adverti's SEA and Social Ads services for similar SMB and e-commerce clients.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding offering digital, media, creative, and data capabilities across all client tiers — represents a much larger incumbent that competes for the same large-groupe and collectivité clients that Adverti also targets.

Others

• France Num (Réseau des Activateurs): Public-sector network of digital transformation activators under which Agence Adverti operates — adjacent ecosystem participant that channels SMB clients and visibility for digital service providers.
• Shopify Partner Program: Platform partner ecosystem that Agence Adverti leverages for e-commerce build-outs — adjacent ecosystem in which competing French agencies also compete for Shopify-related projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agenceadverti
• YouTubeyoutube.com/@agence_adverti
• Facebookfacebook.com/AgenceAdverti
• LinkedInlinkedin.com/company/agence-adverti
• Instagraminstagram.com/agence_adverti/?hl=fr
• TikToktiktok.com/@agence_adverti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Adverti