What Yumens does

Yumens is a French digital strategy consulting agency founded in 1999 and headquartered in Cesson-Sévigné, France, operating as a subsidiary of the MV Group conglomerate (a SAS with €975,000 share capital). The company specializes in digital acquisition and conversion, offering an integrated portfolio of services that spans SEO (with 50+ certified experts), SEA/paid search (with 45+ certified experts), social media advertising, display and programmatic, web analytics and conversion rate optimization, UX/UI design, content strategy, marketing automation, real estate portal advertising, and strategic intelligence monitoring. The agency also delivers 80+ professional training programs under Qualiopi certification. Two proprietary technology products extend beyond pure services: Data'Ads, a first-party data activation solution that cleans, amplifies, and segments CRM data via Profilia integration (delivering +35% matched profile rates) and synchronizes audiences daily with Meta and Google ad platforms; and Boostlead, a lead generation and transformation solution.

Yumens serves both B2B and B2C enterprise clients across six primary verticals — e-commerce, real estate (immobilier), home improvement (habitat), tourism, franchise networks (enseignes & réseaux), and general B2B. Documented enterprise clients include Quartus, Nemea Groupe, Sogeprom, Crédit Agricole Immobilier, Fransat, Art et Fenêtres, Mondial Piscine, and Famille Mary, with case-study outcomes ranging from +120% lead volume with -50% cost reduction (Quartus) to +80% revenue growth (Famille Mary) and +50% revenue with -20% acquisition cost (Nemea over 13+ years). Service delivery is organized around 8 regional offices across France (Rennes, Paris, Nantes, Strasbourg, Lyon, Lille, Tours, Bordeaux), employing 200+ multi-disciplinary collaborators.

Revenue is generated through a professional services model on a custom-quoted, multi-year contract basis, with engagements initiated through consultation and quote requests. Pricing is not publicly disclosed. The agency holds Google Partner Premier, Meta Business Partner, and Microsoft Advertising Elite Partner statuses, and won 5 Prix d'Excellence at Cas d'Or Search Marketing 2024 including the Special Jury Prize. In 2024 the firm launched a GEO (Generative Engine Optimization) service targeting AI-powered answer engines, and in 2025 launched a Digital Accessibility practice aligned with the European Accessibility Act, signaling continued product-surface expansion.

Name

Yumens

Legal name

Yumens, Société par Actions Simplifiée (SAS)

Website

https://yumens.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Yumens is a French digital marketing consultancy founded in 1999 that delivers SEO, SEA, paid social, analytics, CRO, and UX/UI services to B2B and B2C enterprise clients across France, operating through 8 regional offices and 200+ collaborators as a subsidiary of MV Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Cesson-sévigné

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: Digital strategy consulting engagements including audits, project management, and ongoing client accompaniment across SEO, SEA, analytics, UX/UI, and other webmarketing disciplines. Services delivered through regional offices with personalized approach.
2. Training Services: More than 80 training programs offered in digital marketing, covering webmarketing, SEO, social networks, web analytics, veille, UX/UI design, business development, and franchise/network management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yumens is a French digital strategy consulting agency that helps businesses improve online visibility, traffic and conversion through services spanning SEO, SEA, social ads, display/programmatic, web analytics, UX/UI design, content, marketing automation, GEO for AI search engines, real estate portal advertising and digital accessibility. The agency complements consulting with proprietary activation products (Data'Ads, Boostlead) and 80+ Qualiopi-certified training programs, operating from 8 regional offices across France.

Product overview

Yumens is a digital marketing agency specializing in acquisition and conversion strategies. The company operates as a unified service agency rather than a modular software platform, offering a comprehensive portfolio of interconnected digital marketing services. The core offerings include GEO (Generative Engine Optimization), SEO, SEA, Social Ads, Display/Programmatic, Web Analytics and Conversion, UX/UI Design, Content Strategy, Social Media Management, Digital Accessibility, Marketing Automation, Real Estate Portals, Strategic Intelligence, and Professional Training. The agency also offers specialized products including Data'Ads for first-party data activation and Boostlead for lead generation optimization. Service delivery is enhanced through collaborative workshops such as Navigation and Co-design workshops, and the company provides thought leadership through white papers like the CRO Guide.

Differentiator

Problem solved

Functional benefit

Brands

• Boostlead: Lead generation transformation tool

Products and services

• SEO - Search Engine Optimization Natural search optimization services improving client visibility in search engine results through technical optimization, link building, local SEO and content optimization, delivered by a team of 50+ certified experts.
• SEA - Search Engine Advertising Paid search advertising services including Search Ads, Shopping campaigns and SEA audits across Google and Bing, delivered by 45+ certified experts.
• GEO - Generative Engine Optimization Optimization services adapting client content and digital strategy to be cited as legitimate sources by AI-powered search engines and LLMs, using prompt engineering and content structure techniques.
• Social Ads Paid social media advertising across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), Pinterest, TikTok, Snapchat and Twitch to build brand awareness, drive traffic and increase conversions.
• UX / UI / Webdesign User experience, user interface and web design services creating efficient, responsive website and mobile application interfaces optimized for conversion across all devices.
• Contenus (Content) Expert-written, SEO-optimized content production and content marketing strategy services designed to demonstrate client expertise and attract target audiences.
• Accessibilité Numérique (Digital Accessibility) Digital accessibility services including website accessibility audits, pre-redesign assessments and UX/UI accessibility optimization to comply with European Accessibility Act (EAA) requirements.
• Display / Programmatic Programmatic and video display advertising services including strategic planning, banner and video production, and performance analysis across devices.
• Web Analytics and Conversion Web analytics and conversion optimization services including tag management, data visualization, CRM connection, enhanced conversions, consent mode, server-side tracking and GDPR compliance.
• Social Media Management Social media management including community management, social ads, social listening, social commerce, social messaging and influence marketing strategies.
• Veille Stratégique (Strategic Intelligence) Strategic intelligence and monitoring services tracking brand reputation, market evolution and competitors through strategic monitoring, crisis monitoring and e-reputation management.
• Marketing Automation Marketing automation services exploiting first-party data for sustainable business development, including customer journey automation and lead nurturing.
• Portails Immobiliers (Real Estate Portals) Real estate portal advertising (lignages) services for new homes, transaction and rental properties, delivered by webmarketing experts specialized in the real estate sector.
• Formations (Training) Qualiopi-certified professional training programs covering webmarketing, SEO, social media, web analytics, intelligence, UX/UI design and business development, with over 80 courses available.
• Data'Ads First-party data activation solution that retrieves CRM databases, cleans and amplifies data via Profilia (increasing matched profile rates by +35%), segments audiences, and synchronizes them daily with Meta and Google advertising platforms for improved paid media targeting.
• Boostlead Lead generation and transformation solution designed to improve lead performance through data-driven strategies and multi-channel optimization.
• Atelier Navigation (Navigation Workshop) Collaborative UX workshop using card sorting methodology to design optimal website navigation structure, involving multidisciplinary teams and expert guidance to align user logic with business priorities.
• Atelier Co-conception (Co-design Workshop) Collaborative web design workshop where Yumens experts work with clients to co-construct page templates and validate structure through wireframes in real-time, replacing weeks of email back-and-forth with a single intensive session.

Quantifiable outcome

• +120% leads for Quartus with -50% cost reduction over 3 years
• +9 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• MV Groupparent companyStrategic or Co-development PartnerMV Group is the parent company of Yumens. MV Group is a Société par Actions Simplifiée (SAS) with capital of 975,000 euros, registered in Rennes (RCS 519 020 325). The group encompasses multiple digital marketing entities including Yumens, GBM, Avanci, Euroleads, Tribu, Winbound, Yes Indeed, and Weaver-fi.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Accenture Song is the global experience and marketing services arm of Accenture, competing for large digital strategy and transformation engagements. Represents enterprise-scale competition for Yumens' largest prospects.
• Dentsu: Dentsu is a global advertising and marketing services group with a French presence through Dentsu Creative and Merkle. Competes with Yumens on cross-border digital transformation mandates requiring agency scale.
• Havas Group: Havas is a French-founded global advertising network offering creative, media, and digital services. Competes with Yumens at the upper end of the French enterprise market for integrated digital strategy engagements.
• Publicis Groupe: Publicis is a global advertising and marketing services group with deep French roots and full-service digital capabilities. Represents the broad incumbent playing field where Yumens competes for larger enterprise accounts.

Emerging players

• AB Tasty: AB Tasty is a French martech vendor specializing in CRO, personalization, and experimentation platforms. Adjacent to Yumens' web analytics and CRO service line, representing technology-enabled competition for transformation budgets.

Direct peers

• Eskimoz: Eskimoz is a French SEO-focused digital marketing agency with comparable service offerings in organic search, paid media, and content strategy. Directly competes with Yumens for French enterprise and mid-market SEO budgets.
• 1min30: 1min30 is a Paris-based digital marketing agency offering SEO, SEA, and inbound marketing services to French SMEs and mid-market clients. Overlaps Yumens on acquisition-focused consulting and competes for the same French marketing budgets.
• Keyade (Publicis): Keyade is a French performance marketing agency specializing in SEO, SEA, and data-driven acquisition, now part of Publicis. Competes with Yumens on enterprise SEM and search marketing engagements in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yumens_mvg
• YouTubeyoutube.com/channel/yumens
• Facebookfacebook.com/yumens
• LinkedInlinkedin.com/company/yumens
• Instagraminstagram.com/yumens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumens