Generali Italia - Agenzia Generale di Oggiono

What Generali Italia - Agenzia Generale di Oggiono does

Generali Italia - Agenzia Generale di Oggiono is a single local branch office of Generali Italia S.p.A., operating as one node in the nationwide distribution network of Assicurazioni Generali S.p.A., a global insurance group founded in 1831 and listed on the Italian Stock Exchange (FTSE MIB, ticker GASI). The Oggiono agency, located in Lombardia, Italy, provides insurance advisory and policy sales services to local consumers, families, professionals, and SMEs. It serves as a customer-facing point within a network of approximately 22,000 consultants and 800,000 conventioned service structures supporting 11 million insured customers across Italy.

The agency distributes a comprehensive insurance product portfolio spanning auto and mobility (Immagina Strade Nuove, GenMar, ATTIVA Veicoli Commerciali), home and family (Immagina Adesso Casa, Salute&Benessere, Cucciolo), life and savings (GenerAzione Investimento, Scegli per una Lungavita), pension (Generali Global), professional liability (ATTIVA Professione Sanitaria, Cyber Lion), and business coverage (ATTIVA Commercio, GeneraImpresa 360, Generali TFR). Digital service infrastructure includes the MyGenerali mobile application, online quote generators (preventivi.generali.it), digital signature capability, and CAI Digitale (digital European accident report). Sub-brands such as PiùGenerali loyalty program, ARTE Generali, and Generali Insurance Partner extend the product and service ecosystem.

Revenue is generated through recurring insurance premium collection across multiple categories, with quote-based pricing determined by risk profile, coverage type, and customer characteristics. Distribution combines the physical agency network with self-service digital channels and the conventioned structure network. The parent Generali Italia S.p.A. is a wholly-owned subsidiary of Assicurazioni Generali S.p.A. and has undergone multiple corporate reorganizations involving portfolio transfers from Genertel S.p.A., Genertellife S.p.A., and Cronos Vita Assicurazioni S.p.A.

Name

Generali Italia - Agenzia Generale di Oggiono

Legal name

Generali Italia S.p.A.

Website

https://agenzie.generali.it

Company type

Public

Founded year

1831

Operating status

Operating

Headcount range

1–10 employees

Short description

Generali Italia - Agenzia Generale di Oggiono is a local branch agency of Generali Italia S.p.A., distributing auto, home, health, life, and business insurance products to individual consumers, professionals, and SMEs in Lombardia, Italy, as part of the Generali Group's nationwide 22,000-consultant distribution network.

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Large Commercial Package (National Accounts) (FSAJAFAC)

Keywords

• Insurance products
• Auto insurance
• Health insurance
• Life insurance
• Investment products

Headquarters

HQ city

Oggiono, Lombardia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders across multiple insurance categories including auto, home, health, life, and business insurance. Revenue generated through recurring premium payments from approximately 11 million insured customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Generali Italia S.p.A. distributes and underwrites a comprehensive range of insurance and financial protection products including auto, motorcycle, home, health, life, pet, travel, nautical, professional liability, cyber, and pension/savings products. The offering is delivered through a nationwide network of 22,000 agent consultants and 800,000 conventioned service structures, supported by digital channels including the MyGenerali mobile app and online quote generators. The company serves approximately 11 million insured customers across individuals, professionals, SMEs, large enterprises, and institutions.

Product overview

Generali Italia offers a comprehensive portfolio of insurance and financial products organized into distinct categories: Auto e Mobilità (vehicle and mobility insurance including auto, motorcycle, nautical, and commercial vehicles), Casa, Salute e Famiglia (home, health, accident, pet, travel, and art insurance), Risparmio e Investimenti (savings and investment insurance products including multi-branch and sustainable investments), Previdenza (pension and retirement products including individual pension plans and open pension funds), Professionisti (professional liability insurance for healthcare workers, engineers, lawyers, accountants, and other professionals), PMI e Micro Imprese (business insurance for SMEs including commerce, agriculture, tourism, transport, and corporate severance products), and Enti e Istituzioni (enterprise coverage including aviation, marine, cyber, property, casualty, and multinational programs). The company also provides digital services through the MyGenerali mobile app and online quote generators, supported by a network of approximately 22,000 consultants and 800,000 affiliated structures serving around 11 million insured customers.

Differentiator

Problem solved

Functional benefit

Brands

• Immagina Adesso: Multi-risk insurance for home, health, accidents, liability and pets
• Immagina Strade Nuove
• GenerAzione
• ATTIVA
• Cyber Lion
• ARTE Generali
• MyGenerali
• PiùGenerali

Products and services

• Immagina Strade Nuove Auto insurance product that adapts to the customer's driving style, offering customizable coverage options for individuals.
• Immagina Strade Nuove Passione Moto Motorcycle and scooter insurance including R.C. Auto coverage for electric scooters under Legge 177/2024.
• Cyber Lion Cyber risk insurance for businesses and professionals providing protection against digital threats and data breaches.
• Immagina Adesso Casa Home insurance product protecting residential property against damages, theft, and related risks for individuals.
• Immagina Adesso Salute&Benessere Health insurance product focused on wellness and medical expense coverage for individuals and families.
• Scegli per una Lungavita Long-term care (LTC) insurance providing coverage in case of loss of self-sufficiency for individuals.
• GenerAzione Investimento Multi-branch investment insurance product combining savings and protection features for individuals seeking investment-linked insurance.
• Generali Global Open pension fund (Fondo pensione aperto) for retirement savings and supplementary pension provision for individuals.
• ATTIVA Commercio Insurance product for commercial activities, shops, and restaurants targeting SMEs and micro-enterprises.
• ATTIVA Professione Sanitaria Professional liability insurance for healthcare workers including doctors and medical practitioners.
• GeneraImpresa 360 Comprehensive insurance product for businesses and SMEs covering multiple risk categories.
• GenMar Nautical insurance for boats, vessels, and outboard motors covering marine risks for individuals.
• Immagina Adesso Cucciolo Pet insurance covering dogs, cats, and other domestic animals for veterinary expenses and accidents.
• Generali TFR Employee severance fund (Trattamento di Fine Rapporto) insurance product designed for companies to manage TFR obligations.
• Cyber Enterprise Insurance Enterprise cyber insurance providing protection against cyber threats and rapid business recovery services for large enterprises.
• Generali Sei in Viaggio Travel insurance covering medical expenses, trip cancellation, and unexpected events during travel for individuals.
• ARTE Generali Private Fine art and precious objects insurance for valuable collections and high-value items for institutions and high-net-worth individuals.
• GeneraSviluppo Sostenibile Insurance investment product focused on sustainable investments creating value over time for individuals seeking ESG-aligned investments.
• MyGenerali Mobile Application Mobile application for customers to access insurance services, manage policies, file claims, and view loyalty benefits.
• CAI Digitale Digital European Accident Report (Constatazione Amichevole d'Incidente) for reporting vehicle accidents through a digital channel.
• PiùGenerali Loyalty Program Customer loyalty program offering advantages, discounts, and initiatives accessible through the MyGenerali app for policyholders.

Quantifiable outcome

• 11 million insured customers
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zurich Italia: Italian subsidiary of Zurich Insurance Group selling P&C, life, and pension products through agents and brokers. Directly competes with Generali Italia across SME and affluent retail segments.
• Cattolica Assicurazioni: Italian mutual insurer historically focused on multi-line P&C and life. Recently acquired by Generali, but operationally still a comparable peer at the agency level for northern Italy business.
• Intesa Sanpaolo Protezione: Italian insurance arm of Intesa Sanpaolo, distributing P&C and life products through the Intesa banking network. Direct competitor in bancassurance and increasingly in retail agency channels.
• AXA Italia: Italian arm of AXA Group, a direct multi-line competitor offering auto, home, health, and life insurance through agents and bancassurance. Head-to-head rival in the Italian mass-affluent and SME segments.
• Allianz Italia: Italian subsidiary of Allianz SE, the closest multinational competitor to Generali Italia. Offers the same multi-line P&C and life insurance portfolio through a similar agent/broker distribution model in Italy.
• UnipolSai Assicurazioni: Italy's largest domestic insurer by gross written premiums, with comparable multi-line coverage (auto, home, health, life) and an agent-led distribution model. Closest domestic competitor to Generali Italia.
• Poste Italiane - Settore Assicurativo: Distribution powerhouse via the Poste Italiane network, offering life and savings products alongside postal services. Competes with Generali Italia in the retail life and pension segment, particularly for the mass-market Italian household.
• Reale Mutua di Assicurazioni: Italian mutual insurer with a similar multi-line P&C and life portfolio and a strong agent-led distribution footprint. Competes head-to-head with Generali Italia in northern Italy, where the Oggiono agency is based.

Regional players

• Genertellife S.p.A. Historical Generali life insurance subsidiary, with portfolio now partially transferred to Generali Italia. Remains a comparison point for life insurance product economics and capital allocation within the same group.
• Genertel S.p.A. Wholly-owned direct/digital subsidiary of Generali Group, historically the Group's direct-to-consumer insurer. Operates the same Generali product set but competes for Genertel-direct customers rather than agent-led Generali Italia customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/generaliitalia
• YouTubeyoutube.com/user/GruppoGeneraliItalia
• Facebookfacebook.com/GeneraliItalia
• LinkedInlinkedin.com/company/generali-agenzia-generale-di-oggiono
• Instagraminstagram.com/Generaliitalia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali Italia - Agenzia Generale di Oggiono