Age UK Birmingham
Age UK Birmingham is a registered charity providing free information, advice, dementia and falls prevention services, social activities, and later-life planning to older adults aged 50+ across Birmingham, Sandwell, and Dudley, operating in partnership with the national Age UK brand.
- Company typePrivate
- Founded-
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Age UK Birmingham does
Age UK Birmingham is a registered charity (number 1138240) and company limited by guarantee (number 7334392) operating from Stratford House, Stratford Place, Birmingham, providing services to older adults aged 50+ across the City of Birmingham and the Metropolitan Boroughs of Sandwell and Dudley in the West Midlands. The organization operates in formal partnership with the national Age UK charity, enabling it to leverage an established brand and shared resources while delivering localized services. Its core service portfolio spans four areas: Health and Wellbeing (Memory Care for dementia, Falls Prevention home visits, free Information and Advice on benefits, social care, housing, scams, and legal issues), Activities and Social Programs (walking groups, chair-based exercises, walking netball, friendship groups, telephone groups, Brum Buddies companionship, digital skills training), Later Life Planning (wills and Lasting Powers of Attorney), and Retail and Fundraising (charity shops, an online Buy Products section, and campaigns such as the 70K for 70K Challenge 2026 and Cash4Coins).
The business model is donation-driven and mission-led rather than commercial, with revenue sourced from individual donations (processed via PayPal Giving Fund and JustGiving), legacy gifts, volunteer labor, charity shop sales of donated goods, and product sales. Most services are provided free of charge; paid services include Later Life Planning (Wills and LPAs) though specific pricing is not disclosed. Distribution occurs through direct home visits, community venues, telephone and online contact (0121 437 0033), multiple charity shops, and the Edgbaston Neighbourhood Network Scheme. The organization is staffed by 26 employees, governed by a Board of Trustees, holds the Charity Quality Standard, and is guided by a published Strategy 2023-27. Technology usage is light: Microsoft Forms for volunteer applications and feedback, PayPal Giving Fund and JustGiving for donation processing, with no proprietary platform or AI/ML capability disclosed.
Age UK Birmingham firmographics
Firmographics- Name
- Age UK Birmingham
- Legal name
- Age UK Birmingham
- Website
- https://ageukbirmingham.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Age UK Birmingham is a registered charity providing free information, advice, dementia and falls prevention services, social activities, and later-life planning to older adults aged 50+ across Birmingham, Sandwell, and Dudley, operating in partnership with the national Age UK brand.
- Ownership category
- akta.pro rank
Age UK Birmingham industry classification
Industry- Product category
- Elderly Care and Wellbeing Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)
Keywords
Where Age UK Birmingham is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Age UK Birmingham business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Charitable donations received through online portals including PayPal Giving Fund and JustGiving. Fundraising campaigns such as the 70K for 70K Challenge aim to raise £70,000 for dementia services.
- Legacy Gifts: Bequests and legacy donations from supporters who include Age UK Birmingham in their wills.
- Volunteer Contributions: Unpaid volunteer workforce providing services including food delivery, companionship, and administrative support to older people across Sandwell and Birmingham.
- Product Sales: Sale of products designed for older people's needs through the Buy Products section of the website.
- Shop Sales: Revenue from charity shops selling donated goods.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Age UK Birmingham product offering
Product offeringCore offering
Age UK Birmingham is an independent local charity that delivers free information and advice, dementia/memory care, home falls prevention, and later life planning (wills and LPAs) services to older adults aged 50+ in Birmingham, Sandwell, and Dudley. It complements these professional services with social and physical activity programmes (walking groups, exercise classes, digital skills training, friendship/telephone groups) and operates charity shops plus online retail to generate revenue. The organisation works in partnership with the national Age UK network and is funded primarily through donations, legacies, and retail income.
Product overview
Age UK Birmingham operates as a multi-service charity providing comprehensive support for older adults in Birmingham, Sandwell, and Dudley. The organisation offers a coordinated portfolio of services across four main areas: Health & Wellbeing (Memory Care, Falls Prevention, Information & Advice), Activities & Social Programs (Digital Skills, Walking Groups, Fitness Programs, Telephone Groups, Friendship Groups), Later Life Planning (Wills & Lasting Powers of Attorney), and Retail & Fundraising. The services work together to address the holistic needs of older adults, from health and care support to social connection and practical assistance, supported by charity shops and fundraising initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Information and Advice
Companies that use Age UK Birmingham
Customer profileSegments5 records
Ideal customer profiles2 records
Age UK Birmingham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Age UK Birmingham partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Age UKcoreAge UK Birmingham operates in partnership with the national Age UK charity organization. The website is managed by Age UK Birmingham working in partnership with Age UK, allowing the local organization to leverage the national brand, resources, and expertise while providing localized services to older adults in Birmingham, Sandwell, and Dudley.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Age UK Birmingham competitors and assessment
Company assessmentDirect peers
- Carers Trust: UK charity network supporting unpaid carers, including those caring for older adults, overlapping with Age UK Birmingham's role supporting families of people living with dementia and providing advice.
- Re-engage: Charity focused on combating isolation and loneliness among older people through social activities and group events, closely aligned with Age UK Birmingham's friendship groups, walking groups, and Brum Buddies programmes.
- Age UK: The national Age UK federation that Age UK Birmingham partners with; provides the shared brand, governance and nationwide resources that local branches rely on, and directly comparable in mission and elder-services portfolio.
- Independent Age: National charity offering free, independent advice and support on benefits, care, and housing for older people, directly comparable to Age UK Birmingham's Information and Advice service.
- Alzheimer's Society: UK charity delivering dementia support, information, and memory services nationally, directly overlapping with Age UK Birmingham's Memory Care and other dementia-related services.
- Age UK London: A sister local Age UK branch serving older residents of London, operating the same community-based service model (advice, activities, falls prevention) as Age UK Birmingham in a different metropolitan geography.
- Royal Voluntary Service: UK charity running volunteer-led community services, companionship, and hospital support for older people, mirroring Age UK Birmingham's volunteer-delivered home visits and social activities model.
- Dementia UK: UK charity specialising in dementia care, including Admiral Nurse services, addressing the same memory care and dementia support segment that Age UK Birmingham serves in the West Midlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Age UK Birmingham social profiles
Digital presenceAge UK Birmingham compliance and trust
Trust signalCompliance1 record
Age UK Birmingham financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age UK Birmingham leadership team
Management profileNumber of profiles
Age UK Birmingham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age UK Birmingham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age UK Birmingham
What does Age UK Birmingham do?
Age UK Birmingham is an independent local charity that delivers free information and advice, dementia/memory care, home falls prevention, and later life planning (wills and LPAs) services to older adults aged 50+ in Birmingham, Sandwell, and Dudley. It complements these professional services with social and physical activity programmes (walking groups, exercise classes, digital skills training, friendship/telephone groups) and operates charity shops plus online retail to generate revenue. The organisation works in partnership with the national Age UK network and is funded primarily through donations, legacies, and retail income.
Is Age UK Birmingham a public or private company?
Age UK Birmingham is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Age UK Birmingham founded?
Age UK Birmingham was founded in -1. It employs 11 to 50 people.
Where is Age UK Birmingham based?
Age UK Birmingham is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Age UK Birmingham make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are legacy Gifts, volunteer Contributions, product Sales and shop Sales.
Who are Age UK Birmingham's main competitors?
Direct peers on record are Carers Trust, Re-engage, Age UK, Independent Age, Alzheimer's Society, Age UK London, Royal Voluntary Service and Dementia UK.
Does Age UK Birmingham have an API?
No public API is recorded for Age UK Birmingham.
What industry is Age UK Birmingham in?
Age UK Birmingham's product category is Elderly Care and Wellbeing Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical). Its NAICS code is 624120 and its SIC code is 8300.