Age UK South Gloucestershire

What Age UK South Gloucestershire does

Age UK South Gloucestershire is a registered charity (charity number 1109999, company number 5464737) operating as a local affiliate of the national Age UK organization, delivering support services, social activities, and community programs to older people (typically aged 50 and above) across the South Gloucestershire region of England. The organization operates from its headquarters at 67 High Street, Thornbury, Bristol, and maintains a staff headcount in the 11-50 range. Its core service portfolio comprises three streams: direct support services (information, advice, and practical help), ongoing social engagement activities (including The Big Knit volunteer initiative, Charity Golf Day, and Age Well Community Fair), and fundraising programs (donations, legacies, corporate sponsorship, and the South West Age UK Lottery).

The business model is donation- and fundraising-led rather than commercial. Revenue streams include voluntary donations from individuals, fundraising events organized by supporters, an affiliated lottery scheme operated in partnership with Age UK South West, legacy gifts via wills, and proceeds from Age UK national charity shop partnerships. No pricing or service fees are publicly disclosed, consistent with the charity's non-profit status and beneficiary model. The organization has achieved the Age UK Charity Quality Standard (CQS), externally assessed by SGS quality assessment experts, providing an externally validated quality credential.

On the technology dimension, Age UK South Gloucestershire is piloting AI companions and robotic pets as part of loneliness intervention programs for older people, in partnership with West Berkshire Council. The technology is positioned as supplementing rather than replacing human care workers. The go-to-market motion is community-led, relying on direct phone and email contact, a self-serve website (ageuksouthglos.org.uk), social media presence across Facebook, Twitter, and Instagram, and recurring in-person community events. Strategic differentiation rests on the combination of national Age UK brand recognition with deep local roots in South Gloucestershire.

Name

Age UK South Gloucestershire

Legal name

Age UK South Gloucestershire

Website

https://ageuksouthglos.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Age UK South Gloucestershire is a registered local charity affiliate of national Age UK, delivering support services, social activities, and fundraising programs to older people across the South Gloucestershire region of England.

Ownership category

akta.pro rank

Product category

Charitable Services for Older Adults

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Older adult support services
• Charitable community services
• Social isolation programs
• Volunteer fundraising programs
• Local charity services

Headquarters

HQ city

Thornbury, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The organization accepts donations from individuals and fundraising activities organized by supporters and corporate sponsors.
2. Age UK South West Lottery: A lottery scheme allowing participants to win prizes while supporting the charity's work.
3. Charity Retail: Partnership with Age UK national charity shops for retail operations supporting the local chapter.
4. Legacies and Wills: The organization encourages supporters to leave gifts in their wills, providing a long-term revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Age UK South Gloucestershire is a registered local charity that provides support services, social activities, and community engagement programs for older people in the South Gloucestershire area. The organization delivers information, advice, and practical help, alongside fundraising initiatives such as the South West Age UK Lottery, The Big Knit volunteer initiative, Charity Golf Day, and the Age Well Community Fair. It operates as a local affiliate of the national Age UK charity network.

Product overview

Age UK South Gloucestershire is a charity organization offering a unified portfolio of support services for older people. The core offering consists of direct services (Our Services), social engagement (Activities and Events), and fundraising programs. Fundraising includes the South West Age UK Lottery, The Big Knit volunteer initiative, Charity Golf Day events, and the Age Well Community Fair. These services are designed to support older adults in South Gloucestershire through practical assistance, social connection, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Services
• Activities and Events
• Fundraising Services
• Age UK South West Lottery
• The Big Knit
• Charity Golf Day
• Age Well Community Fair

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• West Berkshire CouncilcoreStrategic or Co-development PartnerAge UK South Gloucestershire partners with West Berkshire Council on pilot programs exploring AI companions and robotic pets as tools to address loneliness among older people. Both organizations participate in trials of AI-assisted care technologies that supplement human support.
• Age UK (National)coreStrategic or Co-development PartnerAge UK South Gloucestershire operates in partnership with Age UK national charity. The local chapter is part of the broader Age UK network, sharing brand, quality standards, and operational frameworks while maintaining local service delivery.
• Age UK South West LotteryminorOthersAffiliated with the Age UK South West Lottery scheme, which allows supporters to participate in a lottery while raising funds for the charity.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Independent Age: UK national charity providing advice, support, and friendship to older people. Directly comparable as a peer organization addressing loneliness, social isolation, and practical support needs of older adults across the UK.
• Royal Voluntary Service: UK charity supporting older people through volunteer-led community services, hospital discharge support, and social activities. Comparable in mission (elder support, community engagement) and volunteer-driven operating model.
• Friends of the Elderly: UK charity providing direct services including day services, befriending, and residential care for older people. Comparable in offering social engagement programs and practical support targeting loneliness and isolation among seniors.

Broad incumbents

• British Red Cross: Large UK charity offering community-based support services including for vulnerable older adults (e.g., mobility aid lending, support at home). Comparable in providing practical community elder support via volunteer networks.
• Age Concern: Historic predecessor brand to Age UK; legacy local chapters continue to operate elder support services. Comparable in providing community-based support, advice, and social engagement for older adults in defined UK regions.
• Alzheimer's Society: Major UK charity supporting people affected by dementia. Comparable in serving the elderly population and their families, with overlapping concerns around isolation, support services, and community-based engagement.
• Carers Trust: UK national charity supporting unpaid carers, many of whom are elderly or caring for elderly relatives. Comparable in addressing the broader ecosystem of aging support and overlapping client base.
• Age UK (National): The national parent organization and brand owner of the Age UK network. Directly comparable as the umbrella charity providing shared standards, brand recognition, and partnership infrastructure that Age UK South Gloucestershire operates under.

Emerging players

• Re-engage: UK charity focused specifically on combating loneliness in older people through befriending and group activities. Directly comparable niche focus on loneliness intervention, with a volunteer-driven model similar to Age UK South Gloucestershire.
• The Silver Line: UK helpline for older people experiencing loneliness. Comparable in focusing on technology-enabled (phone-based) interventions for loneliness among seniors — a direct thematic peer to Age UK South Gloucestershire's AI companion trials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/age_uk_sg
• Facebookfacebook.com/ageuksg
• Instagraminstagram.com/ageuk_sg
• LinkedInlinkedin.com/company/age-uk-south-glos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age UK South Gloucestershire