Age UK Wirral
Age UK Wirral, Liverpool & Sefton is an independent local UK charity delivering information, wellbeing, dementia, hospital discharge, and practical support services to older people, carers, and people with dementia across the Wirral, Liverpool and Sefton boroughs, funded by donations, retail, and commissioned contracts.
- Company typePrivate
- Founded-
- HeadquartersBirkenhead, Wirral, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Age UK Wirral does
Age UK Wirral, Liverpool & Sefton is an independent local registered charity (charity number 1034510, company number 2894067) operating across three metropolitan boroughs in North West England. Its functional purpose is to support older people (primary), informal carers, and people with dementia to live independently and well, through a portfolio of free and subsidised services. These include Information & Advice (Ask Us Wirral, free to adults aged 18+ in Wirral), Wellbeing Services, Practical Support, the Community Support Team, Out of Hospital Support, Carer Support, Dementia Care, residential and respite care at Stanhope Court, Wellbeing Cafés, a Dementia Village, Will Writing, the Wirral Independence Service, and a Digital Inclusion programme. Activity programmes include walking groups (Wirralside Walkers, White Top Walkers), lunch and coffee corners, the Phoenix Group for LGBT older people, and organised day trips.
The underlying delivery model is community-led and physical-first: services are delivered at community centres, in homes, at wellbeing cafés, and across nine retail charity shops located in Bebington, Bromborough, Birkenhead, Liscard Central, Moreton Hill, Liscard Cherry Tree, and a furniture/recycling outlet. There is no proprietary technology platform underpinning the offering; the only technology-related service is Digital Inclusion, which helps end users adopt consumer digital tools. Technology inputs, integrations, APIs, and AI capabilities are not disclosed in the available data.
Revenue is generated through a mix of streams: charity retail sales across the nine shops, individual donations and legacies, fundraising events, and service delivery contracts with local authorities and the NHS (alongside fee income from residential/respite care and Will Writing). Pricing is predominantly free or subsidised for service users, consistent with the charitable mission. The organisation operates under an Age UK (national) brand licence and is independently audited under the Age UK Charity Quality Standard and Investors in People accreditation.
Age UK Wirral firmographics
Firmographics- Name
- Age UK Wirral
- Legal name
- Age UK Wirral, Liverpool & Sefton
- Website
- https://ageukwirral.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Age UK Wirral, Liverpool & Sefton is an independent local UK charity delivering information, wellbeing, dementia, hospital discharge, and practical support services to older people, carers, and people with dementia across the Wirral, Liverpool and Sefton boroughs, funded by donations, retail, and commissioned contracts.
- Ownership category
- akta.pro rank
Age UK Wirral industry classification
Industry- Product category
- Charitable Older People Support Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Community Resources, Social Services & Transportation Coordination (HLADALAK)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGAEAG), Disability Services & Independent Living Support (BPAGACAG), Non-Emergency Medical Transportation (NEMT) (HSABAOAA)
Keywords
Where Age UK Wirral is headquartered
LocationHeadquarters
- HQ city
- Birkenhead, Wirral
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Age UK Wirral business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Charity Retail (Shops): Age UK Wirral operates nine charity shops selling clothes, books, DVDs, household goods, and furniture. Revenue from retail sales supports charitable operations.
- Donations and Fundraising: Individual donations, legacies, and fundraising events provide charitable funding. The organisation actively campaigns for donations through its website and community engagement.
- Service Delivery Contracts: Various support services including out-of-hospital support, community support, and carer services may be funded through partnerships with local authorities and NHS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free information and advice services for adults in Wirral |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Age UK Wirral product offering
Product offeringCore offering
Age UK Wirral, Liverpool & Sefton is an independent local charity delivering a broad portfolio of free and subsidised support services for older people (50+) and their carers across the Wirral, Liverpool, and Sefton areas. Core offerings include information and advice, wellbeing services, practical home support, out-of-hospital discharge support, carer support, dementia care (including a Dementia Village and Stanhope Court residential/respite care), wellbeing cafes, digital inclusion training, will writing, and health and activity programmes. The charity also generates revenue through nine charity shops selling donated clothes, books, DVDs, household goods, and furniture.
Product overview
Age UK Wirral, Liverpool & Sefton is a local independent charity providing a comprehensive portfolio of services for older people on the Wirral. The organization operates a multi-service model comprising core support services (Information & Advice, Wellbeing Services, Practical Support, Out of Hospital Support, and Carer Support), specialized care programs (Dementia Care, Dementia Village, and Stanhope Court residential/respite care), community engagement (Wellbeing Cafes, walking groups, lunch programs, and the Phoenix LGBT group), retail operations (nine charity shops across Bebington, Bromborough, Birkenhead, Liscard Central, Moreton Hill, and Liscard Cherry Tree, plus furniture recycling), and advocacy campaigns (Corridor Care). The charity also offers digital inclusion services, will writing, and fundraising/volunteering opportunities. All services are coordinated to help older people live independently and improve their quality of life.
Differentiator
Problem solved
Functional benefit
Products and services
- Information & Advice (Ask Us Wirral) Free and impartial information and advice service for people aged 18+ living in Wirral, provided by specialist Ask Us Wirral advisors on a range of issues including benefits, care, and local services.
- Wellbeing Services Range of services helping older people live life to the full, overcome social isolation, and improve their physical and mental health.
- Practical Support Services helping older people live independently at home for as long as possible by assisting with everyday tasks that become more challenging with age.
- Community Support Team Community-based support services provided by trained staff and volunteers visiting older people in their homes.
- Out of Hospital Support Support and practical assistance offered after discharge from hospital to help individuals settle back into their home.
- Carer Support Emotional support for carers and the cared for, including help coming to terms with diagnoses, introduction to carers groups, and information and advice.
- Dementia Care Services ensuring that people with dementia and their loved ones are supported to live as well as they possibly can.
- Stanhope Court (Residential and Respite Care) Residential and respite care services for older people.
- Wellbeing Cafes Welcoming places where people can meet, enjoy good food, and great company, providing social connection and community support.
- Dementia Village Specialized care facility designed to support people living with dementia in a village-style environment.
- Will Writing Professional will writing services to help individuals plan their estate and legacy.
- Wirral Independence Service Services designed to help people maintain their independence and remain living safely at home.
- Digital Inclusion Services helping people stay in touch with family and social connections through digital means, improving well-being by reducing social isolation and maintaining independence.
- Health & Activity Programmes Health and social activities including exercise programmes, walking groups (Wirralside Walkers and White Top Walkers), and wellness initiatives for older people.
- Charity Shops Nine charity shops across the Wirral area selling bargain clothes, books, DVDs, household goods, and furniture, with locations including Bebington, Bromborough, Birkenhead, Liscard Central, Moreton Hill, Liscard Cherry Tree, and a furniture/recycling shop.
- The Phoenix Group (LGBT Support) Support group and social activities for LGBT older individuals in the Wirral area.
- Lunch and Coffee Corners Regular social gatherings for meals and refreshments for older people.
- Buy Products (Older People Products) Online and in-person retail offering of products designed for older people's needs.
Companies that use Age UK Wirral
Customer profileSegments3 records
Ideal customer profiles3 records
Age UK Wirral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Age UK Wirral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Age UK (National)coreAge UK Wirral, Liverpool & Sefton operates in partnership with the national Age UK organisation. The local charity is part of the Age UK network, using the Age UK brand under licence, following Age UK quality standards, and working collaboratively with the national organisation while maintaining local independence.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Age UK Wirral competitors and assessment
Company assessmentDirect peers
- Independent Age: National UK charity providing free information, advice, and support services to older people and their families. Closely comparable in mission (advice, wellbeing, community support for older adults) and overlaps with Age UK Wirral on information & advice and wellbeing services.
- Community Integrated Care: UK social care provider delivering residential, supported living, and community services for older people and people with complex needs. Comparable to Stanhope Court residential care and Dementia Village specialised provision.
- Alzheimer's Society: UK's leading dementia-focused charity, providing support services, information, and care for people with dementia and their carers. Directly comparable to Age UK Wirral's Dementia Care, Dementia Village, and Stanhope Court offerings.
- Royal Voluntary Service: Major UK charity running community-based services for older people including hospital discharge support, wellbeing activities, and companionship. Direct peer in Out of Hospital Support and community wellbeing programmes.
Emerging players
- Carers UK: National membership charity supporting unpaid carers through information, advice, and advocacy. Overlaps with Age UK Wirral's Carer Support service in target population and emotional-support / advice offering.
- Re-engage: UK charity combating loneliness and social isolation among older people via group activities, befriending, and social events. Overlaps with Age UK Wirral's wellbeing cafes, lunch groups, and walking programmes.
Broad incumbents
- Age UK (national): National parent brand and federation partner. Age UK Wirral operates under licence from national Age UK, sharing quality standards and brand identity while remaining independently governed — making national Age UK both an alliance and a benchmark peer.
- British Red Cross: Large national charity providing independent living, mobility aid, and hospital discharge support services. Comparable on community reablement and independence services, though broader in scope than Age UK Wirral.
- MHA (Methodist Homes): Large UK charitable provider of retirement living, residential care, and dementia care for older people. Comparable on care home operations, dementia services, and the broader elder-care service portfolio.
Regional players
- Age UK Lancashire: Fellow Age UK-branded local charity serving older people in Lancashire. Directly comparable as a regional Age UK peer operating local services, charity shops, and community programmes in North West England.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Age UK Wirral social profiles
Digital presenceAge UK Wirral compliance and trust
Trust signalCompliance2 records
Age UK Wirral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age UK Wirral leadership team
Management profileNumber of profiles
Age UK Wirral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age UK Wirral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age UK Wirral
What does Age UK Wirral do?
Age UK Wirral, Liverpool & Sefton is an independent local charity delivering a broad portfolio of free and subsidised support services for older people (50+) and their carers across the Wirral, Liverpool, and Sefton areas. Core offerings include information and advice, wellbeing services, practical home support, out-of-hospital discharge support, carer support, dementia care (including a Dementia Village and Stanhope Court residential/respite care), wellbeing cafes, digital inclusion training, will writing, and health and activity programmes. The charity also generates revenue through nine charity shops selling donated clothes, books, DVDs, household goods, and furniture.
Is Age UK Wirral a public or private company?
Age UK Wirral is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Age UK Wirral founded?
Age UK Wirral was founded in -1. It employs 51 to 100 people.
Where is Age UK Wirral based?
Age UK Wirral is headquartered in Birkenhead, Wirral, United Kingdom, in the Europe region.
How does Age UK Wirral make money?
Three revenue lines are on record. Charity Retail (Shops) is the primary driver. The others are donations and Fundraising and service Delivery Contracts.
Who are Age UK Wirral's main competitors?
Direct peers on record are Independent Age, Community Integrated Care, Alzheimer's Society and Royal Voluntary Service. Emerging players are Carers UK and Re-engage. Broad incumbents are Age UK (national), British Red Cross and MHA (Methodist Homes). Age UK Lancashire is listed as a regional player.
Does Age UK Wirral have an API?
No public API is recorded for Age UK Wirral.
What industry is Age UK Wirral in?
Age UK Wirral's product category is Charitable Older People Support Services. Its primary akta.pro industry code is HLADALAK, Community Resources, Social Services & Transportation Coordination, with a secondary code of BPAGAEAG, Disability Services & Independent Living Support. Its NAICS code is 6241 and its SIC code is 8300.