Aggie Reuse Store

What Aggie Reuse Store does

Aggie Reuse Store is a student-run zero-cost thrift store operated as a unit under ASUCD (Associated Students of UC Davis) at the Memorial Union on the UC Davis campus in Davis, California. Founded per firmographic records in 2011 and structured around approximately 20 student volunteer staff across five functional teams (Data Analytics, Design, Social Media, Sales, and Marketing), the store accepts donated clothing, school supplies, small appliances, accessories, and household goods from the UC Davis community and redistributes them at no cost. The organization transitioned to a mutual aid model in 2025, making every item available free of charge; leadership includes a Unit Director (Kate Richards) and a Point Director (Aradhya Chakraborti), with quarterly reporting to the ASUCD senate.

The store generates no revenue from item distribution. Its operating model is community-led and event-driven: distribution occurs in-person at a single physical storefront at 1 Shields Ave #154, Davis, CA, with donor acquisition driven by campus tabling (including at the Whole Earth Festival), social media presence across Instagram, Facebook, TikTok, and YouTube, email newsletters, and themed donation drives such as lab coat/professional clothing collections. The customer base consists primarily of UC Davis students, with secondary access historically extended to Davis community members; starting academic year 2026-2027, store access will be restricted to UC Davis community members presenting a valid Student ID, with non-students redirected to referral partners including Davis Community Meals and Housing, the LGBTQ Resource Center Gender Affirmation Closet, Yolo Crisis Nursery, Yolo County SPCA, Goodwill Davis, and The Big Blue Barn.

Technology is non-proprietary and limited to volunteer coordination tools, mainstream social media platforms, and basic manual data tracking for donations, foot traffic, and environmental impact. Winter 2026 impact metrics reported by the organization include 8,300 total donations received, 6,300 total visitors, and 128,490 pounds of CO2 emissions diverted from landfills over a 3-month operating window. The store is currently operating, with June 4, 2026 announced as the last day of operation for the 2025-2026 academic year before resuming in the fall under the new ID-restricted access policy.

Name

Aggie Reuse Store

Legal name

Aggie Reuse Store (ASUCD Unit)

Website

https://aggiereuse.ucdavis.edu

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Aggie Reuse Store is a student-run zero-cost thrift store operated under ASUCD at UC Davis, providing free second-hand clothing, school supplies, and household items to the UC Davis community through a mutual aid model from a Memorial Union storefront.

Ownership category

akta.pro rank

Product category

Secondhand Thrift Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Secondhand clothing retail
• Mutual aid thrift
• Campus reuse program
• Zero-cost donation store
• Community circular textile

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Zero-Cost Distribution Model: Operates as a mutual aid organization where all items are provided at zero cost to community members. No revenue is generated from item sales. Funded through ASUCD (Associated Students of UC Davis) as a student government unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

The Aggie Reuse Store operates a free, in-person thrift store at the UC Davis Memorial Union where donated clothing, school supplies, small appliances, accessories, and unique treasures are redistributed at zero cost to students and community members under a mutual aid model. Donations are accepted from the UC Davis community and items are picked up by visitors on site; there is no e-commerce channel.

Product overview

The Aggie Reuse Store is a single, unified offering: a free student-run thrift store operated under ASUCD at UC Davis. It operates under a mutual aid model where every item is provided at zero cost to students and the community. The store accepts donations of clothing, school supplies, small appliances, and other items from the UC Davis community and redistributes them for free. The organization is structured around five volunteer teams—Data Analytics, Design, Social Media, Sales, and Marketing—that work together to operate the physical store location, manage inventory, and promote sustainability initiatives on campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Aggie Reuse Store (Zero-Cost Thrift Store) Student-run thrift store at the UC Davis Memorial Union where donated clothing, school supplies, small appliances, accessories, and unique treasures are redistributed at zero cost to UC Davis students and community members under a mutual aid model. Distribution is in-person only at the campus storefront.

Quantifiable outcome

• 8.3k total donations received in Winter 2026 (3-month period)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Davis Community Meals and HousingminorOthersReferral resource for free clothing access. Aggie Reuse directs community members who may not be UC Davis students to this alternative location for clothing donations.
• The Gender Affirmation Closet at the LGBTQ Resource CenterminorOthersReferral resource for free clothing access. Aggie Reuse directs community members to this alternative location for gender-affirming clothing items.
• Yolo Crisis NurseryminorOthersReferral resource for children's clothing. Aggie Reuse directs community members to this location for children's clothing needs.
• Yolo County SPCA Thrift StoreminorOthersReferral resource for low-cost items. Aggie Reuse recommends this location for community members seeking additional thrift shopping options.
• Goodwill DavisminorOthersReferral resource for low-cost items. Aggie Reuse recommends Goodwill at 1640 E 8th St, Davis for community members seeking additional thrift options.
• The Big Blue BarnminorOthersReferral resource for low-cost items. Aggie Reuse recommends this location at 44090 Co Rd 28H, Woodland for community members seeking additional thrift options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• The Big Blue Barn: Woodland-area thrift store (44090 Co Rd 28H) listed as a referral partner for Aggie Reuse. Comparable as a local low-cost secondhand retailer serving the broader Yolo County region, though it operates on a paid retail model.
• Goodwill Industries of Sacramento Valley & Northern Nevada: Operates the Goodwill Davis thrift store (a listed referral partner for Aggie Reuse). Comparable as a donation-driven, low-cost secondhand retailer serving the same Davis/Yolo geography, though Goodwill is a paid retail model rather than mutual aid.
• Yolo County SPCA Thrift Store: Local Davis thrift store (920 3rd St) listed as a referral partner for Aggie Reuse. Directly comparable secondhand retail offering in the same geography, though operates on a paid model and supports a regional animal welfare mission.

Emerging players

• Crossroads Trading: For-profit thrift/resale retailer buying and reselling secondhand clothing. Comparable in product category (used clothing, accessories) but operates on a paid model with trade-in rather than donation, serving as a commercial analogue.
• Buffalo Exchange: For-profit thrift/buy-sell-trade clothing retailer. Comparable in secondhand clothing category and broad merchandise assortment, but operates on a paid trade-in model rather than free donation and distribution.
• ThredUp: Online resale platform for secondhand clothing. Comparable in operating with donated/consigned secondhand apparel, but operates nationally through an online marketplace model rather than a single physical store.

Broad incumbents

• Salvation Army Family Store (Sacramento): National thrift retailer with donation-driven inventory. Comparable in secondhand retail model and donation logistics, but operates as a paid retail chain supporting a broader social mission rather than a campus mutual aid program.

Direct peers

• UC Berkeley Basic Needs Center: UC Berkeley's student basic needs initiative providing clothing, food, and supplies to students. Comparable as a UC-system peer addressing basic needs through free distribution, with a broader scope but similar target population and mutual aid ethos.
• Davis Community Meals and Housing: Hyperlocal Davis nonprofit providing free clothing and basic-needs support. Aggie Reuse explicitly directs non-student community members to this organization, making it a direct service peer in the same mutual aid / free-distribution segment.
• Free Store (Oakland): Bay Area mutual aid organization distributing donated items to community members at zero cost. Directly comparable in operating model (donation-driven, free distribution) though at a city scale rather than a campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aggie-reuse-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aggie Reuse Store