Anwim
Anwim S.A. is a Warsaw-based fuel distribution company and operator of Poland's third-largest MOYA fuel station network (540+ stations), serving consumers, fleet operators, and wholesale buyers through import, wholesale, retail, EV charging, and multi-energy fleet card services.
- Company typePrivate
- Founded1992
- HeadquartersWarsaw, Poland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Anwim does
Anwim S.A. is a Warsaw-based fuel distribution company founded in 1992 and the owner-operator of the MOYA fuel station network, Poland's third-largest and fastest-growing independent fuel chain with 540+ stations covering all 16 voivodeships. The company operates across the full fuel value chain: liquid fuel and biofuel import (via 100%-owned ESPPOL Trade, which holds OPC and OPZ licenses), wholesale distribution through fuel bases across Poland, a 34-unit tanker transport fleet, retail through MOYA stations (both company-owned and franchised), and a growing electric vehicle charging network under the MOYA energia sub-brand that has exceeded 10,000 charging points. Anwim serves four primary customer segments — individual consumers (via 560K+ Super MOYA app users, MOYA VIP discount cards, and Caffe MOYA food service), B2B fleet operators (via the multi-energy MOYA Firma card with EU roaming through UTA, DKV, BZA, EuroWag, and IQ Card), independent station owners joining the MOYA franchise network, and wholesale fuel buyers.
The technology stack centers on SAP S/4HANA ERP supporting import, wholesale, and retail operations, complemented by the Super MOYA mobile app (560K+ downloads, handling payments, coupons up to 40 gr/litre, loyalty points, and EV charging access), the proprietary ON MOYA Power premium diesel formulated with Instytut Nafty i Gazu (INiG), and international fleet card operations through the 90%-owned Dutch subsidiary The Fuel Company Holding BV (acquired March 2022). Revenue mechanics are transaction-based: fuel retail spreads on ~3 billion liters of annual throughput, fleet card transaction fees across ~1,200 EU stations, franchise/support fees, and growing non-fuel income from Caffe MOYA, MOYA Winnica, MOYA Opony i serwis, and EV charging. In June 2026, Enterprise Investors and remaining shareholders signed an agreement to sell 100% of Anwim to a consortium of Stonepeak and Energy Equation Partners (expected H2 2026 close), with stated ambition to accelerate Anwim's path to Poland's #2 fuel retail position and expand e-mobility and energy transition services.
Anwim firmographics
Firmographics- Name
- Anwim
- Legal name
- Anwim S.A.
- Website
- https://anwim.pl/en
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Anwim S.A. is a Warsaw-based fuel distribution company and operator of Poland's third-largest MOYA fuel station network (540+ stations), serving consumers, fleet operators, and wholesale buyers through import, wholesale, retail, EV charging, and multi-energy fleet card services.
- Ownership category
- akta.pro rank
Anwim industry classification
Industry- Product category
- Fuel Retail and Distribution
- NAICS
- Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fuel Management & Fleet Card Programs (THADAKAH)
Keywords
Where Anwim is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Anwim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Retail (MOYA Stations): Sale of fuels (gasoline PB95, PB98, diesel ON, ON MOYA Power, LPG) through the MOYA station network of over 540 locations across Poland. Includes both company-owned and franchise stations. Core revenue driver representing the majority of company revenue. The network handles approximately 3 billion liters annually.
- Fuel Import: Import of fuels and liquid biofuels from trusted foreign producers. ESPPOL Trade (100% owned subsidiary) holds OPC and OPZ licenses enabling cross-border fuel trading. First marine transport of diesel from foreign sources arrived at Gdynia port.
- Wholesale Fuel Sales: Wholesale fuel distribution through fuel bases located throughout Poland, offering attractive purchase prices and discounts for long-term partners.
- Fleet Card Programs (MOYA Firma): Multi-energy fleet card accepted at own stations and partner networks across Poland and EU. Revenue from transaction fees on fleet fuel purchases, with international roaming through UTA, DKV, BZA, EuroWag, IQ Card partnerships.
- Franchise Fees: Revenue from franchise/partners joining the MOYA network, providing brand, marketing, procurement, training, and operational support. Partners include both converted independent stations and newly built sites.
- Non-Fuel Retail (Caffe MOYA, Shops, EV Charging): Food service through Caffe MOYA concept (hot snacks, coffee, sandwiches, pizzeria), convenience retail, electric vehicle charging (MOYA energia network), tire and vehicle service, cashback services. EV charging achieved strategic target of 10,000+ points 3 years ahead of schedule.
- Transport / Fuel Logistics: Modern fleet of tanker trucks for liquid fuel transport. 34 autocisterny (tankers) mentioned as of 2019. Comprehensive supply chain management across Poland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Super MOYA App - Summer Promotion (2025) |
| Transaction based/ take rate | Pay-as-you-go | MOYA Firma Fleet Card |
| Subscription | Monthly | MOYA VIP Discount Card |
| Usage-based | Pay-as-you-go | MOYA mikrofirma (Micro-business) |
| Usage-based | Pay-as-you-go | Super MOYA App - Seasonal Promotion |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Anwim product offering
Product offeringCore offering
Anwim operates the MOYA fuel retail network in Poland — Poland's third-largest and fastest-growing fuel station chain and the country's largest independent fuel marketer — with 524 company-owned stations and 141 franchise stations across the country. Beyond retail, Anwim runs wholesale fuel distribution, fuel import, fuel transport services, a B2B fleet card program (MOYA Firma), an EV charging network (MOYA energia), a franchise program for partner operators, and a Super MOYA loyalty/payment mobile app used by 560,000+ drivers. The group also offers convenience retail (Caffe MOYA), tire and service (MOYA Opony i serwis), and premium in-house products such as ON MOYA Power diesel.
Product overview
Anwim S.A. operates as Poland's largest independent fuel marketer and owner of the MOYA fuel station network (over 540 stations), organized as a multi-energy platform combining traditional fuel retail with emerging electric mobility services. The core offering centers on the MOYA fuel station network, which functions as both owned stations and a franchise/partnerska model for independent operators. Supporting the retail network are wholesale and import operations (via ESPPOL Trade subsidiary), a fuel transport fleet, and international expansion through The Fuel Company (Netherlands). The portfolio includes fuel products (standard and premium ON MOYA Power diesel), non-fuel services (Caffe MOYA gastronomic concept, tire/service, wholesale), fleet solutions (MOYA Firma multi-card system with third-party integrations including UTA, DKV, BZA, EuroWag, IQ Card), loyalty programs (MOYA VIP discount cards, Super MOYA mobile app), electric vehicle charging (MOYA energia with 10,000+ points), and micro-business offerings (MOYA mikrofirma). The network's digital ecosystem includes an e-BOK customer portal and SAP S/4HANA ERP backend.
Differentiator
Problem solved
Functional benefit
Products and services
- MOYA retail fuel station network
- MOYA Franchise program
- Automatic fleet-only stations
- Fuel wholesale distribution
- Fuel import
- Fuel transport services
- MOYA Firma fleet card program
- MOYA energia EV charging network
- ON MOYA Power premium diesel
- Caffe MOYA
- Super MOYA mobile app
- MOYA VIP discount card
- MOYA Opony i serwis
- e-BOK customer service portal
Quantifiable outcome
- Network expanded from 180 to 540+ stations during Enterprise Investors' ownership (2018–2026), tripling in size while becoming Poland's third-largest chain
- +3 more outcomes
Companies that use Anwim
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Anwim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Anwim partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Gessel (sellers' legal advisor)minorGessel law firm advised Enterprise Investors and remaining shareholders in the sale of 100% of Anwim to Stonepeak/EEP consortium.
- Rymarz Zdort Maruta with Akin Gump (buyers' legal advisor)minorRymarz Zdort Maruta (together with Akin Gump) advised the Stonepeak/EEP buyer consortium in the acquisition of Anwim.
- The Fuel Company Holding BV (TFC)coreAnwim S.A. acquired 90% of Dutch company The Fuel Company Holding BV (TFC), issuer and operator of TFC fuel cards. TFC provides Anwim with international fuel card capabilities and European market access. Anwim signed conditional acquisition agreement in November 2021; deal finalized March 2022. UOKiK regulatory approval obtained.
- JET Tankstellen Deutschland GmbHcoreStonepeak and Energy Equation Partners acquired majority stake in JET Tankstellen (Germany and Austria, ~1,000 stations) in December 2025. Anwim's acquisition by the same consortium extends this existing European fuel retail platform, creating synergies and cross-border fleet services.
- ESPPOL Trade S.A.coreWholly-owned subsidiary of Anwim S.A. (100% ownership). Handles cross-border fuel imports (OPC and OPZ licenses obtained January 2020). First international diesel shipment arrived at Gdynia port April 2020. Synergized into Anwim group following December 2014 merger of Esppol and Anwim.
- UTA, DKV, BZA, EuroWag, IQ CardcoreInternational fleet card acceptance partnerships enabling MOYA Firma cards to work at partner stations across the EU and internationally. Anwim is also accepted on these external networks, providing reciprocal coverage for fleet customers. MOYA IQ Europe launched 2016 for cross-border fleet operations.
- Axpo PolskaminorAxpo Polska supplies green electricity (from renewable sources exclusively) to MOYA fuel stations, supporting Anwim's sustainability and ESG strategy.
- Link4minorFirst market insurance sales system at MOYA stations (launched 2015). Link4 sells motor insurance at MOYA stations with fuel vouchers (up to 200 PLN) as incentives. Includes sales competitions with prizes for active stations.
- Dotlenieni.orgminorEnvironmental partnership. Anwim/MOYA planted 5,500 trees through Dotlenieni.org afforestation initiative, including 2,500 in Nadleśnictwo Siedlce. Received Nagroda Twórców Zieleni 'Global Green Business' award from Dotlenieni.org.
- Rafał Sonik / Wielka Wyprawa Maluchów dla DzieciminorMOYA is main partner of the Wielka Wyprawa Maluchów dla Dzieci charity rally. Provides fuel for Polish leg, donates 0.50 PLN per coffee sold (June-August) to child rehabilitation, and participates with staff and Fiat 126p 'Maluch' vehicle. Raised over 13 million PLN for children injured in road accidents across 3 years.
- Fundacja Poland Business RunminorMOYA is sponsor of Poland Business Run – Poland's largest charitable business relay. Participates with MOYA running teams supporting people with physical disabilities and post-mastectomy needs.
- Fundacja Jednym ŚlademminorMOYA supports MotoAmbulansy (motorcycle rescue units) operated by Fundacja Jednym Śladem, providing faster medical response on Polish roads. Funding enables rescue teams to operate and save lives.
- Polska Akcja Humanitarna (PAH)minorAnwim and ESPPOL Trade donated 200,000 PLN to PAH for Ukraine humanitarian aid. Additional support provided at MOYA stations near Polish-Ukrainian border (coffee and hot dogs for 1 grosz for medical and emergency services).
- Politechnika ŁódzkaminorCooperation agreement signed between Anwim and Łódź University of Technology (Politechnika Łódzka) in December 2022, combining business and academic expertise.
- d*fusion communicationminorAnwim partnered with d*fusion communication PR agency in August 2019 to strengthen brand communications and PR activities.
- TVN Turbo (Rally Team Byśkiniewicz/Wisławski)minorMOYA sponsored TVN Turbo rally team (Łukasz Byśkiniewicz driver, Maciej Wisławski co-driver) competing in Castrol Edge Fiesta Trophy (RSMP). Team became Vice-Champions of Poland 2012. MOYA logo on car sides and number plates. Team featured in TVN Turbo programs and 'Stacja – Reaktywacja!' show.
- EnergylandiaminorMOYA established marketing partnership with Energylandia – Poland's largest amusement park in Zatory near Kraków – for promotional activities.
- E.Leclerc MOYA RadomkaminorMOYA became title sponsor of women's volleyball club Radomka Radom after two years of involvement. Club renamed E.Leclerc MOYA Radomka. Sports marketing partnership.
- Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej (NFOŚiGW)minorCo-funded MOYA energia EV charging station deployment. NFOŚiGW provided environmental funding for EV charging infrastructure build-out at MOYA stations. Tenders issued for EV charging stations with EU co-financing via Europejska Agencja Wykonawcza ds. Klimatu, Infrastruktury i Środowiska (CINEA).
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Anwim competitors and assessment
Company assessmentBroad incumbents
- PKN Orlen: Poland's largest oil company and dominant fuel retailer (post-Lotos merger, ~2,800+ stations), with integrated upstream, refining, wholesale, and retail. Directly comparable to Anwim in retail fuel, convenience, and EV charging in Poland, but with far larger scale and vertical integration.
- EG Group: Large PE-backed independent fuel and convenience retailer across Europe and North America (Asda, EG America). Comparable in scale and PE-backed multi-country platform model, and a relevant benchmark for Anwim under Stonepeak ownership.
Direct peers
- BP Polska: Global oil major with a branded fuel station network across Poland, including convenience retail. Comparable to MOYA as a branded fuel retailer competing for the same Polish consumer and fleet customers.
- Shell Polska: Major international oil major operating a Polish retail fuel station network, with branded fuels, convenience retail, and fleet cards. Comparable to MOYA in retail fuel positioning, brand-driven differentiation, and loyalty programs.
- Circle K Polska (Alimentation Couche-Tard): Canadian-headquartered convenience-and-fuel retailer operating a sizable Polish station network under the Circle K brand. Directly comparable to MOYA in retail fuel, C-store, foodservice, and digital loyalty.
- Amic Polska: Independent Polish fuel station network operating in a similar independent/regional-retailer niche as MOYA. Comparable business model (franchise + company-owned stations, branded fuels, fleet services) and similar positioning against major oil companies.
- JET Tankstellen: German/Austrian independent fuel station network (~1,000 stations) now under the same Stonepeak/Energy Equation Partners consortium as Anwim. Closely comparable to MOYA as an independent multi-country fuel retailer and an explicit platform synergy partner.
Regional players
- AVIA International: European independent fuel retail brand/cooperative with networks across multiple countries. Comparable as an independent fuel-retail brand structure with franchise/partner-operated stations and cross-border fleet-card capabilities, though primarily Western/Central European.
Peers
- DKV Mobility: One of Europe's largest fuel-card and mobility-service providers. Comparable to MOYA Firma in cross-border fleet fuel acceptance, B2B fleet management, and EV charging integration for fleets.
Others
- UTA (Union Tank Eckhardt): Major European fuel-card issuer and acceptance network. Comparable to MOYA Firma as a fleet-card partner/competitor in the European fleet-fuel ecosystem; relevant for understanding fleet-card economics rather than direct retail competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Anwim social profiles
Digital presenceAnwim compliance and trust
Trust signalCompliance18 records
Anwim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anwim leadership team
Management profileNumber of profiles
Profiles8 records
Anwim subsidiaries and ownership
Company hierarchySubsidiaries2 records
Anwim funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anwim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anwim
What does Anwim do?
Anwim operates the MOYA fuel retail network in Poland — Poland's third-largest and fastest-growing fuel station chain and the country's largest independent fuel marketer — with 524 company-owned stations and 141 franchise stations across the country. Beyond retail, Anwim runs wholesale fuel distribution, fuel import, fuel transport services, a B2B fleet card program (MOYA Firma), an EV charging network (MOYA energia), a franchise program for partner operators, and a Super MOYA loyalty/payment mobile app used by 560,000+ drivers. The group also offers convenience retail (Caffe MOYA), tire and service (MOYA Opony i serwis), and premium in-house products such as ON MOYA Power diesel.
Is Anwim a public or private company?
Anwim is a private company. It is classified as private equity controlled and is currently operating.
When was Anwim founded?
Anwim was founded in 1992. It employs 251 to 500 people.
Where is Anwim based?
Anwim is headquartered in Warsaw, Poland, in the Europe region.
How does Anwim make money?
Seven revenue lines are on record. Fuel Retail (MOYA Stations) is the primary driver. The others are fuel Import, wholesale Fuel Sales, fleet Card Programs (MOYA Firma), franchise Fees, non-Fuel Retail (Caffe MOYA, Shops, EV Charging) and transport / Fuel Logistics.
Who are Anwim's main competitors?
Broad incumbents on record are PKN Orlen and EG Group. Direct peers are BP Polska, Shell Polska, Circle K Polska (Alimentation Couche-Tard), Amic Polska and JET Tankstellen. AVIA International is listed as a regional player. DKV Mobility is listed as a peer. UTA (Union Tank Eckhardt) is listed as an others.
Does Anwim have an API?
No public API is recorded for Anwim.
What industry is Anwim in?
Anwim's product category is Fuel Retail and Distribution. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 457 and its SIC code is 5171.