New York State Office for the Aging

What New York State Office for the Aging does

The New York State Office for the Aging (NYSOFA) is a New York State executive-branch government agency headquartered in Albany that coordinates aging services for the state's 4.8 million older adults (aged 60 and older) and their 4.1 million family caregivers. NYSOFA does not deliver services directly at scale; instead, it operates as a state-level coordinator, funder, and policy authority over a network of 59 Area Agencies on Aging (AAAs) and more than 1,200 community partners that span all 62 New York counties, including ~1,000 senior centers and meal sites, 43 funded NORC (Naturally Occurring Retirement Community) programs, and 700+ trained HIICAP Medicare counselors. Core program lines include NY Connects (statewide information and referral), the Expanded In-home Services for the Elderly Program (EISEP), the Long Term Care Ombudsman Program (LTCOP), NORCs, HIICAP, the National Family Caregiver Support Program (NFCSP), elder abuse prevention, SNAP-Ed nutrition education, and the Medicare Savings Program.

NYSOFA's service portfolio increasingly incorporates technology-enabled offerings sourced through partnerships: the ElliQ Proactive Care Companion Initiative with Intuition Robotics (~900 deployed units, 95% reported loneliness reduction), the Animatronic Pet Initiative (35,000+ plush companion robots distributed since 2018), the GetSetUp online learning platform (~500,000 older adult users), the Virtual Senior Center, Blooming Health community engagement (~100,000 users across 31 counties), GoGoGrandparent on-demand transportation, and SilverShield/EverSafe financial-scam protection tools. These sit alongside traditional service categories — in-home personal care, congregate and home-delivered meals, respite, case management, transportation, housing assistance, and healthy-aging programming.

Revenue is funded through federal Older Americans Act Title III B/C/D grants, other federal programs (NSIP, NFCSP, Title VII), New York State budget appropriations, and limited client cost-sharing under EISEP based on income. The overwhelming majority of services are provided at no cost to eligible older adults. NYSOFA's 56-employee coordinating staff manage policy, oversight, and partner coordination while direct service delivery is executed by the AAA and community partner network under county-level contracts. Greg Olsen serves as Acting Director.

Name

New York State Office for the Aging

Legal name

New York State Office for the Aging

Website

https://aging.ny.gov

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

New York State government agency coordinating aging services for 4.8 million older adults and 4.1 million caregivers through 59 Area Agencies on Aging and 1,200+ community partners statewide, delivering in-home care, Medicare counseling, caregiver support, and technology-enabled companionship programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding: NYSOFA is a state government agency funded through federal Older Americans Act programs and New York State budget allocations. Services are delivered through a network of Area Agencies on Aging and community partners.
2. Title III Programs: Federal funding through Title III B (Supportive Services), Title III C (Nutrition Services), and Title III D (Disease Prevention) of the Older Americans Act supporting core aging services programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

NYSOFA is a New York State government agency that plans, develops, funds, and coordinates a statewide network of aging services for residents aged 60 and older. Core service lines include the NY Connects information and referral hub, the Expanded In-home Services for the Elderly Program (EISEP), HIICAP Medicare counseling, the Long Term Care Ombudsman Program (LTCOP), Naturally Occurring Retirement Communities (NORCs), caregiver support, nutrition programs, and innovative technology-enabled programs addressing social isolation, all delivered through 59 Area Agencies on Aging and over 1,200 community partners across New York State.

Product overview

NYSOFA operates as a government aging services network providing a comprehensive portfolio of programs and services to New York's 4.8 million older adults. The core infrastructure includes NY Connects (information and referral hub), EISEP (in-home support services), the Long Term Care Ombudsman Program (resident advocacy), NORCs (community-based aging support), and HIICAP (health insurance counseling). NYSOFA has developed innovative technology programs including the ElliQ AI care companion, animatronic pet initiative, Virtual Senior Center, and partnerships with GetSetUp, GoGoGrandparent, and Blooming Health to combat social isolation. Additional offerings span caregiver support, elder abuse prevention, nutrition education, housing assistance, transportation, and employment services through a network of 59 Area Agencies on Aging.

Differentiator

Problem solved

Functional benefit

Brands

• NY Connects: Trusted place for free, unbiased information about long term services and supports in New York for people of all ages or with any type of disability.
• HIICAP
• EISEP

Products and services

• NY Connects
• Expanded In-home Services for the Elderly Program (EISEP)
• Long Term Care Ombudsman Program (LTCOP)
• Naturally Occurring Retirement Communities (NORCs)
• Health Insurance Information Counseling and Assistance Program (HIICAP)
• National Family Caregiver Support Program (NFCSP)
• Elder Abuse Prevention and Interventions Program
• SNAP-Ed Nutrition Education Program

Quantifiable outcome

• 70% reduction in loneliness among animatronic pet recipients
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• GetSetUpflagshipStrategic or Co-development PartnerNYSOFA partners with GetSetUp to provide free online classes for older adults. The partnership has connected approximately 500,000 older adults to courses and communities helping them learn new skills and interact with others. Classes are designed for older adults by older adults.
• Intuition RoboticsflagshipStrategic or Co-development PartnerNYSOFA works with Intuition Robotics to test ElliQ AI companion technology for older adults. The program includes approximately 900 units being made available to older adults in the community, with a 2023 report showing 95% reduction in loneliness among users.
• Blooming HealthcoreStrategic or Co-development PartnerNYSOFA's partnership with Blooming Health enhanced connections between nearly 100,000 older adults and their local Offices for Aging across 31 counties. The partnership resulted in a threefold increase in event attendance and 10% reduction in social isolation.
• GoGoGrandparentcoreStrategic or Co-development PartnerTransportation partnership through which county-based offices for the aging provide on-demand ride, delivery and care services at no cost for eligible older adults based on locally determined program criteria.
• New York State Office of Temporary and Disability AssistancecoreStrategic or Co-development PartnerNYSOFA provides SNAP-Ed programs to older adults at the statewide and regional levels in partnership with OTDA, overseen by a team of Registered Dietitians specializing in nutrition for older adults.
• NYS Caregiving and Respite Coalition (NYSCRC)coreGTM or Marketing PartnerNYSCRC provides caregiver assistance, education, and advocacy as a key partner in NYSOFA's caregiver support network.
• ARCH National Respite Network and Resource CenterminorGTM or Marketing PartnerARCH's mission is to help develop quality respite care. Listed as a caregiver resource from partner organizations.
• AARPminorGTM or Marketing PartnerAARP Caregiving resources are promoted through NYSOFA's caregiver support programs to help individuals plan, prepare and succeed as caregivers.
• Alzheimer's AssociationminorGTM or Marketing PartnerAlzheimer's Association resources are promoted through NYSOFA for help with memory loss, caregivers and others affected by Alzheimer's disease.
• Area Agencies on Aging (59)flagshipChannel Partner/ Reseller/ DistributorNYSOFA works with a network of 59 Area Agencies on Aging throughout New York State to deliver programs including EISEP, community dining, home-delivered meals, caregiver support, HIICAP counseling, and other aging services.
• Over 1,200 Community PartnerscoreChannel Partner/ Reseller/ DistributorNYSOFA partners with over 1,200 community organizations to provide comprehensive services to older adults across New York State, including senior centers, healthcare providers, housing organizations, and social service agencies.
• Virtual Senior Center (VSC)coreStrategic or Co-development PartnerThe Virtual Senior Center is an online community allowing older and homebound adults to connect through virtual and hybrid classes. Free access for New Yorkers age 60+ on any smartphone, tablet, or laptop.
• NY ConnectsflagshipChannel Partner/ Reseller/ DistributorNY Connects is the trusted place for free, unbiased information about long-term services and supports across New York State for people of all ages and disabilities, coordinated through local offices for the aging.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• USAging: National association representing Area Agencies on Aging and Title VI Native American aging programs. Comparable as the national umbrella organization whose members constitute NYSOFA's core partner network.
• AARP: Large national nonprofit advocating for older adults age 50+ with significant state-level presence. Comparable as an advocacy and resource organization that overlaps substantially with NYSOFA's caregiver and aging-population mission.
• Administration for Community Living (ACL): Federal agency within HHS that administers the Older Americans Act and oversees state aging agencies like NYSOFA. Comparable as the federal-level oversight body whose policy and funding decisions directly shape NYSOFA's operations.
• National Council on Aging (NCOA): National nonprofit focused on improving the lives of older adults through advocacy, programs, and partnerships. Comparable as a broader-scale aging-services organization addressing similar population-level outcomes.

Others

• GetSetUp: Online learning platform for older adults offering classes designed by and for seniors. Comparable as a flagship technology partner to NYSOFA, providing digital engagement services to approximately 500,000 older New Yorkers.
• Meals on Wheels America: National organization supporting the Meals on Wheels network delivering home-delivered and congregate meals to older adults. Comparable as a national infrastructure provider for one of NYSOFA's core nutrition service programs.

Direct peers

• Texas Health and Human Services Commission - Aging: Texas operates aging services coordination within its HHS Commission structure. Comparable as a peer state-level entity coordinating aging programs through a regional/AAA-like network.
• Florida Department of Elder Affairs: Florida's state agency overseeing aging services, including a statewide network serving a large population of older adults. Comparable as a peer state agency performing the same OAA-mandated coordination function.
• California Department of Aging: California's state-level aging agency administering Older Americans Act programs and coordinating a statewide network of Area Agencies on Aging. Directly comparable as a peer state-level government agency performing the same statutory aging-services coordination role as NYSOFA.

Emerging players

• Papa: Tech-enabled companion care platform connecting older adults with vetted 'Papa Pals' for companionship, transportation, and in-home support. Comparable as an emerging player addressing social isolation and aging-in-place with overlapping services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NYSAGING
• YouTubeyoutube.com/channel/UCPeI4lGT0xJIjnU3Vmg0akg
• Facebookfacebook.com/NYSAGING
• Instagraminstagram.com/nysaging
• LinkedInlinkedin.com/company/nysaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about New York State Office for the Aging